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IN THE FEDERAL COURT OF AUSTRALIA )
SOUTH AUSTRALIA DISTRICT REGISTRY ) NO. SA G44 of 1984
GENERAL DIVISION ) NO. VG 310 of 1984
BETWEEN: WOODROOFE BOTTLERS PTY.
LIMITED & ORS.
Applicants
E
BEECHAM (AUSTRALIA) PTY.
LIMITED
Respondent
BETWEEN: BEECHAM (AUSTRALIA) PTY.
LIMITED
Applicant
WOODROOFE BOTTLERS PTY.
LIMITED & ORS.
lg
Respondents
CORAM: Mr. Justice Jenkinson
PLACE: Adelaide
DATE: 18 December, 1984
EX TEMPORE JUDGMENT
Claims for interlocutory injunctions in each of two
proceedings. The claims were heard together and the
affidavits read in each were by consent of the parties
evidence in the other. Beecham Australia Pty. Limited (which
I will call "Beecham") is and at material times was a
corporation within the meaning of that word in the Trade
Practices Act 1974, as also was each of the other companies
parties to the proceedings. Beecham has since August 1983
been the beneficial owner of three trade marks. Since 4
April 1984, Beecham has been registered under the Trade Marks
2.
Act 1955 as the proprietor of the three trade marks. The
registered trade marks are:
(a) No. B 286987 consisting of a Pub Squash
label as of 6 May 1975 in Part B of the
register in class 32 in respect of 'Lemon
drinks of all descriptions included in this
class';
(b) No. A 301625 consisting of a pub doors
device registered as of 27 October 1977 in
Part A of the register in class 32 in
respect of 'Non-alcoholic beverages of all
descriptions included in this class'; and
(c) No. B 308303 consisting of the words 'Pub
Squash' registered as of 20 June 1977 in
Part B of the register in class 32 in
respect of 'Squash beverages and squash-type
included in class 32.'
Beecham claims further that the word "Pub" is a
trade mark under which since 1975 its predecessors, and since
August 1983 it, has manufactured and sold soft drinks. It
makes a like claim in respect of a get-up which includes the
words "Pub" and "Squash" or the word "Pub" with the pub doors
device.
Beecham acquired the trade marks with, and upon the
sale to it by Glaxo Australia Pty. Limited of, a soft drinks
manufacturing business. The latter company (which I will
call "Glaxo") had acquired the trade marks from The Pub
Squash Company Pty. Limited in or about May 1981.
In October 1980, a company now named Greenslades
Natural Foods Pty. Limited bought the plant, equipment and
stock of a soft drink manufacturing business which The Pub
3.
Squash Company Pty. Limited had carried on in South
Australia. At the same time The Pub Squash Company Pty.
Limited granted to Greenslades Natural Foods Pty. Limited the
sole right, within South Australia and within a certain
radius of Broken Hill and of Alice Springs, to manufacture
certain beverages in accordance with formulae and recipes of
the grantor "and to bottle, can and to market in bottle or
cans or through pre-mix or post-mix equipment the beverages
so manufactured under or using the trade names of any of
them". The "trade names" to which reference is made include
the trade marks of which Beecham is now the registered
proprietor. The agreement in writing for the grant of those
rights was varied in January 1981 by an agreement in writing
entitled "Franchise Amendmeent Agreement." The primary
agreement provided that it should be deemed to have come into
operation on 17 October 1980 and should, unless previously
and lawfully determined by either party, remain in force for
a period of 10 years. Greenslades Natural Foods Pty. has
been at all material times associated in a group with other
companies, Woodroofe Bottlers Pty. Limited, Woodroofe
Distributors Pty. Limited, Woodroofe Limited and Har Har Pty.
Limited. The group is well known in South Australia under
the name "Woodroofe". The name signifies the manufacturer of
soft drinks. Since 1980 that group of companies has sold by
wholesale soft drinks which it has manufactured in accordance
with the formulae and recipes of The Pub Squash Company Pty.
Limited. That trade the group carried on under the
registered trade marks. It paid royalties, calculated in
accordance with the terms of the agreement with The Pub
4.
Squash Company Pty. Limited, first to the latter company and
then to Glaxo and finally to Beecham.
It is the contention of the Woodroofe group that
from the conduct of Glaxo and members of the group an
agreement between Glaxo and one or more members of the group
was to be inferred, the terms whereof were, mutatis mutandis,
those of the written agreement which had been subsisting
between The Pub Squash Company Pty. Ltd. and Greenslades
Natural Foods Pty. Limited when Glaxo acquired the trade
marks from the Pub Squash Company Pty. Limited.
Glaxo continued to exercise over the manufacture of
the beverages sold under the trade marks the control which
had been exercised by The Pub Squash Company Pty. Limited by
arranging for supply to the Woodroofe group of beverage
ingredients, the exact composition of which was not disclosed
to the Woodroofe group. Beecham's acquisition of the trade
marks from Glaxo was effected in performance of an agreement
in writing dated 15 July 1983 for the sale of Glaxo's soft
drink manufacturing business. Included in the sale was:
"Glaxo's right, title and interest to and under
the leases and agreements, particulars of which
are contained in schedule 3."
Schedule 3 has for a heading the words:
"Particulars of the leases and agreements in
respect of which Glaxo's right, title and interest
thereunder are sold to Beecham."
Then follows a list serially numbered of agreements. Between
that which is numbered 9 and that which is numbered 10 are
the words:
"B. Particulars of agreements to be novated or in
respect of which fresh agreements are to be
obtained.:
The agreement numbered 17 is described thus:
"Agreement dated 17 October 1980 between Palakras
Fruitgrowers Pty. Limited and the Pub Squash
Company Pty. Limited receiver and manager
appointed."
Palakras Fruitgrowers Pty. Limited was in October 1980 the
name of Greenslades Natural Foods Pty. Limited.
Clause 18 of the agreement provides:
"Until 31 October 1983 Glaxo shall, on Beecham's
reasonable request from time to time, assist
Beecham to novate the agreement, or obtain fresh
agreements instead of each of the agreements
listed in Part B of schedule 3 as Beecham shall
elect."
Clause 20 provides:
"Beecham shall indemnify and keep indemnified
Glaxo in respect of all claims arising in respect
of any of the leases and agreements referred to in
schedule 3, which shall have been assigned to
Beecham or novated insofar as such claims relate
to any time after such assignment or novation."
By letter dated 14 october 1983 Beecham indicated,
in my opinion, its contention that the use by the Woodroofe
group of the trade marks had been in pursuance of "an
informal arrangement with Glaxo" which might be "terminated
by either party at any time". The Woodroofe group paid, and
Beecham accepted, royalty payments, the group regarding them
as payments under an agreement of which all the terms of the
original written agreement with The Pub Squash Company Pty.
Limited were, mutatis mutandis, terms, including the term as
to ten years' duration, and Beecham regarding the payments as
made pursuant to an informal agreement terminable on
reasonable notice by itself or by the Woodroofe group.
Beecham purported to terminate its agreement with
the Woodroofe group by a letter dated 7 August 1984 in these
terms:
"Mr. Michael Harbison, Woodroofe Bottlers Pty.
Limited, 21 Theresa Street, Norwood, South
Australia, 5067 .. .. .. . . It is my belief
that it would have been in our joint interests to
have concluded an arrangement."
Beecham has commenced to sell soft drinks in South
Australia under the trade marks. The Woodroofe group
continues to sell the soft drinks under the trade marks. The
Woodroofe group contends that Beecham, having acquired the
trade marks with notice of the rights which the group derived
with respect to those trade marks, should be restrained by
injunction from using the trade marks in South Australia to
7.
the material damage of the group, in opposition to the
agreement between the group and Glaxo, and in a manner in
which Glaxo could not, without breach of that agreement, have
used the trade marks. The entitlement to that protective
injunctive relief is declared, according to the submissions
of counsel for the Woodroofe group, in the reasons for the
decision of the Privy Council in Lord Strathcona Steamship
Company Limited v. Dominion Coal Company Limited (1926) A.C.
108.
The principle of law laid down in that case is, in
my opinion, inapplicable to the species of property here in
question. A trade mark has for its use the indication of a
connection in the course of trade between goods or services -
in this case goods - and the owner of the trade mark. The
trade mark signifies that the goods are put upon the market
as vendible goods under the aegis of the proprietor. When
the ownership of that species of property has passed from one
to another, an agreement for the use of the mark between the
first proprietor and a licensee cannot in my opinion be
protected by the application of the principle expounded in
the Lord Strathcona Case, because it is no longer true, as it
was before the property passed, that the goods are put upon
the market as vendible goods under the aegis of that first
Proprietor and, unless and until the second proprietor
sanctions use by the licensee, use of the trade mark is
misleading and deceptive, in my opinion. The use which was
sanctioned by Beecham is no longer sanctioned. The Woodroofe
group's use is, in my opinion, deceptive and a breach of
8.
section 52 of the Trade Practices Act 1974.
Mr. Angel, Q.C. who appeared with Mr. Dunne for the
Woodroofe group, framed his submissions in several ways. He
suggested that the group had an equity which would be
protected by injunctive order and that Beecham held the trade
marks subject to a constructive trust in favour of the
Woodroofe group, or one or other of the members of the group.
But, notwithstanding Mr. Angel's candid and careful
arguments, I can find no basis on which I can conclude that
there is a serious question to be tried, the resolution of
which would justify any relief at the suit of his clients
against Beecham.
On the other hand, I find a strong prima facie case
of misleading conduct on the part of members of the Woodroofe
group. The use of the trade marks by the group without the
sanction of the proprietor of the marks amounts to a
representation which is false : that there is a connection in
the course of trade between the goods so marked and the
proprietor who has the right to use the marks.
Either Beecham on the one side or the respondents
to its application on the other will be disadvantaged by the
refusal or the grant, respectively, of interlocutofy
injunctive relief in Beecham's proceeding. In the time
available for the hearing of these claims during the court's
vacation I have not been able to determine with any
confidence that one side would suffer a substantially greater
wo
disadvantage or a disadvantage irreparable by curial remedy.
Exercising the discretionary power conferred by section
80(2) of the Trade Practices Act 1974, I attribute substantial
weight to the protection of the public from deception.
There will be in the proceeding VG310 of 1984 in Which
Beecham Australia Pty. Limited is the applicant, an injunctive
order upon the usual undertaking as to damages. In the proceeding
SA G44 of 1984, the application for interlocutory relief will he
dismissed.
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