Brock, P. & Ors v Terrace Times Pty Ltd [1982] FCA 9
Federal Court of Australia
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CATCHWORDS
Trade Practices - Consumer protection - misleading or deceptive
conduct - whether publication and sale of book of certain
dimensions and alleged get-up deceptive.
Trade Practices Act 1974 s.52
'
PAULA BROCK, ALISON LEWIS, DIANA HANCOCK, INVESTIGATOR PRESS PTY.
LIMITED v. THE TERRACE TIMES PTY. LIMITED.
No. G.83 of 1981.
Bowen C.J., Franki and Davies JJ.
10 February 1982
SYDNEY.
&
IN THE FEDERAL COURT OF AUSTRALIA)
NEW SOUTH WALES DISTRICT REGISTRY) NO. G83 of 1981
GENERAL DIVISION )
ON APPEAL from a single Judge of
the Federal Court of Australia
BETWEEN: PAULA BROCK
ALISON LEWIS
DIANA HANCOCK
INVESTIGATOR PRESS PTY.
LIMITED
Appellants
AND: THE TERRACE TIMES PTY.
LIMITED
Respondent.
ORDER
JUDGES MAKING ORDER: Bowen C.J., Franki and Davies JJ.
DATE OF ORDER: 10 February 1982
WHERE MADE: Sydney.
THE COURT ORDERS THAT:
1. The appeal be allowed.
2. The orders of the trial Judge of 25 June 1981 be set
aside.
3. The respondent pay to the appellants their costs of
this appeal and of the proceedings below.
IN THE FEDERAL COURT OF AUSTRALIA)
NEW SOUTH WALES DISTRICT REGISTRY) NO. G83 of 1981
GENERAL DIVISION )
ON APPEAL from a single Judge of
the Federal Court of Australia
BETWEEN: PAULA BROCK
ALISON LEWIS
DIANA HANCOCK
INVESTIGATOR PRESS PTY.
LIMITED
Appellants
AND: THE TERRACE TIMES PTY.
LIMITED
Respondent.
CORAM: Bowen C.J., Franki and Davies JJ.
10 February 1981.
REASONS FOR JUDGMENT
Bowen C.J. and Franki Jd.
This is an appeal from the judgment of a Judge of this
Court wherein he made orders under s.80 of the Trade Practices
Act 1974 ("the Act"). The orders were based on a finding that
the appellants engaged in conduct within s.52 of the Act in trade
or commerce that was misleading or deceptive or was likely to
mislead or deceive. The following orders were made:
"1. The respondents, Paula Brock, Alison
Bothwell Lewis, Diana Hancock,
Investigator Press Pty. Limited, and each
of them by themselves and their servants
2.
and agents be restrained from printing,
publishing, distributing, selling,
offering for sale, promoting, displaying
or advertising a book entitled "Heritage
Recipes, Book One, Historic Eating Houses
of Adelaide" by Paula Brock, Diana
Hancock and Alison Lewis.
2. Except for the costs of the hearing on 20
May 1981, the respondents are to pay the
applicant's costs.
3. The applicant is to pay the respondents'
costs of the proceedings on 20 May 1981.
4. Liberty to apply to either party on two
days' notice in respect of enquiry as to
damages and parties to be bound by these
orders."
The respondent to this appeal, Terrace Times Pty. Ltd,
("Terrace Times") has published a series of books called "The
Terrace Times Cook Book". There are five books in the series,
namely the Rocks edition, the Balmain edition, the Melbourne
edition, the Sydney edition and the Paddington edition. There is
also another book in what might be called the same series,
although reliance was not placed upon it by Terrace Times. That
ether book is listed in the description of books published as one
of the books called "The Terrace Times Minimum effort Maximum
effect Cook Book" and it is so entitled. It 1s of the same shape
and almost the same size and has a cover substantially similar
to the other books and it is called "Looking at Cooking". Each
book is, in substance, a collection of recipes, drawings and
certain historical notes. Each book is of a rectangular shape
about 250cm. long and 120cm. wide and all books, except the book
"Looking at Cooking", are of 64 pages. The book entitled
"Looking at Cooking" 1s of 80 pages. Each of the six books has a
stiff cover with a glossy finish and is of a pastel shade.
3.
The first three appellants claim copyright in, and the
fourth appellant was the publisher of, a cook book called
"Heritage Recipes". This is a book of the same shape and size as
a Terrace Times Cook Book (except perhaps, "Looking at Cooking")
and like five of those books it consists of 64 pages and it is,
in substance, a collection of recipes, drawings and certain
historical notes. The appellants' book, "Heritage Recipes", has
a stiff cover with a glossy finish and it is of a dark brown
colour. The book is marked "Book One" and is entitled "Historic
Eating Houses of Adelaide by Paula Brock, Diana Hancock and
Alison Lewis". The words "Heritage Recipes Book One
Historical Eating Houses of Adelaide Investigator" are marked
on the spine of the book.
Section 52 of the Act proscribes conduct which is
misleading or deceptive or likely to mislead or deceive. One
Must carefully examine conduct alleged to fall within these words
and decide whether it 1s misleading or deceptive or likely to
mislead or deceive.
It is obviously misleading or deceptive to describe a
brass chain as a gold chain. The appropriate test in a case such
as that now before us 1s whether a prospective purchaser of the
book "Heritage Recipes" would be deceived or misled or likely to
be deceived or misled by the appellant's conduct in putting that
book on the market.
4.
We consider that the approach in Weitmann v. Katies
Limited. (1977) 1 A.T.P.R. 40-041 is applicable to the case
before us. In that case Franki J. (at p.17,442) said:-
"Whether conduct is deceptive in the subject
case must be examined in the light of what the
alleged deceptive words mean to the relevant
purchaser when used on the sleeve of the
ladies T-shirts as they are to be sold. This
involves two questions, first, who is to be
considered as the relevant purchaser and
second, what will the words mean to that
purchaser? This seems to lead to two of the
questions which arise in a passing off action,
first, what is the appropriate class of
purchasers to be considered and secondly, have
the words "Saint Germain" acquired what 1s
commonly called a secondary meaning, namely do
they indicate to the appropriate class of
purchasers that the goods have come from a
particular source, whether the name of that
source is known or not?"
For the respondent to succeed we consider that it is
necessary for it to identify some features in relation to its
cook books which have acquired what might be called a secondary
significance as indicating to the appropriate class of purchasers
that the books are its books.
In general we consider that the relevant purchaser is
the person who would come into a book shop with some knowledge of
the features of the respondent's cook books.
Times,
in support of the application before the
5.
An affidavit of Helen Arbib, a director of Terrace
trial Judge
contained the following complaint about the appellants' book
"Heritage Recipes":
"uniqueness which came to brand the plaintiff's
"The book is the same size as all my company's
aforesaid publications with the exception of
'Looking at Cooking'. It also has the same
distinctive shape, glossy cover, straight
spine and lace work at the top and bottom of
the front cover. It also has a facsimile of a
hand drawn illustration in the middle of the
front cover similar to my company's aforesaid
publications. Furthermore, the book has 64
pages, exactly the same number of pages as all
my company's aforesaid publications with the
exception of 'Looking at Cooking' ".
And:
"My company's books are distinctive in that
their format combines illustrations of
buildings and histories of particular
localities with food and cooking."
Senior counsel for the Terrace Times submitted that the
combination of the following factors: one, shape,
works was a
size and
thickness; two, a mixture of recipes drawings and history; three,
an element of nostalgia".
relevant
The significance flowing from the uniqueness
in the
sense can only be acquired by sales or display or
advertising or by some other method or combination of methods by
which the features giving rise to this uniqueness have been
brought before the relevant public.
6.
Helen Arbib swore "My company's cook books are sold in
all States and Territories of Australia. More than 250,000 of my
company's cook books have been sold throughout Australia since
1975".
Helen Arbib referred to five folders of cuttings from
newspapers, Journals and pamphlets dealing with the Terrace Times
Cook Books. The first folder deals with the book called "Looking
at Cooking". The only material going to reputation in this
folder relates to the name of Helen Arbib in association with
"The Terrace Times Cook Book".
The other four folders contain similar material in
relation to the Balmain edition, the City of Sydney edition, the
Paddington edition and the Rocks edition of The Terrace Times
Cook Book. The material in respect of each edition is collected
together in the one folder. The material in the folder relating
to the Balmain edition is typical and it features the name "The
Terrace Times Cook Book" "Balmain edition", and the name of Helen
Arbib and Pauline Clements.
The material in relation to the City of Sydney edition
features the name "The Terrace Times Cook Book" and the names of
Helen Arbib and Pauline Clements. The words " Minimum effort
Maximum effect" are also featured in association with the title
of the book.
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7.
One gets the same impression from the material dealing
with the Paddington edition and the Rocks edition.
Usually only the front of the cover is shown in the few
instances where a representation of the book appears in the
material in the folders and often the front of the covers of two
editions are shown together, for example the front of the covers
of the Paddington edition and of the Rocks edition. In each case
the common features are the words "The Terrace Times Cook Book",
and the name Helen Arbib sometimes in association with, for
example, the name Pauline Clements.
Some prominence is also given to the words "Minimum
effort Maximum effect". There was no precise evidence of the
extent of the publicity evidenced by the material in the folders
but it 1s reasonable to conclude that some advertising took place
at least in the years 1976 to 1980 and that the effect of this
publicity was to bring before the public the features which we
have mentioned. The folders contain copies of a number of book
reviews apparently in newspapers and the title "The Terrace Times
Cook Book" associated with the named Helen Arbib and usually the
words "Minimum effort Maximum effect" are featured. In our
opinion it is difficult to come to a conclusion that any material
appearing in the folders would create any reputation beyond a
reputation in the words "The Terrace Times Cook Book" associated
with the name Helen Arbib and perhaps one other and perhaps the
words "Minimum effort Maximum effect".
8.
Whilst some regard may be had to the contents of the
cook books and to the fact that they deal with a mixture of
recipes, drawings and history and feature an element of
nostalgia, it could hardly be said that an association of those
features in a book would be within s.52 of the Act. Certainly it
could not reasonably be said that if one removed the cover from
the appellants' book the material which remained would be liable
to deceive or mislead within s.52.
There 1s no evidence that the shape, size and thickness
of the Terrace Times cook books have become distinctive in
Australia or in any State. Helen Arbib's evidence was that these
books were known as "Terrace Times Cook Books". There was
evidence that 5,000 copies of "Heritage Recipes" had been sold by
January 1981 and that copies were on sale in Adelaide in David
Jones, Myers, The Rigby Book Shop, the John Master and Standard
Book Shop, and other book shops. There is no evidence of the
extent of the sales of Terrace Times Cook Books in Adelaide. It
may be that the shape and features claimed as distinctive by the
respondent for its books are indeed better known in Adelaide as
features of the "Heritage Recipes" book.
A prospective purchaser of a book might open it and
examine it but in our opinion he or she would be most likely to
have in mind that the respondent's books were called "The Terrace
Times Cook Book" and might know that the name Helen Arbib was
associated with them. However the appellants' book is clearly
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9.
named "Heritage Recipes" and its cover is a dark brown colour,
not used by the respondent for any of its books and the names of
the author and the publisher are clearly printed.
Evidence of deception, whilst unnecessary, is
pursuasive. There is some evidence directed to show deception.
One witness gave evidence of what appear to be 'trap orders' and
others are in a special category. As to such orders see Bryant
v. Keith Harris & Co. Pty. Limited (1980) 33 A.L.R. 437 at
pp.439-441.
The three other witnesses knew the "Terrace Times"
series very well. One, Kay Egerton, had in fact illustrated some
of the "Terrace Times" books; Naomi Mendelson was a friend of
Helen Arbib, and Jill Dawkins was a friend and neighbour of Kay
Egerton. Each gave evidence that they had thought on first
seeing the "Heritage Recipes" displayed, that it was produced by
Helen Arbib. However, on closer inspection they realised the
author was different, as was the publisher. Due to their
familiarity with the Terrace Times books, these individuals form
a very special and limited class. In any event it 1s always the
task of the Court to decide whether conduct 1s misleading or
deceptive or likely to mislead or deceive (Snoid v. Handley 11
November 1981, unreported).
10.
It was not disputed that the appellant's publication was
"inspired by" the concept displayed in the Terrace Times cook
books but this is not critical in considering the question which
we have to decide.
We consider that it would be extremely difficult to
establish the requisite degree of distinctiveness based on the
shape and size of a book. In some cases an order prohibiting the
publication of a book "without clearly" (or"sufficiently")
distinguishing it from the book with which it is alleged to be
deceptively similar might be appropriate. (See generally Kerly's
"Law of Trade Marks and Trade Names" 10th Ed.pp.442-444). In the
case before us we consider the respondent did not make out a
strong enough case for such an order to be appropriate.
A cook book called "Rosies Lord Howe Cook Book" was in
evidence. This book was of substantially the same size and shape
as a Terrace Times cook book but was unconnected with the
respondent. It contained a mixture of recipes, drawings and
history and perhaps some little nostalgia. It also contained
about 64 pages. Some reliance was placed by the respondent on
the number of pages in "Heritage Recipes". Its book "Looking at
Cooking" contained 80 pages. We consider the number of pages in
"Heritage Recipes" 1s explained by the required size of the book.
Some relevance was also placed on the get-up of the
cover of the Terrace Times cook books. The different editions of
11.
the respondent's cook books differ in get-up except for the
common features of size and shape, the name "Terrace Times Cook
Book", the words "Minimum effort Maximum effect" the name Helen
Arbib and what might be called representations of artistic metal
work at the top and bottom of the front cover. For example,
parts of the Opera House and the Sydney Harbour Bridge are shown
in a rectangular frame on the front of the City of Sydney edition
whereas on the Paddington edition one terrace house and parts of
two others are shown in an oval frame. The back of the City of
Sydney edition displays a ship with an oval surround. The back
of the "Looking at Cooking" book displays a spoon without
surround.
Put at its highest, the evidence only shows that some
people may initially wonder whether there is any connection
between the appellants' and the respondents' books. Once the
pooks were examined it would be clear that they came from
different sources. Potential purchasers may consider that the
appellants had copied the concept of the Terrace Times books.
However, this view would serve rather to distinguish the books.
In our opinion the evidence does not establish that the
appellant's conduct in relation to the book "Heritage Recipes" is
misleading or deceptive or likely to mislead or deceive within
the words in s.52 of the Act.
12.
This is a case which depends on inferences to be drawn
from facts not seriously in dispute. The learned trial Judge
enjoyed no particular advantage, which should disqualify an
appellate court from interfering. We have the right and duty to
decide the matter for ourselves. Having given due weight to the
conclusion reached by the learned trial Judge, we are unable to
agree with it.
We would uphold the appeal and order the setting aside
of the orders of the trial Judge. We would further order that the
respondent pay to the appellants' their costs of the appeal and
of the proceedings before the trial Judge.
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IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY ) No. G.83 of 1981
)
)
GENERAL DIVISION
BETWEEN : PAULA BROCK, ALISON LEWIS,
DIANA HANCOCK, INVESTIGATOR
PRESS PTY. LIMITED
Appellants
AND : THE TERRACE TIMES PTY.
LIMITED
Respondent
REASONS FOR JUDGMENT
10 February 1982 DAVIES, J
This is an appeal from a decision of a Judge of this Court
wherein his Honour found that the publication and sale of a
certain book infringed the provisions of s.52 of the Trade
Practices Act 1974 which reads, inter alla,
"52.(1) A corporation shall not, in trade or
commerce, engage in conduct that is misleading or
deceptive or is likely to mislead or deceive."
mew
His Honour ordered, inter alia,
"1. The respondents, Paula Brock, Alison Bothwell
Lewis, Diana Hancock, Investigator Press Pty.
Limited, and each of them by themselves and their
servants and agents be restrained from printing,
publishing, distributing, selling, offering for
sale, promoting, displaying or advertising a book
entitled 'Heritage Recipes, Book One, Historic
Eating Houses of Adelaide' by Paula Brock, Diana
Hancock and Alison Lewis."
The misleading and deceptive conduct was said by his Honour to
arise from the similarity between the book "Heritage Recipes"
produced by the appellants and a series of books each entitled
"The Terrace Times Cookbook" produced by the respondent. His
Honour said, "My first impression was that the applicant's and
respondents' books were strikingly similar." Similarity of
product will not necessarily result in deception. In commerce,
Many articles are similar, even strikingly similar. In Hornsby
Building Information Centre Pty Limited Vv Sydney Building
Information Centre Limited (1978) 140 CLR 216, Stephen J pointed
out that s.52 1s not designed to preclude the fair use of
features which are not special to one trader. At pages 229-230
his Honour said,
"In cases of passing off, where it 1s the wrongful
appropriation of the reputation of another or that
of his goods that is in question, a plaintiff which
uses descriptive words in its trade name will find
that quite small differences in a competitor's
trade name will render the latter immune from
action (Office Cleaning Services Ltd. v Westminster
Window and General Cleaners Ltd. (1946) 63 RPC 39
at p.42, per Lord Simonds). As his Lordship said
((1946) 63 RPC at p.43), the possibility of
blunders by members of the public will always be
present when names consist of descriptive words -
"So long as descriptive words are used by two
traders as part of their respective trade names, it
1s possible that some members of the public will be
confused whatever the differentiating words may
be." The risk of confusion must be accepted, to
do otherwise is to give to one who appropriates to
himself descriptive words an unfair monopoly in
those words and might even deter others from
3.
pursuing the occupation which the words describe.
If this be so in the case of passing off actions
the case of s.52(1), concerned only with the
interests of third parties, is a fortiori. To
allow this section of the Trade Practices Act to be
used aS an instrument for the creation of any
monopoly in descriptive names would be to mock the
manifest intent of the legislation. Given that a
name is no more than merely descriptive of a
particular type of business, its use by others who
carry on that same type of business does not
decelve or mislead as to the nature of the business
described. Thus both the Hornsby and the Sydney
Centres are building information centres and no one
is being deceived as to the nature of the service
which 1S available there. Any deception which
does arise stems not so much from the Hornsby
Centre's use of the descriptive words as from the
fact that the Sydney Centre initially chose
descriptive words as its title and for many years
thereafter was the only centre in Sydney which
answered the description which those words provide.
In consequence members of the public have come to
associate 1ts particular business with that type of
activity. Evidence of confusion in the minds of
members of the public is not evidence that the use
of the Hornsby Centre's name is itself misleading
or deceptive but rather that its intrusion into the
field originally occupied exclusively by the Sydney
Centre has, naturally enough, caused a degree of
confusion in the public mind. This 1s not,
however, anything at which s.52(1) is directed."
Nevertheless, there may be features of an article which, by
virtue of either uniqueness or advertising, so identify the goods
of a particular manufacturer or distributor that "the use by
another of those features will mislead or deceive the public
unless the goods are otherwise adequately distinguished. As was
said by Stephen J in the Hornsby Building Information Centre case
at p.227-8,
"In determining the meaning of 'misleading or
deceptive' in s.52(1) and in applying it to
particular circumstances the law which has
developed around the tort of passing off, founded
as that tort is upon the protection of the
Plaintiff's intangible property rights, may not
always provide any safe guide. However, the long
experience of the courts in that field should not
be disregarded, some principles which have been
developed appear equally applicable to s.52(1).
One of these bears upon the circumstance that what
the Hornsby Centre has done is, in a sense, no more
than to use itS own corporate name in association
with its activities. No doubt the meaning of the
statutory prohibition which s.52(1) enunciates
must be gained from the terms of the sub-section
itself; but nothing in those terms suggests that a
statement made which is literally true, 1e, that
the centre at Hornsby is conducted by Hornsby
Building Information Centre Pty. Ltd. may not at
the same time be misleading and deceptive. It
clearly may be. To announce an opera as one in
which a named and famous prima donna will appear
and then to produce an unknown young lady bearing
by chance that name will clearly be to mislead and
deceive. The announcement would be literally true
but none the less deceptive, and this because it
conveyed to others something more than the literal
meaning which the words spelled out. Thus, in
passing off, a newly incorporated defendant company
may not use, in its newly established business, its
true corporate name if it be deceptively similar to
that of a plaintiff with an established reputation
(Fine Cotton Spinners and Doublers' Association
Ltd. v Harwood Cash & Co. Ltd. (1907) 2 Ch 184, at
p.190). What has been said of passing off actions
applies equally in the present case; as Buckley LJ
remarked in John Brinsmead & Sons Ltd. v Brinsmead
((1913) 30 RPC 493 at p.506), a statement which 1s
literally true and accurate may nevertheless carry
with it a false representation. Lord Morris
expressed much the same notion in Parker-Knoll Ltd.
v Knoll International Ltd. ((1962) RPC 265 at
p.279). The same will apply in relation to
s.52(1)."
Thus, in approaching this case, it 1s first necessary to
ascertain whether there were features of the respondent's books
which, if not distinguished, would associate books having those
features with the respondent because those features were
identified in the minds of readers with the respondent.
On this aspect, his Honour found in favour of the respondent.
His Honour said,
"I find that before March 1980 the applicant's
books were well-known and with an established
reputation in Australia associated with the
applicant recognised by persons interested in
cooking or recipe books."
His Honour did not expressly say that he had formed the view that
the respondent's books were of a special nature. His Honour
described the books in these terms :
"All the books have a consistent design and layout
and the same size and elongated shape. They
contain 64 pages of recipes with drawings and notes
of historical interest; the exception being
'Looking at Cooking' which is fractionally larger
in size and is 80 pages of recipes without
historical content."
However, the evidence shows that the size and the shape of the
books was exceptional in Australia. As Mrs. H.F. Arbib said in
an affidavit in evidence, at page 40 of the Appeal Book :
"As far as I am aware the size and shape of the
Terrace Times Series of Cook Books was unique in
Australia until the publication of the Heritage
Recipes Cook Book."
Mr. J.S. Campbell, a bookseller, said in evidence at page 112 of
the transcript, "They are unusual. That particular book is an
uunusual size and shape. They are unusual." Other evidence
was to the same effect. In content the books contain recipes
and notes on buildings and other matters of historical interest
and a substantial number of fine line drawings. The production
is artistic so that the books presumably find a market not only
among persons seeking recipes but also among persons who have an
unterest in drawings and descriptions of interesting buildings
and places. Mr. J.M. Reed, a director of two book publishing
companies, said of the respondent's books :
"I find them a very unusual cook book. eee
Having had a recent batch, I have had occasion to
read a number of cookery books and these particular
ones I find very unusual. wee They are very
personal cook books that reflect the personality
and an attitude and way of life, if you like, often
as it relates to cookery."
Asked to describe the particular characteristics of the books, he
said,
"It is perhaps not a word that lawyers use, but we
in the publishing would call in something akin to
nostalgia. It has an ambience, something in the
books that reflects a way of life. There is a bit
of the past in it and things like that. I am not
saying that very well, but nostalgia 1S the way of
summing it up."
The evidence on this aspect of special characteristics of the
respondent's books is, undoubtedly, sparse. It is true that in
McWilliam's Wines Pty. Ltd. v McDonald's System of Australia Pty.
Ltd,, 6 TPC 480, Smithers J said, at p.485,
"In this connection 1t 1S to be observed that it is
for the court iself to determine whether there 1S a
likelihood that the relevant persons will be
misled, and, in the words of Lord Morris in
Parker-Knoll Ltd. v Knoll International Ltd. (1962)
RPC 265 at 279 : 'In arriving at a decision the
court must not surrender in favour of any witness
its own undependent judgment.' There is ample
authority for the proposition that it is for the
court objectively to determine whether the conduct
1S likely to mislead. If anything, authority is
somewhat sparse for the view that evidence of
members of the public has any relevance at all.
Reference may be made to two passages from Halsbury
3rd ed, vol 38, the first at p 589 dealing with
comparison between trade marks, namely :-
'Whether or not any degree of resemblance
likely to deceive or cause confusion exists,
is a question of fact for the tribunal or
court to decide upon the evidence in each case
and 1S not a matter for witnesses.
What degree of resemblance 1s likely to
deceive or cause confusion in any instance 1s
incapable of definition a priori and the
observations of judges upon other and quite
different facts are usually of little help.'
The second, at p 639, para 1051, omitting the first
sentence is as follows 'It is for the court to
decide, in an action for infringement or for
passing off, whether the similarity of the name or
get-up complained of to that employed by the
plaintiff is such as to be calculated to deceive,
and it is therefore not proper for witnesses to be
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7.
asked whether in their opinion this is the case.'
Reference may be made also to the balance of that
paragraph and the succeeding paragraph.
Reference may be made also to the dicta of Lord
Diplock in General Electric Co. (of USA) v General
Electric Co. Ltd. (1972) 1 WLR 729 at 738;
Wrottesley J in Concentrated Foods Ltd. v Champ
(1944) RKB 342 at 350; and Lord Macnaghten in
Payton & Co. Ltd. v Snelling, Lampard & Co. Ltd.
TiS0T} AC 308 at 311.
In my opinion evidence of members of the public
that they have been misled, if it does actually go
so far as that, is not conclusive of the question
for determination but merely of peripheral value.
The court must make up its own mind, and it is
easier for the court, particularly in my opinion,
in the circumstances of this matter to make an
objective determination."
But his Honour was not there intending to indicate that relevant
evidence from members of the public and others as to the
reputation of an article or name or special features existing in
an article or name would not be both relevant and helpful to
inform the court of material facts.
In the present case, there was no evidence from any purchaser of
the respondent's books or from any retailer of the respondent's
book as to the reputation of either the respondent or of its
books or of features in the books which members of the public
might think were special to books of the respondent.
Nevertheless, there 1s evidence of reputation for the evidence is
that the books have been produced in an on-going series, one a
year, and that over 250,000 books have been sold since 1975. An
examination of the books shows that they are similar in nature
and yet each of the books has had numerous printings. Thus,
there is an on-going demand for the books whch is not satisfied
just by the publishing each year of a new book in the series.
From this an inference may be drawn that amongst at least a
coterie of persons the books have a reputation and are regarded
as something special. And when it comes to matters such as
books, the court 1s entitled to act upon some general knowledge
of books in Australia. I think it proper to put some weight
upon my own examination of the books and to conclude therefrom
that they appear to be unusual and distinctive.
In the course of the trial before his Honour, counsel for the
present appellants sought to challenge the evidence which
suggested that the respondent's books were special and submitted
that the evidence had not established that they were.
Nevertheless, no evidence was called to contradict such of the
evidence as was called on behalf of the respondent on this aspect
of the matter. Indeed, the evidence adduced on behalf of the
appellants tended to confirm the respondent's evidence. Mrs.
A.B. Lewis, the author of "Heritage Recipes" and one of the
persons responsible for its production, said, in an affidavit,
"Por some time I have been aware of the existence of the series
of books entitled 'The Terrace Times'." She said that she had
offered her drawings to Mrs. Arbib, who is the person principally
responsible for the production of the respondent's books, and
after rejection of her drawings by Mrs. Arbib,
"T went to see Barbara Deverson, a publisher in
Adelaide. eee I took my drawings, together with
copies of 'The Terrace Times'. I said to her in
words to the effect, 'We want to publish something
similar to this locally'."
Accordingly, an inference may be drawn that Mrs. Lewis saw
something special in the books which she could best demonstrate
by taking two of the books to her prospective publisher.
In Mrs. Lewis' oral evidence, when asked why she took the Terrace
Times' cook book to her publisher, she said, "Because we were
inspired by its concept". She said that "The Terrace Times" had
a very good format, that the shape was charming and that she and
her colleagues were looking to the same market. I think the
proper inference from this 1s that there were unusual and
successful features about "The Terrace Times" cook book which
encouraged or to use Mrs. Lewis' word "inspired" the appellants
to produce something similar.
9.
In the result, therefore, I think that the proper conclusion is
that the respondent's works are not just recipe or cookery books
but are works having a degree of artistic merit and artistic
individuality. Part of that individuality arises from the size
and shape of the books and from their glossy hard covers which,
so far as the first of the respondent's cook books are concerned,
the Paddington edition which has had twelve printings, has
lacework printed at the top and foot of the front cover and in
the centre a fine line drawing of old buildings with considerable
lacework and like detail. On the back cover is a smaller fine
line drawing, again contained in an oval though a smaller one.
The names of the author and illustrator are stated on the cover
but not prominently. The other books do not have an oval on the
front cover, but nevertheless they do have a drawing on the front
and back covers, in each case enclosed within a geometric shape.
Lace at the top and bottom of the front cover is a feature.
When the appellants' book "Heritage Recipes" was published, there
were many similarities between it and the respondent's books.
The contents comprised recipes, history and descriptions of
buildings and places. Nostalgia associated with old places and
good food abounded. The book was of precisely the same shape
and size as the respondent's works. The cover was a hard glossy
cover with a printing of lacework at the top and bottom. In
the centre of the cover was a drawing of a fine old rotunda with
a good deal of lacework on it. The names of the authors and
illustrator were printed, but not prominently, the words "Book
One" appeared to indicate that this was the first of a series.
On the back of the cover was a drawing, again within an oval.
Finally, although the name of the publisher "Investigator"
appeared in very small letters on the spine of the book, there is
no evidence to suggest that this name 1s particularly significant
to the purchasing public or that that word would have a
significant impact.
10.
His Honour concluded that :
"By reason of the striking similarity of
respondents' book to those of the applicant, the
respondents have, in combination, in trade or
commerce engaged in conduct that 1s misleading or
deceptive or is likely to mislead or deceive, in
that e.g. members of the public have been and are
likely to be misled or deceived into accepting that
the respondents' book is one produced by applicant,
or part of its series; or that the books came from
the same source; or were produced by the same
persons."
The evidence as to actual deception is weak. Mrs. Mendelson
said that on seeing "Heritage Recipes" she was a little puzzled
but that she then looked closely at the front cover and noticed
that the book was written and illustrated by Paula Brock, Diana
Hancock and Alison Lewis. Mrs. Egerton said,
"I picked up the Heritage recipe book which from
external appearances appeared to me to be one of
the Terrace Times series. eee Knowing the
Terrace Times series well, as I have ullustrated
for it, I was puzzled that I had not heard that a
Terrace Times Adelaide cook book had been
published.
I therefore looked at the front inside pages of the
book to see who produced and published 1t and only
then did I realise that 1t was not a Terrace Times
cook book."
Both of these deponents knew Mrs. Arbib well and, although they
were puzzled when they first saw the book, they were not deceived
to the extent that they purchased the book believing it to be a
Terrace Times cook book.
Mrs. Thevenet deposed that in the course of making a trap
purchase, "I said to a shop assistant, indicating the Heritage
receiptes (sic) cook book 'this book about Adelaide, is it
published by the same people as the Terrace Times cook book?' He
replied tyes'. I said 'oh really!', he replied 'yes'."" This
evidence is of little value because 1t does not indicate whether
the shop assistant was himself misled by the similarity between
ll.
the books or whether he was himself being deliberately deceptive.
Mrs. Thevenet was not deceived for she knew the differences
before she entered the book shop.
Mrs. Dawkins, a friend and neighbour of Mrs. Egerton, who
presumably knew that Mrs. Egerton had aillustrated for "The
Terrace Times" cook book, said that she saw the "Heritage
Recipes" book in a book shop and, "Being familiar with the
Terrace Times cook book series, I thought that the Heritage
Recipe Book was a new addition to the series. I picked 1t up
and leafed through it but decided not to purchase it at that
stage although I believed it was a Terrace Times Cook Book or
very similar to the series."
This evidence 1s indeed weak on the aspect of actual deception.
However, on the whole of the evidence and after examining the
books, I am led to the conclusion that the subject matter of the
books, their size, shape and get-up are so unusual and so similar
as between themselves that some purchasers, who knew "The Terrace
Times" books, would be likely to be misled or deceived into
purchasing the "Heritage Recipes" book in the belief that it was
a production of the persons or company responsible for the
production of "The Terrace Times" cook books. I would emphasize
that not only is the overall get-up similar, but the names of the
authors and illustrators and of the publishers are not
significantly displayed. The nature of the contents, the size
and shape of the books and the get-up, particularly the get-up of
the cover, predominate over the names of the publishers, the
authors and illustrators. Although these books have an artistic
content, the names of the authors, illustrators and publishers
would not have the same impact as would the name of the artist
responsible for a valuable painting or sculpture.
I am therefore of the view that his Honour's conclusions were
correct. In particular I think that his Honour directed himself
to the correct question, not whether the "Heritage Recipes" book
12.
was one of "The Terrace Times" cook book series, but rather
whether members of the public would be likely to be misled or
deceived into accepting the appellants' book as one produced by
the respondent or into believing that the books came from the
same source or were produced by the same persons. I think that
it is likely that some persons would be misled. Of course, a
careful examination would show a difference between the works.
"The Terrace Times" cook books have a unity about them from their
fine line drawings to their printing and overall set-up which is
not exactly repeated in "Heritage Recipes" which varies from fine
line drawings to wash drawing and from sepia to black and white.
But that does not, I think, destroy the conclusion that a person
might purchase the "Heritage Recipes" book in the mistaken belief
that it was a book put out by the publishers of "The Terrace
Times" cook books. If the purchaser wished to acquire another
book from the same artistic source or recipes from the same
selector, the purchaser would then be disappointed. Some
purchasers would no doubt prefer the slightly different style of
the "Heritage Recipes" book to that of "The Terrace Times" books.
But the point 1s not whether there are different styles or which
is to be preferred but rather whether a person might purchase one
book thinking 1t to be from the same publishers and to have the
same style as the other. A purchaser so purchasing would be
misled and deceived. In my opinion, the similarity between the
works is so similar that it 1s likely that some purchasers would
be so misled or deceived unless a step were taken clearly to
distinguish the appellants' work from the respondent's books.
In the circumstances, I would dismiss the substance of the
appeal. However, his Honour's order restrains the publishing
etc of "...a book entitled 'Heritage Recipes, Book One, Historic
Eating Houses of Adelaide' by Paula Brock, Diana Hancock and
Alison Lewis." What must be restrained is misleading or
deceptive conduct. It may be possible to publish the substance
of the book "Heritage Recipes" in such a manner as not to mislead
or deceive. As to whether it 18 possible to do so I express no
13.
opinion. But the injunction should not restrain anything which
1S not deceptive or misleading or likely to be so. I would
therefore rephrase the injunction as follows :
"The respondents, Paula Brock, Alison Bothwell
Lewis, Diana Hancock, Investigator Press Pty.
Limited, and each of them by themselves and their
servants and agents be restrained from printing,
publishing, distributing, selling, offering for
sale, promoting, displaying or advertising the book
entitled 'Heritage Recipes, Book One, Historic
Eating Houses of Adelaide' by Paula Brock, Diana
Hancock and Alison Lewis in such manner that
members of the public may be deceived or misled
unto believing that the book is one produced by the
respondent or that it and the respondent's Terrace
Times cook books come from the same source or are
produced by the same organisation."
I certify thac this and che / 3 preceding
Pages are a true copy of the reasons for
judgment herein of ¢he~Gourt Juche
Davee
Karen Jean "Wy Associate
Dated 5.2 G4