Ducret, Alan Raymond v. Nissan Motor Co (Australia) Pty Ltd [1979] FCA 17
Federal Court of Australia
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MR. JUSTIOR WOC tay 7
IN THE FEDERAL COURT OF AUSTRALIA
, V No. G 44 of 1978
GENERAL DIVISION V No. G 45 of 1978
m V No. G 46 of 1978
VICTORIA DISTRICT REGISTRY V No. G 47 of 1978
V No. G 48 of 1978
V No. G 49 of 1978
V No. G 50 of 1978
V No. G 51 of 1978
BETWEEN:
ALAN RAYMOND DUCRET Informant
and
NISSAN MOTOR CO. (AUSTRALIA) PTY. LTD. Defendant
ORDER
JUDGE MAKING ORDER: Northrop J.
DATE OF ORDER: 5 March, 1979.
WHERE MADE: Melbourne
THE COURT ORDERS THAT:1. In matter V No. G 44 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, is convicted
and fined $3,000.00
2. In matter V No. G 45 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, is convicted
and fined $5,000.00
3. In matter V No. G 46 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, 1s convicted
and fined $4,000 00
4. In matter V No. G 47 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, is convicted
and fined $2,000.00
5.
In
In
In
In
2.
INMatter V No. G 48 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, is convicted
and fined $5,000.00
matter V No. G 49 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, 1s convicted
and fined $2,000.00
Matter V No. G 50 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, 1s convicted
and fined $2,000.00
matter V No. G 51 of 1978
That the defendant is guilty of a contravention
of s.53(c) Trade Practices Act 1974, 1s convicted
and fined $3,000.00
That the defendant pay the informant's costs
with respect to each of the informations.
IN THE FEDERAL COURT OF AUSTRALIA
V No. G 44 of 1978
GENERAL DIVISION V No. G 45 of 1978
9 V No. G 46 of 1978
VICTORIA DISTRICT REGISTRY V No. G 47 of 1978
V No. G 48 of 1978
V No. G 49 of 1978
V No. G 50 of 1978
V No. G 51 of 1978
BETWEEN:
ALAN RAYMOND DUCRET Informant
and
NISSAN MOTOR CO. (AUSTRALIA) PTY. LID. Defendant
NORTHROP J. REASONS FOR JUDGMENT 5 March, 1979.
With the consent of the parties, eight separate
informations against the defendant were heard concurrently.
The defendant, by its Counsel, entered a plea of guilty
to each information, Each information alleged a breach
of s.53(c) Trade Practices Act 1974 as amended, the
relevant provisions of which read:
"53. A Corporation shall not, in trade or commerce,...
in connection with the promotion by any means of
the supply ... of goods ...
(c) represent that goods ... have ...
accessories ... they do not have;"
Each information alleged that the goods being
supplied were Datsun Patrol Motor Vehacles, the supply
of which was being promoted by means of advertisements
representing to named andividuals that the vehicles
had accessories namely rear stabiliser bars, which
they did not have. At the hearing the parties by
consent presented a statemenr of agrecd facts. in
addition, exhibits were tendered and the defendant led
evidence from an expertwitness concerning the nature of
stabiliser bars, their us? ar? the effect of the ahsanen
eof stabiliser pers ar Sk - wha 7 tiches.
The defendant is u corporation within the
meaning of s.53 of the Trade Practices Act 1974 and is
a wholly owned subsidiary of Nissan Motors Co. Ltd. of
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2.
Japan. The defendart carries on business as an importer
and distributor of, inter alia, fully assembled Datsun
Patrol Motor Vehicles (Datsun Patrols). In the course
of its business the defendant markets Datsun Patrols
through a chain of distributors and dealers throughout
Australia. Prior to 1st February 1977 Datsun Patrols
manufactured in Japan were fitted with stabiliser sbars
on both front and rear suspensions, but between lst
February 1977 and 3lst July 1977 the rear stabiliser
bars were not fitted to some models of Datsun Patrols.
After the 3lst July 1977 the rear stabiliser bars were
fitted again during manufacture. Between lst February
1977 and the end of October 1977, 1424 Datsun Patrols
imported into Australia by the defendant did not have
rear stabiliser bars fitted. Those vehicles were sold
by the defendant to is distributors and dealers throughout
Australia. During the twelve month period April 1977
to March 1978, distributors and dealers sold 1153 of
these vehicles, the great bulk being sold in the months
of July to November inclusive. During the same twelve
months approximately 3118 Datsun Patrols, including the
1153 Datsun Patrols not fitted with the rear stabiliser
bars, were sold by the distributors and dealers of the
defendant.
The defendant promoted the supply of Datsun
Patrols by means of brochures and by means of advertisements
placed in magazines directed to members of the public
interested in motor vehicles capable of operating on
rough terrain. An earlier brochure supplied by the
defendant described the suspension of the Datsun Patrol
as follows:
"Suspension:
Front and rear: Longitudinal
Semi~Elliptic Leaf Spring
Torsion Bar Type Stabilisers",
In January 1977 the defendant commenced preparing
core ntiarp to be ancors tte in 7 new brochure premot>-'
Datsun Patrols, The wechanical lutormation was proviced
by the Sales and Marketing Department of the defendant
to an Advertising Agent, and on or about 18th May 1977
3.
an order was placed by that Agerit for the printing of
some ten thousand copies of the brochure. The printing
was done on 6th and 7th July 1977 and the completed
brochures were delivered to the Parts Department of the
defendant on llth July 1977.
The brochure is on glossy paper and contains
a number of attractive photographs seven of which depict
a Datsun Patrol operating in rough outback conditions
and one of which depicts the Datsun Patrol operating on
a country highway. Words associated with the photographs
use the descriptions "Dawn Patrol", "Mountain Patrol",
"River Patrol" and "Highway Patrol", The brochure
describes a Datsun Patrol and the purposes for which it
can be used, as the following extracts from the brochure
illustrate:-
"In whatever form you want it - as a workhorse
around your farm, as a dual purpose vehicle for
both off road and highway travelling, as an
effective way to reach that secluded beach or
for carting your gear to the remote corners of
a forest, there's a Datsun Patrol that can
handle it,
And when the terrain gets out of shape there's
no need to worry about the Patrol. Its ladder-~
type chassis and all-welded box-type side members
are built tough for that really rough treatment.
Its six cylinder engine offers the best torque
on the market giving you the power as well as the
strength.
Even on the highways, the Datsun Patrol is at hore.
With leaf springs and stabiliser bars on both
front and rear suspensions, you can cruise in
comfort all day.
Load it up, knock it about, the Datsun Patrol
has the guts to come back for more".
Along with the specifications set out in the
brochure is the following:
"Suspension
Front and rear: Longitudinal
Semi-Elliptic Leaf Springs
Porsion Gar Tyra Gott sere
-ronk and ..: ar
On an unspecified date in June 1977, the
defendant first became aware that some models of the
Datsun Patrols were being imported into Australia witheut
4.
4.
rear stabiliser bars being fitted. The Service Department
of the defendant discovered the absence of the rear
stabiliser bars and immediately issued and distributed
a service bulletin dated 21st June 1977 to inform the
distributors, dealers and other departments of the
defendant of the omission of the bars. The bulletin
therefore was distributed to the Sales and Marketing
Department of the defendant, but despite the fact that
it had authorised the printing of the brochures and
despite the fact that the brochures had not then been
printed, that Department took no steps to make the
necesSary corrections to the statements contained in the
brochures. The service bulletin was headed:
"NISSAN PATROL
REAR STABILISER"
and contained the following information:
"We advise that as a running change the rear
stabiliser was deleted from G60, 94ZG60 and
62ZG60 versions of Nissan Patrol from February
1977 Production. The stabiliser remained as
standard fitment on 60 model.
However, it has been decided to reintroduce the
stabiliser for all Patrol models and this is
expected to become effective August 1977 Production.
It should be noted that claims cannot be accepted
in respect of those vehicles for which the stabiliser
was not standard equipment."
On 12th July 1977 the Parts Department of the defendant,
which by then must have had delivered to 1t a copy of the
service bulletin dated 2lst June 1977, commenced distribution
of the brochure. The brochure was supplied by the defendant
to its distributors and dealers throughout Australia at a
cost of ten cents each brochure and was made available
by the distributors and dealers to the public without cherge.
In the month of October 1977, through the same
Advertising Agent, the defendant caused an advertisement
for Datsun Patrols to be inserted in each of three magazines
namely "OFF ROAD", "TREADS and "OVERLANDER". Each of these
maca7zin-s anpnears to be directed to that section cf the
public interested in operating motor vehicles off made
roads and 1n rough terrain. The magazines contain articles
and photographs depicting the pleasures of those types of
activities and contain advertisements by which various
. 5.
5.
motor vehicles are depicted as being the most suitable
for those types of activities. In each case the
advertisement inserted by the defendant consisted of a
full page with an attractive photograph of two Datsun
Patrols in an idyllic off road setting. At the top of
the page in large lettering were the words "Gutsy DATSUN
PATROL" while in two of the magazines the description of
the Datsun Patrol included the following:
"Next, consider some of the other gutsy features
of the Patrol like the steel frame.
And the stabiliser bars back and front."
In the third magazine the equivalent description was
as follows:
"Next, consider some of the other gutsy
features of the Patrol like the steel ladderbox
frame which is 1" thick and all welded.
And the stabiliser bars, back and front."
The advertisements appeared in
(1) The December 1977/January 1978 issue of
"OFF ROAD" and some 33,400 copies went on
sale in newsagents and bookstores
throughout Australia on and after 23rd
December 1977;
(2) The January 1978 issue of "TREADS" and some
29,580 copies went on sale in newsagents and
bookstores throughout Australia on and after
20th January 1978;
(3) The December 1977/January 1978 issue of
"OVERLANDER" and some 33,000 copies went on
sale in newsagents and bookstores throughout
Australia in and after the month of January 1978.
The iunformant did not rely upon the display of
the brochures and the advertisements in the magazines as
constituting the representation within the meaning of
s.53(c) Trade Practices Act 1974. Each information before
the Court alleges a particular representation to a named
person, It is necessary, therefore, to make reference
to the material before the Court relating to each information.
6.
6.
v. No. G 44 of 1978.
On or about the 14th September 1977, Christopher
Kinrade, accompanied by his father went to the premises
of a Datsun dealer at Ferntree Gully, Vic., and was
given a copy of the brochure. He saw the statements
contained therein relating to the existence of stabiliser
bars. Subsequently the father purchased a Datsun Patrol
from another Datsun dealer. On inspection, Christopher
Kinrade discovered there was no stabiliser bar fitted to
the rear of the purchased vehicle. He then went to a
third Datsun dealer and there inspected a number of other
Datsun Patrols, none of which had rear stabiliser
bars fitted. He took no further action.
V. No. G 45 of 1978.
On or about the 23rd September 1977 Alfred James
went to the premises of a Datsun dealer at Alice Springs,
N.T., and was given a copy ot the brochure. He saw the
statements contained therein relating to the existence of
stabiliser bars. A few days later he purchased a Datsun
Patrol from that dealer. On driving the vehicle over rough
terrain he noticed it was difficult to handle and that
the rear tended to jump and sway. He then discovered that
the vehicle was not fitted with a rear stabiliser bar.
He complained to the dealer and was told nothing could be
done about it. In January 1978 the dealer again refused
to fit a stabiliser bar on the ground that a Nissan Service
Bulletin stated that claims for a rear stabiliser bar would
not be allowed. Finally, in April 1978 the dealer fitted
a rear stabiliser bar at no cost to Mr. James.
Vv. No. G 49 of 1978.
On or about the 16th January 1978 Mr. James was
in Adelaide. He purchased a copy of the December 1977/
January 1978 issue of "Off Roads" and saw therein the
advertisement for Datsun Patrols. On the 17th January 1978
he made a complaint to the Trade Practices Commission in
Adolaids and left a copy of the advertiserent with the
Cen She sae
V. No. G 46 of 1978.
On or about the 7th October 1977 Peter Wentt
actended the premises of a Datsun dealer at Frankston, VYic.,
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7.
7.
and was given a copy of the brochure. He saw the
statements therein relating to the existence of stabiliser
bars. By comparison, a brochure for Toyota four wheel drive
"vehicles disclosed that the Toyota vehicles did not have
stabiliser bars. This was a feature which influenced him
in purchasing a Datsun Patrol later that month. He
discovered that a rear stabiliser bar was not fitted to his
Datsun Patrol but took no further action,
V. No. G 47 of 1978.
In January 1978 Edward Morgan purchased a
copy of the December 1977/January 1978 issue of the
"Overlander" and saw the advertisement relating to Datsun
Patrols.
V. No. G 48 of 1978.
In early January 1977 Edward Morgan went to a
Datsun dealer at Springvale, Vic., and was given a copy
of the brochure. He saw the statements contained therein
relating to the existence of stabiliser bars, Later that
month he purchased a Datsun Patrol from another Datsun
dealer. At the time of the purchase he noticed that the
rear stabiliser bar was missing and complained to the
Salesman, and was told that he should see the Services
Manager. Subsequently he was informed that the rear
stabiliser bar was no longer standard equipment but on
advice from the dealer, telephoned the defendant and spoke
to a person who claimed to be from the Public Relations
section of the defendant. This person said that Nissan in
Japan had deleted the bar from production and that the
vehicle was not meant to be equipped with a rear stabiliser
bar and that there was nothing that could be done about 1t.
Vv. No. G 50 of 1978.
On 8th February 1978 the informant, an officer
of the Trade Practices Commission, at Footscray, Vic.,
purchased a copy of the January 1978 assue of "Treads"
and saw therein the advertisement for Datsun Patrols.
V. No. G 51 of 1978.
Or or abave bal Mt Mae sa 197° veyin Meiuoonr
Vawkner, Vic., visited thu. premises of a Datsun dealer
and was given a copy of the brochure. He saw the stalomerts
contained therein relating to the existence of stabiliser
8.
2 senceneemer nr ee
8,
bars. Later that month he purchased a Datsun Patrol.
He discovered that the vehicle had no rear stabiliser bar but
took no further action. On or about the 24th May 1978
the Datsun dealer wrote to him stating that it would fit
a rear stabiliser bar on his vehicle at no cost to him.
It is necessary to complete the summary of the
material presented to the Court and having general application.
The manufacturing company did not notify the defendant
of its intention to cease fitting, during manufacture,
the rear stabiliser bar to certain models of Datsun Patrols.
When it discovered the absence of rear stabiliser bars,
the defendant requested, successfully, the manufacturing
company to fit the bars to all models, but of necessity
some delay occurred, see Service Bujletin dated 21st June
1977. In any event the lead time involved resulted in
some Datsun Patrols which had not been fitted with rear
stabiliser bars being imported until October 1977 while
Datsun Patrols not fitted with rear stabilisers remained in
stock in Australia until April 1978.
The defendant contends that, save as to the
Material related by Mr. Morgan and in relation to which
the defendant had made enquiries of its officers but has no
knowledge, the defendant did not until so informed by the
informant on or about the 12th April 1978, have any knowledge
of any complaint by any purchaser of a Datsun Patrol
concerning the absence of a rear stabiliser bar. This may
have resulted from the statement contained in the Service
Bulletin of 21st June 1977. Following an interview with
the informant, the defendant issued a technical Service
Bulletin dated 13th April 1978 to its distributors in
which it was stated that rear stabiliser bars would be
fitted on owner complaint under warranty provisions. By
a Sales Bulletin dated 23rd May 1978 the defendant notified
all ats Victorian dealers to inspect all of their stocks
of Datsun Patrols and to fit rear stabiliser bars to any
which had no rear stabiliser bars fitted and not to sell
any Datsun Patrol which was not fitted with such a bar.
My y a, r A to ane -
1ts purcnasers of affected venicles that 1t would fit rear
Stablliser bars at no cost to the purchaser if the vehicle
was returned to the distributor or dealer.
9.
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9.
On the evidence given by Mr. Marsden, the
production evaluaticn manager of the defendant, the
Court finds that the Nissan Patrol is a vehicle designed
on the basis that eighty per cent of its use is for off
highway purposes and twenty per cent for highway purposes
and accordingly its suspension is designed to cope with
rough road factors. The purpose of the rear stabiliser
bar is to assist in resolving the problem of controlling
centrifugal force employed through cornering, particularly
on rough surfaces, and to assist in keeping the vehicle on
a level basis when being driven on uneven ground. Ona
normal highway the absence of a rear stabiliser bar does
not affect adversely the safety or road handling ability
of a Datsun Patrol but under off highway conditions,
particularly 1f the vehicle is heavily laden and is being
driven over deeply rutted tracks, there could be a greater
tendency of body roll in the absence of such a bar. Even
in the light of these findings, although the safety of the
vehicle is not adversely affected, it is apparent that the
defendant considered the existence of rear Stabiliser bars
as an important selling point. The emphasis in the brochure
and the advertisements that a Datsun Patrol is emminently
suited for off highway work and is fitted with stabiliser
bars front and rear supports that view. Likewise the fact
that the defendant, on discovering the absence of the
stabiliser bars on some models, took immediate steps to
ensure that in future all models of Datsun Patrols would
be fitted with rear stabiliser bars during manufacture,
shows that the defendant considered the existence of the
rear stabiliser bars to be an important selling point.
Under s.79 Trade Practices Act 1974 the defendant
is liable to a fine not exceeding $50,000.00 on each
information. For the moment the effect of s.79(2) of the
Act is put to one side. As said earlier each information
alleges a representation to a specified person and it 1s
necessary to look at each information separately but at the
same time conssdersties wag- oaiverp to tio facts cemen
to ali antormatia.s. «1: fV ee va lc ce (Galo) Plo.
(1974-1977) 1 A.T.P.R. 17302 and in Eva v. Southern Hotors
Box Hill Pty. Ltd. (1977) 15 A.L.R. 428 Smithers J. considercd
Matters relevant in considering penalties to be imposed
10.
10.
for breaches of sec.79 of the Act. In the former of
those cases the informations related to advertisements
generally while in the second of those cases the offences
related to representations to specified persons. In
Particular in the present case, the extent of the dist-
ribution of the brochures and the advertisements is not
relevant in considering the penalty to be imposed.
In the present cases, the method of making the
representation is relevant, particularly in the brochure
and the specifications contained in the brochure. At
the same time each information alleges a representation to
a specified person. Accordingly in considering penalties
the fact that the brochures and the advertisements had
wide circulation is not relevant. Notwithstanding this
the offences are most serious. The statement of a substantial
selling point is false. The defendant discovered the
falsity before the brochures were printed but did nothing
to correct the statements appearing in the brochure and did
nothing to give a warning to persons reading the brochure.
Although it took steps to ensure that in the future the bars
would be fitted, it directed its distributors and dealers
that claims by the public relating to the absence of rear
Stabiliser bars would not be met under warranty and
accordingly not installed at the expense of the defendant.
It continued the deception contained in the brochure.
Subsequently it included the false statements in the
advertisements. Only after investigation by the Trade
Practices Commission did the defendant take any steps to
rectify the position and to fit stabiliser bars to Datsun
Patrols apart from during manufacture. In two cases the
persons to whom the representations were made, upon complains:
after purchasing a Datsun, were told nothing could be done
to rectify the position in one case by the dealer and in
the other by the dealer and the defendant. The persons
who purchased the magazines containing the advertisements
knew before the time of purchase that 411 Datsun Patrols
3 it! wool TL thea -
the fine to be imposed in tnae.e cuses 1s uf a lessor amount.
Lax or inefficient uaanagenent control between
departments of a corporation cannot amount to a defence of
a breach of s.53(c) of the Trede Practices Act, nor can it
11.
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mitigate against the seriousness of the offences committed.
The section imposes upon a corporation an absolute duty not
to make representations that goods have accessories they do
not have. In the present case the defendant knew of the
absence of the rear stabiliser bars before the brochures were
printed and months before the advertisements were inserted
in the magazines. The breachs of the provisions of the Act
were compounded by the direction given to the distributors
and dealers of the defendant that claims would not be
accepted in respect of those vehicles for which the stabiliser
bars were not standard equipment. All this occurred long
before any of the representations were made. It is clear
that in the absence of action taken by the Trade Practices
Commission, the defendant would have maintained that
position. The object of the Act is to protect the public
from actions of this kind. It is appropriate that a more
severe fine should be imposed in those informations where
the person to whom the representation was made was not ' able
to obtain redress initially. In one case, the person to
whom the representation was made compared that represencation
with a representation concerning another type of vehicle
and the representation that stabiliser bars were fitted on
Datsun Patrols whilst not on the other vehicle influenced
his thinking in a decision to purchase a Datsun Patrol.
Having regard to all the facts and circumstances
already set out including the fact that the defendant
has now fitted stabiliser bars to the vehicles previousi,
sold, I would impose the following fines:
Vv. No. G 44 of 1978 $3000.00
V. No. G 45 of 1978 $5000.00
V. No. G 46 of 1978 $4000.00
Vv. No. G 47 of 1978 $2000.00
V. No. G 48 of 1978 $5000.00
Vv. No. G 49 cf 1978 $2000.00
V. No. G 50 of 1978 : $2600.00
V. No. G 51 of 1978 $3000.00
hes er . Sse ow te ee ad te ob
amposed On tie cor shaw 2 as ee tb tha atl MaX2mu, Loe
that would be applicahle an resp-.ct of one offence by
the defendant and accordingly there is no need to consider
what 2 plication, if any, sec.79 sub-sec. (2) Trade Practices
, 12.
12.
Act has to the facts of the present case,
Accordingly convictions are entered and
fines imposed as indicated and in each case the defendant
is ordered to pay the informant's costs,
I certify that this and the Laver
receding paves 8 & true cony cf %5
5 * 7 Leustwal
Reasons for Judgment herein of Usd www
Mr. Justice dadrrefe
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