Atari Inc & Futuretronies Australia Pty Ltd v Fairstar Electronics Pty Ltd [1983] FCA 2
Federal Court of Australia
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EX _TEMPORE JUDCMENT
IN THE FEDERAL COURT OF AUSTRALTA
VICTORIA DISTRICT RECTSTRY
VG No. 194 of 1982
GENERAL DIVISTON
ee ee we
Between: ATARL TNC. and
FUTURETRONTCS AUSTRALIA
(Applicants)
And: FATRSTAR FLECTRONTCS PTY.
LTD.
(Respondent)
CORAM: SMITHERS J.
23 December 1982
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names
HONOUR: In this case the applicants seek interlocutory
injunctions restraining the respondent from importing
anto Australia Video Computer Systems called "VCSs" fron
infringing the trademark "Atari" of Futuretronics
Australia Pty. Ltd. and from trading and selling in
Australia VCSs which it has imported from outside
Australia and which bear the trademark in question. It
is not disputed that the trademark was affixed to the
goods in question by Atari Inc.
The applicants aiso seek an injunction restraining the
respondent from representing in relalion to these goods
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2.
that it has the capacity and ability to provide ail
necessary equipment and services for the proper and/or
effective maintenance, servicing or repair ,of the VCSs
which are imported by it. Secondiy, that the VCSs as
aforesaid, have the benefit of a capacity or ability by
the respondent to provide a proper and/or repair of those
systems. Thirdly, that persons who purchased the said
vCSs imported, as aforesaid from the respondent between
15 November 1982 and 31 December 1982, were entitled to
receive from the second-named applicant three video
catridges worth about $100.00.
The outline of the factual situation is that the
applicant Atar Inc. is an American Company and is the
Manufacturer of VCSs. These are eiectronic units
comprising a multi circuit unit and auxiliary equipment.
Atarl Inc. distributes these units world-wide through
distributors who are authorized to sell to retailers who
trade in particular areas. In Austrajia the applicant,
Futuretronics, is the sole distributor.
The respondent, having purchased a quantity of Atari
vcSs outside Australia, has imported them into Australia
and sells them to purchasers by retail as Atari VCSs,
which they are. Atarl is the registered proprietor of
two trademarks in Australia. One, the word Ata11 and the
other being a device. The two trademarks are normally
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used in conjunction, the one with the other, and that is
being done in respect of the goods in question which bear
the words Atari and the device. As I have indicated,
that mark was placed there by the applicant, Atari.
There 11S no contractural relationship between Atari
and the respondent, Fairstar Electronics Pty. Ltd., and
no evidence that in trading in Australia by retail,
Fairstar 1S in any contracturai breach in relation to any
person. It is said that by selling the goods in
Australia with the mark upon them the applicant is
infringing the trademark.
This argument was originally supported by reference to
certain obiter dicta in W.D. & H.O. Wills (Australia)
Ltd. v. Rothmans Ltd. (1956) 94 C.L.R. 193 and to the
view expressed by Mr. Justice Starke in Atari v. Smith
(1980) 33 A.L.R. 20, that judgment being given on 26
November 1980.
In the latter case the facts were very much like those
in this case and Mr. Justice Starke came to the
conclusion that it was arguable that in the circumstances
described above the respondent by its conduct might be
described as infringing the Atari trademark. He
considered the balance of convenrence and gave
interlocutory reiief. That case was settled and the
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issue remained judicially where it then was. The ground
upon which Mr. Justice Starke felt an argument might be
supported was the difference in language between that in
s.6 of the Commonweaith Trademark Act of 1959 and that in
s.3 of the English Trademark Act of 1965. The importance
of this was that when the case of Champagne Heids1zeck
Monopole Societe et cle. Monopole Societe Anonyme v.
Buxton (1930) 47 R.P.C. 28 (the Champagne Case) was
decided, the relevant definition of "trademark" was that
un s.3 of the English Act of 1905. Had it not been for
that differentiation in language, Mr. Justice Starke
would have considered that the decision in the Champagne
Case was decisive against the applicant. The matter
having been argued before me at some length I am
persuaded that the argument in favour of the applicants
is, although arguable, less arguable than was considered
by Mr. Justice Starke. There seems to be much authority
approving the decision in the Champagne Case and it
appears that 3t does not depend upon the difference in
terminology of the two sections. It depends upon the
fundamental nature of a trademark as defined by Clauson
dg. in the Champagne Case. The critical consideration is
that the registered proprietor of a trademark is to have
the right exclusively to use such trademark in the sense
of preventing others from selling wares which are not his
marked with his trademark. As put by Clauson J. adapting
what is said in Kerley on Trademarks (6th Edition) at
'ST
p-451:-
"J... the use of a mark by the defendant,
which is reiied on as an infringement, must
be a use upon goods which are not the genuine
goods 1.e. those upon which the plaintiff's
mark 3s properly used, for anyone may use the
Plaintiff's mark on the plauntiff's goods,
Since that cannot cause the deception which
is the test of infringement."
See for clarification, the judgment of Clauson J. at p.36
in the Champagne Case.
e@ Mr. Merkel has relied upon the language of s.62 of the
Australian Act and it cannot be denied that those words,
as they stand, are categorical and purport to show that
any use at all by a person other than the proprietor or
the registered user of a mark in the course of his trade,
is unlawful. In the case of James Minifie & Co. v. Fdwin
Davey & Sons (1933) 49 C.L.R. 349 at p. 361 Mr. Justice
Dixon - as he then was - said:-
@ "It 4s said that the acknowledged policy of
the Trade Marks Act is to strengthen and
protect with new remedies a form of property
or proprietary right already existing and not
to create a new one, and, accordingiy, that
what is forbidden is a use of the mark
analogous to that which would amount to
passing off. But this method of reasoning is
of little assistance because the very
question may be said to be whether, for the
protection of the existing form of
proprietary right or interest, the statute
has not made it an infringement to use the
mark in respect of goods in any way in the
course of trade. It 1s, perhaps, true that
the words are capable of an appiicattion which
would go beyond use in trade or business and
extend to use in the hands of ultimate
consumers or utiliizers of the goods. But,
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while it 1s natural to understand the
Janguage of a provision in the Yrade Marks
Act as restricted to commercial and trading
operations, some firmer ground is needed to
support an implication further restricting
its meaning. There 1s good reason for
preventing any use of a trade mark upon or in
connection with goods which tends to confuse
the public as to what it signifies and so to
impair the reputation which the registered
proprietor has obhtained or is seeking to
obtain under it."
In the present case it cannot be said that the use of
the trademark by the respondent in connection with the VCSs
does tend to confuse the public as to what it signifies or
to impair the reputation which the registered proprietor
has, or 1s seeking to obtain, under it. It appears to me
to be acknowledged or rather to be implied in what his
Honour says, that the Draconian terms of s.62 are to be
construed according to the fundamental nature of what a
trademark is.
The Champagne Case has never been said to be inaccurate
and has many times been approved. As to s.62, I have been
referred to a short but critical passage in the judgment of
Walliams J. in Mark Foy's Limited v. Davies Coop and
Company Limited and Another (1956) 95 C.L.R. 190 at p. 204.:
We are speaking of s.62, or rather, the equivalent, namely
s-53 of the Act as it then was. He said:~
"Section 53 is really an appendage to s.50
and its function is to widen the definition
of infringement so as to include cases where
the defendant does not use the identical
trade mark hut uses a mark substantially
identical with 3t or so nearly resembling it
as to be likely to deceive. But the alleged
infringement must still be the use of the
plaintiff's trade mark or some mark
substantially identical with it as a trade .
mark."
I do not find anywhere any suggestion that s.53 as it
then was or s.62 as 1t now is, are necessarily to be read
entirely literally and with each word extending into every
aspect of trade to which they are capable of referring, they
are read without reference to the fundamental nature of a
trademark.
It seems to be not vigorously disputed that 1f s.62 1s to
be read in the way in which Mr. Merkel would ask me to read
it, there would be serious consequences in ordinary commerce
in relation to cases where people buy on the ordinary market
goods which are sold with trademarks affixed to them. As
the peopie who buy at auction or buy bankrupt stocks or
people who buy 1n other circumstances, if they are to deal
with them at all, they must deal with them under the name by
which they are known. If doing so, such persons were
infringing trademarks I have a suspicion that there would be
some relevant authority which would make that clear.
If such people are not infringing the trademark one
reason would be that once a manufacturer puts a trademark on
his gocds and seiuds them into the course of trade on the
billowing ocean of trade, wherever people bona fide deal
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with those goods under that name and by reference to that
trademark, not telling any lies or misieading anyone in any
way at all, they are simply not infringing the trademark.
They are not "using" the mark in the relevant sense. The
Act 18 to be read by considerations such as these and these
must be the considerations which ultimately support the
Champagne Case. Accordingly, on the whole I must concede
that the applicants have a case which I see is arguable but
I consider for the reasons which I have given it 1s likely
to be found wanting.
When I come to the question of whether the respondent is
conducting itself in a misleading fashion in stating the
warranties that ut gives, I am not satisfied that the
applicant's case has been established. It is perfectly
clear that the respondent cannot give any warranty which
would bind Futuretronics and it does not seek to do so. It
tells its customers in piain language that it carries out
ats own warranty work and in effect tells customers that 1f
anything goes wrong with their sets to bring them back and
at least 1f they do so within 90 days their complaint will
be dealt with and the unit will either be repaired by them
or will be replaced.
That, in effect, 1s the same kind of warranty that
Futuretronics itseif gives to its customers. The only
difference 15 that Futuretronics make it conditional on
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getting back the warranty card whereas the respondent does
not. Both parties purport to exclude any implied warranty.
Whether that 1s intended to exclude the warrantics which
arise under the conditions of part V of the Trade practices
Act one does not know. But it 18 clear that to purport to
exclude implied warranties 1s, in these days, mis]eading.
The pubiic is entitled to know that there 1S aleays these
days a warranty of merchantability or quality implied by
law.
I have looked at all the affidavits which have been filed
and, of course, one realises that the whoie of this
proceeding arises out the fact that the applicant 1s
disturbed that the respondent has been able to acquire
substantial quaiities of these articles. It may have some
genuine fear that the respondent has not the skill to carry
out the repairs which are likely to be required by
customers, but the evidence would suggest that except for
the repairing of what might be called the incidental and
ancillary functions of the VCSs, the units perform very well
and it is not very likely that in 90 days many of the units
are likely to be found defective in what might be described
as their fundamentals. If they are, then one would doubt
the competence of Futuretronics or any but a very iimited
number of skilled persons in Australla to repair them and,
going on common knowledge, to endeavourr to unravel the
tangled circuitry of the magical circuits of these units.
10.
It would not be commercially rationat, one would just
throw the unit away and replace it with another one. This
is what Futuretronics seem to suggest might happen and 1t is
what would happen with the respondent.
The matter has come to light because of the
advertisements by Futuretronics offering three additional
cartridges to people who have bought an Atari VCS from any
shop, any shop in Australia, provided however that the
warranty card be returned to Futuretronics. One cannot help
but feel that at least one objvective of this was to fiush
out the peopie who had purchased units from traders like the
respondent who issue no warranty card.
It 1s only natural that peopie who purchased from
Fairstar, knowing that Fairstar did its own servicing,
knowing that it had no warranty from Futuretronics or from
Atari, felt that as the goods were Atari goods, that
Fairstar were very busy selling Atari goods and should seek
to get the three free cartridges. They could not get the
three cartridges but the fact that they were disappointed
was really due to the form of Fairstar's advertisement which
invited everybody, wherever they had purchased their units
to apply.
When TI come to the question of the balance of convenience
I do not find that there has been any real interference with
1i.
the goodwill of the applicants. The applicants' business is
so- tremendous that the small irritations which have been
caused to some customers, largely brought about by the
conduct of Futuretronics itself, has been minimal. There 1s
no evidence that any person who has purchased a VCS from the
respondent has been dissatisfied with the article in any
respect. In some cases the 90 day period has expired, in
other cases it 1S expiring rapidly. But, of course, i1n ali
cases the statutory warranty will persist and people who
@ have got something that is fundamentaily bad wili
undoubtediy receive new machines in place thereof. But one
imagines that the quality of these articles is such that
fundamental defects are not likely to be numerous.
There 1s a prospect that this case will come on in March
and directions to that effect have been applied for and have
been granted. If the respondent were restrained from
trading in these articles during the next three months he
@ would be restrained in relation to about one quarter of his
total turnover. I certainly feel that the only basis realiy
on which an injunction could be sought in this case would be
in relation to the trademark. It is my general view that in
the end the probabilities are that the applicants' case on
that ground will not succeed. Of course it 1s obvious from
what I have said that it will require full consideration at
the trial.
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Therefore, I think that the damage to the applicants by
the refusal of an injunction, will cause 1t no irreparable
harm and indeed minimal harm in any respect should at
ultimately be successful in its action to restrain the
respondent from seliing the units at all. On the other
hand, such a restraint at this time will greatly affect the
respondent's business over a critical time of the year.
The respondent has consented to give an undertaking that
he will in respect of all future sales attach to the goods
or deliver in connection with the goods a warranty in terms
which have been submitted to the court and upon that
undertaking being given, I will refrain from giving any
relief by any interlocutory orders such as has been sought.
I w21il adjourn the summons indefinitely. I order a
defence to be given 28 days from this date. I order that
the mutuai discovery without notices 14 days after the
defence has been delivered. Interrogator1les may be
delivered 14 days after discovery or rather shall be
delivered not later than 7 days after discovery; That there
be answers within 14 days of the delivery of interrogatories
and that the parties consuit with the registrar as to an
early hearing in the New Year and that there be liberty to
either party to apply as it may be advised. I reserve the
question of costs of these proceedings.
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T aiso order that the respondent until the hearing and
determination of the action keep the following accounts and
records:
An account of the profit made by the respondent by
the importation and sale of the video computer
systems and cartridges bearing and/or under and/or
an relation to the said trademarks or any of them.
An account and record of any and/or sums received
by the respondent as a result of the sale by it of
the said cartridges bearing and/or under and/or in
relation to the said trademarks or any of them.
An account and record of the cost to the
respondent of the importation and sale of all the
said cartridges sold by the respondent bearing
and/or under and/or in relation to the said
e@ trademarks or any of them.
An account and record of all sales by the
respondent of the said cartridges bearing and/or
under and/or in relation to and/or by reference to
the said trademarks or any gr then ~s
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