Trade Pactices Commission v Bata Shoe Co of Australia Pty Ltd [1980] FCA 56
Federal Court of Australia
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CATCHWORDS
Trade Practices —- resale price maintenance - undertaking
proffered to court ~ imposition of injunction - contraventions
arising out of one course of conduct - imposition of pecuniary
penalty.
Trade Practices Act, 1974 (Cth.)
s. 76, 80, 96 (3) (a) (b) (£)
TRADE PRACTICES COMMISSION ~— Applicant BATA SHOE COMPANY OF
AUSTRALIA PTY. LIMITED
NO. G 16 OF 1979
LOCKHART J.
FRIDAY 2 MAY 1980
SYDNEY
IN THE FEDERAL COURT OF AUSTRALIA
NEW_ SOUTH WALES DISTRICT REGISTRY
GENERAL DIVISION
IN THE MATTER OF
BETWEEN :
AND:
ORDER
JUDGE MAKING ORDER:
DATE OF ORDER:
WHERE MADE:
THE COURT ORDERS THAT:
1. The respondent by itself its servants and agents be restrained
No. G 16 of 1979
THE TRADE PRACTICES ACT 1974
TRADE PRACTICES COMMISSION
Applicant
BATA SHOE COMPANY OF AUSTRALTA
PTY, LIMITED
Respondent
LOCKHART J.
FRIDAY, 2 MAY 1980
SYDNEY
until further order from withholding the supply of Bata
branded leather footwear from any retailer for the reason that
such retailer has sold or is likely to sell such footwear
supplied to it by the respondent at a price less than a price
specified by the respondent as a price below which such footwear ,
1s not to be sold;
2. The respondent pay to the Commonwealth of Australia by way of
penalty in respect of the contraventions of s. 48 of the
Trade Practices Act 1974 alleged in the statement of claim
herein the following pecuniary penalties:-
(a) fave thousand dollars ($5,000.00) in respect of the
contravention alleged in paragraph 73
(b) five thousand dollars ($5,000.00) in respect of the
contravention alleged in paragraph 8;
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(c)
five thousand dollars ($5,000.00) 1n respect of the
contravention alleged in paragraph 9;
two thousand dollars ($2,000.00) in respect of the
contravention alleged in paragraph 213
two thousand dollars ($2,000.00) an respect of the
contravention alleged in paragraph 22;
two thousand dollars ($2,000.00) in respect of the
contravention alleged in paragraph 23; and
thirty thousand dollars ($30,000.00) in respect of
the contravention alleged in paragraph 253
Pursuant to s. 77 of the Trade Practices Act 1974 that
judgment be entered for the Trade Practices Commission on
behalf of the Commonwealth of Australia for the sum of
fifty-one thousand dollars ($51,000.00); and
The respondent pay to the applicant two-thirds of the
applicant's costs of and incidental to these proceedings
including two-thirds of all costs previously reserved by
the court.
Liberty to apply is reserved to both parties.
IN THE FEDERAL COURT OF AUSTRALIA '
NEW SOUTH WALES DISTRICT REGISTRY No. G 16 of 1979
GENERAL DIVISION
IN THE MATTER OF
THE TRADE PRACTICES ACT 1974
BETWEEN:
TRADE PRACTICES COMMISSION
Applicant
AND:
BATA SHOE COMPANY OF AUSTRALIA
PTY, LIMITED
Respondent
REASONS FOR JUDGMENT
2 May 1980 LOCKHART J.
Sydney
On 12 March 1980 I gave judgment in this matter and
adjourned the further hearing to a date to be fixed when the
remaining questions of injunction, pecuniary penalty and
costs could be dealt with.
The hearing was resumed on 15 April 1980 when some
further evidence was adduced by the respondent and submissions
made by both parties on the remaining questions.
Injunction
Counsel for the applicant submitted that an injunction
should be granted pursuant to s. 80 to restrain the respondent
from engaging in the practice of resale price maintenance in
the future. He submitted that the remedy of injunction is an
additional sanction to the imposition of a pecuniary penalty
and that the protection of the public requires that the
respondent be enjoined.
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Counsel for the respondent, although not conceding
that an injunction should be granted, informed me that the
respondent was prepared to give an undertaking to the court,
but in narrower terms than the injunction sought by the
applicant.
I have held that the discussion of November 1976
between Mr. Adnam, Mr. Smart and Mr. Clegg fell within the
terms of sub-s. 96 (3) of the Act in that the respondent
made it known to Woolworths that the respondent would not
supply goods to Woolworths unless Woolworths agreed not to
sell those goods at a price less than a price specified by
the respondent (paragraph 96 (3) (a) )s3 that the respondent
price less than a
induced and attempted to induce Woolworths not to sell at a/
price specified by the respondent goods supplied to Woolworths
by the respondent (paragraph 96 (3) (b) ); and that the
respondent used, in relation to its goods supplied and that
may be supplied by it to Woolworths, a statement of a price
that was likely to be understood by Woolworths as the price
below which the goods were not to be sold (paragraph 96 (3)(f)).
Following that discussion, Woolworths increased its
price for Bata shoes to a level a few cents below the price
charged by Gowings, thereby ensuring the continuity of supply
by the respondent to Woolworths.
Supply of Bata branded leather footwear to Woolworths
ceased in about May 1977. It has not been resumed, nor has
any attempt been made by the respondent to resume it.
In my opinion the undertaking proffered by the
respondent should not be accepted, and an injunction should
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be granted. There 1s no difference between the two in
operation or effect 1f breach of either occurs; but the
undertaking was not proffered until the eleventh hour,
namely the resumption of the hearing on 15 April 1980, and
then in narrow terms. I do not suggest for one moment that
the proffer was otherwise than bona fide or that the ,
respondent would not honour its terms; nevertheless in all
the circumstances injunctive relief is appropriate.
I asked counsel for both parties for their assistance
in formulating the terms of the injunction because in my
opinion the question is not so much whether an injunction
should be granted, but what its terms should be.
Counsel for the applicant suggested the following
form:—
"That the respondent by itself, its servants and
agents or otherwise be restrained until further
order from withholding the supply of Bata branded
leather footwear from any retailer for the reason
that that retailer has sold or is likely to sell
such footwear supplied to it by the respondent at
a price less than a price specified by the
respondent as the price below which such footwear
1s not to be sold."
Counsel for the respondent did not oppose those terms
except to submit that the words "Woolworths Limited" should be
substituted for the word "retailer" or the words "any
retailer".
In my opinion the form of injunctive relief suggested
by counsel for the applicant is generally acceptable. Although
the evidence is silent as to whether the supply of Bata
branded leather footwear has been withheld from large
discounters in addition to Woolworths for a resale prace ;
maintenance reason, there is evidence that other large
oo fh
discounters are not being supplied with such footwear.
in ail the circumstances the public anterest requires
than an injunction be grated in the wider form suggested by
counsel for the applicant.
Pecuniary Penalty
Section 76 of the Act provides a maximum pecuniary
penalty of $250,000.00 against a corporation in respect of
a contravention of Part IV of the Act. In determining the
pecuniary penalty to be imposed, s. 76 requires the court
to have:-
",..regard to all relevant matters including
the nature and extent of the act or omission
and of any loss or damage suffered as a result
of the act or omission, the circumstances in
which the act or omission took place and whether
the person has previously been found by the
court in proceedings under this Part to have
engaged in any similar conduct."
Counsel for the respondent submitted that although
the court has found seven contraventions of the resale price
maintenance provisions of the Act (three relating to the
November 1976 conversation; three relating to the conversation
of 22 April 1977; and one relating to the withholding of
supply of Bata branded leather footwear from Woolworths from
about May 1977), on the question of penalty they should all
be considered together and only one penalty imposed because
in a broad sense they all relate to the same conduct of
resale price maintenance by the respondent in its dealings
with Woolworths.
Counsel for the respondent submitted alternatively
that the seven contraventions should be considered for the
purpose of penalty as if they were two contraventions (the
three relating to the November 1976 conversation as 1f they
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were one and the remainder as if they were the other); or
perhaps as three contraventions (the three relating to the
November 1976 conversation as one contravention, the three
relating to the 22 April 1977 conversation as a second I
contravention and the non-supply to Woolworths from about
May 1977 as the third).
In one sense, the contraventions arose out of the
one course of conduct in that it was directed to Woolworths
and reflected the adherence by the respondent to a policy of
engaging in resale price maintenance in relation to
Woolworths.
Guidance is given in the field of sentencing for
criminal offences by the well-known principle that where
several offences are heard together and arise out of the
same transaction it is a sound working rule that the
sentences imposed for those offences should be made
concurrent; it is inappropriate to sentence consecutively
when the offences were all really involved in the same
episode: see R. v. Duff a decision of the full court of this
court, judgment delivered 6 December 1979; R. v. Walsh (1965)
109 Sol. J. Part 1 150; R. v. Melville (1956) 73 W.N. (N.S.W.)
579; R. v._Hussain Crim. L. R. 7123; R. v. Hally (1965) 58
Q.R. 582 and Re: P. J, Kastercum (1972) 56 Cr. App. R. 298.
I accept that the contraventions arose out of the
one course or pattern of conduct. Although it is necessary
to look at each contravention separately, nevertheless
consideration must be given to the facts common to each
contravention: see Eva v. Mazda Motor (Sales) Pty. Limited
(1974-1977) 1 A.T.P.R. 17,302; Eva v. Southern Motors Box Hill
Pty. Limited (1977) 15 A.L.R. 428; T.P.C. v. Maddad Pty.
Limited (1979) 2 A.T.P.R. 18,054 per Keely J. at p. 18,059.
In my opinion the three contraventions of the Act
which relate to the conversation of November 1976 may
properly be viewed together for the purpose of assessing the
appropriate pecuniary penalty; but although those
contraventions all relate to the respondent's dealings with
Woolworths, it must not be forgotten that, following that
conversation, Woolworths increased its prices in New South
Wales for Bata footwear to a level a few cents below the
praces charged by Gowings. The burden of this price increase
was borne by the public.
The three contraventions in relation to the 22 April
1977 conversation similarly should be viewed together for the
purpose of determining the appropriate pecuniary penalty.
Those contraventions are separate from the breach of the
resale price maintenance provisions of the Act involving the
non-supply of Bata branded leather footwear to Woolworths after
about May 1977, a continuing contravention. Although the
respondent, through its agent, communicated to Woolworths
during the 22 April 1977 conversation that the respondent would
not supply Bata branded leather footwear to Woolworths in the
future, nevertheless it was in that conversation that the
representatives of Woolworths were informed that Woolworths
would be supplied with P.V.C. footwear only if it would sell it
at a price comparable to the maximum price permitted in South
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Australia, It ais this, rather than the communication of the
intention of the respondent not to supply Bata branded
leather footwear to Woolworths in the future, that is the
essence of the contraventions that relate to the 22 April
1977 conversation.
Hence for purposes of determining the appropriate
pecuniary penalty or penalties, I shall regard the seven
contraventions as falling into the three categories suggested
by counsel for the respondent in the third of his alternative
submissions.
Counsel for the respondent pointed to a number of
matters which he submitted the court should take into account
an mitigation of penalty. I shail deal with them in turn.
1. Counsel submitted that as these proceedings were
commenced on 28 March 1979 and were preceded by the applicant
aunvoking the procedures of s. 155 and as the respondent has
protested at all times that it did not contravene the resale
price maintenance provisions of the Act, the period of about
twelve months from 28 March 1979 to 12 March 1980 should not
be held against the respondent. The respondent did not suggest
that the applicant has been dilatory or that this period of
time is unreasonable; rather that it 1s the inevitable result
of litigation.
I regard it as proper to take this into account to
some extent in mitigation of penalty.
2. It was submitted that there 1s no evidence of
any loss or damage having been suffered by Woolworths by
reason of any of the contraventions by the respondent and no
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evidence that any other corporation or person has suffered
any loss or damage by reason of the contraventions.
It is true that there is no evidence that Woolworths
has sustained any loss or damage. It is true that there has
been no quantification of any loss or damage that any member
of the public has sustained by reason of the contraventions of
the respondent; but it cannot be denied that the public paid
a higher price for the respondent's footwear purchased in
Woolworths! stores in New South Wales after November 1976
and before supply terminated in about May 1977. It was
during this period that Woolworths, in order to maintain
supply, increased its price to a level a few cents below the
price charged by Gowings.
Notwithstanding the absence of any evidence as to the
numbers of people who purchased Bata footwear from Woolworths
during this period and as to the extent of the increased
price they have been charged, clearly the fact remains that
Woolworths, a large discounter, has sold Bata footwear to
customers during the period and they have paid a higher
price than otherwise would have been the case.
More serious is the fact that since about May 1977
Woolworths has been denied supply of Bata branded leather
footwear, and this position has not changed. Although there
is no evidence as to the quantities of such footwear that
Woolworths would have ordered or as to the effect in the
market place occasioned by this non-supply, I repeat what I
said in T.P.C. v. Malleys Limited (1979) A.T.P.R. 18,290 at
p. 18,292:-
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"In my opinion, the inability of any party
to quantify the damage under a breach of
the retail price maintenance provisions of
the Act is a consideration to be given due
weight; but I do place some reliance upon
the economic philosophies underlying the
Act which prima facie suggest that the
actions of resale price maintenance lead
to a distortion of the market mechanism 1
and to economic waste."
3. The respondent has not committed any other
breaches of the Act. I accept this submission and take it
into account.
4, It was submitted that the financial position of
the respondent is such that its financial return upon capital
1s of a relatively low dimension. Evidence was given that
an the fanancial year to 31 December 1977 the respondent
earned a return of only 7.23% per annum on invested capital,
ats operating profit having been $190,895.00. In the
financial year to 31 December 1978 the respondent made an
operating profit of $242,028.00. Its accounts for the year
ended 31 December 1979 have not yet been finalised but Mr.
Thring estimates that its operating profit will be about
$303,834.00.
Mr. Thring gave evidence that for some considerable
time the shoe industry in Australia has been "of diminishing
expansion and profitability and the number of shoe
manufacturers has significantly increased as have the number
of people employed by the shoe industry."
On the other hand, the respondent is a large and
substatial corporation and a member of the world-wide Bata
organisation. I do not have the impression that it is
suffering undue financial hardship.
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5. Counsel submitted that as I have held, in
relation to the contravention of withholding supply of
Bata branded leather footwear to Woolworths after May
1977, that the decision not to supply Woolworths was made
both because Woolworths did not provide the services and
facilities regarded by the respondent as appropriate and
because it was a major discounter, the court could not say
that the public had suffered any loss or damage occasioned
by the contravention.
In my opinion this submission is misconceived. The
fact that it 1s a substantial reason for the withholding of
supply that Woolworths had sold or was likely to sell Bata
branded leather footwear at a price less than the price which
the respondent had specified to Woolworths as being the price
below which the footwear was not to be sold, itself
demonstrates that the public has suffered from the action
of resale price maintenance because of the consequent dis-—
tortion of the market mechanism,
However, I take anto account by way of mitigation
of penalty that where there are mixed reasons for the
conduct such as I have found here; it is a matter which has
some mitigating effect.
6. Mr. Thring gave evidence on 15 April 1980 that
since my reasons for judgment were given on 12 March 1980 the
respondent has terminated its sales agency agreement with
Adnam and Pockley Pty. Lamited and has appointed new sales
agents for the State of New South Wales. He said:
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"The defendant has taken steps to ensure
that its employees and agents are aware
of the provisions of the Trade Practices
Act and will ensure so far as possible
that no statements whatsoever of retail
price are made by its agents or employees f
or on its behalf. It is proposed that
new written agreements will be entered into
shortly between the defendant and its
sales' agents to further strengthen the
control which the defendant itself wi11
be able to exercise in respect of the
marketing of its products...The defendant
appreciates the seriousness of the findings
which have been made against it in this
action and w111 not engage in the future
in conduct prohibited by the Trade Practices
Act."
I take these matters into account by way of
mitagation,
Counsel for the applicant submitted that the
following matters called for the imposition of a substantial
pecuniary penalty:-
1. That following the November 1976 conversation,
Woolworths in fact increased its prices for Bata branded
leather footwear in New South Wales to ensure continuity of
supply; that although this breach is now spent in the sense
that, since May 1977 there has been no supply nevertheless the
breach covered a number of months between November 1976 and
May 1977.
2. Wathholding of supply of Bata branded leather
footwear commenced after May 1977 and is still continuing.
I have dealt with matters 1. and 2. earlier in these
reasons for judgment and shall not say anything further.
3. There has been no attempt by the respondent to
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restore supply to Woolworths notwithstanding that more than
one month has elapsed since the delivery of my reasons for
judgment on 12 March 1980.
I place little weight on this point because there may
be a number of reasons why restoration of supply has not been
offered to Woolworths since 12 March 1980. The respondent may
still be taking legal advice as to its position in relation
to Woolworths and as to whether it should appeal from my
decision. As no orders were made by me on 12 March 1980
there was then no appellable decision.
4, The determination of an appropriate penalty is
a matter of considerable importance to the public and
the following passage from the decision of Smithers J. in
T.P.C. v. Stahl Chain Saws (Aust. ) Pty. Limited (1978)2A.T.P.R.
40-091 at p. 17,896 should be borne in mind:
"So far as resale price maintenance is
concerned the object of the Act ais to
create conditions in which the public
will benefit from traders! competing
with each other in respect of prices
unfettered by price restraints imposed
by suppliers of goods upon retailers."
I agree with his Honour and shall take this matter
unto account.
The contraventions are serious. Having regard to ail
the circumstances, including those to which I have referred in
my reasons for judgment, and the importance of deterring
similar contraventions of the resale price maintenance
provisions of the Act, in my opinion the sum of fifteen thousand
dollars ($15,000.00) represents the appropriate total penalty
to be paid by the responbnt in respect of the three
contraventions relating to the November 1976 discussion; the
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sum of six thousand dollars ($6,000.00) represents the
appropriate total penalty in respect of the three
contraventions relating to the conversation of 22 April
19773; and the sum of thirty thousand dollars ($30,000.00)
is the appropriate penalty for the contravention relating
to the withholding of supply of Bata branded leather
footwear after May 1977.
Costs
The applicant has substantially won the case. I
have found that the contraventions alleged in paragraphs
7, 8 and 9 of the statement of claim were made out - all
relating to the November 1976 conversation; that the
contraventions alleged in paragraphs 21, 22 and 23 were made
out - relating to the 22 April 1977 conversation; and that
the contravention alleged 1n paragraph 23 as to the withholding
of supply since about May 1977 was made out. Those allegations
took most of the time at the hearing.
The allegations made in paragraphs 10 and 11 - as
to the withholding of supply in November 1976; in paragraphs
12, 13 and 14 - relating to a conversation in mid March 19773
in paragraphs 15, 16 and 17 - as to a conversation on or
about 7 April 1977; in paragraphs 18, 19 and 20 ~ as toa
conversation on or about 19 April 1977; and in paragraph 24
as to the withholding of supply since about May 1977 for the
reason therein mentioned, have not been made out.
In all the circumstances, in my opinion the
appropriate order for costs is that the respondent pay
two-thirds of the applicant's costs.
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r
I make the following orders:-
1. That the respondent by itself its servants
and agents be restrained until further order from
withholding the supply of Bata branded leather
footwear from any retailer for the reason
that such retailer has sold or is likely to sell
such footwear supplied to it by the respondent at
a price iess than a price specified by the respondent
as a price below which such footwear is not to be
sold;
2. That the respondent pay to the Commonwealth of
Australia by way of penalty in respect of the
contraventions of s. 48 of the Trade Practices Act
1974 alleged 1n the statement of claim herein the
following pecuniary penalties:-
(a) five thousand dollars (85,000.00) in respect of
the contravention alleged in paragraph 73
(b) fave thousand dollars ($5,000.00) in respect of
the contravention alleged in paragraph 8;
(c) five thousand dollars ($5,000.00) an respect
of the contravention alleged in paragraph 9;
(ad) two thousand dollars ($2,000.00) in respect of
the contravention alleged in paragraph 21;
{e) two thousand dollars ($2,000.00) an respect of
the contravention alleged in paragraph 223
(f£) two thousand dollars ($2,000.00) an respect of
the contravention alleged in paragraph 23; and
(g) thirty thousand dollars ($30,000.00) an respect
of the contravention alleged in paragraph 253
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3. Pursuant to s. 77 of the Trade Practices Act 1974
that judgment be entered for the Trade Practices Commission on
behalf of the Commonwealth of Australia for the sum of fifty-one
thousand dollars ($51,000.00); and
4, That the respondent pay to the applicant two-thirds
of the applicant's costs of and incidental to these proceedings
ancluding two-thirds of all costs previously reserved by the
court.
5. Laberty to apply is reserved to both parties.
1 ec. *y thar uns and the freer (4)
preccc.ng pages are a true copy ct the
Reasons fe. Judgment herein of his Honour
Mr. Justice Lockhart.