Budget Rent-A-Car System Pty Ltd v. Hertz Pacific Ltd [1981] FCA 182
Federal Court of Australia
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Pd
IN THE FEDERAL COURT OF AUSTRALIA
)
)
VICTORIA DISTRICT REGISTRY ) No. VG 163 of 1981
)
GENERAL DIVISION )
BUDGET RENT-A-CAR SYSTEM PTY.
LIMITED
Applicant
HERTZ PACIFIC LIMITED
Respondent
Coram: Fox J
15 September 1981
Melbourne.
EX _TEMPORE JUDGMENT
In this matter Northrop J last Friday, 11
September, granted ex parte injunctions on the application
of the present applicant. The injunctions related to
television advertisements concerning the Le Mans Service,
which related to the hiring at airports of Hertz cars.
The ex parte injunction was to continue until 4.15
tomorrow, the 16th September, or further order. The
injunction had three parts, which I need not set out. The
party made respondent and against whom the injunctions
were ordered was Hertz Pacific Limited. It now appears to
be the fact that Hertz Pacific Limited is not directly
connected with the advertisements in question and 1s
probably mis-joined. However, at this stage the applicant
makes no request to have that party dismissed; instead,
when this matter came on for hearing before me this after-
noon an order was sought and made by consent that Kay
Rent-A-Car Pty. Limited be added as a respondent and it
seems to be common ground that it is the appropriate
respondent, which has responsibility for the advertise-
ments.
The injunction granted does not operate against
Kay Rent-A-Car Pty. Limited and no application has been
made that it should do so. However, argument has
proceeded to some extent on the basis that that company
may be in contempt of court, it being the company respon-
sible for the advertisements; that it acted contrary to
the injunction against Hertz Pacific Limited, of which it
was well aware.
The application before me this afternoon is one
made by Kay Rent-A-Car Pty. Limited and is an application
to discharge the existing injunction. This, of course, is
done on the basis I have mentioned, namely, that it is or
may be affected by the operation of the injunction, although
granted only against Hertz Pacific Limited.
The application is brought on at short notice and
there has been an application by the applicant for an
adjournment. However, it is agreed on all sides that the
matter is urgent and I have refused that application. One
of the consequences is that I cannot see the television
advertisement in question, an advantage which Northrop J, I
am told, had. However, I did have before me a transcript
of the spoken words in the advertisement. There was a
question as to whether the matter should stand over until
tomorrow so that in the course of that day the applicant
could move to continue the injunction, but this suggestion
was resisted by counsel on behalf of Kay Rent-A-Car Pty.
Limited on the grounds of the urgency today of the
resolution of the present matter.
Counsel for Kay Rent-A-Car foreshadowed the
possibility of an application against the present applicant,
based, I imagine, on s.52 of the Trade Practices Act
(1974) in relation to advertisements and notices which it
had published recently and since the ex parte injunction
was granted.
This is a separate matter, although, as I will
mention, the publication of such material has some relevance
to the present matter. The injunction was, as I would
understand, granted by the learned judge on the basis of
s.52 of the Trade Practices Act, which deals with mislead-
ing or deceptive conduct, or conduct Likely to mislead or
deceive. I am not at present hearing an appeal from the
judge and I think that I should accept at this stage his
view that there was in the television advertisement matter
likely to mislead or deceive. However, I think it is
apparent, from the short time for which the order he made
was to run, that he was of the view that an early oppor-
tunity should be given to the party or parties affected to
argue the matter and I think I am entitled to act on the
view that, there being misleading or deceptive conduct, it
was nevertheless slight.
The question, therefore, has greater
significance than might otherwise be the case in relation
to the balance of convenience. His Honour had very little
material to go on in this connection. There is now before
me evidence which indicates that Kay Rent-A-Car Pty.
Limited has spent a great deal of time and money in the
preparation of an advertising campaign and in support of
the view that the television advertisement in question
ought not be altered. Under the present plans that company
is committed to further publication of the same advertise-
ment, and because of what has been done is rather heavily
committed.
This, of course, is not any final answer but is
a Matter relevant to what should be done at the present
stage. There are other factors, one of which I have
already adverted to, namely that Budget has embarked upon
an attack on the Le Mans programme using, to some extent,
the benefit it has gained from the injunction which it
obtained. It also seems that not much harm, if any, can be
incurred by the applicant, certainly not over a period of
a few days, if the injunction is refused or is now dis-
charged.
The evidence on both sides discloses that the
hire car business is very much a competitive one and doubt-
less the court process is being used to obtain as much
business advantage as possible. This, I realise, is a two-
sided matter but when considering the harm likely to be
incurred by the applicant over a short period until the
interlocutory proceedings can be brought on and evidence
heard and considered at greater length, it is relevant to
bear in mind that any deception is slight and that the
applicant can use the injunction to obtain a dispropor-
tionate benefit.
My view is that if the learned judge had had
before him the material now before me he would probably not
have granted any ex parte injunction but would, on the
other hand, have left the matter for an early interlocutory
hearing. This is precisely what I now seek to bring about.
I think the existing injunction should be discharged. As I
have said, the only injunction that does exist as against
Hertz Pacific Limited should be discharged and the court
will do all that the parties wish to enable an early hearing
to be effected, on a proper basis, of any interlocutory
application that either wishes to pursue in relation to the
advertisement.
The order I therefore make is that the injunction
to which I have referred be dissolved, that the costs of
this application be costs in any interlocutory proceedings
brought to obtain the same or a similar injunction or
injunctions. What about the hearing? I do not think there
are any more orders that you want at this stage. (Refer
to Report of Listing for ddditional order).
I certify that this and the + |
preceding pir?s aie a true copy of the
Reasons for juugment herein of bis Honour
Mr. Justice Fox
Mn
__Assoctaté
| oatee: 99 Oct 178!
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