Trade Practices Commission v the Heating Centre Ltd & anor [1984] FCA 449
Federal Court of Australia
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1 CATCHWORDS
Trade Practices - resale price maintenance - onus of
proof - "entrapment" - admissibility of evidence of
agent provocateur.
Trade Practices Act, 1974 ss.48 and 96
TRADE PRACTICES COMMISSION v. THE HEATING CENTRE PTY. LIMITED
BRIAN BUTTERFIELD
No. G165 of 1983
Beaumont, J.
19 December 1984.
Sydney.
IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY
GENERAL DIVISION
No. G165 of 1983
BETWEEN : TRADE PRACTICES COMMISSION
Applicant
AND: THE HEATING CENTRE PTY. LIMITED
First Respondent
:
BRIAN BUTTERFIELD
Second Respondent
Judge making order: Beaumont, J.
Date order made: 19 December 1984.
Where made: Sydney.
THE COURT ORDERS THAT:
1. Declare that the first respondent engaged in the
practice of resale price maintenance in respect of the Kent
Tile Fire in contravention of 3.48 of the Trade Practices
Act, 1974 in the respects alleqed in paras. 6, 7. 8. 3. lv,
IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY
GENERAL DIVISION No. 6165 of 1983
BETWEEN : TRADE PRACTICES COMMISSION
Applicant
AND: THE HEATING CENTRE PTY. LIMITED
First Respondent
AND: BRIAN BUTTERFIELD
Second Respondent
CORAM: Beaumont. J.
DATED: 19 December 1984.
REASONS FOR JUDGMENT
By its statement of claim. the Trade Practices
Commission claims that the first respondent. a distributor
of slow combustion heaters manufactured in New Zealand and
te
14. 15. 16. 17. 18, 22, 23. 24. and 25 of the Statement of
Claim,
2. Declare that the second respondent aided and
abetted and was knowingly concerned in the gaid
contraventions.
3. Reserve costs.
4. Adjourn proceedings toa date to be fixed for the
purpose of dealing with pecuniary penalties and other relief
as may be appropriate.
bs
sold under the brand name "Kent Tile Fire". enagaqed in the
practice of resale price maintenance in contravention of
s.48 or the Trade' Practices Act, 1974 ("the Act"). The
second respondent. the managing director of the first
respondent. is said to be a party to. or a person knowingly
concerned in, the contraventions alleqed. The Commission
seeks pecuniary penalties pursuant to 3.76 or the Act and
injunctive relief pursuant to 3.80.
At the commencement of the final hearing of the
proceedings, the respondents indicated that, without
admissions. they were prepared to proffer undertakinas to
the Court to the effect that they would not engage in the
practice of resale price maintenance in contravention of tne
Act. Since the events complained of took place in 1981 and
1982 and since the conduct is not said by the Commission to
be continuing, it is appropriate that the Court should, in
1ts discretion. accept undertakings to this effect ain lieu
of injunctive relief in the event that a contravention of
the Act is established. Since, for reasons to be given. I
have come to the conclusion that some of the contraventions
charged against the respondent have been made out. I
propose. in due course, to note formally the undertakings to
be profferred.
la
The practice of resale price maintenance 15 alleged
to have occurred in a number of distinct dealings between
the first respondent. acting by and through the second
respondent as its agent for the purpose, with certain
retailers of slow combustion heaters. No question arises as
to the authority of the second respondent to bind the rirst
respondent in these matters.
The first contravention alleged 1s said to arise
out of certain discussions between the second respondent.
acting on behalf of the first respondent, and Mr. John
Lindsay, the proprietor of a retail business, "Kurraicng
Hardware". carried on at Kurraiona, New South Wales. During
1981, Mr. Lindsay purchased by wholesale some 50 or 60 "Kent
Tile Fires" from Bishop's Stores, a firm unrelated to the
tirst respondent. with a view to their retail sale. At tne
beginning of the winter season. Mr. Lindsay offered the tile
fire. including its flue kit. for sale at a retail price of
$750.00. As the winter season progressed and ag demand
dropped, he reduced his price. In June and July 1981. Mr.
Lindsay advertised a reduction of 10 per centum in the price
of a number of products including the Kent Tile Fire. By an
advertisement dated 22 July 1981. Mr. Lindsay offered. inter
alia, the Kent Tile Fire at a price or $695.00. The
advertisement contained the statement: "Save on these top
name fires. You can't beat these prices! Finance
arranged".
an advertisement by Mr. Lindsay in the Windsor and
Richmond Gazette dated 12 August 1981. stated:
"ONFAIR COMPETITION
The opposition today claimed that the sale of
fireplaces at these prices was ruinous
Nevertheless we continue to offer:
(a number or fires were then offered,
including the Kent Tile Fire at a price of
$695.00)."
A statement was made at the end of the
advertisement: "Flue kits. when required, slightly extra'.
Mr. Lindsay said in evidence which I accept. that this
statement was not intended to apply. and was not in fact
applied, to purchasers of the Kent Tile Fire.
Shortly after the publication of this
advertisement. Mr. Lindsay received a telephone call froma
per3zon who said he was Brian Butterfield from The Heating
Centre. The respondents deny that the second respondent was
the person who made the call. They objected to the
admissibility of this evidence on the ground that the
attempt to identify the second respondent in this way wags
inadmissible hearsay. (see Wigmore on Evidence, Chadbourn
Revision, Vol. VII at p.760).
an
Two recent cases, admittedly in criminal contexts.
suggest that the evidence is admiazsible. In Rk. v. kyan
(1984) 55 A.L.R. 408. Street. C.J. (Cantor and Roden. Jd.
concurring) referred (at p.412) to the well-established
principle that either extrinsic or intrinsic indicia may
authenticate a document not otherwise susceptible of direct
proor, or may authenticate the authorship of a document not
otherwise susceptible of direct proof. The Chief Justice
thought that an analoqous principle applies to a telephone
conversation. In the present case, the circumstances
surrounding the challenged telephone call. especially its
occurrence snortly after the appearance of the controversial
advertisement, indicate that it is likely that the caller
was. in fact. the second respondent.
But even if circumstantial evidence were nov
available. in R. v. Smith C1964] 1N.S.W.L.R. 462. 0''Brien,
C.d. of Cr.D. held that an accused person may be identified
by his voice and by his voice alone and that evidence of
such identification 13 admissible: evidence that the voice
of aperson is the voice of the accused can amount to
positive identification where the witness is familiar with
the voice before hearing it at the crime, or where the voice
heard at the crime was very distinctive, so that the witness
need not have heard the voice before the crime. It will
suffice if he heard it as the voice of the accused for the
first time after the crime and then noted it to have the
very distinctive features of the voice at the crime.
Mr. Lindsay later had a number of conversations
with the second respondent. That they occurred 1s common
ground, although some time elapsed betore the second
conversation occurred. Mr. Lindsay said that the second
respondent's accent was distinctive and that he recoanised
it as the voice of the telephone caller. Having heard the
evidence of the second respondent, I agree that the secon
respondent. who came to Australia from New Zealand. does
have a distinctive New Zealand accent. And. as has been
said. the timing of the conversation, shortly after the
advertisement. is also, I think. a relevant circumstance
(cf. Wigmore, op.cit. at p.759). Although the second
respondent hotly denied making the call. no reasonable basis
could be demonstrated for suqgesting that Mr. Lindsay had
any motive for fabricating such a conversation. Nor. in mv
view, 15 there any room for thinking that he was mistaken
about whether it occurred or not. I find that the second
respondent did telephone Mr. Lindsay on or about 13 Aucust
1981.
Mr. Lindsay's evidence of their conversation. which
I accept. is as follows. The second respondent. having
introduced himself' as Brian Butterfield of The Heating
Centre, said: "Tam looking at your advertisement. I do
not know what vou are trying to prove selling these fires at
that price". Mr. Lindsay replied that he quessed that Bruce
Rowe from Decon Lighting and Heating, a dealer of the first
respondent based in Richmond, had raised the advertisement
with the second respondent. Mr. Lindsay told the second
respondent that "whilever I could aqet Kent Fires. which I
was getting plenty of, I would continue to sell at $695 and
if Bruce Rowe wanted to compete he would have to drop his
price". The second respondent then said that "things were
out of hand" this year but that he was "qoing to have thinas
better organized" in the 1982 winter geason. Mr. Lindsay
then asked Mr. Butterfield for a dealership for Kent Tile
Fires for the Hawkesbury region. The second respondent
refused the request, saying that he was "happy with the way
the situation was running with Decon".
Towards the end of 1981 or in eariv 1982. Mr.
Lindsay received through the mail. apparently unsolicited. a
dealer newsletter published by the first respondent dated 12
December 1981. Mr. Gindsay has. in fact. lost the copy of
the document he then received but he identified another copy
as the document he received. The newsletter enclosed the
first respondent's new price list. effective from 11 January
1982. The newsletter foreshadowed a promotional programme
for 1982. The first respondent. inter alia, also indicated
that it would restrict the number of authorised dealers in
each area "so all get the maximum effect in their patch".
The Kent Tile Fire was priced as follows:
"Kent Tile Suagested Wholesale Authorised
Fire (no oe.» retail 1 offs ... dealer
flue)
660 561 495
Tile Flue 140 119 85..."
Kit
(Prices were stated to be ex-store, Svdney.)
In March or April 1982, Mr. Lindsay went to the
first respondent's premises at West Ryde and spoke with the
second respondent. He asked the second respondent fora
distributorship in the Richmond area. The request was
refused. Mr. Lindsay was told that the first respondent was
satisfied with the existing dealer 'Decon Lighting and
Heating). Mr. Lindsay then 3aid that he realised that he
had discounted in the past but that, if he got a dealership,
he would not discount anymore and would "stick with" the
retail price as indicated on the price 11s3t. The second
respondent replied that there were two conditions he would
insist on for anyone to have access to his product. One was
that the retail price as indicated on the price list was
adhered to. Mr. Lindsay said that the second respondent
pointed at the retail price indicated on a copy of the first
respondent s price list and said:
"That is what vou will sell at. If any dealer
sells my produce that is the price you will 3ell it for".
(In this connection. Mr. Lindsay explained that the second
respondent indicated the prices of $660.00 for the Kent Tile
Fire and $140.00 for its flue kit previously mentioned.)
Mr. Lindsay said that he then indicated to tre
second respondent that he would not discount anymore and
that he "would play the game according to (the second
respondent s) rules and stick with it". According to Mz.
Lindsay, the second respondent then stated that Bruce Rowe
was selling his business at Richmond and that it was up to
the second respondent to decide who to appoint as the new
distributor. Mr. Lindsay asked the second respondent to
consider him as a candidate for the dealership. The second
respondent said that he would consider whether he would
appoint Mr. Lindsay to the Richmond dealership but that, in
the meantime. Mr. Lindsay should just keep buying from
Decon. picking the fires up from Mr. Rowe and paying Mr.
Rowe for them.
io,
There is documentary evidence which I accept that,
as from 9 February 1982, Mr. UGindsav acquired Kent Tile
Pires from Decon.' It is common gqround that the first
respondent did not 3ell any Kent Tile Pires to Mr. Lindsay:
the point of departure between the parties 15s the first
respondent's reason or reasons for its declining to supply
Mr. Lindsay with the product. I shall return to this aspect
later.
There were later telephone conversations between
Mr. Lindsay and the second respondent. On one occasion. Mr.
Lindsay said that he endeavoured to expedite the first
respondent's decision on the Richmond dealership by
informing the second respondent that he had been approached
by another tile fire manufacturer to sell "Jalco" tile fires
- a brand oriqinating, it seems, from Western Australia.
The second respondent warned him that he would be "finished"
if he sold an opposition product. On a later occasion, Mr.
Lindsay telephoned the second respondent and asked whether
any decision had been made on the Richmond dealership. The
second respondent swore at him and said:
"You move too fast for me. I am not prepared
to deal with anyone like you. You put Jalco
on the floor."
ll.
The second respondent's version orf his conversation
with Mr. Lindsay at the premises of the first respondent in
March or April 1982 differed from Mr. Lindsay's evidence.
According to the second respondent. Mr. Lindsay said that he
could not get supply from his previous source. Something
"had gone bad" with his arrangements and he could no longer
buy from Decon. The second respondent then indicated that,
if Bruce Rowe would or could not supply. Mr. Lindsay could
probably buy Kent Tile Fires from other dealers in Sydney or
from the dealer at Penrith. Mr. Lindsay then offered him
cash to buy the product on the footing that Mr. Rowe would
never know apout the transactions. According to the second
respondent, Mr. Lindsay then said that if the first
respondent would not supply him with Kent Tile Fires. ne
would "put in Jalco". The second respondent said that ne
then swore at Mr. Lindsay and demanded that he leave tne
premises. The second respondent denied that any reference
was made in this conversation to prices. discounting or the
price list.
It would seem that, when first qiven. Mr. Lindsay's
evidence was confused as to the date upon which the
discussion with the second respondent about the price 11st
took place. In cross-examination. Mr. Lindsay conceded that
the conversation took place later than he first believed.
His recollection was not assisted by the loss of the
newsletter he said he received. He further conceded in
cross-examination that he and the second respondent must
have been discussing a price list subsequent to the list or
which he originally qave evidence. These concessions were
frankly made and Mr, Lindsay impressed me az an honest and.
in the end, reliable witness. (I will deal later with the
legal consequences which flow from the circumstance that the
subject of the conversation between Mr. Lindsay and the
second respondent was later than Mr. Lindsay first
supposed. )
On the other hand, the second respondent did not
give a favcurable impression as a witness. In particular.
his denial of the occurrence of the first telephone
conversation with Mr. Lindsay reflected poorly upon h:s
credibility. Further, the objective circumstances of tne
case. especially the respondents' own newsletters, tend to
confirm Mr. Lindsay's version as accurate. For instance,
the dealer newsletter dated 1 March 1982 contained the
revealing statement "PRICE CUTTING - WE URGE YOU IN THE
STRONGEST POSSIBLE TERMS TO MAINTAIN YOUR SUGGESTED RETAIL
PRICE. Selling fires 13 an expensive exercise and vou need
a decent marqin"". One fundamental consideration in
resolving this contlict of evidence 1s that the Kent Tile
Fire was a highly successful product. The second respondent
impressed me as a confident person. capable of taking full
advantage in the market place of a qood product. It was in
13.
the respondents' commercial interests to keep the price of
the Kent Tile Fire as high as the market would stand. I
find that the respondents intended to engage in the practice
of resale price maintenance with this object in mind.
The respondents raise a number of specific defences
to this branch of the case put against them. First, they
say that there has been no resale price maintenance because
there has been no refusal or withholding of supply. The
suggestion is that. at all times, Mr. Lindsay could obtain
supplies through Mr. Rowe who was an aqent of the first
respondent. It tis further submitted that s.48 does nec
preclude a supplier for reasons of marketing strateav.
restricting his channels of distribution.
In my opinion. none of these considerations provide
an answer to the Commission's claims with respect to the
respondents' dealings with Mr. Lindsay. For one thing, Mr.
Rowe was not in any sense the "agent" of the first
respondent. As a retailer owning and opérating his ow
business. it is not possible to treat a sale by Mr. Rowe as
a sale made on behalf of the rirst respondent in the absence
of specific authority conferred in that behalf. No such
authority could be suggested here (see International
Harvester Company of Australia Proprietary Limited v.
Carrigan's Hazeldene Pastoral Company (1958) 100 C.L.R. 644
at pp.652-3).
14.
In mv opinion, ror a wholesaler of goods to decline
to supply goods but instead merely to refer a retailer such
as Mr. Lindsay to' another retailer in the hope of his
obtaining supply of product is capable of constituting a
refusal by the wholesaler to supply goods within the
contemplation of 3.96(3) of the Act. The first respondent.
az awholesaler of goods. was naturally prepared to deal
with the trade at wholesale prices, yet Mr. Lindsay,
although a member of the trade. was forced to deal with Mr.
Rowe or any other retail outlet which was prepared to deal
with him at prices marked up for retail sale. Clearly. Mr.
Lindsay waz financially disadvantaged on this account. For
instance. on 9 February 1382. Mr. Lindsay purchased from Mr.
Rowe two Kent Tile Fires at a price of $592.00 each: on 29
April 1982, he purchased from that source three such fires
at a price of $610.00 each. In each case. the prices paid
by Mr. Lindsay were in excess of the wholesale going rate at
the time for a retail outlet with which the respondents were
willing to deal.
In the end, the question. one of fact, is whether
the first respondent's refual to supply goods to Mr. Lindsay
was gomething done for a reason which included. as a
substantial and operative reason. the reason that Mr.
Lindsay had sold or was likely to sell or had advertised or
was likely to advertise. Kent Tile Fires at a price less
than that specified bv the first respondent. In my opinion.
15.
both a refusal to supply and the existence of the proscribed
reason have been established in Mr. Lindsay s case.
It is submitted on behalf of the respondents that
Mr. Lindsay's real obiective was to achieve the status of an
authorised dealer of the first respondent rather than merely
to acquire product from the first respondent. No doubt. the
authorised dealership was Mr. Lindsay's preferred position
but. if that was not available. there was every reason,
financial and otherwise, why he should wish to acquire
product from the first respondent at wholesale prices rather
than seek the goods at another retail outlet who would ce
likely to be a competitor. It may well be that tne
respondents and Mr. Rowe wished to maintain territorial
boundaries in the dealer network and that this was a factor
in the dealinas which took place between the respondents ard
Mr. Lindsay. Nonetheless, the existence of the reason
proscribed by 3.96(3) of the Act was to the forefront of the
dealings which took place between the parties. I infer that
it was a substantial and operative reason for the refusal to
supply Mr. Lindsay. In my opinion. 3.48 was contravened
accordingly (see Ron Hodgson (Holdings) Pty. Limited v.
Westco Motors (Distributors) Pty. Limited (1980) 29 A.L.R.
307 at p.321).
16.
It 13 true, as the respondents submit. that the
second respondent appears to have generated a personal
dislike of Mr. Lifdsay. But. since, in mv view. that
animosity grew largely out of Mr. Lindsay's stated policy of
discounting, this circumstance can hardly assist the
respondents.
The respondents also argue that. because of the
conflict between Mr. Lindsay and the second respondent as to
the content and. in one case. the occurrence of the
conversations relied on by the Commission, in the
application of the rigorous standard of proof in a case such
as this. I should dismiss Mr. Linday'3 assertions. I accept
that, although the civil standard of the balance of
probabilities is appropriate. in reaching conclusions and
drawing interences, the Court should be mindful of the
seriousness of the allegations, having regard to the
penalties involved (see Trade Practices Commission v. Mobil
Oil Australia Limited (1984) A.T.P.R. 40.482 per Toohey. J.
at p.45,529 and the cases there cited). Nonetheless. as has
been said. I found Mr. Lindsay to be a truthful witness and,
with one exception. reliable. The exception concerned the
date of his visit to the premises of the first respondent
when the price list was discussed and. consequently. the
date of that price list. On the whole. I think that little,
if anything, of substance turns on this lapse of memory. In
my view, what is, in the end. significant is the second
respondent's approach to his price list in point of
principle. Whether it is a particular price list which was
then discussed does' not seem to me to be nearly as important
as the impression the second respondent then sought to
convey in making it clear. as forcefully as he could. that
he was stipulating that his "suggested" retail prices were
to be adhered to. The second respondent clearly intended
his remarks to apply to the first respondent's price lists
issued from time to time. As a matter of law, the Court has
construed the notion of specified price for present purposes
to include a price not specified in precise terms but within
a ranoe of a particular figure or otherwise having an
element of approximation. Equally, a price may be specified
by reference to some standard well known to the parties.
from which a price may be ascertained (see Mobil Oil], 3upra.
per Toohev. J. at p.45,525).
Even applying the more rigorous standards of proof
mentioned. I am satisfied that. where they are in conflict.
I should prefer the evidence of Mr. Lindsay to that of the
second respondent. In any event. there 1s documentary
evidence emanating from the respondents in the form of the
dealer's newsletter dated 1 March 1982, cited earlier,
condemning price cuttind. This, material more than
adequately confirms Mr. Lindsay 3 evidence that the
respondents set out to qive him the most explicit impression
that they would not tolerate discounting of their products.
18.
In the result. I make the following findings on
this aspect of the proceedinas:
l. That in or about March 1982. the first respondent.
by its aqent, the second respondent, made it known to Mr.
Lindsay that the first respondent would not supply gocds.
namely the Kent Tile Fire. to Mr. Lindsay unless Mr. Lindsay
agreed not to gell those goods at a price less than a price
specified by the first respondent. namely the first
respondent's suggested retail price: see 3.96(3)(a)
(Statement of Claim para.6).
2- That the same conduct also fell within s.96(3)(b)
as an inducement to, or an attempt to induce. Mr. Lindsay
not to advertise the Fire for sale at a price less thar a
price specified by the first respondent, namely the first
respondent's suggested retail price: see also s.96(7)(a)
(Statement of Claim para.7). I accept, in this connection.
that in the case of an attempt, an intention to bring about
the required result 15 necessary (see Mobil 011, supra. per
Toohev, J. at pp.45,529-30). Although I have made a
separate finding on the point here and elsewhere because the
statement of claim alleges distinct contraventions., the
circumstance that the conduct relied on in 30me cases is the
Same will. in accordance with the course of authority on the
question, be taken into account on penalty. At any rate,
tor the purpose of fixing a pecuniary penalty, the
19.
respondent's conduct. when viewed a3 a whole, may be 3een as
the engagement in the proscribed practice of resale price
maintenance during' the period in question rather than a
series of isclated contraventions.
3. The same conduct also constituted an inducement to.
or alternatively. an attempt to induce. Mr. Lindsay not to
sell the Fire at a price less than a price specified by the
first respondent, namely the first respondent's suggested
retail price: see 3.96(3)(b) (Statement of Claim para.8).
4. The game conduct also constituted a statement of a
price that was likely to be understood by Mr. Lindsay as the
price below which the fire was not to be sold: see
$.96(3)(£) «Statement of Claim para.3).
S. The same conduct. coupled with the conversation on
or about 13 August 1981. also constituted a withholding of
the supply of the Fire from Mr. Lindsay for the reason that
he had sold. or was likely to sell. the Fire at a price less
than a price specified by the first respondent as the price
below which the said goods were not to be sold. namely the
first respondent 's suggested retail price: see
$.96(3)(d) (11) (Statement of Claim para.10).
20.
6. The second respondent aided and abetted and was
knowinaly concerned in the foregoing contraventions.
The Commission alleges further contraventions of
'3.48 of the Act arising out of certain dealings between the
respondents and Burnina Lod Fireplace Specialists Pty.
Limited ("the Burning Log"). At all material times, that
company manufactured and distributed by retail open and slow
combustion tireplaces. It also sold. by retail, fireplaces
manufactured by others. Its principal place of business was
at Revesby. N.S.W. but it operated a number of its own
retail outlets in several States and the A.C.T.. In 1982,
Mr. Jon F. Walsh. the company's national sales manager, in
consultation with Mr. Cor Van Roy, its national marketing
manager, decided to approach the first respondent with a
view to adding the Kent Tile Fire to the range of products
offered for retail sale by the company.
In March 1982, Mr. Walsh made telephone contact
with the first respondent. Shortlv thereafter, he cailed at
the first respondent''s premises at West Ryde. He there met
the second respondent who introduced him to Mr. Russell
Palmer as an employee of the first respondent. During the
course of the discussion which ensued. the second respondent
informed Mr. Walsh that the first respondent would not
permit the Burning Log to have the Kent Tile Fire merely for
the purpose ot qenerating floor traffic. Mr. Walsh assured
al.
the second respondent that he was very 3ericus about selling
the product. According to Mr. Walsh. the second respondent
then said: '
"If you entertain the idea of discounting the
product. I would find a million and one ways
of stopping supply."
Mr. Walsh said that he thereupon assured the second
respondent that the Burning Log "were very serious about
that ... and ... would do our very best to sell the
product". I find that Mr. Walsh's intentions on thi3
account were honourable, despite a submission to thea
contrary now put on behalf of the respondents.
In his cross-examination. senior counsel for the
respondents suqgested to Mr. Walsh that at no time did the
second respondent ever threaten him that he would cut off
supply if he discounted. Mr. Walsh reiected the suggestion.
although he agreed with counsel that the Burning Lod
discounted other lines. Counsel put to Mr. Walsh that there
was mention, in the conversation at the first respondent's
premises, of using the Kent Tile Fire as a loss leader. It
then put to Mr. Walsh- that "there was no discussion about
discounting". Aaqain. Mr. Walsh denied the suagqestion.
bo
bo
When the second respondent gave his evidence in
chief with respect to this discussion. he denied making the
statement attributed to him by Mr. Walsh threatening to cut
otf supply if Mr. Walsh discounted. But. stanificantiv, I
think. he conceded that discounting was then discussed to
some extent at least. His version. so far as material. was
given in chief as follows:
"IT said that we at the West Ryde shop do not
discount as we cannot compete or be seen to
be competing with our dealers because it
leaves a dirty taste in their mouth. I told
him that if they ever dumped our product we
would cut them off, if they ever told anyone
that their open fire hoods were better than
our slow combustion units I would cut them
off, and also I said that if they used our
product as a loss leader, which is a fairly
predominant form of advertising zn the
heating trade. I would cut them off. ... I
did make a remark that while we did not
discount they would get plenty of competition
from Flash, which was ome of the other
heating centres. would give them plenty of
competition. ... We finished our trading talk
and then we went on to talk for a couple of
hours just about the heating industry in
general. Mr Walsh was picking my brains on
slow combustion fires and I was picking his
on the retail organizations they do. We then
went back to the shop, which was about a
hundred yvards away, and I gave him a price
list. some brochures and an open day credit
account form."
From my observation of Mr. Walsh in the course of
his evidence. I formed the view that he was an honest
witness and, with one exception, to be dealt with later,
23.
reliable. Whilst the second respondent's version of his
conversation with Mr. Walsh dirfers from the evidence of Mr.
Mr. Walsh, there 1s some similarity ain the two versions.
Yet on essential details. the respective versions diverae:
according to the second respondent, the fundamental
consideration was the loss-leadering aspect. whereas Mr.
Walsh said that the second respondent warned him against
discounting in specific terms without mention of "dumping"
or loss-leadering. I have found that I cannot rely on the
second respondent's evidence without qualification. Where
his evidence conflicts with that of Mr. Walsh, I prefer Mr.
Walsh''s version. I reject the second respondent's testimeny
to that extent. I find that a conversation took place in
about the first week of March 1982 between Mr. Walsh and the
second respendent in the terms described by Mr. Walsh and
set out abcve. As a result of this conversation, [I find
that:
(a) In March 1982, the first respondent, by its aqent,
the second respondent, made it known to the Burnina Log that
the first respondent would not supply the Kent Tile Fire to
the Burning Loa unless it aqreed not to gell those qoods at
a price less than a price specified by the first respondent.
namely the first respondent's suqgested retail price: see
3.96(3)(a) (Statement of Claim para.14(1)).
et.
eer) In March 1982, the first respondent. by 1ts agent.
the second respondent. induced or alternatively attempted to
induce the Burning Log not to advertise the Fire for sale at
a price less than a price speciried by the first respondent.
namely the first respondent's suqgested retail price: see
3.96(3)(B) and 3.96(7)(a) (Statement of Claim para.i5(2)).
(c) In March 1982, the first respondent. bv 1ts agent.
the second respondent. induced or alternativelv attempted to
induce the Burning Log not to sell the Fire at a price less
than a price specified by the first respondent. namely the
first respondent's suqgested retail price: see $.96(3)(5°
(Statement of Claim para.16(1)).
(da) In March 1982, the first respondent, by its agenc.
the second respondent. used in relation to goods that may be
supplied by the first respondent to the Burning Log, namely
the Fire, a statement of a price that was likely to be
understood by the Burning Log as the price below which the
said goods were not to be sold: see $.96(3)(f) (Statement
of Claim para.17(1)).
(e) The second respondent aided and abetted and was
knowingly concerned in each of these contraventions.
25.
The Commission alleges a further contravention of
3.48 by reason of certain statements 3aaid to have been made
by the second respondent at a meeting between represen-
tatives of the first respondent and representatives of the
Burning Log on 8 March 1982. The meeting took place at the
Burning Log 3 premises at Revesby. The second respondent.
Mr. Leslie F. Tremain and Mr. Palmer represented the first
respondent. The Burning Log was represented by Mr. Van Roy
and, for some of the time. Mr. Walsh. According to Mr. Van
Roy, the second respondent said at the meeting that "on the
question of pricing, there was to be a no discount
situation". Mr. Van Roy said that the second respondent
mentioned that problems had been encountered in this area in
New Zealand but they had "finally got the system right" and
added "we ar? only interested in people who are not involved
in discounting". A query by Mr. Van Roy as to the legality
of this practice apparently brought no response from the
first respondent's representatives. A copy of the first
respondent's price list was handed to Mr. Van Rov. The
second respondent explained that the first respondent's
prices had increased. Inter alia. the first respondent's
"suggested retail price" for the Kent Tile Fire was
discussed. A price of $697.00 for the Fire (without flue
kit) was tndicated to Mr. Van Rov by the second respondent.
According to Mr. Van Koy, the second respondent then
explained: "that represents the new leqal price column for
the Kent Tile Fire with no flue".
to
fon
.
Mr. Walsh said that although he was not present
during the whole of the meeting. he recalled the second
respondent's inforfiing Mr. Van koy that he "would not
tolerate the discounting side": that he felt that there was
no need to discount the product and that there was "plenty
for everybody". He confirmed that Mr. Van Rov's questioning
the leaality of what was proposed failed to draw anv
response.
The second respondent denied the substance of these
allegations. Instead, he said. all that happened was that
he informed the meeting that he would "fire any of my starf
who discounted at my shops". there was a joking reference co
the second respondent's reputation as a discounter in New
Zealand and a discussion about changes in the first
respondent 2 recommended retail price and wholesale prices
of the Kent products, including the Kent Tile Fire.
Mr. Tremain denied that any reference to
discounting was made by the second respondent at the
meeting. To this extent. his evidence accorded with none of
the other witnesses, not even the description of the meeting
by the second respondent. Mr. Tremain said that he had not
turned his mind to the events in question until shortly
before he gave evidence. I think that the likely
explanation of the discord between Mr. Tremain's evidence
and that of the other witnesses is that Mr. Tremain's
ty
"I
recollection was faulty. In other words, I think that the
real contest on this aspect of the case lies between the
competing versions 'ot Messrs. Walsh and Van Rov on the one
hand and the second respondent on the other. Although not
decisive of the present question, I note that the
respondents did not s3eek to call Mr. Palmer. It was
suqagested that. for other reasons, he mav have been hostile
to the respondents and that he was difficult to locate. I
am not persuaded that the respondents adequately explained
their failure to call Mr. Palmer but it is unnecessary to
pursue the point further since I have formed the view that.
to the extent that there is any contlict between them, !
prefer and accept the evidence of Mr. Walsh to that of the
second respondent. I have some reservations about Mr. Van
Rov's evidence, especially in light of his lack of candour
with the Court in respect of the timing of a proposed
overseas visit at about the time he was called to aqive
evidence. However, Mr. Van Roy was substantially
corroborated by Mr. Walsh on the important parts of the
discussion now relied upon. Mr. Van Roy's evidence 15
further confirmed by his handwriting on the price list which
was tendered. On the whole. therefore, I accept the
evidence of Messrs. Walsh and Van Roy and reject the second
respondent's version of the meeting.
I make the same findings in respect of this meeting
as I have made in the case of the earlier discussion between
Mr. Walsh and the' second respondent '(Statement of Claim
paras.l4ii) and (11). 15¢41) and (il). 16:1) and (11) and
17(1) and (itd).
The Commission also alleges that the respondents
engaged in resale price maintenance in certain dealings with
the Burnind Loa in May or June 1982. Mr. Walsh first said
that in late May or early June 1982. he sought to order 26
Kent Tile Fire units from the second respondent. (It later
was conceded by Mr. Walsh that this order. as distinct from
an earlier order for 20 units. was not given until late June
1982.) According to Mr. Walsh. the second respondent tnen
claimed that he was getting "flak" from dealers that the
Burning Lca was discounting. Mr. Walsh says that. in
response. he denied the dealers' claims but admitted that
the Burning Log was offering an "incentive" of $70.00 for
the usual installation charge of $135.00. The explanation
given was that since the technical staff retained bv the
Burning Log for this purpose were very capable and thus
able to carry out the installation in less time than normal.
the Burning Loq was able to pass this saving on to the
consumer. According to Mr. Walsh. the second respondent
replied as follows:
29.
"T willl accept your explanation at this stace
but if I hear anv more flak. you had better
watch it. I will not tolerate discounters,
no matter how big you are."
Because there is some confusion in the evidence as
to the exact date upon which the order for the 26 units was
given by Mr. Walsh it will be necessary to return to the
detail of this aspect of the proceedings later. In summary,
the respondent's case on this issue is that there was an
initial order placed by Mr. Walsh for 20 units and that only
at a later date was an order placed by him for 26 units, by
which time the respondents were justified in withholding
supply because, by then. the Burning Log was "putting" down
and copying the respondents' product.
The question of timing apart. Mr. Walsh's version
of the conversation with the second respondent i3
corroborated by a memorandum Mr. Walsh sent to his sales
staff dated 18 May 1982:
" *x*xAMOST URGENT AND IMPORTANT+*~*
I have been advised by the Kent Fire people
that they have received complaints from their
distributors that Burning Log are discounting
Kent Fires.
UNDER NO CIRCUMSTANCES IS ANY BER OF OUR
SALES STAFF TO SHOW OR GIVE A DISCOUNT ON ANY
KENT UNIT.
THE UNIT PRICE MUST BE SHOWN AT FULL RETAIL
PRICE ON EVERY ORDER AND QUOTATION FORM.
An incentive offer to the customer 13 being
made by Burning Loq by offering Installation
at HALF PRICE for a single storey situation.
A sample Quotation form is attached for your
guidance.
THE ABOVE INSTRUCTIONS MUST BE STRICTLY
ADHERED TO"
There can be no dispute that the Burning Log was,
at about this time. offering prospective purchasers of the
Kent Tile Fire an "incentive" in respect of the cost of
installation of the Fire. For instance. an advertisement by
the Burning Log in early July 1982 offering free
installation of the Fire was tendered. (The price of th
Fire was there shown as $697.00 - the flue kit was priced at
$140.00 - a total of $837.00.) Another advertisement at
about this time offered to instal the Kent Tile Fire at halt
price. It is the Commission's case that. at about this
time. the first respondent ceased supplying the Fire to the
Burning Loq.
The respondents sav that their reason for
withholding supply was the Burning Loq's abuse of their
product. It 1s suggested that the Burning Log was "dumping"
the Fire but. siqnificantly, no attempt was made to
establish the specific evidentiary foundation for a
loss-leadering defence (see Trade Practices Commission v.
Orlane Australia Pty. Limited (1984) 1 F.C.R. 157). On the
other hand, there can be no doubt that. at this time,
executives of the Burning Log held the view that the Kent
Tile Fire was not desiqned to consume Australian timber. It
was later conceded that this view was insupportable.
Nonetheless, although of doubtful relevance for
present purpose, it did appear that other complaints about
the Fire raised by the Burning Log may have been justified.
I need make no finding on the point save to refer to
correspondence in late June and early July 1982 between the
Burning Log and Kent Heating Limited in New Zealand dealing
with. inter alia, the problem of a creosote build-up in some
Kent Log and Tile Fires. This in turn led to some
correspondence from the respondents to the Burning Log which
is important. On 2 August 1982, the second respondent wrote
to the Burning Log:
"Your letter to Kent is noted. we like
vourselves are most concerned that you are
having problems with our fires.
Your remarks that these all appear to have
been installed by your own installers ---
hence the service calls.
We. as responsible distributors are most
concerned to find out the unique problem that
only your company is having with our fires
that none ot our sixty four dealers are
having. Would lead us to believe the problem
is somewhere within your organisation either
sales or installation.
Every heater we sell has full instructions
and a very good manual on creosote and how to
avoid it by running the heater properly. We
suggest you give us the name and addresses of
32.
your problem heaters and we will be delighted
to personally call on all of them to
assertain how & why they happen and
particularly why the problem 13 unique to
Burning Lbdg.
We would also like to take the Kent
Representatives around these installations so
they can see for themselves the problems you
are having.
If our heaters and flues are in fact at fault
the Heating Centre will be deliqghted to not
only reimburse you with all vour service fees
any faulty units or flues will be totally
replaced free of charge. Simply give us the
names and addresses and if possible the phone
numbers of your clients we will action
immediately."
On 16 August 1982, Mr. Robert C. Butterfield. the
second respondent's brother and general manager of the first
respondent. wrote to the Burning Log in these terms:
"We have not received a reply to our letter of
the second instant to enable us to
investigate the cause of the complaints to
which you refer in your letter to Kent.
As our highest priority is to protect the
name of Kent as Australia's finest solid fuel
burner, we must insist on ascertaining
whether the fault is in the heaters, the
flues, the installation, or the instruction
qiven to the customers.
As the incidence rate 1s abnormally high in
your case we suspect that the root of the
problem lies with vour installers or your
sales staff.
Until such time as we have the information to
solve your problem, the likelihood of further
complaints and expense for yourselves and or
us is considerable. Accordingly until vou
supply us with the information requested in
33.
our earlier letter, we regret that we must
cease supplying you in order to protect the
products excellent reputation.
I. should' also mention that many of our
dealers have mentioned that customers have
been told by your salesmen that 'Kent fires
are shoddy and nothing but trouble'. Our
experience with thousands of satisfied
customers is quite to the contrary, and we
would appreciate an instruction to your
Salesmen to desist in this attitude - at
least until we have ascertained where the
blame for your problems lies."
In my opinion, the statement of reasons for
withholding supply made in the penultimate paragraph of Mr.
Robert Butterfield's letter should not be accepted at face
value at least so far as they might suggest that the matter
there raised was the only reason for withholding supply. It
is true. a3 the respondents submit. that the relationship
between the first respondent and the Burning Loq must ce
viewed in the perspective that they were in competition with
each other in some sections of the market 30 that Burning
Log may well have had some motive for "putting down" the
Kent Tile Fire. At the same time, the executives of the
Burning Load had a keen appreciation of the commercial
success of the Kent Tile Fire and were anxious to cbtain
supplies of the product for the profit margins 1t offered to
retailers. The more important consideration. not mentioned
in the correspondence. was the circumstance that the Burning
Log was discounting the Kent Tile Fire among other lines.
In addition to the "incentives" offered in connection with
installation costs. there was unchallenged evidence that.
for instance. in May 1982 the Burning Log offered discounts
to single retail purchasers in the order of a ten per centum
deduction on the first respondent's "suggested retail
price". Although it was not normal fcr the Burning Log to
discount in any random fashion. 1ts policy was to offer
discounts 1f this was necesssary to match competitive
quoting.
Mr. Robert Butterfield's letter raises a further
question. namely the point of time at which the withholding
of supply first occurred. Again. on its face, the letter 15
capable of the interpretation that supply was to be withheld
as from the date of the letter. that is. prospectively. In
fact. withholding of supply had already occurred.
In the first instance, Mr. Walsh's evidence
suggested that the withholding of supply by the first
respondent occurred in late May or early in June 1982.
However. in cross-examination. he conceded that he was
contused a3 to the timing of orders for Kent Tile Fires
placed by him at about this time. [ am still not entirely
satisfied with his recollection of the sequence of events
which 1s. I think. a genuine effort on his part to
reconstruct the situation from the existing documentation.
There was tendered a written order from the Burning Lod
dated 10 June 1982 for 20 Kent Tile Fires and flue kits. It
ty
Ww
bears the notation "completed" and I think that it is
reasonable to assume that. shortly after 10 June. 20 fires
were supplied. Thus, it seems reasonably clear that no
withholding had then occurred. However. difficulties were
experienced by the Burning Log in obtaining the performance
ef a subsequent order placed by 1t with the respondent for
26 Kent Tile Fires on or about 21 June 1982 (Order No.
8303).
The matter wags raised by Mr. Van Roy in a telephone
conversation with the second respondent in about the middle
of July 1982. Mr. Van Roy said that he then explained t5
the second respondent the severity of the problems being
experienced py the Burning Log with 1ts customers by reascn
of its inability to supply Kent Tile Fires. Mr. van Rev
asked the second respondent for an indication when 4a
delivery of the fires could be expected. The second
respondent said that he could give no such indication.
Supply was not resumed, although shortly after the
conversation, on 725 July 1982, the first respondent stated
ina full page advertisement in "The Sun-Herald" newspaper
that 130 Kent Tile Fires had arrived and were available for
ammediate delivery.
36.
The respondents, with some justification. attack
Mr. Walsh's credibility on this score. His recollection of
the sequence of the' events was certainly faulty. But on the
critical issue of whether threats were made by the second
respondent if the Burning Log discounted. Mr. Walsh 15
supported by his memorandum dated 18 May 1982. I find that
conversations with the second respondent did take piace in
the terms alleged by Messrs. Walsh and Van Roy. However. I
further find that supply of product was not declined until
late June or early July 1982. Although there 1s some force
in the respondents' suggestion that friction existed at the
time between the first respondent and the Burning Log. I
think that 1t is reasonable to infer the major source of
that tension between them was the Burning Log's habit of
offering competitive quotes when the need arose. The seccnd
respondent saw this as an unnacceptable form of discounting
which he was not prepared to tolerate. His expression of
his views on the subject was sufficiently forceful and
connected in point of time with the withholding of supply
which occurred to justify the inference that the Burning
Log's inclination to discount was a substantial and
operative reason for the respondents' refusal to supply. In
short. I think that Mr. Robert Butterfield's letter dated 16
Auqust 1982 was too late to provide a camouflage for the
real aqrievance felt by the respondents.
37.
I therefore find that as from July 1982. the first
respondent withheld the supply of the Kent Tile Fire from
the Burning Log for' the reason that the Burning Log had sold
or was likely to sell the fire at a price less than a price
specified by the first respondent as the price below which
the Fire was not to be sold. namely, the first respondent's
suggested retail price: see s.96(3)(d)(11) (Statement of
Claim para.18).
The Commission charges a further contravention of
3.48 by the respondents by reason of certain of their
dealings with Mr. Neville G. Chapple in his capacity asa
director cf Golden Decors Pty. Limited, a company carrying
en the business of. inter alia, retail lighting and heating
at Wagga Wagga, N.S.W.. First contact between the parties
occurred in 1980 when the second respondent called on Mr.
Chapple at Wagga Wagga. Five Kent Tile Fires were supplied
to Golden Decors Pty. Limited by the first respondent as a
result of this meeting. For some time thereafter. Mr.
Chapple obtained supplies of Kent Tile Fires from a source
in Melbourne, being an outlet conducted by Mr. Grahame
Anderson carrying on business under the name of "Wood
Flame". However. in about March 1982, Mr. Chapple received
in the mail. apparently unsolicited, a copy of the first
respondent's dealer newsletter dated 1 March 1982 already
referred to by Mr. Lindsay. As has been said. the document
contained the item:
38,
"PRICE CUTTING - WE URGE YOU IN THE STRONGEST
POSSIBLE TERMS TO MAINTAIN YOUR SUGGESTED
RETAIL PRICE. SELLING FIRES IS AN EXPENSIVE
EXERCISE AND YOU NEED A DECENT MARGIN."
(The "suggested retail price" for the Kent Tile Fire was
indicated at $637.00 (no flue). with flue kit at $140.00.)
On the front page of the newsletter, the following
note appeared, apparently in the handwriting of the second
respondent:
"Neville Graham Anderson wont be supplying you
anymore. They will have to be out of Sydney.
You will be buying at bulk price (providing
you have the six display units). There will
only be 2 Wagga dealers - yourself and
Riverina (a reference to Riverina Heating &
Cooling Service Pty. Limited)."
Mr. Chapple said, in evidence which I accept, that
shortly after receipt of the newsletter, he telephoned the
second respondent and discussed buying heaters from him
rather than through Mr. Anderson. He then said in his
evidence:
"Also the matter of price came up a3 well as
to what price we would be buving at."
39.
In the context of the receipt of the newsletter,
and in the absence of any denial by the second respondent of
such a conversation, I think that 1t 1s reasonable to infer
that the conversation proceeded upon the footina, implicit
if not explicit. that Mr. Chapple and his company were to
obev the dictates of the newsletter in the matter ofr the
"suagested" reta1l price of the Kent Tile Fire and.
specifically, were to refrain from discounting.
I therefore find that in or about May 1982, the
first respondent, by its agent the second respondent. maie
it known to Golden Decors Pty. Limited that the first
respondent would not supply the Kent Tile Fire unless Golden
Decors Ptv. Limited agreed not to sell those qoods ata
price less than a price specified by the first respondenc.
namely the first respondent's suggested retall price: see
8.96(3)(a) (Statement of Claim para.22).
According to Mr. Chapple. 1n evidence which I also
accept, the second respondent telephoned him in about June
1982 and the following conversation occurred:
"To the best of my recollection. Brian said,
'We are qetting tired of the problem we are
having in Waqga with the discountina'. I
replied it was very difficult to maintain a
price, a suggested retail price, and sell
heaters. The conversation flowed. He
remarked. if the discounting did not stop. he
would appoint another dealer in town and stop
supplying us and supply him. I said I would
+0.
try to sell at the reccommended retail price,
but what was he going to do about the others.
He said h€ would fix that. ..."
Mr. Chapple further said. in evidence which aaain I
accept. that during this conversation. the second respondent
said that he was "sick and tired" of the discounting in
Wagga and that if Golden Decors Pty. Limited did not charade
at the recommended price, $837.00, as shown in the price
list. he would find another dealer. or they would have their
supply cut off. The second respondent admitted having a
number of telephone conversations with Mr. Chapple but ne
did not accept the main thrust of his evidence. Instead.
the second respondent said that their conversations were
devoted to Mr. Chapple's complaints about the price "wars"
that were then being conducted in Wagga Wagga.
Although advertisements by Golden Decors Pty.
Limited at the time tJune to Auqust 1982) offering reduced
prices were tendered, it may be that the second respondent's
recollection of the events was influenced by a note received
by him from Mr. Chapple some time after 27 June 1983
complaining about the size of discounts off the retail price
of the Kent Tile Fire then being offered bv Riverina Heating
& Cooling Service Ptv. Limited. The note enclosed a copy of
an advertisement by Riverina Heating & Cooling Service Pty.
Limited dated 27 July 1983 stating that inthe case of,
inter alia, the Kent Tile Fire. the suagested retail price
41.
was $3950.00. yet the asking price was only $750.00,
including flue, thus offering a saving of $200.00. In his
note to the second respondent. Mr. Chapple said: "This add
(sic) mav be of interest to you. It certainly makes us look
silly advertising $100 off Tiles Fires, plus a waste of
money. It is killing your sales here".
Even if such a communication had occurred 12 months
earlier. I am not persuaded that it would have assisted the
respondents' case. In any event. I think that 1t is too far
removed in time from the conversations now relied on by the
Commission to be capable of throwing any light on tne
questions which presently arise.
The respondents also seek to find some comfort in
evidence given by Mr. Gary Gurtner. a witness called by the
Commission. Mr. Gurtner was the managing director of
Riverina Heating & Cooling Service Pty. Limited. He said
that in a telephone conversation with the second respondent
in about April 1982. he asked for the 3gole Kent dealership
(presumably in Wagga Waqga) "as the prices were being cut to
pieces by the other opposition stores". The second
respondent declined the sale dealership proposition. saying
that he would continue to supply the three retail outlets
(in Wagga Wagqa) at the same prices.
da.
In my opinion. this evidence 15 at best equivocal
from the respondehts' standpoint. Although the second
respondent apparently failed to warn Mr. Gutner against
discounting. he made it clear that. 1n terms of wholesale
pricing, he would not differentiate between the dealers.
More importantly, it does not necessarily follow from Mr.
Gurtner s falrlure to give evidence of the sort of warning
given to Mr. Chapple, by the second respondent. that Mr.
Chapple's evidence should be rejected. In fact, evidence
was qiven by the second respondent that, 1n about Mav or
June 1982. he handed out an explicit warning on the subject
of complaints about discounting to both Messrs. Chapple and
Gurtner. According to the second respondent, he told bozch
gentlemen tnat he would "cut them all off" if they did net
stop "bothering" him "with these stupid things". He woud
"bang their heads together and cut off supply".
Mr. Chapple impressed me as an honest witness. I
prefer his evidence to that of the second respondent where
they are in conflict. The second respondent's version of
the events 13 illuminating insofar as 1t shows the
aggressive nature of the stance he was prepared to take when
threatened with the discounting of his product.
I have come to the conclusion. on the whole of the
evidence. including the March 1982 newsletter. that the
second respondent did threaten to withhold supply from Mr.
Chapple if he discounted. I make the following rindings in
this connection:
(1) That in or about June 1982, the first respondent.
by its agent, the gzecond respondent. made it known to Golden
Decors Pty. Limited that the first respondent would not
supply it with the Kent Tile Fire unless Golden Decors Pty.
Limited aaqreed not to sell those qoods at a price less than
a price specified by the first respondent, namely the first
respondent 3 recommended retail price: see $8.96(3)(a)
(Statement of Claim para.23).
(2) That, in or about June, 1982, the first respondent.
by its agent, the second respondent, induced cl
alternatively attempted to induce Golden Decors Pty. Limited
not to sell the Fire at a price less than a price specified
by the first respondent, namely the first respondent's
recommended retail price: see 3.96(3)(b) (Statement of
Claim para.24).
(3) That in or about June 1982. the first respondent,
by its agent, the second respondent. used in relation to the
Fire a statement of price that was likely to be understood
by Golden Decors Pty. Limited as the price below which the
44,
acods were mot to be sold: see §.96(3)(f) (Statement of
Claim para.25).
(4) That the second respondent aided and abetted and
was knowingly concerned in such contraventions.
The statement of claim also made allegations of
resala price maintenance in respect of certain dealings
between the respondents and Hipotu Pry. Limited (Statement
of Claim paras.26 to 31 inclusive). At the commencement of
the hearing, the Commission announced that it did not press
these alleqations.
Finally, the Commission alleges contraventions of
3.48 in respect of certain dealings said to have taken place
in July 1382 between the respondents and Marstep Pt.
Limited. At all material times. Marstep Pty. Limited
carried on business from a head office at North Parramatta.
N.S.W. under the name of "The Black Baron". It engaged in
the retail sale of. inter alia, 30lid fuel heaters, stoves.
fire places and accessories. The allegations are pleaded as
follows:
"34. At all material times Claude Morris
zavattaro of 27 Roberta Street. Grevstanes
(Zavattaro), was and was known by the
respondents to he. a servant of Marstep
holding the position of qroup manager.
45.
35. On or about 9 July, 1982 the first
respondent by 1t3 servant or agent the second
respondent acting on 1ts behalf. made 1t
known to Marstep that the first respondent
would not supply goods, namely, the Kent Tile
Fires, to Marstep unless Marstep agreed not
to sell those goods at a price less than a
price specified by the first respondent.
PARTICULARS
A conversation on or about 9 July. 15382
between the second respondent as managing
director of the first respondent and for and
on its behalf and Zavattaro.
36. On or about 9 July. 1982 the first
respondent by ita servant or agent the second
respondent actinqg on its behalf. offered to
enter into an aqreement with Marstep for the
supply of goods to Marstep, namely The Kent
Tile Fires. being an agreement one of the
terms of which would be that Marstep would
not sell the said goods at a price less than
a price that would be specified by the first
respondent.
PARTICULARS
The applicant repeats the particulars set out
in paragraph 35 hereof.
27. On or about 9 July, 1982 the first
respondent by its servant or agent the second
respondent acting on its behalf. used in
relation to goods that may be supplied by the
first respondent to Marstep, namely The Kent
Tile Fires. a statement of a price that was
likely to be understood by Marstep as the
price below which the said goods were not to
be sold.
PARTICULARS
The applicant repeats the particulars set out
in paragraph 35 hereor."
In sgupport of this part of its claim. the
Commission called Mr. Gavattaro and Mr. Brian J. McVev, a
director of Marstep Desiqn Pty. Limited and an associated
46.
company, Enterprise Distributors Pty. Limited, tc which
reference will be made later. The course of their evidence
was complicated by the circumstance that much of 1t was
given on the voir dire extending over some days. The voir
dire arose because the respondents objected to the
admissibility of Mr. Zavattaro's evidence on the grounds
that it was unfairly obtained. In short, it was suqqested
that the situation wag one of "entrapment" in which Mr.
Zzavattaro played the role of the agent provocateur (cf.
Bunning v. Cross (1978) 141 C.L.R. 54). Further. it was
submitted that this was a "trap" order situation, the
guidelines for which were not observed (see Bryant v. Keith
Harris & Co. Limited (1980) 33 A.L.R. 437).
Betore dealing with the conversation relied upon in
the statement of claim between Mr. Zavattaro and the second
respondent on 9 July 1982, some background matters should ze
mentioned. In the first place. Enterprise Distributors Pty.
Limited was the distributor in New South Wales of the
"Jalco" heater. As has been s3aid in connection with Mr.
Lindsay's evidence, Jalco was a rival product of the Kent
Tile Fire. The evidence of the second respondent given in
that earlier context shows the intensity of his feelings on
the question of the "Jalco" product. His attitude was fully
reciprocated by the management of "The Black Baron". Mr.
McVey made no attempt in his evidence to conceal his
hostility to the Kent products.
Given that background. it was unfortunate that,
although acting with honourable intentions. the officers of
the Commission investigating complaints against the first
respondent chose. Mr. McVev as their channel ot
communication. The reason for this choice was shown in a
memorandum on the subject written by Assistant Commissioner
Mr. B.L. Coombs dated 25 June 1982:
"I enclose a copy of an ECR from WA recording
a complaint of exclusive dealing conduct by
Kent Heating Ltd. You are already inquiring
into allegations of rpm by the same company
(ref ECR 2383) and I understand you will be
conducting a retailer survey in connection
with that inquiry.
2. The WA complainant has stated that the
retailers inN.S.W. who were pressured by
Kent to give up selling Jalco products
reported the fact to Jalco NSW's distributor.
Mr Brian McVey of Enterprise Distributors, 9
Leonard Street Hornsby and he should
therefore be in a position to provide the
names of the retailers concerned.
3. Would you please contact McVey to obtain
the names of these retailers and include them
in your survey so that threshold inquiries on
both the exclusive dealing and the rpm
complaints are carried out simultaneously."
At about this time, Mr. Coombs had spoken with
another officer of the Commission. Mr. Malcolm J. Finger who
was also called to give evidence on the voir dire. Mr.
Finger's notes of his investigation show that he commenced
his enquiries on or about 20 May 1982. His notes show that.
48.
on 17 June 1982 and. it would seem shortly thereatter,. he
spoke twice on the telephone with Mr. Coombs:
"Note: Lindsay Coombs rang to asx that Svdney
office delay RPM enquiries until W.A.
'exclusive dealing' complaint is received by
C.0. Would propose that Sydney survey cover
both aspects.
M.J.F. 17/6
Note: Lindsay Coombs rang - suggested Sydney
office approach Brian McVey of Enterprise
Distributors Ltd. - 476 1565, McVev 1s the
NSW distributor for Jalco fire places - local
competition against Kent. Has market
information and details of retailers who have
been threatened by Kent (cut off supply) if
they stock Jalco. Perth ECR to be forwarded
wnen copy is available.
M.J.F."
In early July 1982, Mr. Finger was in contact with
Messrs. McVey and Zavattaro. Mr. Finger's notes include a
summary of information provided by Mr. McVey. The summary
contains the sub-heading "Telephone conversations - 5 and 9
July 1982". So far as material, the summary states:
"lL. In response to Mr. Bird's complaint
lodged with the Commission s Perth Office
(refer WA.ECR441. 10.6.82.) I rana McVev to
arrange an interview appointment to obtain
information on -
49.
The Australian fireplace market.
. Bird's allegation that Kent was enqaaing
in exclusive dealing by refusing to supply
retailers who also stocked Jalco.
. Names. of retailers who have had problems
with Kent. ...
3. McVey said that many retailers had
complained about the exclusive dealing of
Kent but when he has asked them to put
something in writing they all 'invariably go
to water . Two other areas of complaint
concern -
Resale Price Maintenance
. Scare tactics re. alleaed breach of patent
laws by Jalco. ...
5. He said that he would do some 'ringing
around' and call back in a few davs time with
names and telephone numbers of retailers who
miczht be prepared to talk to the Commission.
o. McVey rang on 9.7.82 to advise that the
following retailers should be able to assist
in Commission enquiries -
. John Lindsay, Kurrajong Hardware. (045)
731268.
Mr. Lindsay has been unable to obtain
supply since advertising Kent at discount
prices.
. Charles Bishop, Bishop Stores. 231 3672.
Unable to obtain supply, possibly because
of RPM reasons.
- Bar-B-Q3 Galore - McVey believes tnat this
rirm attempted to obtain supply but because
firm i3 a 'known discounter'., could onlv
gecure supply on certain conditions.
Apparently a letter exists re. these
conditions,
Barbecue Bazaar - Peter Eden. 920 5110.
. Ertendly Fireplaces - Franz Velzen. (062)
805583.
50.
Threats to cut off supply have been made
by N.S.W. distributor because firm also
stocks Jalco.
- Ace Mowers - Albury. (060) 253552.
As above.
7. I asked McVey whether he knew of the
existence of Kent price lists. He said that
he believes the N.S.W. distributor. Brian
Butterfield (Seven Hills Heatina Centre)
circulates on DEALERS NEWSLETTER which
contains price information ...'
In a further note dated 22 July 1982, Mr. Finger
said. inter alia:
"Mc VEY' S DEALINGS WITH KENT' S N.S.W.
DISTRIBUTOR.
McVey said that he had been in contact
with Brian Butterfield recently re. possible
supply of Kent.
. He said that Butterfield knows he isa
Jalco stockist.
. Butterfields (oral?) reponse was that he
was prepared to supply, BUT -
No stock available until November.
"82.
. McVey would have to provide an
assurance that he wouldn't discount.
. I arranged to meet McVev at his Black
Baron outlet. Church St. Nth. P'matta on
Tuesday, 3.8.82."
Sl.
Aqainst that background. I return to the evidence
of Mr. Zavattaro. He said that. in the middle of June 1982,
after discussing the matter with Mr. McVev. 1t was decided
that he should approach the first respondent with a view to
obtaining supplies of the Kent Tile Fire. He experienced
difficulty in making telephone contact with the second
respondent. It is possible that. recognising himas a
competitor, the 3econd respondent was not concerned to
return his telephone calls. He said that. ultimately, on 9
July 1982. he made telephone contact with the second
respondent. He described their conversation in these terms,
so far as material:
"I would have stated that I was Claude
cavattaro from the Black Baron. His first
Statement to me was, why are you contacting
us? He mentioned that he had been in touch
with our company some eighteen months prior
seeking our company to act as agents for Kent
products and we had knocked him back. I had
no knowledge of that conversation so I said.
well, the reason why I am calling you is we
have had quite afew enquiries about Kent
tile fires andI wanted to see what the
possibility was of negotiating a supply
agreement. I asked him whether he would be
in a position to supply us. He said to me,
ves, however he could not do at that
particular time, that his current stocks were
committed and that he had back orders and
that he would not be ina position to have
stock until November of that vear. Then [I
said to him, would vou be prepared to supply
us in November? He said. yes, he would he
prepared to do so. However, we would have to
meet his agents obliaations. I asked him
what those obligations were. He said we
S2.
would have to qive an undertaking not to
discount the particular product anc sell at
the same price as his other aqents did. At
that point... he then asked for a written
undertaking ... that we would not discount
The second respondent flatly cenied having any
conversation with Mr. Gavattaro. It 15 clear from Mr.
Finger's notes, which I accept as entirely accurate, that on
9 July 1982, the day of the alleged conversation with the
second respondent. Mr. McVey and Mr. Finger were in contact
with each other with a view to obtaining evidence against
the respondents. True it is that. evenif this were a
criminal case, the material now relied on would, subject to
the discretion to exclude on grounds of unfairness. be
technically admissible: see Bunning v. Cross. supra.
Whilst. therefore, the conversation is admissible. the
circumstances under which the evidence was obtained were
such that I propose to give it only nominal weight.
Although I have made other adverse findings on the credit of
the second respondent, I am of the view that in the factual
contest between him and Mr. Zavattaro on the question of
whether the conversation alleged to have taken place dia, in
fact. occur. I should find that the Commission has not
discharged the onus which is appropriate in proceedings to
recover a pecuniary penalty.
in
Ces}
I find that the alleaqations made in paras.35. 36
and 27 of the statement of claim have not been sustained.
I propose making the following orders:
1. Declare that the first respondent engaged in the
practice of resale price maintenance in respect of the Kent
Tile Fire in contravention of 3.48 of the Trade Practices
Act, 1974 in the respects alleged in paras. 6, 7, 8. 9, 10,
14, 15. 16, 17. 18. 22, 23, 24. and 25 of the Statement of
Claim.
2. Declare that the second respondent aided and
abetted and was knowingly concerned in the said
contraventisns.
3. Reserve costs.
4. Adjourn proceedings to a date to be fixed for the
purpose of dealing with pecuniary penalties and other relief
as may be appropriate.
| certify that this and the 5-2 preceding
pages are a true copy of the reasons for
judgment herein of The Honourable
Mr Justice Beaumont.
Aroce2 JE "7 Associate
Dated (GF "De IGRA-
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