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CATPCHWORDS
TRADE PRACTICES - Consumer protection - misleading ard
deceptive conduct - misrepresentations - evidence of
consumer confusion - whethec loss suffered by applicants
- if sc, whether attributable to conduct of respondents
- injunction - damages - basis for assessment of
damages.
COPYRIGHT? - author of work is a resident of New Zealand -
ownership of copyright in that work under N.Z. law rests
in second applicant, the commissioner of the work -
whether second applicant may sue in Australia for
infringement ~ injunction - damages - exemplary damages
and additional damages sought.
PRACTICE & PROCEDURE - application for judgment on admission in
the pleadings - application to strike out - general
principles.
TRADE PRACTICES ACT 1974 - s.52, paras. 53(d), 80(1)(f) &
80(1)¢h)
COPYRIGHT ACT 1968 - S. 115, PARA. 184({(1)ta), 8.249.
COPYRIGHT ACT 1962 (N.@.} - 58.9
COPFRIGHT (INTERNATIONAL PROTECTION) RECULATIONS - sub-reg. 4(1).
WAG 39 of 983
Coram: Lockhart J.
26 March 1984
Sydney
2 ne
ae
rer Pe Se oe
Se TO
2 RR WT Lt A pee te Fed LO ate CML ae TL
IN THE FEDERAL COURT OF AUSTRLIA
WESTERN AUSTRALIA DISTRICT REGISTRY
NO. WAG 39 OF 1983
GENERAL DIVISION
Corag:
Place:
Date :
BETWEEN ENZED HOLDINGS LIMITED
First Applicant
and
ENZED PRECISION PRODUCTS LIMITED
Second Applicant
and -
ENZED PRECISION PRODUCTS (AUST)
PTY. LIMITED
Third Applicant .
and
ENZED FRANCHISES (AUST) PTY. LIMITED
Fourth Applicant .
and
COMPRESSED AIR & PACKING SYSTEMS
PLY. LTD. and CONTENDER PTY. LIMITED
Fifth Applicants
AND WYNTHEA PTY. LIMITED
First Respondent
and
WARREN RICHARD COOPER and
ALEXANDER GREGORY SMITH
Second Respondents
Lockhart J.
Sydney
26 March 19U¢
QRDERS
THE COURT ORDERS THAT: -~
1.
The first respondent by itself its servants and agents
be restrained from engaging in conduct in trade or commerce that
is misleading or deceptive or is likely to mislead or deceive by
representing that its business is the business of the fifth
applicant or the third applicant.
Se eminence omen
ene aster tor
ae bode me
-
rary
ad LOST
pT a al oe EN SS OU, LST A EB SO
oer enmnnenier ear
a i a Pa ar
Toor ee on eterno ib ine eer tt" USE A SS
n
2. The first respondent by itself its servants and agents
he restrained in connection with the supply of qoods of services
from representing that its business 1s associated with cr
affiliated with ar has the sponsorship or approval of 'the
applicants or anv of them.
3. The second respondent, Alexander Greacey Smith, one
restrained from aiding, abetting, counselling or procuring the
first respondent in any conduct forbidden bv orders 1. and 2.
above and from being in any way directly or indirectly know:nely
concerned in or a party tn any such conduct.
4, The first respondent by itself 1ts servants and agents
be restrained from infringing the second applicant's copyriart in
the design or lago comprising a stvlised representation of eicht
hydraulic couplings arranged in a particular configuraticn and
appearing in Exhibit 3 page 11 by publishing or causing tao he
published any design or lago substantially or colourablv sivilar
thereto.
5. Any varty be at liberty to apply on three davs' notice
to vary any cf the foregoing orders.
"a
"
IN THE FEDERAL COURT OF AUSTRLIA
WESTERN AUSTRALIA DISTRICT REGISTRY
GENERAL DIVISION
BETWEEN ENZED HOLDINGS LIMITED
First Applicant
and
ENZED PRECISION PRODUCTS LIMITED
Second Applicant
and
ENZED PRECISION PRODUCTS (AUST) "
NO. WAG 39 OF 1983
PTY. LIMITED
Third Applicant
and
ENZED FRANCHISES (AUST) PTY. LIMITED
Fourth Applicant
and
COMPRESSED ATR & PACKING SYSTEMS
PrY. LIMITED and CONTENDER PITY. LIMIZ
Fifth Applicants
AND WYNTHEA PTY. LIMITED
First Respondent
and
WARREN RICHARD COOPER and
Second Respondents
Coram: Lockhart J.
Place: Sydney
Date : 26 March 1984
REASONS FOR JUDGMENT
LOCKHART J. The applicants seek to restrain the first
respondent, Wynthea Pty. Limited ("Wynthea"), from contravening
s. 52 and para. 53(d) of the Trade Practices Act 1974 (the "Trade
Practices Act") by engaging in misleading or deceptive conduct in
the business of selling and servicing hydraulic hoses and
couplings and associated goods. The applicants allege that the
second respondents, Warren Richard Cooper and Alexander Gregory
ehteerememmennere Sent
feanrettreerrcr ren
t
Fe WETS mle CATE EL a eh
'
ry
2.
Smith, have been knowlingly concerned in the alleged
contraventions of s. 52 and para 53{d) and seek to restrain them
accordingly. The applicants also seek to restrain the
respondents from passing off Wynthea's business as the business
ef one of the fifth applicants namely, Contender Pty. Limited
("Contender"), and the business of the third applicant, Enzed
Precision Products (Aust) Pty. Limited. In addition, the
applicants seek to restrain the respondents from infringing the
copyright of the second applicant, Enzed Precision Products
Limited, in an artistic work namely, a design or logo comprising
a stylised representation of eight hydraulic couplings arranged
in a particular configuration.
The applicants alsc seek damages. Although a clain is
meds by the applicants in their amended statement of claim to
recover a@ pecuniary penalty under s. 79 of the Trade Practices
Act in respect of the alleged contravention of para. 53(d), this
claim was abandoned.
The final hearing of this case occupied seventeen days
and involved a considerable volume of evidence, both oral and
documentary. There is conflict between witnesses on particular
matters, some of which are important; but generally the facts
were not in dispute. There are, however, some matters in issue
wnich, although not reflecting conflicts between witnesses, are
susceptible of more than one interpretation or finding. What
follows are my findings of fact including findings on contentious
matters.
rey
The first to fourth applicants are all members of the
Enzed group of companies, based in New Zealand and established in
1972 by Mr. Wayne Mooney when he acquired an existing business as
a going concern in Auckland, New Zealand. The group is now a
substantial and profitable organisation engaged in the business
of design, manufacture and sale of hydraulic hoses, couplings and
associated products. All the products are manufactured in New
Zealand; but the sales are made in many countries of the world,
including Australia, mainly through franchisees.
The first applicant, Enzed Holdings Limited, and the
second applicant, Enzed Precision Products Limited, were both
incorporated in New Zealand. Mr. Mooney is their managing
director. The first applicant is the group's parent and holding
company, while the second applicant is responsible for the
manufacture and distribution of the group's products.
The third and fourth applicants are both companies
incorporated in Victoria. Mr. Rex Falloon is their managing
director. The third applicant is the Australian distributor of
the second applicant's products; and the fourth applicant, Enzed
Franchises (Aust) Pty. Ltd., sells or grants franchises to other
companies or individuals to retail the Enzed product in
Australia.
The lccos
Two logos are used by the Enzed group. One logo is
represented by the word "ENZED" preceded by two red flashings or
«
oo ee
te We we
etd ata Er yy SE
sa ear ant ort
red fiecks. I shall refer to it as "the name logo". It was
designed in 1974 by Lioyd Litchfield Anderson, a New Zealand
resident, on the commission of the second applicant. Mr.
Anderson said that the two red flecks or flashings symbolise the
"flow-through concept of bringing fluid into a pipe by means of
some sort of snap-on coupling: this tied the whole logo into
Enzed's manufacture of hydraulic fittings."
In the middle of 1974 Mr. Mooney, on behalf of the
second respondent, commissioned Mr. Anderson to design the first
Enzed hydraulic hose and couplings catalogue and to produce a
series of leaflets for the various Enzed couplings. For each
ctype of Enzed coupling Mr. Anderson produced a corresponding
sketch.
Mr. Mooney next commissioned Mr. Anderson to design a
symbol or logo for the group that clearly depicted or represented
the activity carried on by the group. By taking various
drawings appearing separately on the leaflets previously prepared
by him, and arranging them in a certain configuration, Mr.
Anderson produced a line drawing of eight hydraulic couplings. I
shall ceter to this drawing as "the drawing logo".
Both the name logo and the drawing logo were reproduced
and applied to many facets of the Enzed business, including
catalogues, packaging, advertisements, promotional material,
invoices and statements of account. In some instances the
drawing logo depicts eight couplings, in others six and in others
more than eight.
lees ae
VNEN PR eR WEE) CA aptmeerh wrt Eline teed tihdaeee RUM Amr et Ge
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.
£
Growth of the Enzed enterprise
Throughout the 1970's the Enzed business grew intoa
successful and prosperous enterprise. The business of the Enzed
companies is especially aimed at the small user of hydraulics.
Enzed produces a large range of products for a considerable
variety of commercial and industrial applications. In addition
to the manufacture and sale of hydraulic Products and
accessories, the group conducts a service facility from its
various service centres throughout the world in which the product
is displayed more in the fashion of a modern supermarket than an
engineering workshop. Further, accent is placed by Enzed on
taking its service to the customer, i.e. to the place where the
machine has broken down, rather than the more traditional method
where the customer brings the broken part to the mechanic for
repair. Mr. Mooney gave evidence that this concept evolved in
late 1978 to the point where a mobile service van, suitably and
prominently signwritten, was acquired in New Zealand. It is now
a firm policy of the Enzed group that each of its world-wide
service centres operate at least one fully equipped mobile van
repair vehicle.
The success of this retail technique in New Zealand led
Mr. Mooney to believe, in about 1979 or early 1980, that a
similar scheme would work in Australia.
Prior to the introduction of the present franchise
system the Enzed group exported products to Australia using
established companies within the hydraulics and engineering
amt ee eet pte
On een mene 6m emer = neereme on 2 teccen wen:
6.
industry. For example, in Western Australia the products were
marketed in the mid to late 1970's through three organisations
namely, Swift MIP and then Lucas Hydraulics and Rubicon Mining.
Establishment of Enzed Sydney
The Enzed business was established in Sydney under the
direction of Mr. Peter Duncan, then one of the Enzed distributors
in New Zealand, and Mr. Waily Davey then the Enzed group's New
Zealand national sales manager. I shall refer to this business
hereaiter as "Enzed Sydney". A written agreement dated 10
September 1979 was executed by the second applicant and by Mr.
Davey "for and on behalf of a company to be formed" which was
described as Enzed Australia Pty. Limited. This company was
never incorporated. The company which was later formed was Enzed
Hydraulics Pty. Limited. Under the agreement the second
applicant appointed Enzead Hydraulics Pty. Limited as its sole
distributor within the Commonwealth of Australia for the sale and
distribution of all Enzed brand products and certain other
products (clause L)- Enzed Hydraulics Pty. Limited was
prohibited from selling any of the products to persons outside
Australia and from permitting the redistribution or resale of the
products by any persons to any purchaser outside Australia
without the approval of the second applicant (clause 1). The
agreement was expressed to subsist for the period of five vears,
at the expiration of which it would continue in force until
terminated by either party on written notice {clause 12). This
Australia wide distributorship continued until April, 1981.
peeweenten a wee ee
Tee MR RT UAT ES does SCRE SST ARS, ROR cnt On aeerrererermeerie geet saunas ath ee
Establishment of Mr. Smith's company, Bendara Pty. Ltd. as
Western Australian distributor
In early 1979 one of the second respondents, Mr. Smith,
went to Fiji where he was employed by Grayburn Constructions, a
civil engineering and earth moving company . Grayburn
Constructions was at that time interested in diversifying its
operations. Mr. Smith was placed in charge of conducting
negotiations, on behalf of Grayburn Constructions, with the Enzed
group which led to the appointment of Grayburn Constructions as
the Fijian distributor for Enzed products. Mr. Smith travelled
to New Zealand where he stayed for about a week and familiarised
himself with the Enzed products and the Enzed business. He spent
some time with a Mr. Maher, the Auckland franchisee of Enzed
products, and learnt about the Enzed franchise system. Grayburn
Constructions purchased a van. The name logo, but not the
drawing logo, was painted on both sides.
In October 1979 Mr. Mooney was in Fiji. He spoke to Mr.
Smith who told him that for personal reasons he would he
returning to live in Western Australia. Mr. Mooney suggested to
Mr. Smith that he may wish to open an "Enzed shop" in Western
Australia and said that if he was interested in the proposal
so was Enzed. Mr. Smith expressed interest in the suggestion.
On 14 February 1980 Mr. Mooney wrote to Messrs. Duncan and Davey
of Enzed Sydney and asked them to do "all that was necessary"
to ensure that Mr. Smith became a distributor of Enzed products
'in Western Australia, informed them that Mr. Smith would be
arriving in Sydney from Fiji on 6 March and that he would be
CA
'
Fie PVE ea RA als OUEST AER kL TiN
heed 1 RAY POLARIS MDATAPRS TRON OR Rp Rm eee ape arene ot
t
re
getting in touch with them.
In March 1980 Mr. Smith arrived in Sydney and had
discussions with Mr. Duncan and Mr. Davey of Enzed Sydney. Also
present was Mr. John Badham from the Enzed companies of New
Zealand. It was agreed that Mr. Smith, or a company to he
formed by him, would be appointed the distributor of Enzed
products in Western Australia, although the evidence is scanty as
to what were the precise terms. It is sufficient to say that the
principal terms of the agreement were set out in a letter of 13
March 1980 from Enzed Sydney to Mr. Smith including terms as to
price, stock and equipment and the following terms:
(a) the Western Australian distributor was to be Mr. Smich's
"new company" which was to enjoy "the Enzed distribution and sale
rights for Hestern Australia";
(b) all supplies were to be obtained direct from Enzed
Sydney;
(c) the "agency" was to commence on 1 May 1980;
(da) "Enzed" would provide at least one member of staff for a
period of one week to undertake sales activity or otherwise
assist;
(e) advertising material would be provided at no cost to Mr.
Smith; and provision was made for an advertising subsidy.
Oy 2 EN RT et er ML ee den erie n>
Abe bh 8 ee eT
9.
Mr. Smith travelled to Perth about 14 March 1980 and
then incorporated a family company, Bendara Pty. Limited
("Bendara"}. He took steps to register the business name "Enzed
Hydraulic Hose & Coupling Service" under the Business Names Act
1962 (WA) . He chose that name because:
"that was the product Che was] going to sell and it was
advised by the Australian distributors that CheJd use the
name Enzed"".
Mr. Smith said in evidence that he used the name with
full knowlede and consent of Enzed in Sydney and New Zealand,
The business name was registered on 24 April 1980, the
registered proorietor was Bendara, and the nature of the intended
business was described as "supplying hydraulic hoses".
The business, which became known as Enzed Hydraulic Hose
& Coupling Service, commenced on or about 1 June 1980. Mr. Smith
arranged for the printing of business and "prompt" cards in the
manner suggested by Enzed Sydney, leased premises and engaged one
employes. "Prompt" cards are designed to be placed or to hand
near customers' telephones. He received from Enzed Sydney the
promotional material mentioned in the letter of 13 March 1980.
Both the name logo and the drawing logo were used in the conduct
of the business.
In June 1980 Mr. Badham visited Mr. Smith in Perth. As
promised in the letter of 13 March 1980 Mr. Badham assisted Mr.
none pee eee
t
There ALOT oe RRO ne NN IMNR! ab mR Y ETI mRy wnat, Sop nr mnStE ABN Ry nenee rama Mortman
10.
Smith and helped canvass business on his behalf.
When Mc. Smith arrived in Perth he discovered that three
other companies (Swift MIP, Lucas Hydraulics and Rubicon Maning
Service) had been retailing Enzed products and that one of them,
Rubicon Mining Service, believed itself to be the Enzed
distributor in Western Australia. These companies had all
received stock direct from the second applicant. Mr. Smith gave
evidence that he had not heard of the existence of these dealers
prior to his arrival in Perth. He asked Mr. Davey why he had not
been told of the existence of a company (Rubicon Mining Service)
with about $30,000 to $40,000 worth of Enzed stock. Mc. Davey
teld him that Rubicon Mining Service was the previous
distributor and that it would be ceasing to act as such. Mr.
Smith also gave evidence that within the Western Australian
market Enzed products had a fairly bad reputation at that time
and that both the presence cf other outlets and the poor standing
ur
ef the product affected the initial profitability of hi
business.
On 23 January 19681 the Western Australian business of
Mr. Smith was restructured. Previously it had been conducted by
Bendara in the registered business name "Enzed Hydraulic Hose &
Coupling Service", but Mr. Cooper, one of the second respondents,
joined with Mr. Smith, in effect as a working partner, and to
facilitate matters the corporate structure of the Western
Australian distributorship was re-arranged. Wynthea was formed.
Fifty percent .of its share capital was acquired by Bendara, Mr.
Smith's family company, and fifty percent by Mr. Cooper's family
wae et ee oe oe
Wana ames
Bap AAD CUZ UE
f cne
ll.
company, Kimden Pty. Limited. Wynthea was not registered as the
Holder of the business name "Enzed Hydraulic Hose & Coupling
Service". Mr. Smith said that this was due to an oversight on
the part of his accountants and that the first he knew of that
omission was in August 1983 when these proceedings were
commenced. Mr. Smith said that he believed the business and its
assets were owned by Wynthea at all material times. The business
continued to be conducted, however, under the name "Enzed
Hydraulic Hose & Coupling Service".
In about January 1981 Wynthea (I will use this term
interchangeably with Bendara; at other times it 1s convenient to
speak of Mr. Smith as the owner of the business; this 1s because
the evidence did not diffrentiate between them) purchased an
International two tonne van and arranged for it to be signwritten
and generally equipped. Zt went on the road in February 1981.
In March 1981 Ms. Davey visited Perth, some nine months
after the business had commenced. He stayed there for a few days
and discussed with Mr. Smith the future course of the Western
Australian business.
Relations between Mr. Smith and Enzed Sydney became
strained, principally over the quality of Enzed products supplied
by Enzed Sydney. The last invoice for Enzed products ordered by
Wynthea from Enzed Sydney was dated 1 April 1981. Wynthea made
payments to Enzed Sydney after then, but probably for stock
invoiced before April 1981. There is conflict of evidence as to
the length of the dispute between Enzed Sydney and Wynthea. I am
Fe em Apriate ane me
wey eee
dead See
oa ey ee SE ed et ee ee ee
abee ow teat
~ en
12.
satisfied that it continued at least until November 1981 and
t
"possibly to dune 1982; but, for reasons which I will mention
later, the distributorship agreement between Enzed Sydney and
Wynthea terminated before November 1981. During the currency of
this agreement Wynthea purchased its hydraulic products elsewhere
than from Enzed Sydney. Mr. Smith said in evidence that the
$40,000 worth of Enzed stock was purchased from Rubicon Mining at .
a cost of some $6,000 to $7,000. He said that $1,000 to $2,000
worth of Enzed products was purchased from Lucas Hydraulics.
Both of these companies wished to "offload" their stockpiled
product, allowing Wynthea to purchase the product at significant
discounts. These purchases were made to the knowledge of Enzed
Sydney. It was during 1981 that Wynthea placed its first order
for a rival product to the Enzed product, namely a product sold
by a New Zealand organisation known as Hydraulink. Thereafter
Wynthea purchased both Enzed and Hydraulink product. Wynthea
also obtained some supplies of hoses from at least one other
manufacturer, BIX Apex.
During 1981 relations between Enzed Sydney and the Enzed
companies in New Zealand became strained. After various
discussions it was decided in April 1981 by Enzed Sydney and the
Enzed New Zealand companies that Enzed Sydney would be
reorganised and its franchise rights confined to New South Wales.
The new arrangements are referred to ina letter dated 6 April
1981 from Mr. Mooney to Enzed Sydney.
Mr. Mooney approached a Mr. Rex Falloon to join the
Enzed group and introduce into Australia the new Enzed franchise
13.
_scheme. Mr. Falloon joined the group in New Zealand in July
"1981. He moved to Australia in August that year and based the
Enzed operations in Melbourne. Since then the third and fourth
applicants have operated from Melbourne; and the fourth applicant
has been successful in selling a number of franchises throughout
Australia. Mr. Falloon said in evidence that when he arrived in
Melbourne (in August 1981) relations between the third and fourth
applicants and Enzed Sydney were "distant". He said that late in
1981 there was an attempt at reconciliation between Enzed Sydney
and other Enzed companies but that broke down irretrievably in
1982.
In about August 1981 Mr. Smith heard that an Enzed
"operation" had been established in Melbourne. He said that in
order to "find out what was going on" he telephoned Enzed Sydney,
but was given an unsatisfactory answer so he telephone the Enzed
head office in New Zealand and was referred to Melbourne. He
then spoke with a Mr. Jenkins, an employee of the third applicant
in Melbourne, and attempted to discover what the new Enzed
arrangement in Melbourne was "all about". Mr. Smith said in
evidence:
"CMe. Jenkins] told me that they had opened up the shop
and that they were setting up agencies or distributors
in Victoria and I just asked him basically what they
were doing and how it was going. I think it was left at
that at that stage."
They also discussed the problem which Mr. Smith had
encountered with the quality of the product previously purchased
from Enzed Sydney.
14.
In about September 1981 Mr. Falloon telephoned Mr.
- Smith. Mr. Falloon gave evidence that during this call he felt
that Mr. Smith was "not totally aware of that situation" (that is
the position of Enzed Sydney at that time). Mr. Falloon said:
"That is why I made the approach to keep him informed".
He said he probably would have told Mr. Smith that the third
applicant would be supplying Enzed product to Western Australia
in future. During that same conversation Mr. Falloon asked Mr.
Smith to fly to Melbourne to view the Enzed "operations" there
and attend a sales seminar to be held in conjunction with newly
acquired franchisees from Queensland. Mr. Smith did not go to
Melbourne. He said he was too busy at the time. There is some
question as to whether Mr. Falloon offered to pay for the air
fare or whether it was to be prepaid by Mr. Smith and reimbursed
by the third applicant, but nothing turns on this.
The quality of the Enzed product was also discussed in
the same conversation. Mr. Falloon raised the question of Mr.
Smith's complaints which had been made to Mr. Jenkins and asked
Mr. Smith to put them in writing. Mr. Smith did not do this.
The pricing of the Enzed product was also discussed.
Mr. Smith told Mr. Falloon that he could buy, and was buying,
equivalent stock, both fittings and hoses, at cheaper prices
through other suppliers. Finally, Mr. Falloon asked him to
submit comparative prices. Mr. Falloon told Mr. Smith that he
would be travelling_to Perth to consider the purchase of the
15.
Enzed stock held by Mr. Smith because Mr. Smith made it plain
- that he would not deal with someone whom he had not met.
In the result, on 2 October 1981 Mr. Falloon sent Mr.
Smith a telex informing him that the third applicant could match
its competitors' prices and asked for Mr. Smith's order. No,
orders were forthcoming because Mr. Smith used Mr. Falloon's
matching quote to obtain an even cheaper price from his original
source namely, BIX Apex. In the telex of 2 October Mr. Falloon
told Mr. Smith that he would not be able to travel to Perth as
early as previously planned and that he hoped to get there before
the end of October.
Mr. Smith gave evidence that he was in touch with Enzed
Sydney at about this time, but they did not really provide him
with any information as to the status of their relationship with
"Enzed".
More than one telephone conversation took place between
Mr. Smith and Mr. Falloon during this period of September-October
1981.
Termination of Wynthea's distributorship
On 21 October 1981 Mr. Failoon sent a telex to Mr.
Smith, with the authoirty of Mr. Mooney, in these terms;
",oe Att Greg Smith
16.
We confirm that effective from today our relationship is
unfortunately terminated.
You are requested to cease using the Enzed trade mark
and you are requested to remove the Enzed name from your
premises and other promotional material on vehicles. ...
Regards,
Bill Falloon"
Mr. Falloon gave evidence that there was "a
relationship" between Mr. Smith and the third applicant which
the telex was intended to terminate. Mr. Falloon maintained this
notwithstanding that the third applicant was aware of the
existence of Mr. Smith's agreement with Enzed Sydney, though not
as to its precise terms. Mr. Falloon said in evidence:
"As I undertand it, Smith's business was operating with
the approval of our New Zealand operation via the
auspices of the Sydney one and he was going outside the
ambit of that type of operation - in other words ... he
was not buying our product, aithough he did buy some
when he first came to Australia, which he has
subsequently found difficulty in paying for ..."
Mr. Smith's reaction to the telex was one of annoyance.
He did nothing in response to the telex because he:-
"felt that the manner in which (Cthe telex] arrived was
not the way most people do business."
However, Mr. Smith telephoned Mr. Falloon, either on 21
or 22 October, to enquire as to the exact reasons for the
termination. On 22 October 1981 Mr. Falloon sent a telex to Mr.
Smith providing those reasons. Mr. Smith did not get in touch
with the third applicant after receipt of the telex,
notwithstanding the statement in the telex:-
17.
"Unless you can show good reasons for us to adopt
another attitude by action i.e. orders and increasing
our market share our termination of association remains.
If you wish to ring me that is o.k."
~
Third and fourth applicant's search for a Western Australian
franchisee
After October 1981 the third and fourth applicants:
sought to obtain a franchisee for Western Australia. The search
proceeded along three paths:
(CL) Mr. Smith himself. The third and fourth applicants
remained interested in Mr. Smith as a possible future franchisee.
Whilst in Perth in November 1981 Mr. Falloon attempted to visit
Mr. Smith at his premises for the purpose of discussing a long
term franchise arrangement with him, but Mr. Smith was not at the
premises when Mr. Falloon called, so no meeting took place.
in April-May 1982 consideration was given by both Mr.
Falloon and Mr. Smith to the purchase by the third applicant or
another Enzed company of Mr. Smith's business.
Discussions took place between the parties. On 1 April
1982 Mr. Mooney wrote to Mr. Smith's financial consultants in an
attempt to resolve the differences between Mr. Smith and the
Enzed group. Included in this letter was an acknowledgement that
either a franchise arrangement or a purchase of stock may be
possible solutions. Mr. Mooney said in evidence that he was
genuinely interested in some proposition and acknowledged that
Mr. Smith had some goodwill in his business, but denied that it
18.
had developed completely independently from Enzed. On 3 May 1982
Mr. Smith's financial advisers replied to Mr. Mconey's letter.
The discussions came to nothing because the fourth applicant
found a prospective franchisee in one of the fifth applicants,
Compressed Air and Packing Systems Pty. Limited ("CAPS").
(ii) International Harvester Company. There was some :
suggestion that International Harvester might become a franchisee
for the sale of Enzed products in Western Australia, but it
suffered financial difficulties, so the suggestion came to
nothing.
(iii) CAPS. The third path travelled by the third and fourth
applicants in their search for a Western Australian franchisee
led them to CAPS. CAPS was incorporated in Western Australia and
commenced carrying on business in January 1982 originally as a
distributor for Ingersoll-Rand products. Mr. Robert McIntyre and
Mr. Quinlan were directors of CAPS. In about April-May 1982
there were discussions between the third and fourth respondents
and the directors of CAPS about a possible franchise arrangement.
At the time of the discussions CAPS was not aware of Mr. Smith's
business nor of the dispute that was brewing over Mr. Smith's use
of the name Enzed and the two logos. Following extensive
negotiations a franchise agreement was entered into between the
fourth applicant and CAPS on 15 July 1982.
Contender's business
19.
Having signed the franchise agreement on 15 July 1982
- CAPS then- took the necessary steps to commence carrying on
business. It obtained premises which were a very short distance
away from those of Wynthea. A mobile service van was purchased,
signwritten and equipped. It was decided that a company separate
from CAPS should be formed to act as the Enzed franchisee, so
steps were taken to incorporate the other fifth applicant, .
Contender Pty. Limited. Also during these initial stages the
fifth applicants appointed a brother of Mr. Robert McIntyre,
namely Mr. Lynton McIntyre, as an owner-operator of the mobile
service. van which "hit the road" in October 1982.
Contender engaged in a vigorous promotional campaign
consisting of door knocking, distribution of "prompt" cards which
displayed the location of Contender's premises and its telephone
number, making selective mail drops and following these with
telephone calls to prospective consumers of Enzed products.
When dealing with the question of damages I will
consider in some detail the success of the business of the fifth
applicants, but it is sufficient to say at this stage that the
business has not been successful and the high hopes of the Enzed
group and the directors of the fifth applicants have not been
realised.
4 August 1982 agreement
Notwithstanding the telex of 21 October 1981 from
Mr. Falloon, Mr. Smith continued to carry on business as "Enzed
20.
Hydraulic Hose & Coupling Service" and continued to use the two
- logos. During 1982 there were discussions between the Enzed
group (in particular the third and fourth applicants) and Mr.
Smith about the continued use by Mr. Smith of the logos and the
name Enzed and the conduct of the business as ""Enzed Hydraulic
Hose & Coupling Service". These discussions culminated in an
agreement in writing of 4 August 1982 between the third :
applicant, Bendara and Mr. and Mrs. Smith as directors of
Bendara. It seems that Bendara was a party to the agreement
primarily because it was still the proprietor of the business
name "Enzed Hydraulic Hose & Coupling Service". Under the
agreement Bendara agreed that it would deliver to the third
applicant, or its solicitors, notice of cessation in respect of
the business name "Enzed Hydraulic Hose & Coupling Service"; and
withdraw from publication in the next edition of the Yellow Pages
Directory for Perth any advertisement which included a reference
to the word "Enzed" or which incorporated the name logo or any
logo substantially identical with or deceptively similar to it
{clause 1). Bendara also agreed that it would not carry on
business "under and by reference to the style and/or name "Enzed
Hydraulic Hose & Coupling Service" or a style or name which
includes the word "Enzed" or any style or name deceptively
similar thereto, substantially identical with or constituting
merely a colourable imitation thereof" (clause 2). The third
applicant agreed to pay to Bendara $2,250 in consideration of the
business name "Enzed Hydraulic Hose & Coupling Service" not being
used in the future, and of the withdrawal of the Yellow Pages
advertisement and of the cessation of trading in a manner which
harmed the reputation of second or third applicant in or in
2.
connection with the Enzed products or the name "Enzed" (clause
- 5).
The parties are in dispute as to whether the agreement
required Mr. Smith to cease using the drawing logo. Mr. Smith
gave evidence that because the agreement made no mention of the
drawing logo he did not even think about it and that in his view,
the consideration paid was not meant to include the cost of the
removal of the drawing logo.
After the execution of the August agreement there were
discussions between the relevant parties relating to the
repurchase of stock for which provision had been made in the
agreement. The third applicant had covenanted to purchase Enzed
stock held by Bendara at the date of the agreement at a price to
be determined by the valuation of both Bendara and the third
applicant, or failing agreement by- a valuer appointed by them.
In September 1982 the third applicant sent a letter to Bendara
enclosing a cheque for $3,108.36 which it said was the amount of
stock agreed to be purchased from Mr. Smith less an outstanding
account which Mr. Smith agreed he owed. Mr. Smith replied,
denying that the cheque fulfilled the obligations of the third
applicant under the agreement. Late in 1982 there was a meeting
between Mr. Falloon and Mr. Smith, but it seems that the parties
remained in dispute until at least October 1982 about this
matter; indeed, they may still be.in dispute.
Mr. Smith's.compliance with 4 August 1982 agreement
22.
Following the execution of the agreement of 4 August
- 1982 Mr. Smith took the following steps to comply with its terms:
i) He delivered a Notice of Cessation of business name to
the solicitors for the third and fourth applicants, dated 3
August 1982;
ii) On 11 August 1982 he obtained registration of a new
business name "C & S Hydraulic Services (W.A.)" (to which I shall
refer to "C & S");
iii) A new business card was prepared and distributed in the
course of his business bearing the name "C & S Hydraulic Services
(W.A.)";
iv) New "prompt" cards were printed and reference to "Enzed
Hydraulic Hose & Coupling Services" was deleted. The new name of
the business was substituted. There was some suggestion in the
evidence that this may have been done simply by a sticker but the
evidence is confusing.
v) A new logo was designed for the business.
vi) A pro forma circular was prepared and sent to customers
in virtually identical téems.to one sent by Mr. Davey of Enzed
Sydney to his customers, under similar circumstances, some months
earlier. Mr. Smith said that he copied Mr. Davey's circular and
made only slight alterations. This appears to be the fact from
my observations of the two circulars.
23.
vii) Mr. Smith conducted a heavy advertising programme in the
" West Australian newspaper through the final months of 1982.
viii) Mr. Smith gave evidence that from August 1982 he has
always answered the telephone "Good morning" or "Good afternoon",
"C & S Hydraulics" or "Hydraulic Services W.A.". He admitted
however that in the first week or so of the transition he may '
have said "Enzed" by mistake but he said he has not done so
since. He said that since August 1982 he had never heard any of
his employees using the word "Enzed" when answering the
telephone.
ix) Mr. Smith took the necessary steps to ensure that the
Perth Yellow Pages Directory for 1983 which issued in December
1982 did not contain the reference to "Enzed Hydraulic Hose &
Coupling Service" or the name logo. The entry in the Perth White
Pages Directory for 1982, published in August-September 1982
continued to contain Mr. Smith's earlier listing "Enzed Hydraulic
Hose & Coupling Service" and his business telephone number.
x) Mr. Smith continued to use the drawing logo in many
aspects of the business. For example, it was applied to his new
business cards and to his service vans and was signwritten on two
new service vans which commenced to operate in mid 1983.
In November 1982 Mr. Falloon and Mr. Smith met at Mr.
Smith's premises. Present also were Mr. Cooper, a Mr. Brian
Kemp and an office girl. There is some evidence that Mr. Addison
was present also. I am not satisfied that he was at the meeting,
24.
but he may have been in the premises whilst the meeting was held.
- The discussion centered round the differences between the parties
relating to the repurchase of stock, also the hydraulics industry
in general and Mr. Smith's activities. There is dispute as to
whether the guestion of the signwriting on Wynthea's mobile
service van was discussed. Mr. Faliloon maintains that it was
discussed and that he expressed concern that the van was still,
signwritten in such a way as to indicate that the Enzed group ons
associated with or a participant in Mr. Smith's business. Mr.
Falloon said that he specifically raised the question of the
drawing logo on the van and that Mr. Smith and Mr. Cooper
asserted that they were entitled to use it. Mr. Smith denied
that any mention was made of the get-up of Wynthea's service van
or its business cards or its use of the drawing logo. I am not
satisfied that there was any discussion at this meeting about the
appearance of the van, or its get-up or the business cards or use
of the drawing logo.
August _ 1982 - October 1983
From August 1982 to August 1983 Wynthea continued to
carry on business in the same manner namely, using the drawing
logo, having service vehicles with similarly styled get-up to
those operated by Contender and using similar promotional
material such as business cards and prompt cards. There was
however no use by Wynthea of the Enzed name or the name logo.
Wynthea carried on business as "C & S Hydraulic Services (W.A.)".
During this period Contender complained to Wynthea on
25.
more than one occasion about the use of the drawing logo and
t
- generally that the conduct of Wynthea was conveying the general
impression that it was associated with the Enzed group.
.In June 1983 Contender engaged two new van drivers, a
Mr. Burnham anda Mr. Baldrey. Each man supplied his own
vehicle, signed a franchise agreement and paid a franchise fee of .
$4,000 to Contender. Each received $3,000 worth of stock.
In the middle of June 1983 Wynthea obtained two new
vehicles for its business. Mr. Smith engaged a sign-writer to
sign-write the two vans. In the result they were sign-written in
substantially the same way as the existing van. The vans were
coloured white. Along their sides were painted two horizontal
stripes each of about six inches in width being an upper stripe
coloured red and a lower stripe coloured orange with the two
stripes rising at the front of the vehicles to run horizontally
across the top of the radiators. The letters "CS" printed in
white on a red background appeared in a circle on the front door
of the vans andon each side was written "Hydraulic Services
W.A.". In one box there was written "For Service 362 1142" and
in another box "Hydraulic Hose Coupling Service Unit". On the
rear of the vans there appeared the words "Emergency Hydraulic
Hose Service Unit". The drawing logo was varied from its
previous form in that, instead of portraying the eight couplings
on each side of the van, there appeared four couplings on each
side. Although I have not seen any of the vans I have seen
photographs of then. In my opinion the vans of Wynthea, both
before and after the execution of the August 1982 agreement,
26.
resembled closely the Enzed vans operated by or on behalf of
Contender. There are some obvious differences between the get-up
of the vans but the overall impression which they convey to me is
that the vans all belong to the same business. The presence of
the drawing logo, or a significant portion of it, contributes
substantially to this impression.
'On 23 August 1983 an application was filed in this
Court's Western Australian District Registry by the applicants
seeking the relief mentioned earlier. Directions hearings took
place immediately and on 24 August 1983 the respondents by their
counsel gave undertakings to the Court to the following effect:-
1. That within 48 hours Wynthea would obliterate the
drawing logo from its service vans;
2. That within 48 hours Wynthea would destroy all business
cards in its possession bearing the drawing logo and would direct
its employed salesmen to return their business cards for
destruction and would destroy all cards so returned.
3. That Wynthea would not in future use the drawing logo on
any of its plant or literature.
4. That Wynthea, Mr. Smith and Mr. Cooper, would within 24
hours give to the employees of Wynthea a written direction signed
by Mr. Smith and Mr. Cooper to the effect that any person
getting in touch with Wynthea and seeking to deal with any of the
applicants was to be immediately informed that Wynthea had no
27.
connection with any of the applicants.
The undertakings were expressed to be given
unconditionally. In the light of the undertakings the
application for interlocutory injunctive relief then before the
Court was adjourned.
The first and fourth undertakings were complied with.
There is no suggestion that the other undertakings have not been
complied with; indeed it appears from the material before me that
probably they have been complied with.
In October 1983 both Mr. Baldrey and Mr. Burnham sold
their interests in their respective service vans and ceased to
carry on business on behalf of Contender.
Evidence of consumers
Evidence was led on behalf of the applicants from
witnesses designed to establish that members of the public have
been misled or deceived into believing that they were dealing
with Contender as part of the Enzed group when in fact they were
dealing with Wynthea's business - Cc & S. There was a great deal
of evidence bearing on these matters. I do not propose to relate
it at length but will state my findings in respect of each
incident.
Mr. Pinkerton's daughter
28.
The ten year old daughter of aMr. Pinkerton (an
- - employee and Sales Manager of Contender) tried to get in touch
with him at work and by mistake rang C & S after she had looked
up "Enzed" in the 1982 Perth White Pages Telephone Directory.
She was told by the person to whom she spoke that they [CC & SJ
had never heard of Enzed or Mr. Pinkerton. This incident
occurred in October 1982.
The Gardenland incident
Mr. Donald, a partner in a landscaping supply business
called "Gardenland" of Perth, sought urgent attention from
"Enzed" when on 4 December 1982 a hydraulic fitting on the back
of his company's truck blew off near its premises. He obtained
the telephone number by referring to an ""Enzed"" prompt card
pinned to his office wall(i.e. a card previously issued by Mr.
Smith showing his business as ""Enzed Hydraulic Hose & Coupling
Service" with his telephone number). The number he in fact
telephoned was that of C & S. When the telephone was answered
Mr. Donald said "Enzed?" and received the reply "What can we do
for you?" or "Can we help you?" or something to that effect. He
explained his problem and need for a service van to call and was
assured that one would be sent immediately. The job was attended
to by C & S but was apparently done badly. Mr. Donald complained
to Contender, thinking that it had done the job, but he was
directed by Contender to C & S Hydraulics, on the ground that the
fitting supplied had not come from Contender. He then complained
to C & S Hydraulics.
29.
The First Bunnings incident
Mr. Brian Hornby, the workshop foreman of Bunnings, a
company engaged in the timber industry in Perth, received a visit
in early 1983 from a Mr. Addison who was employed by C & 5S. Mr.
Hornby was very busy at the time. He glanced at the business
card given to him by Mr. Addison which he thought was a card of .
"Enzed" and that Mr. Addison was another salesman for "Enzed".
Mr. Addison may have told him that he was from "C & 5S Hydraulic
Services". Mr. Hornby remembered the term "Hydraulics" being
used and assumed that it was "Enzed".
The Mole Engineering cheque incident
Contender did some hydraulic servicing work for Mole
Engineering. Subsequently a cheque was sent by Mole Engineering,
in payment of the account, to C & S who banked it. Contender,
not knowing this, requested payment from Mole Engineering and was
told that the account had been paid. Once the error was
discovered a cheque was written out by C & S in favour of Mole
Engineering who made arrangements for it to be passed on to
Contender.
The Sadlier's Incident
Mr. Colbran, an employee of Sadlier's Transport, in mid
1983 telephoned what he thought was Enzed's number. He obtained
the number from the 1982 Perth White Pages. He asked "Is this
Enzed?" and the reply was "Yes". He said "It is Richard Colbran
30.
here from Sadlier's Transport. We have blown a hose on a crane.
Can you come out urgently?" The person on the telephone replied
"Yes, no worries." A van appeared soon afterwards and the
~
problem was rectified. Mr. Colbran thought that it was an
"Enzed" van because of its appearance. He had previously had
dealings with Mr. Lynton McIntyre of Contender and when he saw
the van arrive he thought it was Mr. McIntyre's van. When the _
driver alighted from the vehicle he realised it was not Mr.
McIntyre; nevertheless the job was done. He said that he was
still unsure as to whether the van that came out was in truth an
"Enzed" van notwithstanding that he noticed that "CS" and
"Hydraulic Services" were written on the van, and not "Enzed".
The CSR Building Materials Cheque Incident
Work was done for CSR, Building Materials Division, by
Contender. The original invoice was dated 23 June 1983 and the
purchase order 24 June 1983. CSR drew a cheque in payment of the
invoice in favour of Enzed. The cheque was sent to Enzed at the
address which was in fact C & S's address. Mr. Lee, the accounts
clerk with CSR Building Materials Division, had obtained the
address from his computer records and it had been there for a few
years. The cheque was received and banked by C & S on 29 July
1983, When the error was discovered, after a telephone call was
made by Mr. Lynton McIntyre to C&S, the matter was rectified
and the money refunded by C & S to Contender.
The Second Bunnings Incident
31.
Mr. I.H. Gould, a leading hand mechanic from Bunnings,
- gave evidence relating to an incident late in July 1983 when he
wanted some urgent service from "Enzed", he having previously
dealt with Mr. Lynton McIntyre. He obtained the number from the
1982 Perth White Pages and that, of course, was the number of C &
S. There is conflicting evidence from Mr. Gould, Mrs. Curry the
telephonist with C & S, and Mr. Addison of C & 8S. Mr. Gould .
changed his mind in the course of his evidence as to more than
one matter relating to this telephone call. I do not suggest for
a moment that Mr. Gould was other than truthful but his evidence
cannot be accepted as reliable.
The Ingersoll-Rand Incident
In mid 1983 a Mr. Westaway, an employee of
Ingersoll-Rand, wanted to speak to Mr. Pinkerton and telephoned
what was infact the C & S telephone number. The person who
answered the phone at C & S declined to indicate that Mr.
Pinkerton was not with them and declined to give the caller his
telephone number.
The Second Sadlier's Incident
Mrs. Curry, in the course of her monthly reconciliation
ef C & S§ accounts, noticed a discrepancy in the Sadlier's
Transport account. Her reconciliation revealed a surplus of
$246. After checking thoroughly she realised that the money did
not belong to C &§& and telephoned Sadliers. The money was
refunded to Sadliers. It had been previously banked on 28 July
32.
1983 and appears to have been payment by Sadlier's intended for
- Contender which had done work for it.
The Third Bunnings Incident
In about August 1983 Mr. Hornby of Bunnings telephoned
what he thought was the "Enzed" number. He looked it up from the.
1982 Perth White Pages. I am satisfied that whoever answered the
phone at C & S said to Mr. Hornby something to the effect: "Good
afternoon, C & S Hydraulics". He realised from whatever he was
told that he was not speaking to ""Enzed".
Mr. Trainor's Incident
In August 1983 Mr. C.W. Trainor looked up the 1982 Perth
White Pages to find the "Enzed" telephone number because he
wanted to speak with Mr. Pinkerton on a personal matter. He
telephoned the number, aman answered and said "Enzed" and
nothing else. He asked for Mr. Pinkerton but the man said "Sorry
- Dave doesn't work here any more." Mr. Trainor said: "That's a
little unusual, because Dave and I have been such good friends
for such a long time that I would expect he would have told me if
he was thinking of leaving." The man said: "Well, here today
and gone tomorrow." In due course the man to whom Mr. Trainor
spoke gave him the telephone number of Mr. Pinkerton.
The Chamberlain John Deere Purchase Order Incident
The Chamberlain John Deere company employed both C & §
33.
and Contender for hydraulic servicing and found both of them
equally satisfactory. In August 1983 Chamberlain John Deere,
under a mistake made in its own purchasing department, sent to C
& S a purchase order verifying a hydraulic service job in fact
done by Contender. After checking, C & S realised that a mistake
had been made and in due course steps were taken to rectify it.
The Sigma Plumbing Incident
Mr. Martin Watson of Sigma Plumbing obtained the ""Enzed"
telephone number from the 1982 Perth White Pages and called it.
He had previously dealt with "Enzed". I am not satisfied that
there was any conduct on the part of the person to whom Mr.
Watson spoke (probably Mrs. Curry, the telephonist of C & S)
representing that the telephone number was that of "Enzed".
Indeed, I think it likely that Mrs. Curry answered the phone and
said "Hydraulic Services" or words to that effect. Mr. Watson
also gave some evidence of an earlier incident occurring in about
May-June 1983. That evidence was apparently intended to suggest
gome confusion in Mr. Watson's mind between C & S and Enzed, but,
in my opinion, no case has been made out at all from his vague
and general evidence given with respect to this alleged incident.
I do not find that Mr. Watson was other than truthful; but his
evidence cannot in my opinion be relied upon to found a
suggestion that C & 5 represented that it was in fact "Enzed"
when Mr. Watson telephoned what he thought was the "Enzed"
telephone number.
I have not referred to every incident relied on by the
\e
34.
applicants as constituting evidence of misleading or deceptive
conduct but have referred to the principal incidents. Nor have I
adopted the course of setting out chapter and verse of the
evidence of each witness bearing on each incident. I see no need
to do so. TI have carefully considered all the evidence of the
various witnesses bearing on these matters and reached the
conclusions referred to above.
I am satisfied that during the period from the
commencement by Contender of its business (though not entirely
Clear from the evidence this appears to be about September 1982)
until about the end of August 1983 (shortly after the giving of
the undertakings to the Court on 24 August 1983) there were
occasions on which customers of Contender or other members of the
public thought they were speaking to or dealing with employees or
van drivers of Contender whereas in truth they were speaking to
or dealing with employees of C & S. In at least one instance the
confusion resulted in C & S obtaining a small order intended for
Contender with the consequent loss to Contender of that order.
The 1982 Perth White Pages seems to have been the major
source of this confusion; but for reasons I shall mention later,
it is my view that Mr. Smith should have taken steps before the
end of May 1982 to ensure that the 1982 White Pages, which
appeared in August-September 1982, did not contain reference to
"Enzed Hydraulic Hose & Coupling Service" with his own business
address and telephone number. Therefore, in my opinion the
respondents were responsible for some of the confusion that
arose. I shall deal in a moment with the question whether this
35.
conduct constitutes misleading and deceptive conduct under s. 52
er contravenes para. 53(d) of the Trade Practices Act. I note
in this connection that there is, of course, a logical
distinction between a person being confused by the conduct of
another on the one hand and a person being misled or deceived by
another's conduct, a distinction which in practice may be real.
A more difficult question is to determine the extent to
which this confusion existed in the market place for hoses and
hydraulic couplings. Counsel for the applicants submitted that I
should infer from the evidence led on behalf of the applicants
that it was, in effect, "the tip of an iceberg" and that there
must have been large numbers of instances of confusion similar to
those the subject of the evidence before me. I reject this
submission. On the other hand I do not think that the proper
analysis of the evidence is to rely merely on the specific
instances proved. Looked at over the period September 1982 to
August 1983, I am satisfied that the conduct of Wynthea resulted
in a not insubstantial number of occasions of confusion in the
minds of members of the public which led some of them to think
that C & S and "Enzed" were one and the same business and led
others, conscious of the fact that "Enzed" and C &S were
different businesses, to think that upon dealing with C & S they
were dealing with "Enzed".
~~
The evidence of the consumer witnesses was relevant to
the issue of misleading deceptive conduct (also to passing off),
but, as has been said more than once by the courts, the
determination of these questions ultimately rests with the Court
36.
and its assessment of the evidence as a whole. The evidence of
"the consumer witnesses also 'bears on the question of damages.
Witnesses and the case generaily
The hearing of this case occupied seventeen days, mostly
in the examination of witnesses. Twenty-six witnesses were
called, of whom eleven were what are sometimes called consumer
witnesses. The principal witnesses were not, however, the
consumer witnesses; but they included Mr. Mooney, the managing
director of the first and second applicants; Mr. Falloon, the
managing director of the third and fourth applicants and Mr.
Smith who, through his family company Bendara, controls fifty
percent of Wynthea.
Most of the material facts were not in issue, but of
those that were, most were not the subject of sharply divergent
views so much as different degrees of emphasis. This is not a
case to be decided by accepting some witnesses and rejecting
others on the grounds that they are untruthful. The difference
between the witnesses reflect various shades of grey rather than
black and white. Por example, Mr. Falloon was aman of firm
disposition and strong views. Mr. 'Smith_believed that he was
primarily responsible for establishing any reputation in the name
"Enzed" and in Enzed products in Western Australia and that any
relevant goodwill had been built up essentially by his ow
efforts. I think both Mr. Falloon and Mr. Smith were generally
truthful witnesses. They gave evidence which I accept on some
matters but reject on others; not because I think that they were
37.
untruthful but because I found on some matters the evidence of
- one was more reliable than the evidence of the other. When
assessing the evidence of witnesses I have considered their
demeanour, contemporaneous documents where available and the
probabilities of the relevant occasion.
What is regrettable is that this case was fought at all,.
after the undertakings were given by the respondents to the Court
on 24 August 1983. For practical purposes the giving of those
undertakings should have created the climate in which common
sense would prevail and the case be resolved outside the
courtroom. But the feelings of the parties obviously ran high;
hence the impasse between them, seventeen days of hearing and
large legal costs.
Section 52 and Paragraph 53(d) of the Trade Practice Act
Mr. Smith's company, Bendara, became the Western
Australian distributor of Enzed products on the terms set out in
the letter to Mr. Smith of 13 March 1980. Notwithstanding the
reference in the note of acknowledgement signed by Mr. Smith at
the foot of the letter which refers to "the above and other
conditions" the evidence is too vague to admit a positive
conclusion as to what were those other conditions, if any.
The parties to the contract were Mr. Smith and, upon its
incorporation, Bendara, on the one hand and Enzed Sydney on the
other hand. Enzed Sydney did not contract with Mr. Smith as
agent for any principal whether the second applicant or anybody
38.
else. Enzed Sydney had the sole distribution rights of Enzed
products within Australia umder its agreement with the second
respondent of 10 September 1979. Mr. Smith was, however,
introduced to Enzed Sydney by Mr. Mooney. Mr. Badham was present
at the initial discussions in March 1980 when the letter of 13
March 1980 was handed to Mr. Smith. Mr. Badham came across to
Perth shortly after the commencement of business by Bendara in:
Western Australia and provided assistance to it. These and other
considerations lead me to conclude that Mr. Smith knew that Enzed
Sydney was the Australian distributor of Enzed products and knew,
in general terms, of the relationship between Enzed Sydney and
the Enzed group of companies in New Zealand, though not of the
specific terms embodied in the agreement of 10 September 1979.
Enzed Sydney never formally terminated the appointment
of Mr. Smith (I use this term to include Bendara and Wynthea
also) as the Western Australian distributor; but in my opinion
that relationship must be taken to have been terminated not later
than September 1981. Although the evidence on the question is
sparse, this is the sensible conclusion to draw from all the
relevant evidence. By September 1981 Mr. Smith had ceased buying
Enzed product from Enzed Sydney, his last purchase having been
made in April 1981. He was dissatisfied with the quality of the
product purchased from Enzed Sydney and was in dispute with it
on this question. He knew, at the latest when Mr. Falloon spoke
to him in September 1981, about the general nature of the
relationship between the Enzed companies in New Zealand and the
third and fourth applicants including the fact that the third
applicant now had the Australia wide distribution rights of Enzed
39.
product and that Enzed Sydney was confined to distribution of
Enzed products in New South Wales. Mr. Smith must have realised
by then that his rights as Western Australian distributor,
previously granted to him by Enzed Sydney, had ceased because
Enzed Sydney no longer had the right to deal with him as the
Australian distributor of Enzed products. All that remained
contractually between Mr. Smith and Enzed Sydney was the tidying
up of extant,loose ends.
Mr. Falloon's telex of 21 October 1981 did not
technically terminate Mr. Smith's rights as Western Australian
distributor because those rights had ceased before then. But the
October telex must be taken as confirming to Mr. Smith that the
then Australian distributor of the Enzed group namely, the third
applicant, denied any right of Mr. Smith to thereafter represent
himself or his company as the Western Australian distributor for
Enzed products. It is true that Mr. Smith made at least one
purchase of product from the third applicant and made a warranty
claim upon it in respect of goods purchased previously from Enzed
Sydney, but I am not satisfied that this estabished a
relationship for distribution of Enzed products in Western
Australia between Mr. Smith and the third applicant or that there
was some adoption by the third applicant of the earlier agreement
between Enzed Sydney and Mr. Smith.
Mr. Smith's right to use the name Enzed, the name logo
and the drawing logo arose from his being appointed by contract
with Enzed Sydney the Western Australian distributor of Enzed
products. He established the business in Western Australia known
'
40.
as "Enzed Hydraulic Hose & Coupling Service" but once his
appointment as distributor was terminated in my view, his right
to use that business name and the logos ceased. A term must be
imported into Mr. Smith's contract with Enzed Sydney, to give it
business efficacy, that his entitlement to use the name Enzed,
the name logo and the drawing logo and otherwise to represent his
business as being affiliated with or associated with the Enzed
group subsisted only so long as did his distributorship. once
the contract was terminated, his right to their use died.
Was Wynthea's subsequent conduct misleading or deceptive
within the meaning of s. 52 or did it represent that it had a
sponsorship, approval or affiliaiton it did not have within the
meaning of para. 53(d)? In my opinion, Wynthea's conduct
contravened both provisions. The misleading and deceptive
conduct was in Wynthea's continuing to carry on business under
the name "Enzed Hydraulic Hose & Coupling Service", and by
continuing to use the two logos, the vans, documents, promotional
and other literature all styled either as "Enzed" or as being in
some way associated or affiliated with it and as representing
that its business was that of "Enzed". Also Mr. Smith should
have taken steps to remove the telephone entry "Enzed Hydraulic
Hose & Coupling Service" before the end of May 1981 (which was
the deadline for inserting material for the 1982 Perth White
Pages. After September 1981, at the latest, Mr. Smith had no
right to carry on business as "Enzed Hydraulic Hose & Coupling
Service". It was certainly open to him to sell Enzed products if
he could obtain them and to state that he was a seller of then,
but he was not entitled to~assert that he continued to be in
41.
effect the "Enzed" Western Australian distributor.
The next Matter to consider is the August 1982
agreement. It is a curious document because it does not purport
to settle the whole dispute between the parties. It must in my
view be taken as dealing with the matters therein mentioned and
no others. Mr. Smith agreed not to use the name "Enzed" and to
cease carrying on business under the name "Enzed Hydraulic Hose &
Coupling Service" and to cease using the name logo; and he agreed
to change the relevant entry in the Yellow Pages. Doubtless no
provision was made in the August agreement about the 1982 White
Pages because it was then too late for any change to be made to
it, although curiously enough no reference was made to Mr. Smith
being obliged to take the necessary steps to withdraw the entry
for the 1983 White Pages. I reject the argument of the
applicants that the agreement extended to require Mr. Smith not
to use the drawing logo in future. Likewise, I reject the
argument of the respondents that anything not dealt with in
specific terms by the agreement assumes that Mr. Smith was in
effect given a licence to carry on his business in a manner which
otherwise would constitute a violation of the third applicant's
rights.
Mr. Smith complied with the August agreement.
Thereafter he continued to use the drawing logo in his business;
but this ceased after the giving of the undertakings to the Court
on 24 August 1983, very soon after the commencement of these
proceedings.
42.
In the result I am satisfied that between September 1981
-and 24 August 1983 Wynthea engaged in conduct which contravened
s. 52 and para. 53(d).
Whether damages have been sustained by the applicants by
reason of this conduct is a different question to which I will
turn later.
There is no evidence of any offending conduct by Wynthea
after the undertakings referred to above were given to the Court
on 24 August 1983. But, at the time the proceedings were
commenced, Wynthea was acting in contravention of s. 52 and para.
53(d); and the undertakings given to the Court on 24 August 1983
still leave open the possibility of conduct being committed by
Wynthea which would constitute a contravention of either
statutory provision. It is essentially the public interest that
I am considering and not merely the interests of the applicants.
In my opinion it is in the public interest that
injunctions be granted to restrain Wynthea from engaging in
misleading or deceptive conduct in its business of selling and
servicing hydraulic hoses and couplings and associated goods by
representing that its business is associated with the business of
the applicants or any of then.
In my opinion, injunctive relief should also be granted
against Mr. Smith as a person involved in the contraventions. He
has engaged in the conduct mentioned in paragraphs 80(1)(f) and
(h) of the Trade Practices Act. Although Mr. Cooper is a
43.
Girector of Wynthea and plays some role in its business' the
evidence is sparse and general as to his involvement in any of
the alleged contraventions. I do not think a case has been made
out for injunctive relief against him, so I decline to grant it.
Passing off
The applicants also allege passing off. The matters
which must be established to prove passing off are well known and
need not be repeated by me. It is sufficient to refer to the
frequently cited judgment of Lord Diplock in Erven Warnink
Besloten Vennootsehas v. Townsend & Sons (Hull) (1979) A.C. 731
(at p. 742).
It is common ground in this case that the claim for
passing off does not raise wider issues than the claim based on
s. 52 and para. 53(d). In all the circumstances it is my view
that the claim based on passing off raises what is essentially an
academic question so I do not propose to consider it.
Copyright
I turn to the question whether the second applicant is
entitled 'to relief against the respondents in respect of the
second applicant's claim that they have infringed its copyright
in the drawing logo. Lloyd Litchfield Anderson designed the
drawing logo in New Zealand. He is a resident of New Zealand.
He was commissioned to make the drawing by the second applicant
which paid him for his work. There is no doubt that Mr. Anderson
44,
is the author of the work. In my opinion it is an artistic work:
see Copyright Act 1968 (Cth.) and Copyright Act 1962 (N.Z.) s. 2;
see also Cuisenaire v. Reed £19631 V.R. 719 and George Hensher
Limited v. Restawile Upholstery (Lanes) Pty. Limited [19731 3
W.L.R. 453.
Under New Zealand law the second applicant is the owner.
of the copyright in the drawing logo because it commissioned the
drawing and paid money for it: sub-s. 9(3) of the New Zealand
Copyright Act.
S. 115 of the Australian Copyright Act entitles the
owner of a copyright to bring an action for an infringement of
copyright.
Para. 184 (1)(a) of the Australian Act provides
"(1) Subject to this section, the regulations may make
provision applying any of the provisions of this Act
specified in the regulations, in relation to a country
(other than Australia) so specified, in any one or more
of the following ways:-
(a) So that the provisions apply in relation to ...
artistic works ... first published ... in that country
in like manner as those provisions apply in relation to
eee artistic works ... first published ... in Australia;
iy
coe
S. 249 confers the usual regulation making power upon
the Governor-General.
The Copyright (International Protection) Requlations
provide, so far as relevant, as follows:~
4s.
"(4)(1) Subject to these Regulations, the provisions of
the Act [the Australian Act] apply in relation to...
artistic works ... first published ... in a country that
constitutes ... the territory of a Country specified in
Part 1... of the First Schedule to these Regulations in
like manner as those provisions apply in relation ...
artistic works ... first published ... in Australia."
New Zealand is a country specified in Part 1 of the
Pirst Schedule to those Regulations. The Copyright
(International Protection) Regulations give the same protection
to artistic and other works first published in Convention
countries as would be given to those works if they were made, or
first published, in Australia. This protection is based on the
principle of reciprocity.
In my opinion the Copyright (international Protection)
Requlations operate to entitle the second applicant to sue under
s. 115 of the Australian Act, as owner of the copyright, for its
infringement. One turns to New Zealand law to determine whether
the second applicant is the owner of the copyright: see in
particular s. 9 of the New Zealand Copyright Act.
In my opinion Wynthea has infringed the copyright of the
second applicant in the drawing logo. Notwithstanding the
undertakings given to the Court on 24 August 1983 an injunction
should be granted to restrain Wynthea from any further
infringement.
Damages
The applicants' case for damages is based on the poor
46.
performance of Contender' s business since it commenced operations
"as the Western Australian distributor of Enzed products in
September 1982. The franchise agreement of 15 July 1982
appointed Contender as franchisee for Western Australia. It was
envisaged that Contender would commence trading in August 1982
but, although there is some room for doubt about the matter, on
the evidence the commencing date of the business was probably:
September 1982.
The applicants took as their starting point for the
damages claim (in relation to all causes of action although
exemplary damages are also claimed, and additional damages are
claimed in relation to the alleged infringement of copyright) a
budget prepared before Contender commenced business, as amended
by a supplementary budget prepared in October 1982. The
applicants assert that the budget as amended is a reasonably
accurate forecast of anticipated sales and profits of Contender.
As its actual sales were substantially lower, the difference
represents the base from which any computation of loss or damage
flows. In fact, Contender has carried on business at a loss.
As across check the applicants contend that it is
permissible to compare the trading figures of Contender after
September 1983 (i.e. after the undertakings had been given on 24
August 1983 and after the Perth White Pages for 1983 were in
general circulation) with earlier sales and the result is a
considerable increase in dealer sales (i.e. sales by dealers
appointed by Contender) and vans sales (i.e. sales made by the
owners of mobile vans).
47.
Prior to entering into the franchise agreement in July
- 1982 CAPS made its own investigations and analyses. It did not
commission any independent market research, but relied
essentially on information gathered by Mr. Quinlan or supplied by
Enzed companies in New Zealand. The directors of CAPS, Mr.
Robert McIntyre and Mr. Quinlan, each played a role in the
preparation of material which resulted in the initial budget for
the prospective franchise of CAPS.
It is convenient to consider Mr. Quinlan's role first.
He did four main things.
First, he calculated the estimated market share that
CAPS could expect to enjoy in Western Australia. This
calculation was reduced to writing. The second applicant had
been told by a company known as International Franchising, which
it had commissioned to analyse the Australian hydraulics market,
that the total national market in Australia for retail sales and
services of hydraulic hoses and fittings was approximately $50m
per annum. Mr. Quinlan assumed that the Western Australian share
of that market was 8%, i.e. S4m. The 8% figure was obtained from
Mr. Quinlan's general knowledge and experience in the engineering
industry. He had no direct experience previously with the
hydraulic hoses and fittings market. Mr. Quinlan further broke
down that 8% figure to obtain the total value of various regions
within Western Australia, those regions coinciding with the areas
that it was expected the third applicant would agree to
sub-franchise. Upon information supplied to him by Mr. Lean, an
employee of the third applicant, Mr. Quinlan assumed that each
48.
sub-franchisee in Western Australia could expect to collect
$250,000 per annum in sales revenue. When this estimate was
multiplied by the figure 7, being the number of expected
sub-franchisees, it represented 7/16 of the total hydraulics
market for Western Australia. The view I have formed from the
evidence as a whole is that this estimate of 7/16 is
unrealistically high. Indeed, Mr. Quinlan agreed an
cross-examination that the figure was high and that a second
estimate made by him of 35% market share was also high, but he
maintained that it was possible to obtain a 20% share within the
first twelve months of trading.
Second, Mr. Quinlan visited various consumers of
hydraulic products and sought information about the products they
bought and used. He visited two large volume users and a number
of small volume users. I treat the information given to him by
those consumers with considerable reservation because most of the
information was in the form of verbal estimates of a general
character of purchasing needs and turnovers. Statistical
information of a specific nature was not obtained by hin.
Third, at the time these discussions were taking place
with a view to CAPS being a prospective franchisee, there were
fourteen recognised competitors in the Western Australian
hydraulics market, although it seems that only two, namely
Wigmores and Mr. Smith's business, were equipped with mobile vans
and therefore had facilities for carrying out repairs on
customers' premises. Of the fourteen competitors Mr. Quinlan
visited five or six personally and inspected their marketing,
49.
stocking and "presentation" techniques for the purpose of
gleaning as much practical information as possible, to better
equip CAPS in assessing the potential market. He received some
figures from one of the competitors namely, Frederick Duffields.
I treat this evidence with caution because whatever
information (and there was little evidence of what it was) Mr.
Quinlan obtained, he obtained from prospective competitors.
Fourth, Mr. Quinlan got in touch with two existing
franchisees, a Mr. Wegenaar of Sydney and a Mr. Ross Popplewell
in Dandenong, Victoria, both of whom had only just commenced to
act as Enzed franchisees. These discussions related mainly to
the acceptability of the Enzed product in the market place and to
the process of establishing oneself as a franchisee. Again the
evidence suggests that what was obtained from this source by Mr.
Quinlan was of a very general nature.
The other director of CAPS, Mr. Robert McIntyre,
participated in the pre-franchise negotiations, but his
participation is limited to discussing the matter generally with
Mr. Wegenaar, having discussions with Mr. Lean and travelling to
New Zealand to discuss the prospective franchise with Enzed
people there.
Whilst in New Zealand Mr. McIntyre had discussions of a
financial nature which dealt mainly with capital requirements and
how the franchise was to be "sourced". He also had discussions
about budgets. In one discussion a "two year budgetary profit"
50.
was discussed with Messrs. McIntyre, Mooney, Falloon and Harvey,
the last mentioned person being the second applicant's financial
director. At this meeting Mr. McIntyre had the benefit of a
written "consolidation" of Mr. Quinlan's research and
investigations.
The result of the talks was that on 13 June 1982 a.
document headed "Proposed Franchise - Perth" was produced which
in effect was a statement of what CAPS and Enzed sought to
achieve in the W.A. franchise. Mr. McIntyre said in evidence
that he believed the statement to be realistic and achievable. I
do not accept this document as a reliable basis for the
assessment of the damages claimed. None of the four people
present at the budget discussions, including Mr. McIntyre, had
any experience in the Western Australian hydraulics market
notwithstanding that, according to Mr. McIntyre, the management
of the second applicant had available to it figures obtained from
International Harvester and others who had dealt in the market.
As scon as Contender commenced to trade in September
1982, the directors were disappointed in its performance as
franchisee. Mr. McIntyre gave evidence that "business was
extremely slow in getting going and we have been very
disappointed in the result". This attitude is confirmed by
minutes of meetings of directors of Contender.
A revised budget was prepared in October 1982, although
there is some evidence that it was prepared earlier. The
original figures were prepared and provided by Mr. Quinlan. The
51.
amended budget was not prepared until some trading experience of
- Contender had established that it was obvious that the original
budget figures would not be achieved.
There are various differences between the original
budget and the amended budget, the principal differences being
four in number, namely:-
1. The amended budget is for a ten month period only,
namely from August 1982 to July 1983 instead of the period of two
years in the original budget;
20 There was no provision for a second service van in the
amended, budget, thus reducing expected sales. Contender had
decided to delay the start of a second mobile van for some
months.
3. There was no provision for sales in the amended budget
through the "dealer network". When Contender took on the
franchise it expected to take over the second applicant's supply
of hydraulic preducts to the International Harvester chain. The
arrangement had been that International Harvester bought in bulk
'direct from the manufacturer at a considerable discount, large
——
stocks of various products which its dealers required, including
hydraulic hoses and fittings from the second applicant. While
the profit margin on these sales to the second applicant was low,
the turnover was considerable. It was expected that Contender
would perform far better than the second applicant in developing
this market. However, towards the end of 1982 International
52.
Harvester experienced financial difficulties and a receiver was
appointed.- The receiver changed the method of International
Harvester's business and as a result, Contender failed to secure
that company's market and it's "dealer network". As it had been
expected that this source would account for some $100,000 worth
of sales per annum, it's loss was taken into account by Mr.
Quinlan in reducing the expected revenue from sales in preparing _
the amended budget.
4. A significant reduction was made in the amended budget
to the level of expected sales in the "original equipment market"
because Contender found that its prices were uncompetitive in
that area. Large companies, such as Chamberlain John-Deere,
manufacture plant and equipment (e.g. tractors) and spare parts
for that equipment. The market for replacement parts for that
equipment is called the "original equipment market".
Mr. Quinlan gave evidence that the amended budget
related quite closely to the original budget provided an
adjustment for the above four considerations was made, although
he denied that his sales figures in the amended budget were based
on the original budget.
After the basic material was prepared by Mr. Quinlan for
the amended budget, it was sent to Mr. Long a partner of Messrs.
Long & Rigby, Chartered Accountants and a director of Contender,
so that it may be expressed in proper accounting forn. It was
returned to Contender by Mr. Long under cover of a letter dated
23 September 1982. Interestingly enough that letter referred to
53.
Mr. Quinian's original figures as "guestimates".
Both Mr. McIntyre and Mr. Quinlan maintained that the
amended budget was the best that could be produced on the
information available to them at the time. The difference
between actual sales made by Contender and those the subject of
the amended budget was considerable.
Iam not satisfied that either the original budget or
that budget as amended provides a reliable base for the
determination of any damage suffered by Contender by reason of
the conduct of the respondents. Doubtless both documents were
prepared in good faith as useful business tools to plot the
prospective success of Contender's business. But I know tco
little about the reliability of the base data on which both the
initial budget and the amended budget are founded; and I have the
impression that the initial budget and the amended budget were
both unduly optimistic assessments of Contender''s prospects as a
franchisee. Indeed, the initial budget was in my view extremely
optimistic. Although the people involved in the preparation of
the initial budget in New Zealand were experienced in relation to
the New Zealand market they had no direct knowledge of the
Western Australian hydraulics market. Nor did Mr. Quinlan and
Mr. Robert McIntyre have any real or acceptable experience in the
Western Australian hydraulics industry.
I note with interest that the minutes of the meeting of
Directors of Contender held on 17 November 1982 record the
following:-
54.
"The Chairman CMr Quinlan] advised that he had reported
in writing to Melbourne on the difficulties of
penetrating the W.A. market, how the initial budgets
were unrealistic in relation to the W.A. market".
Also Mr. Robert McIntyre gave evidence that he and Mr.
Quinlan thought that perhaps the Enzed people
"Had not really been terribly - had been a bit
optimistic in assisting us when they were putting
together the sales target for the first year."
Ido not accept the budget and the amended budget as
laying reliable foundation for the damages claimed.
I shall proceed nevertheless to consider the claim for
damages on the assumption that the budget and the amended budget
do provide reliable bases for the calculation of the claim for
damages because there was considerable evidence and full
submissions about the activities of Contender and the problems it
experienced in the market place, many of which it sought to lay
at the door of the respondents.
From the commencement of its trading activities,
Contender faired poorly. Figures for September and the first
half of October 1982 were "50% behind the initial budget
figures". The minutes of the meeting of directors of Contender
held on 22 October 1982 state that the meeting requested the
Chairman (Mr. Quinlan) to advise the third applicant of the
difficulties Contender was experiencing and to
"show the Chairman's concern with the slow take-off of
55.
the company's product. It was apparent that the product
would not be the bonanza that it had originally been
promoted as by Enzed ..."
Iam satisfied that the poor performance by Contender
was due to a number of matters, including the following which I
do not list in any particular order of priority:-
(a) The Western Australian market for hydraulic hoses,
couplings and fittings is highly competitive. Contender had some
14 competitors, principally Duffields and Ryco, although special
competition came from C & S and Wigmores because they were the
only other two organisations that employed mobile service vans;
(b) The Enzed pricing policy prevented Contender from
granting any, or any substantial, discounts and there were
irregularities in the Enzed price lists. Some products were
priced too high and others too low when compared with the prices
of competitors. Not only were the list prices of competitors
frequently lower than the Enzed prices but competitors were able
to grant further discounts. This was obviously a severe
disadvantage to Contender in a highly competitive market.
(e) Contender was not efficiently managed. Its management
did not have a proper understanding of the Enzed products and the
management structure was less than efficient. There was a lack
of support by management for the operators of the. mobile units in
the field.
(d) There was a rather unhappy working environment in
56.
Contender, especially in the period after June 1983. This seems
to have been accentuated by the fact that a director, Mr. Robert
Mcintyre, and his brother, Mr. Lynton McIntyre, were both
involved in the affairs of Contender, Mr. Lynton McIntyre being
the operator of a mobile service van. This led to complaints
being made by at least one of the van operators, Mr. Baldrey,
that he was being unfairly discriminated against because he,
thought that customers who should have been allocated to hin by
virtue of their location in his area of north Perth, were in fact
being allocated by Mr. Lynton McIntyre to himself in another
area. I say nothing about whether these allegations are true or
not; but what is important is that Mr. Baldrey thought they were
true and this hardly sets the stage for a congenial working
arrangement.
(e) Contender did not obtain any benefit from the
International Harvester chain as expected when the original
budget was prepared for the reason mentioned by me earlier. This
was obviously a considerable disappointment to Contender and
affected its profitability adversely.
(f) Original equipment manufacturers (e.g. Chamberlain
John-Deere) tended to supply customers with spare parts (such as
hydraulic hoses, couplings and fittings) for the original
equipment supplied by them, thus effectively denying a market to
Contender.
(g) The market for hydraulic hoses, couplings and fittings
was not buoyant during much of the period after September 1982.
57.
(h) Competition provided by C & S probably had some adverse
- affect on Contender's business: The problem in this case is that
it is impossible to state the extent to which the activities of
the respondents caused loss or damage to Contender's business.
The matters which I have mentioned as having some bearing upon
the poor performance of Contender's business are not capable of
being treated piecemeal. They must be viewed together. I accept,
that C & S caused some loss or damage to Contender; but it is
impossible to calculate the amount of that loss or, indeed, the
basis on which it can be determined or measured. Any attempt to
determine that loss would be sheer speculation.
Iam not satisfied, however, that any substantial loss
or damage was suffered by Contender by reason of the conduct of C
& S. It must be remembered also that Mr. Baldrey gave evidence,
in effect, that C&S did not have a particularly adverse effect
upon Contenter's business, as conducted by him. Also, Mr. Robert
McIntyre, when asked if he could point to specific instances
where the alleged unfair competition from C & S resulted in loss
of business to Contender (except for one incident involving less
than $100 worth of goods ordered by Bunnings), said:
"Off the top of my head, no. They are the only
instances that are before us at this stage, although we
would believe -we only know of a few instances."
The minutes of meetings of directors of Contender are
also significant in this respect. For example the minutes of 22
October 1982 refer at more than one point to the difficulties
58.
facing Contender in its business. One entry in the minutes
- states:
"The Chairman, (Mr. Quinlan] expressed concern for the
ability of the company to tender competitively against
Duffield who appeared to be the largest competitors in
W.A. The situation has been improved this week when
Melbourne sent a revised price list for all products
which are a direct result of the pricing difficulties
Enzed franchisees are experiencing in Australia.
In order to assist the company Enzed Melbourne had
arranged for Bill Falloon to visit Western Australia in
a fortnight to assist in the promotion of the company's
products.
Bob McIntyre advised the meeting that his recent trip to
the south-west had not resulted in any orders and there
appeared to be a considerable reluctance of
merchandisers in that area to stock any of the company's
products ... it appeared that the company would be
facing severe competition to establish itself in the
field and that other suppliers were prepared to give
discounts of up to 50% on list price..."
I am not satisfied therefore that, even if it were
legitimate to regard the amended budget of Contender as a
reliable base from which to determine loss or damage resulting
from the activities of the respondents, it could be said with any
confidence that any such loss or damage is attributable to the
conduct of the respondents. The reality is that Contender's poor
performance is essentially due to causes other than any
competition presented by the respondents. In addition, it is
impossible to say to what extent any diminution of Contender's
business due to the competition of C & S can be further severed
into legitimate competition and competition attributable to the
unfair trade practices of C & S.
It 1s umnecessary therefore for me to consider the
59.
principles on which damages should be assessed in a case of this
t
nature. The applicants' claim for damages must fail, not only in
relation to the Trade Practices Act, but also as to passing off
and infringement of copyright, including the claim for exemplary
damages and for additional damages uner s.._115 of the Copyright
Act.
In the result the applicants have succeeded in their
claim for injunctive relief against the respondents based on
contraventions of s. 52 and para. 53 (a) of the Trade Practices
Act and for breach of copyright. But they have failed in their
claim for damages.
Application for Judgment om Admissions in the pleadings that
Statement of Claim be Struck Out
On the first day of the hearing counsel for the
respondents submitted that judgment should be entered in favour
of the respondents based on admissions in the pleadings or
alternatively, that the statement of claim should be struck out
in so far as it was based on alleged breach of copyright because
no reasonable cause of action existed in relation to breach of
copyright.
I heard argument on the matter and refused the
application, but said that I would give my reasons for judgment
in due course. I do not propose to set out my reasons in great
detail for taking the course I did. The pleadings speak for
themselves. I was satisfied that any admissions on the pleadings
60.
did not entitle the respondents to judgment on any cause of
- action alleged in the amended statement of claim.
The task confronting a party who--seeks to have a
statement of claim struck out is not easy. The relevant
principles are well known and I need not refer to then. They
appear sufficiently from Dey v. Victorian Railways Commissioners
(1949) 78 C.L.R. 62 (at ip. 91); General Steel Industries Inc. v.
Commissioner for Railways (NSW) (1964) 112 C.L.R. 125; Hanimex
Pty. Ltd. v. Kodak (Australasia) Pty. Ltd. [£1982] A.T.P.R.
40-287; and Universal Telecasters (Queensland) Ltd. v. Ainsworth
Consolidated Industries Ltd. £1983] A.T.P.R. 40 - 384 (at pp. 44,
525-6).
This is not a case where it was obvious from the
pleadings that the claim based on breach of copyright must fail.
Indeed, it was plainly a case where the statement of claim based
on the allegation of breach of copyright should not have been
struck out, but allowed to proceed to hearing on the evidence
when all the relevant matters could be looked at, as indeed
proved to be the case.
Costs
The hearing of the case occupied many days.
Technically, I suppose, the correct order for costs would be to
award costs against the respondents so far as the injunctive
relief is concerned and to order costs against the applicants on
the question of damages. That would, however, present an
6l.
impossible task to the taxing officer and would only result in a
great deal-of time and money being spent on this exercise which,
of necessity, would be essentially arbitrary and ultimately of no
benefit to the parties. Some of the evidence related only to
injunctive relief and other evidence only to damages; but a great
deal of the evidence concerned both questions and it is
impossible to separate then. This is not a case where damages
were treated as being merely ancillary to injunctive relief. The
parties attached considerable importance to the question of
damages in its own right.
I have carefully considered the question of costs and,
in my opinion, the proper result is that each party should pay
its own costs of the whole proceedings so that there will be no
order as to costs.
I was asked by counsel for the applicants to make a
special order for costs relating to the calling of Mr. Anderson,
the author of the copyright in the drawing Logo. He resides in
New Zealand and travelled to Perth at the request of the
applicants especially for the purpose of giving evidence in this
case. His evidence lasted approximately 30 minutes. His
evidence in chief was directed to a smail, but not unimportant,
aspect of the case for the second applicant based on infringement
of copyright. No request was made on behalf of the applicants
for leave to take his evidence by affidavit. If such a request
had been made I can see no reason why I would not have granted
it; and it would then have been necessary for the respondents to
decide whether they wished to run the Fisk of bearing the burden
62.
of paying Mr. Anderson's costs and expenses of attendance by
requiring him to attend for cross-examination. Although it is
not necessary for me to make any special order for costs because
in ny view each party should pay its own costs, if there had been
an order for costs in favour of the applicants I would have
ordered that the applicants bear, in any event, the costs and
expenses of and relating to the attendance of Mr. Anderson.
The orders of the Court are as follows:-
1. That the first respondent by itself its servants and
agents be restrained from engaging in conduct in trade or
commerce that is misleading or deceptive or is likely to mislead
or deceive by representing that its business is the business of
the fifth applicant or the third applicant.
Ze That the first respondent by itself its servants and
agents be restrained in connection with the supply of goods or
services from representing that its business is associated with
or affiliated with or has the sponsorship or approval of the
applicants or any of them.
3. That the second respondent, Alexander Gregory Smith, be
restrained from aiding, abetting, counselling or procuring the
first respondent in any conduct forbidden by orders 1. and 2.
"above and from being in any way directly or indirectly knowingly
concerned in or a party to any such conduct.
4. That the first respondent by itself its servants and
oe te Se nt ee Re ete et ss me ewer - -
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agents be restrained from infringing the second applicant's
copyright in the design or logo comprising a stylised
representation of eight hydraulic couplings arranged
particular configuration and appearing in Exhibit 3 page
publishing or causing to be published any design or
substantially or colourably similar thereto.
5. That any party be at liberty to apply on three
notice to vary any of the foregoing orders.
6. That there be no order as to costs.
I certify that this and the sixty-two
preceding pages are a true copy of the
reasons for judgment herein of the
Honourable Mr. Justice Lockhart.
patea: LC Mec 7
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