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IN THE FEDERAL COURT OF AUSTRALIA
)
)
NEW SOUTH WALES DISTRICT REGISTRY )No. G 18 of 1981
)
)
GENERAL DIVISION
IN THE MATTER OF THE TRADE PRACTICES ACT 1974
BETWEEN:
ROLLS~ROYCE MOTORS LIMITED, ROLLS-ROYCE
LIMITED —SSSSSS
Applicants
AND: D.I.A. (ENGINEERING) PTY. LIMITED
Respondent
ORDERS
JUDGE MAKING ORDERS: LOCKHART J.
DATE OF ORDERS: 5 MARCH 1981
WHERE MADE: AT SYDNEY
Upon the applicants by their counsel giving the usual
undertaking as to damages, «
THE COURT ORDERS THAT:
1. The respondent by itself, its servants and agents,
be restrained until the hearing of the proceeding or further
order, from advertising, promoting, displaying, offering for
sale, selling or otherwise, in trade or commerce, dealing with,
both at the 1981 International Melbourne Motor Show and
elsewhere in Australia, any motor vehicle being a motor
vehicle meeting any one or more of the following descriptions:
(a) a motor vehicle having a radiator grille a
representation of which grille is shown on
the motor vehicle depicted in exhibit "Cc" in
these proceedings; or
CATCHWORDS
Trade Practices - alleged breaches of ss. 52, 53, and 55 -
production of 1920's - 1930's style car by respondent -
whether either or any of the proposed use of name, emblen,
grille and overall appearance of vehicle misleads or deceives
or is likely to mislead or deceive.
Jurisdiction - whether Court's jurisdiction extends to tort of
passing off.
Passing off ~ whether production of respondent's car constitutes
passing off.
Practice and Procedure - interlocutory relief - factors to
be considered in an application for interlocutory relief.
ROLLS~ROYCE MOTORS LIMITED, ROLLS-ROYCE LIMITED v. D.I.A.
(ENGINEERING) PTY. LIMITED
NO. G 18 of 1981 .
LOCKHART J.
5 MARCH 1981
AT SYDNEY
IN THE FEDERAL COURT OF AUSTRALIA
)
)
NEW SOUTH WALES DISTRICT REGISTRY ) No. G 18 of 1981
)
)
GENERAL DIVISION
IN THE MATTER OF THE TRADE PRACTICES ACT 1974
BETWEEN:
ROLLS-ROYCE MOTORS LIMITED
ROLLS-ROYCE LIMITED
Applicants
AND:
D.I.A. (ENGINEERING) PTY. LIMITED
Respondent
REASONS FOR JUDGMENT
LOCKHART J.
5 MARCH 1981
AT SYDNEY .
I propose to give my decision now as I have reached a firm
view as to the result of this case and am mindful that an event
of importance to the parties is imminent, namely, the 1981
Melbourne International Motor Show.
This is an application for interlocutory injunctive relief.
The case concerns the Rolls-Royce motor car of the applicants
and a motor car which the respondent is in the course of
producing. It is thus important to the parties, of material
interest to some, and of academic interest to most.
The facts are in a narrow compass. The Rolls-Royce motor
car was first made in 1904 by Mr. F. H. Royce of Manchester whose
business was acquired some two years later by Rolls-Royce Limited.
It became a public company later that year. In 1971 a receiver
20/2
(b) a motor vehicle having a radiator grille colourably
different from that representation; or
(c) a motor vehicle bearing or embodying the registered
trademark numbers A245413, A293855, A288879 and A288871
(hereinafter collectively called "the trademarks") or
any trademarks substantially identical with or
deceptively similar to any of the trademarks; or
(d) a motor vehicle under the name of "Phantom" or any
name substantially identical with or deceptively
similar thereto,
2. The applicants secure the undertaking as to damages in a form
and an amount to be determined by the Court failing agreement being
reached between the parties.
3. Liberty be reserved to all parties to apply on the question
of that security or on any other question arising in the working
out of these orders on two days' notice.
4. Costs of this application, including all reserved costs, be
costs in the proceeding.
In 1906 the first Rolls-Royce cars were built, having a
frontal radiator sculptured as indicated in a poster titled
"Rolls-Royce Story ". Rolls-Royce cars have continued to use
an almost identical radiator shape up to the present time.
This radiator grille is a purely ornamental sculpture; it 1s
neither functional nor mechanically useful. What is called in
the evidence as the Rolls-Royce logo device, which I shall refer
to as the Rolls-Royce emblem, has always appeared at the top
of the radiator grille.
The first Rolls-Royce model was superseded in 1907 by the
Silver Ghost car. In 1925 the Silver Ghost was followed by the
first of the Phantom series of motor cars. In 1933 Rolls-Royce
Limited acquired the business of Bentley Motors Limited and
produced Bentley motor cars. Following the Second World War,
in 1946 Rolls-Royce Limited began to manufacture complete cars
with standard body work. Prior to then, Rolls-Royce Limited
merely made the chassis, wheels, radiator grille, engine, and
power train of its cars. The body work was done to the
prospective owner's specification by specialist body work
builders.
The initial Phantom produced by Rolls-Royce Limited was
a big six-cylinder car. Whether or not it was a two, four, six
or seven seater depended upon the particular owner. It continued
in production until 1929. The Phantom II was released in 1929;
the Phantom III in 1937; and the Phantom IV in 1950. This car
had a coach body and only 18 such cars were built, being
supplied exclusively to the order of crowned heads or rulers
of States. It was the first Rolls-Royce to be used by British
12/4
was appointed to Rolls-Royce Limited who sold off some minor
activities of the company. The aircraft engine mamfacturing
division of the company was nationalised by the British
Government and is at present controlled by the National
Enterprise Board.
Rolls-Royce Motors Limited, the first applicant, was
incorporated at that stage. It was initially owned by the
receiver. In May 1973 it was listed on the United Kingdom
Stock Exchange. In July 1979 the first applicant merged with
Vickers Limited. The first applicant is now a subsidiary of
Vickers Limited which is a company listed on the London Stock
Exchange. Since the merger with Vickers Limited it has
continued to manufacture cars under the name of Rolls-Royce
Motors Limited at Crewe in England.
The first applicant is the registered proprietor of two
trade marks in class 12 of the Australian Trade Marks Register. ~
Registration number 245413 is of the mark "Phantom" which is
registered in respect of motor vehicles and chassis. The first
applicant is also the proprietor of a trade mark consisting of a
representation of the Rolls-Royce radiator grille which is
registered in respect of motor cars. That mark is registration
number 293855.
Rolls-Royce Limited, the second applicant, is the registered
proprietor of a trade mark consisting of the Rolls-Royce logo
in class 12, registration number 288871. That mark is registered
for motor cars and the first applicant is the registered user
thereof.
---/3
royalty for ceremonial occasior.
The Phantom V was produced in 1962. In 1973 the present
model of the Phantom, the Phantom VI, was produced. Both the
Phantom V and the Phantom VI have an extra long chassis, and
have been purchased almost exclusively for ceremonial use. The
Phantom VI is produced to the order, needs and tastes of the
particular owner. The Governor of Western Australia has two
Phantom model cars. One is the Phantom VI which was purchased
in 1976 and the other is a Phantom IV purchased in about 1952.
A Phantom VI was presented to her Majesty Queen Elizabeth II on
the occasion of her Silver Jubilee by the Society of Motor
Manufacturers and Traders.
One of the distributors in Australia of Rolls-Royce motor cars,
namely York Motors Sales Pty. Limited, sold a Rolls-Royce Phantom
VI saloon to the Governor of Queensland in January 1973 and a
Rolls-Royce Phantom VI saloon to the New South Wales Government —
for use by its Governor in September 1976.
The first applicant has four distributors in Australia. It
has an Australian subsidiary, Rolls-Royce Motors of Australia
Pty. Limited, but this company is concerned largely with the diesel
engine business of the first applicant and with the supply of
certification plates provided by the Australian Motor Vehicle
Certification Board to purchasers of Rolls-Royce motor cars.
The four Australian distributors of the first applicant are York
Motors Pty. Limited as to New South Wales, the aA.c.T. and
Queensland; United Motors Limited as to South Australia, Broken
H111 and the Northern Territory; Kellow-Falkiner Pty. Limited
as to Victoria and Tasmania; and Winterbottom Fords Pty.
Limited as to Western Australia.
oe e/5
There is evidence as to thn number of sales of Rolls-Royce
motor cars in Australia between the years 1974 and 1980. I
do not refer to that evidence in detail except to say that it
establishes that some 552 Rolls-Royce motor cars have been sold
during that period by distributors in this country; for example,
64 were sold in 1979 and 46 1n 1980. Rolls-Royce distributors
in Australia are also responsible for the servicing of Rolls-
Royce motor cars.
The first applicant's Australian Distributors acquire
cars from Rolls-Royce Motors Limited in the United Kingdom.
Title passes on those cars when the motor car is shipped. The
Rolls-Royce motor car is advertised by its Australian
distributors by various means:-
(a) in newspapers throughout Australia;
(b) what is described in the evidence as the
promotional type of advertising, namely
use of demonstration model cars for
visiting celebrities such as Dame Joan
Sutherland; and
(c) acquiring and maintaining stands at motor
shows held in capital cities such as the
1981 International Motor Show of Melbourne
currently being held.
In late January 1981, the Australian distributors
of the Rolls-Royce motor car received a letter dated 23
January 1981. I need not set out the whole text of that
letter but I shall briefly mention its principal terms. It
was signed by Mr. P. M. Ayres on behalf of Phantom Motor
«+ /6
Car Company, a division of D.I.A. Engineering Pty. Limited,
the respondent to these proceedings. It enclosed what was
described as a preliminary brochure outlining the proposed
release of a new motor car to be marketed by the respondent.
It was described as follows:-
"It is a luxurious hand-built vehicle of which
only a limited number will be available in
Australia each year. Its style, quality,
performance, and exclusiveness will ensure
immediate market acceptance- it is a brilliant
design, distinctive,and unmistakably different,
introduced to a market jaded with today's mass-
produced look-alikes. We are now approaching a
number of people such as yourselves to determine
your interest in appointment as dealers for
the vehicle... However, we are hopeful of
producing the vehicle to sell for a retail
price under $40,000."
The brochure enclosed with the letter 1s a coloured
brochure depicting the proposed motor car of the respondent.
It is important to describe it in general terms.
It depicts a motor car which is said by the brochure
to be:
"The Phantom is a prestige vehicle to be built
with 1930's style bodywork, but using up-to-date
production-car chassis and drivetrain components.
It is a car that captures the spirit of motoring's
extravagant past, the ultimate fashion accessory, but
will be surprisingly inexpensive to own.
The running costs of this classic will be
actually less than those of a conventional Mercedes
or Rolls of similar or higher price. The car is the
result of thoughtful design, careful attention to
detail, and perfect timing.
The Phantom's styling has all the verve and
panache that make so many 1930's cars the classics
they are today.
It is an original work of art; beautiful,
sophisticated, and tasteful.
The unique features in our design will not be
found in any other modern day car."
There is a picture of the motor car displayed under the
caption, "Drive into the future with the past..."; and
there is in the bottom lefthand corner what has been sometimes
described in the evidence as a logo of the proposed car. I
shall refer to it as the emblem.
It is unnecessary to describe it, because it appears
clearly from the exhibit itself, except to say that it is
an upright rectangle with the word "Phantom" at the top,
the word "Motor" at the bottom, both on a white background,
the words being in black print, and in the centre of the emblem
on a black background is a large letter "P" written in white.
The back of the brochure also has the emblem in the bottom
righthand corner and refers to the Phantom Motor Company at
its Melbourne address, and invites the reader to visit the
Phantom Motor Company's stand at the 1981 International Melbourne
Motor Show. Details of the vehicle and its technical
specifications are set out on that sheet.
An article appeared in the Melbourne Age newspaper on
24 January 1981, written by one Christopher de Fraga, referring
to the proposed vehicle of the respondent. I will not set out
the article in detail but will refer to one or two points the
writer makes. He refers to:
"The Phantom's radiator shape is similar
to the Rolls-Royce, but underneath the
car it's all Holden."
Again:
"Modern motoring's reliability with some
of the charm of a bygone motoring age is
the aim of the designers of this latest
Australian car, the Phantom.
2+ +/8
Although its name and radiator shape hark
back to a Rolls-Royce model before World
War II, the makers - Phantom Motor Company -
insist that it is not a replica.
'I£f you want to see some features of
another car in it you can,'
saidMike Ayres, the car's builder. And he
might have been referring to the Holden
underpinnings of this classically shaped car."
The applicants' solicitors wrote to the respondent on
23 February 1981 in which they asserted that Rolls Royce
Motors Limited, the first applicant, was extremely well known
for its high quality motor cars throughout the world, including
Australia, and that various models, including Phantom models,
have been produced since 1924.
They drew attention to the existence of the relevant trade
marks to which I have already referred, and to their extensive
use in Australia by the first applicant. They complained, on
behalf of their client, of the use by the respondent of:-
"(a) a radiator grille substantially identical
with that used by our client;
(b) the name "Phantom";
(c) a badgewhich is similar to the ROLLS-ROYCE
logo used by our client; or
(d) trade marks deceptively similar to or
substantially identical with the trade marks"
They sought undertakings from the respondent that it would
refrain from infringing the trade marks, from infringing
sections 52 and 53 of the Trade Practices Act 1974, and from
passing off the proposed Phantom motor vehicle as having any
connection with the Rolls-Royce motor vehicle or the applicants.
+29
A reply was received on 25 February 1981 by telex from
the solicitor for the respondent which denied the allegations
made in the letter from the applicants' solicitors and said:-
"Without 1n any way retreating from the views
expounded above and consistently with its lack
of intention to deceive or cause confusion our
client proposes taking the following steps with
a view to eliminating any unease (however 111-
founded) which your client may be suffering -
1. The vehicle will be renamed the "Phaeton" the
latter name being derived from the original
French term for a light four wheeler carriage.
2. The word "Phantom" will be removed from the logo
and the word "Phaeton" will be substituted therefor.
3. Subject to the availability of the business name
"Phaeton Motor Company" the present business name
will be changed from "Phantom Motor Company" to
"Phaeton Motor Company" or such other appropriate
business name as may be available and the present
business name will be discontinued.
4. All publicity will (as in the past) give due note
to the use of the G.M.H. components incorporated
in the vehicle. .
If notwithstanding the foregoing your client proceeds
with litigation resulting in any interim or interlocutory
injunction our client's loss to this date would
approximate one hundred and fifty thousand dollars to
two hundred thousand dollars and this would escalate
rapidly from this point onwards."
In due course the applicants applied for ex parte relief
from this Court, which was granted on Monday last, 2 March
1981. The proceedings came on for hearing yesterday on an
interlocutory basis and have continued today.
The applicants alleged that the conduct of the respondent,
in producing a motor car said to incorporate features which
are distinctive of motor cars produced by the first applicant,
constitutes misleading and deceptive conduct within the meaning
of the provisions of sections 52, 53 and 55 of the Trade
Practices Act, 1974. The particular matters relied
fin
-10-
on by the applicants in support of their case under the Trade
Practices Act are the name "Phantom", the emblem and the
radiator grille.
The applicants assert that the respondent has infringed
and is continuing to infringe its registered tradmarks. Again,
they rely upon the use of the name "Phantom", the emblem and
the radiator grille.
The applicants also assert that the respondent is passing
off its proposed motor vehicle as a Rolls-Royce motor vehicle
or as a vehicle having connection or association with the
applicants or either of them.
In their statement of claim the applicants also ask for an
order for delivery up of offending materials; damages or account
of profits; and declarations that the respondent has contravened
sections 52, 53 and 55 of the Trade Practices Act, infringed the
relevant trade marks and committed a passing off. °
It is not disputed that this court has jurisdiction as to all
these matters following the decision of the High Court in
Philip Morris Inc. and Philip Morris Limited v. Adam P. Brown
Male Fashions Pty. Limited, to which I shall refer as the
Philip Morris case.
Plainly, this court has jurisdiction with respect to the
cause of action based on the alleged infringement of sections
52, 53 and 55 of the Trade Practices Act. It is also plain that
the jurisdiction embraces the claim for infringement of trade
marks under the Trade Marks Act as being a claim with respect
to a matter arising under Commonwealth law and associated with
the matter or matters arising under the Trade Practices Act;
see in particular s. 32 (1) of the Federal Court of Australia
Act, 1976
Whether the Court's jurisdiction extend to the tort of
passing off rests on an analysis of the reasons for judgment
of the members of the High Court in the Philip Morris case.
The applicants' assertion that this Court has jurisdiction
rests essentially on the reasons for judgment of Mason J.,
with whom Stephen J. concurred, namely, that:
"...the attached claim and the federal claim
so depend on common transactions and facts that
they arise out of a common substratum of facts.
In instances of this kind a court which exercises
federal jurisdiction will have jurisdiction to
determine the attached claim as an element in the
exercise of its federal jurisdiction."
I am satisfied that this Court has jurisdiction to
determine the claims for interlocutory relief asserted
by the applicants. The cause of action based on passing off
Stephen JJ.
falls within the test enunciated by Masonand/ and,a fortiori,
within the reasons for judgment of Barwick C.J. and Murphy J.-
In hearing an application for interlocutory injunctive
relief:
"...the court does not undertake a preliminary
trial and give or withhold interlocutory relief
upon a forecast as to the ultimate result of the
case. It looks to see whether the applicant
for the injunction has made out a prima facie
case, in the sense that if the evidence remains
as it is, there is a probability that at the
trial of the action, the applicant will be held
entitled to relief (Beecham Group Ltd. v. Bristol
Laboratores Pty. Ltd. (1968) 118 C.L.R. 618; 1968
A.L.R. 9). I have already stated my views on the
nature of the case which has to be made out to
meet this test (see World Series Cricket Pty. Ltd.
v. Parish (1977) 16 A.L.R. 181 at 185-6 and
Commercial Bank of Australia Ltd. v. Insurance
Brokers Association Of Australia (1977) 16 A.L.R.
Tél at 168). I adhere to what I have previously
said and will refrain from repeating it."
wee /l2
-12-
per Bowen C. J. in Transport Workers Union of Australia v. Leon
Laidely Pty. Limited (1980) 28 A.L.R. 589 at p. 593. Deane J.
expressed views to much the same effect at pages 599 and 600.
The most recent statement of principle as to the Court's
role in considering an application for interlocutory injunctive
relief is to be found in the judgment of Mason J. in
Commonwealth of Australia v. John Fairfax and Sons Limited
(1980) 32 A.L.R. 485 at pp. 490 and 491 where his Honour said:
"As this is an application for an interlocutory
injunction until the hearing of the action, it is
not my task to decide the issues which will arise
on a final hearing. I have only to decide whether
the plaintiff has made out a sufficient case for interim
relief. In Beecham Group Ltd. v. Bristol Laboratories
Pty. Ltd. 1968 A.L.R. 469; 118 C.L.R. 618, this court
decided that what the plaintiff has to show in order
to obtain an interlocutory injunction is that there is
a probability that he will succeed at the trial, if the
evidence remains the same. According to the House of
Lords, the plaintiff need only show that there is "a
serious question" to be tried (American Cyanamid Co. v.
Ethicon Ltd. 1975 A.C. 396; 1975 1 All ER 504).
But in Beecham it was acknowledged (A.L.R. at 470;
C.L.R. at 622) that how strong the probability needs
to be "depends...upon the nature of the rights"
asserted and "the practical consequences likely to
flow from the order" sought. Much depends on the
state of the evidence which is presented on the
interlocutory application."
I turn first to the claim for relief based on the alleged
contravention of ss. 52, 53 and 55 of the Trade Practices Act.
Section 52 provides, so far as relevant:-
"(1) A corporation shall not, in trade or
commerce, engage in conduct that is misleading
or deceptive or is likely to mislead or deceive."
Section 53 provides, so far as relevant:-
"A corporation shall not, in trade or comm «ce,
in connexion with the supply or possible supply
of goods or services or in connexion with the
promotion by any means of the supply or use of
goods or services --
«-/13
-13-
(a) falsely represent that goods are of a particular
standard, quality, grade, composition, style or
model or have had a particular history or
particular previous use;
(c) represent that goods or services have sponsorship,
approval, performance characteristics, accessories,
uses or benefits they do not have;
(d) represent that the corporation has a sponsorship,
approval or affiliation it does not have;"
Section 55 provides:
"A person shall not, in trade or commerce, engage in
conduct that is liable to mislead the public as to the
nature, the manufacturing process, the characteristics,
the suitability for their purpose or the quantity of
any goods."
Sections 52 and 53 have been considered before; but not
to my knowledge s. 55. I see no good purpose at this
interlocutory stage of the case in traversing the principles
to be found in the cases. It is sufficient to say that they
may be found generally in R. v. Credit Travel; ex parte General
Motors Manufacturers Corporation of Australia(1976-77)137 C.L.R.
545, especially per Mr. Justice Mason at p. 561 and Hornsby
Building Information Centre Pty. Limited v. Sydney Building
Information Centre Pty. Limited (1977-78) 140 C.L.R. 216 per
Mr. Justice Stephen at p. 226.
The applicants rely on a number of matters said to constitute
misleading or deceptive conduct on the part of the respondent.
First the name "Phantom". This was the name which the
respondent intended to give to its motor vehicle until the
solicitors for the applicants wrote to it asserting the rights
of the applicants in these proceedings. As I have said the
-.-/14
reply from the solicitors by telex was to the effect that the
respondents intended to change the name "Phantom" to some
other name which would not be a colourable imitation of it.
At first, it was thought that the name should be "Phaeton";
but this has proved to be a name not available for registration
as a business name under the relevant legislation in Victoria.
It appears that the name "Phaeton" was initially put forward
as an alternative by the respondent because it was asserted
that it was derived from the original French term for a light
four-wheeler carriage. Apparently, this meaning of the word
which, according to the Shorter Oxford English Dictionary
arose in 1742, was preferred to another meaning which arose
about the same time (1747) namely, "a rash charioteer like
Phaeton; som thing that like Phaeton sets the world on fire".
"Phaeton" was the son of Helios, famous for his unlucky driving
of the sun chariot. ° -
The respondent prepared a form of undertaking in writing
which it gave to the Court by its counsel during the hearing
before me without admissions of liability that it will not, by
its servants and agents:
"1. Use the name or mark 'Phantom' in connection
with the manufacture, supply or distribution
of a motor vehicle, and, in particular, a
motor vehicle of or similar to the prototype
appearing in Fxhibits C and 4 in these
proceedings.
2. Use the word 'Phantom' in the name or designation
of a firm or corporation engaged in the
business of manufacturing, supplying or delivering
of motor vehicles.
3. Use a logo or mark of the same or similar
content and layout appearing on Exhibit C
20/15
-15-
in connection with the manufacture, supply or
distribution of a motor vehicle and, in particular,
a motor vehicle of or similar to the prototype
appearing in Exhibits C and 4 in the
proceedings."
Exhibit "C" is a brochure depicting the motor car of
the respondent. Exhibit 4 is a series of small coloured
photographs of parts of the respondent's car in various
stages of production. I will say something more about the
undertakings later.
As this is an interlocutory application, I do not think
it necessary or appropriate to draw any conclusions as to why
the respondent chose to name the vehicle "Phantom" or, for
that matter, "Phaeton". The respondent led evidence from a Mr.
Ayres who was responsible for the concept and design of the
proposed motor vehicle and, obviously, the person mainly
responsible for its production, yet no explanation was given
as to why the name "Phantom" or "Phaeton" was selected.
I should say at this stage that the word "Phaeton" is, in my
opinion, in all the circumstances of this case, only colourably
different from "Phantom".
"Phantom" is a word which, in motor car circles, has been
associated with Rolls-Royce motor cars for over 50 years.
Why did the respondent choose to adopt this word? No explanation
has been offered. All that the evidence reveals is that it was
chosen by Mr. ayres himself at a time when he knew that it was
a name which had been associated with the Rolls-Royce motor car
over many years. I think this question, although relevant to
interlocutory relief, is best left to the final hearing.
-+-/16
Second, the applicants rely on the proposed use by the
respondent of the emblem appearing towards the too of the
front grille of the prototype motor vehicle describing
the respondent's car as the "Phantom". Although there are
obvious differences between this emblem and the emblem of the
applicants, the overall impression it conveys is one of close
similarity to the Rolls-Royce emblem, also its trade mark,
and when it is used as part of the grille, the similarity is
marked. I see no good purpose in mentioning the particular
points of similarity and difference between the two emblems. The
overall impression is the same and that is what matters.
The third matter relied on by the applicants in support
of their case was the alleged identity of the grille of the
respondent's proposed motor car to that of the Rolls-Royce
"Phantom" motor car. This is a critical matter in the case.
The original design of the respondent's grille showed six sides"
virtually identical with the sides of the Rolls-Royce grille.
The respondent's proposed grille was then modified to its present
form of seven sides. This was done by removing the horizontal
plane at the top of the grille, thus leaving two sides meeting
to produce a pointed top and by splaying the two bottom corners.
Mr. Ayres gave evidence of a number of differences between
the grille of the prototype vehicle of the respondents and the
Rolls-Royce vehicle. He said that the grilles differed in
their proportions as to both height and width; the respondent's
grille had a pointed top and was not flattened out and there
was a different angle at the top. The Rolls-Royce grille has
2/17
twenty vertical slats without a central pillar, whereas
the respondent's grill has twenty-four vertical slats with a
central pillar. The respondent's grille has "cut-away" edges
at the bottom, which I have referred to as being the splayed
corners; Mr. Ayres said that the respondent's grille has
no "lip" on either side. The respondent's grille is made of
mild steel,nickle chromed, giving a yellow colour, whereas
the Rolls-Royce grille is made of stainless steel. The Rollis-
Royce grilleperforms no function, whereas the respondent's
grille performs vital functions.
That is a brief summary of what he said as to the points
of difference. Not having the benefit of the transcript, I
may have overlooked one or two matters; but I think not.
In my opinion, although these are differences, they are
merely colourable. The overall impression one gains from viewing
the grille of the vehicle which the respondent proposes to
produce, wnether as set out in exhibit "C" or in the photographs,
Exhibit 4, (the latter show the splayed corners at the bottom
of the grille) is one of close identity to the Rolls-Royce
grille. In any event, I have no real confidence that the
vehicle which is to be ultimately marketed by the respondent
will have the grille depicted in the recently taken photographs.
It may or may not. The evidence 1s somewhat uncertain and
imprecise.
The Rolls-Royce grille has been used as a distinguishing
feature of the Rolls-Royce motor car for over 50 years. The
grille 1s square framed and vertically shuttered. It is
a distinctive grille. The design of the respondent's grille,
-.-./1g
-18-
whichever form it takes (either Exhibit "C" or the
photographs in Exhibit 4), is such as, in my opinion, to
falsely represent that its origin is Rolls-Royce.
The more difficult question concerns the general
or overall appearance of the respondent's proposed motor
car. It is most clearly depicted in Exhibit "C", and does
overall convey an impression of a car substantially the same as
the Rolls- Royce "Phantom" of the 1920's and the early 1930's;
but this impression is contributed to by the emblem, the
name "Phantom" and the grille. If I put aside the name
and the emblem, my impression does not really change. It
is the grille that is of especial importance.
The applicants did not assert that any interim
relief is required as to the general shape, style or
design of the respondent's proposed motor vehicle.
Mr. Ayres gave evidence that it would be possible
to redesign the grille so that the slats or shutters were
horizontal rather than vertical; but still retaining the
strut or support that he said was essential to the structure
of the vehicle. Whether any grille that emerges from the
redesigning of the existing grille will be sufficiently
different from the Rolls-Royce grille as to remove any
suggestion that the respondent's vehicle is a Rolls-Royce
is not a matter on which I can comment.
The respondent sought to answer the applicants'
case by evidence from publications and books depicting
various cars which have been produced over the years since
---/ 19
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the 1920's for the purpose, I gather, of showing that there
is nothing particularly unique about the Rolls-Royce grille.
I propose to say little about this as much will
depend ultimately on the evidence adduced at the final
hearing. It is sufficient to say at this stage that, although
there appear to be early model cars in the 1920's and 1930's
which have certain features in common with the Rolls-Royce
car, none, according to the evidence, are to be found
in motor vehicles currently produced or sold in Australia.
Also, none of the grilles of the other vehicles to which
I was referred in evidence seemed to me to be the same
as the Rolls-Royce grille, although there were some
similar features.
Although Rolls-Royce cars have varied in design
over many years, the Rolls-Royce has used basically the
same distinctive grille from the 1920's to the present.
Having considered all the evidence, I am satisifed
that the applicants have made out a prima facie case, in the
sense that, if the evidence remains as it is, it is probable
that the applicants will succeed as to infringements of
s. 52 of the Trade Practices Act. I need, therefore, say
nothing about ss. 53 and 55.
As to the alleged infringement of the trade marks
of the first applicant, in my opinion the applicants have
established a prima facie case as to infringement in relation
to the name "Phantom", the emblem and the grille. What I
~--/ 20
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have said thus far as to the evidence is sufficient to establish
this.
The respondent submitted that I should view with
some caution the validity of the trade mark in relation to the grille
because it involved a novel concept, so it was said, namely, treating
as a trade mark a very part of the motor vehicle itself. Also,
it was said that any use by the respondent of the trade mark is
not a use of the mark as a mark. These are matters which can be
raised in due course at the final hearing of the case. They do not
seem to me to operate to prevent the granting of interlocutory relief.
I turn to the issue of passing off.
The essential ingredients in the tort of passing
off are, of course, well known and I will not dwell on them. It 1s
sufficient if I refer to the speech of Lord Diplock in Warnink v.
Townend & Sons (Hull) Ltd. 1979 A.C. 731, where his Lordship said
at p. 742:-
"My Lords, A. G. Spalding & Bros. v.
A. W. Gamage Ltd., 84 L.g.ch. 449
and the later cases make it possible
to identify five characteristics which
must be present in order to create a
valid cause of action for passing off:
(1) a misrepresentation (2) made by a
trader in the course of trade, (3) to
prospective customers of his or ultimate
consumers of goods or services supplied
by him, (4) which is calculated to
injure the business or goodwill of
another trader (in the sense that this
is a reasonably foreseeable consequence)
and (5) which causes actual damage to
a business or goodwill of the trader
by whom the action is brought or (ina
quia timet action) will probably do so."
I need not refer again to the relevant facts. I rely on what I hav
-++/21
-21-
already said and am satisfied that the applicants have established
a prima facie case for the granting of interlocutory injunctive
relief.
In the result the applicants have established their
claims for interim relief based on all causes of action.
It is necessary to turn to the balance of convenience.
The respondent claims that it is geared to introduce its,as yet unnamed
and incomplete motor car at the 1981 International Motor Show at
Melbourne, which commenced today. Although no firm orders have been
lodged with it, plainly a number of inquiries have been made by
persons which may lead to firm orders. The respondent has already
expended substantial sums of money in the development of this motor
vehicle and has commitments to sub-contractors in respect of other
sums. The total appears to be in the order of some $70,000.00.
However, Mr. Ayres frankly conceded in cross~examination that the
bulk, if not all, of the money that has been expended to date, save
for a few thousand dollars in relation solely to the Melbourne Motor
Show, would not be lost if interim relief is granted. What would be
lost, of course, is any profit that may be gained from orders that
may be lodged at the motor show or otherwise for the respondent's
proposed vehicle; although it must not be forgotten that the
vehicle is still unnamed and incomplete.
Although the planning of the respondent's vehicle
has been on foot for some two or three years, the detailed olanning,
design and contruction did not commence until about October 1980.
Granting of interlocutory relief will not prejudice the ultimate
production of any vehicle by the respondent save for some delay that
will necessarily occur. Perhaps also there will be loss of interest
-22-
on borrowed money, if any, employed in the respondent's venture and
loss of cash flow, but I have little direct evidence as to this.
In other words, the granting of interlocutory relief would delay
the ultimate marketing of the respondent's vehicle with attendant
inconveniences, annoyance, some expenditure and perhaps
embarrassment; but, so far as I can discern from the evidence, little
that is not capable of being compensated by damages that would flow
from the undertakings as to damages that will necessarily be given
by the applicants as the price for interlocutory injunctive relief.
It is common ground that the applicants do not
themselves have assets in Australia, although at least one subsidiary
plainly does. However, the applicants are prepared to secure any
undertaking as to damages.
The Rolls-Royce "Phantom"motor vehicle has been
produced since the 1920's, although its design has varied over the
years. It is a motor car of the highest quality. If the respondent
is permitted to adopt distinctive features of the Rolls-Royce,
advertise the proposed vehicle and market it, the public is likely
to be confused as to the source of the respondent's car. Also, the
harm that could be done to the Rolls-Royce name and vehicle is
incalculable. Financial harm could be sustained by the companies
that produce the Rolls-Royce.
I am satisfied that the balance of convenience lies
with the maintenance of the status quo, that is, the respondent not
advertising or dealing in trade or commerce with this proposed
motor vehicle involving the offending features to which I have
referred - the name, the emblem and the grille. The respondent
22/23
-23-
will have the benefit of the applicant's undertaking as to damages
in the meantime. For these reasons I am satisfied that the
applicant is entitled to interlocutory injunctive relief; but
before departing from the case, there are a few observations
I wish to make.
The first is that the Court is not, of course,
concerned at this stage with whether it should ultimately be
held that the respondent has acted in contravention of ss. 52,
53 or 55 of the Trade Practices Act or has infringed the trademarks
of the first applicant or has passed off its motor vehicle as a
Rolls-Royce. The Court is concerned only with the question whether
a prima facie case has been made out in the sense I have mentioned
earlier, together with the question of the balance of convenience.
Second, a matter that may be important, if and
when the case is finally heard, is whether buyers of the proposed
vehicle of the respondent would be misled or would be likely to
be misled into believing, at the time of purchase, as distinct
from earlier times, that the vehicle was in fact either a Rolls-
Royce or in some way connected or associated with Rolls-Royce.
Third, counsel for the respondent submitted that if
interim relief is granted, the respondent ought to be free to use its
stand at the present Melbourne Motor Show and display its proposed
vehicle either with the grille in its present form or with a
proposed new grille which is part of Exhibit 16. I do not think
it would be appropriate to accede to that request. The Motor Show
1s being held. The respondent is free tO use its stand provided
222/24
-24-
it does not contravene the injunction that is about to be granted.
What it does will be a matter which it will no doubt carefully
consider in conjunction with its legal advisers.
Finally the respondent apparently thinks that
there is a market for the production of a new car of the 1920/1930
style and designed with the application of up-to-date technology.
The pursuit of that commercial project should not be inhibited
unless it encroaches upon the legal rights of persons such as the
applicants or contravenes the law. To change the form of the
proposed vehicle and the emblem is but part of the answer to the
problem. The answer lies mainly in changing the grille so that
it is plainly different from the Rolls-Royce grille.
Although the respondent has through its counsel
proferred the undertakings which I have already referred to, I think
in all the circumstances it is preferable that the subject matter
of the undertakings be embodied in the form of injunctive relief.
I note that the applicants ae prepared to secure their undertaking
as to damages. I do not think it necessary to make any order to
that effect. I will leave it to the solicitors for the parties
to agree upon the appropriate form of security. If any problem
arises about that question, the matter can be restored to the list
by either party; but I express the view that the security should
be provided, if not today, tomorrow whether by bank guarantee or
other appropriate form. That leaves the question of the form of
the injunctive relief.
MR. PRIESTLEY: Your Honour, on the form of the injunction, my
learned friend and I have been able to formulate something to be
022/25
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read into the judgment. Although it is not particularly ina
neat form, I could hand it up. If it fits with your Honour's
view, then it could be engrossed. What we have done is to take
the draft of the existing injunction and the relevant part of the
document your Honour has, so that at the end of sub-paragraph (d)
your Honour will be able to add whatever remarks your Honour
makes as to costs and whatever remarks your Honour makes about
further proceedings.
HIS HONOUR: I think what you have done by way of alterations to
(1) (a) (b) would be sufficient, so far as I am concerned.
MR. SHAVIN: We have no objection.
MR. PRIESTLEY: As to what your Honour said concerning security,
my instructing solicitor fears that the day may be too short,
that he is not confident that he will be able to get the
necessary formality completed tomorrow.
MR. SHAVIN: We would seek a formal order to the effect that
security be provided in a form to be agreed upon by the solicitors.
HIS HONOUR: I think on reflection, that is reasonable and right.
MR. PRIESTLEY: We would not oppose that. What my learned friend
suggests would give us the flexibility we need in order to give
the agreed security quickly.
HIS HONOUR: Upon the applicants by their counsel giving the
usual undertaking as to damages, I make the following orders:
{1) That the resporiddent by itself, its servants
and agents, be restrained until the hearing of
the proceeding or further order, from advertising,
«+ -/26
-26-
promoting, displaying, offering for sale,
selling or otherwise, in trade or commerce,
dealing with, both at the 1981 International
Melbourne Motor Show and elsewhere in Australia,
any motor vehicle being a motor vehicle meeting
any one or more of the following descriptions:
(a) a motor vehicle having a radiator grille
a representation of which grille is shown
on the motor vehicle depicted in exhibit
"c" in these proceedings; or
(b) a motor vehicle having a radiator grille
colourably different from that representation;
or
(c) a motor vehicle bearing or embodying the
registered trademark numbers A245413,
A293855, A288879 and A288871 (hereinafter
collectively called "the trademarks")or
any trademarks substantially identical with
or deceptively similar to any of the
trademarks; or
(da) a motor vehicle under the name of "Phantom"
or any name substantially identical with or
deceptively similar thereto.
(2) That the applicants secure the undertaking as
to damages in a form and an amount to be determined
1/27
by the Court failing agreement being reached
between the parties.
(3) I reserve liberty to all parties to apply on
the question of that security or on any other question
arising in the working out of these orders on two days'
notice.
(4) That the costs of this application, including
all reserved costs, be costs in the proceeding.
{ cert fy that t- 3 aca the Ayenkey oY (26)
preced.ry farts ave a trea cory cf the
Measons fer Jeogmert heren ci rus |oncur
wy
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