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JUDGMENT No. .2.4-QI 8.0...
CATCHWORDS
TRADE PRACTICES AND PASSING OFF - Use by first respondent of name
'Chase' - Applicants carrying on banking business, overseas and
in Australia, under titles including the word 'Chase' -
Respondent New Zealand property developer commencing to operate
in Australia under name used in New Zealand - Whether New Zealand
reputation of respondent is relevant to question whether use of
name likely to mislead or deceive - Significance of associations
by various witnesses of name 'Chase' standing alone - Relevance
of answers of seleced interviewees in market survey - Whether
investors in Chase Corporation likely to be misled into
associating that company with applicants - Significance of lack
of common field of activity in trading activities with Chase
Corporation - Possibility of effect upon applicants by adverse
publicity relating to first respondent.
Trade Practices Act 1974 ss.52, 53, 53A.
Taco Company of Australia Inc. v. Taco Bell Pty Limited (1982) 42
A.L.R. 177, Hornsby Building Information Centre Pty Limited v.
Sydney Building Information Centre Pty Limited (1978) 140 C.L.R.
216, World Series Cricket Pty Limited v. Parish (1977) 16 A.L.R.
181, Global Sportsman Limited v. Mirror Newspapers Limited (1984)
55 A.L.R. 25, Parkdale Custom Built Furniture Pty. Limited v.
Puxu Pty. Limited (1982) 149 C.L.R. 191 Erven Warnink Besloten
Vennootschap v. J. Townend & Sons (Hull) Limited (19793 A.C. 731
applied. .
Bridge Stockbrokers Limited v. Bridges (1984) 57 A.L.R.
401,Fletcher Challenge Limited v. Fletcher Challenge Pty Limited
£19817 1N.S.W. L.R. 196 McDonald's System of Australia Pty
Limited v. McWilliam's Wines Pty Limited (1979) 28 A.L.R. 236, A.
Bailey & Co. Limited v. Clark, Son and Morland (1938) 55 R.P.C.
253, Henderson v. Radio Corporation Pty Limited (1960) 60 S.R.
(N.S.W.) 576, Scott v. Tuff-Kote(Australia)Pty Limited £19751 1
N.S.W. L.R. 537, Esanda Limited v. Esanda Limited (1983) 2 I.P.R.
182, Peter Isaacson Publications Pty Limited v. Nationwide News
Pty Limited (1984) 56 A.L.R. 595 referred to.
CHASE MANHATTAN OVERSEAS CORPORATION v. CHASE CORPORATION
LIMITED
WILCOX J.
SYDNEY
24 DECEMBER 1985
IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY No. G259 of 1985
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GENERAL DIVISION
BETWEEN : CHASE MANHATTAN OVERSEAS
CORPORATION
First Applicant
CHASE AMP BANK LIMITED
Second Applicant
CHASE MANHATTAN BANK, N.A.
Third Applicant
AND: CHASE CORPORATION LIMITED
First Respondent
ADRIAN KENNETH BURR
Second Respondent
MINUTE OF ORDERS
JUDGE MAKING ORDER: WILCOX J.
DATE OF ORDER: 24 DECEMBER 1985
WHERE MADE: SYDNEY
THE COURT ORDERS THAT:
1. The Application be dismissed.
2. The applicants pay to the respondents their costs of
these proceedings; such costs not to include the
costs incurred, or ordered to be paid, by them in
connection with a subpoena issued by the respondents
requiring the production of certain documents by
McKinsey & Co.Inc.
NOTE: Settlement and entry of orders is dealt with in Order
36 of the Federal Court Rules.
IN THE FEDERAL COURT OF AUSTRALTA
NEW _SOUTH WALES DISTRICT REGISTRY
GENERAL DIVISION
BETWEEN :
AND:
CORAM: WILCOX J.
DATE: 24 DECEMBER 1985
PLACE: SYDNEY
weweww
No. G259 of 1985
CHASE MANHATTAN OVERSEAS
CORPORATION
First Applicant
CHASE AMP BANK LIMITED
Second Applicant
CHASE MANHATTAN BANK, N.A.
Third Applicant
CHASE CORPORATION LIMITED
First Respondent
ADRIAN KENNETH BURR
Second Respondent
REASONS FOR JUDGMENT
This is a contest between two substantial organizations - one
based in the United States of America, the other based in New
2.
Zealand - regarding the entitlement of the latter to use the
name 'Chase' in respect of its Australian operations. Each
organization regards the matter as important. Each has put
before the Court every atom of evidence which might
conceivably advance its case. Affidavits sworn by over 80
separate deponents were used. 82 exhibits were admitted into
evidence. Yet, thanks to the sensible attitude and the
efficiency of the parties and their legal advisers, it was
possible for the final hearing of the matter to commence only
three months after the filing of the initiating Application,
on 10 September 1985, and' for that hearing to be concluded in
five and a half days sitting time. These results were
achieved by a number of means: an agreement between the
parties that only documents relating to specified major issues
need be discovered, extensive admissions by the respondent in
respect of matters not seriously in issue, the trial of the
matter, by consent, onthe basis of affidavit evidence,the
prior preparation of well-ordered bundles of exhibits which
could be tendered in a speedy, yet comprehensible, manner and,
most significantly, the readiness of all counsel to restrict
cross-examination to matters of real importance. The conduct
of the matter, on both sides, provides a refreshing contrast
to the unnecessary and time-consuming preliminaries, and
extensive oral evidence upon peripheral matters, which often
occur in proceedings pursuant to the Trade Practices Act.
3.
The evidence tendered to the Court is voluminous.
Much of it was referred to by counsel in their addresses and
in the helpful summaries of evidence which they provided to
me. I have the whole of that evidence in mind but I propose
to refer only to those matters which seem to me to be
significant in the ultimate resolution of the case. In
particular I will not attempt to reproduce the detail of the
extensive evidence relating to the histories and current
operations of the parties and of other companies with which
they are associated.
Chase Manhattan
The Chase Manhattan Bank N.A., the third applicant,
was formed in 1955 as a result of a merger between the Chase
National Bank - a bank formed in 1877 and named for Samuel
Portland Chase, a gentleman who was Secretary of the United
States Treasury under Abraham Lincoln and who was appointed by
that President to be Chief Justice of the United States - and
the Manhattan Company - a bank incorporated in 1799. The
Chase Bank, as I shall call it, is currently the third largest
bank in the United States and the sixteenth largest in the
world. The Bank is wholly owned by The Chase Manhattan
Corporation, a company incorporated in Delaware in 1969 to act
as a holding company of the Chase Bank and its affiliates. I
shail use the generic title "Chase Manhattan" to refer
collectively ta the group. Members of Chase Manhattan,
including the Chase Bank, have offices in over 70 countries
and conduct business in these and over 60 other countries
through a network of over 6,000 correspondent bank
relationships. The Chase Bank does not have, and never has
had, any resident staff or any offices in Australia although,
through agents, it has had financial relationships with
Australian citizens and corporations, including some
government agencies.
The Chase Bank owns all of the shares in Chase
Manhattan Overseas Banking Corporation which, in turn, fully
owns Chase Manhattan Overseas Corporation, the first
applicant. That corporation - hereafter "C.M.0.C." - opened
offices in Melbourne in 1976 and in Sydney in 1977. Through
those offices it has arranged the provision from overseas
centres - apparently substantially by the Chase Bank - of
various financial services; including project, working capital
and trading finance, syndicated loans, Euromarket note
issuance facilities, securities trading, leasing, electronic
cash management, corporate and personal finance advice and the
issuance of travellers cheques. As the Chase Bank has never
held an Australian banking licence, all loans and leases have
been made in foreign currencies. As at 30 June 1985 credit
commitments to Australian clients stood at USS$1,748 million.
The second applicant, Chase AMP Bank Limited ("Chase
AMP"), was formed as AMP Securities Holdings Limited, a wholly
5.
owned subsidiary of the Australian Mutual Provident Society.
Pursuant to an agreement dated 17 April 1985 Chase Manhattan
Holdings (Australia) Limited, another fully owned subsidiary
of Chase Manhattan Overseas Banking Corporation, acquired 50%
of the capital of the company, which was then renamed Chase
AMP Limited. The company applied for an Australian banking
licence. On 19 September 1985 a licence was granted,
whereupon the company changed to its present name and, one
week later, opened for banking business in seven locations in
Sydney and in one location in each of the other five State
capitals. These branches offer the usual range of "retail"
bank services; including deposits and current accounts,
overdrafts, loans and lease finance, letters of credit,
foreign exchange transactions, and the like. The evidence of
Mr M.G. Armstrong, managing director of Chase AMP, shows that
in the short time since opening its doors the bank has
embarked upon a number of business initiatives, including the
issue ta the public of Chase AMP credit cards, the provision
of automatic teller services for customers at numerous
locations, the provision of cheque clearing facilities for two
Major building societies and the issue of Chase Bank
travellers cheques through 15 banks and building societies
across Australia. There are current advanced negotiations
with the AMP Society for the acceptance by Chase AMP of
subscriptions to a variety of trusts, to be invested in
specific types of securities - equity and mortgage - under the
Management of the AMP Society. According to Mr Armstrong,
6.
Chase AMP intends to expand its operations in each capital
city in Australia and thereafter in a number of other
population centres. Mr Armstrong expects that, by the end of
1985, Chase AMP will have spent $1 million on promotion of its
name and services.
As a result of the formation of Chase AMP, the
offices in Australia of C.M.0.C. have been closed and its
staff is being absorbed by Chase AMP. The functions
previously undertaken by C.M.0.C. - notably liaison between
the Chase Bank and its Australian clients and potential
clients and the issue of Chase Bank travellers' cheques - will
now be undertaken by Chase AMP. As Mr Armstrong put it in his
oral evidence, Chase AMP - as well as providing a full range
of banking services in its own right - will henceforth be the
Australian "front door" to the Chase Bank. At the present
time there are only two C.M.0.C. staff left in Australia -
being staff concerned with traveller's cheques - and they are
likely shortly to be transferred to Chase AMP. In the result,
upon present plans, the position will soon be reached that the
only company within the Chase Manhattan group carrying on any
business in Australia, or maintaining any office or employing
any staff here, will be Chase AMP. But, of course, either
through Chase AMP or by direct contact, many Australians will
continue to do business with other members of the group,
notably the Chase Bank, outside Australia.
None of the applicants, and no other member of the
Chase Manhattan group, is listed onan Australian stock
exchange.
Chase Corporation
The story of Chase Corporation is one of remarkable
commercial success. It goes back to 1970 when five young
professionals resident in Te Awamutu, a small town near
Hamilton and about 100 miles from Auckland, decided to pool
their savings for investment. Three of the five were farm
management consultants, the others were chartered accountants.
The two accountants were Mr C.W. Reynolds, who is now
Chairman of Chase Corporation and a full-time executive, and
Mr R.T. Spiers, who continues to practice his profession in Te
Awamutu but is an alternate director of Chase Corporation.
The five men determined to purchase and develop some farmland.
Searching for aname, Mr Spiers said that one should be
selected which would reflect the verdant local countryside.
He suggested "Chase", as being a word commonly used in England
to describe unenclosed woodlands or hunting grounds. In the
result, on 24 September 1970, Chase Holdings Limited was
formed, with an initial capital of 1,000 ordinary $1 shares.
Three of the five founders have sworn affidavits in which each
asserts that, at the time the name was chosen, he knew of no
other company whose name included the word "Chase"; and, in
particular, that he had not heard of any member of Chase
Manhattan. Messrs Spiers and Reynolds were each
cross-examined. I accept what they say. Both of them
appeared to be careful and honest witnesses. Despite the size
and influence of the Chase Manhattan group it is by no means
unlikely that a group of young men in rural New Zealand,
lacking any association with the world of international
finance, would not have heard of it by 1970. Chase Manhattan
had no presence in New Zealand until 1972, when a company
known as Chase -NBA New Zealand Group Limited, in which it
then had an interest and of which more later, commenced
operations in Auckland, Wellington and Christchurch.
Chase Holdings prospered. In March 1972 Mr Reynolds
gave up his accounting practice and commenced to work
full-time for the company. In February 1973 he moved to
Auckland. The company traded in real estate, including
houses, blocks of flats and small commercial properties. In
September 1973 it acquired the shares in a quarry company and
other farmland; it bought and subsequently sold an anodising
business. In February 1974 Mr Adrian Burr, the second
rspondent in this matter who is now a director of Chase
Corporation, joined the company to assist its real estate
operations. The company moved into office development in
Auckland. In 1977 there was a reconstruction of the companies
within the group. Chase Group Limited and Concept Projects
Limited were introduced as active property developers. Chase
Holdings remained in existence but did not expand
9.
significantly. As other businessés were acquired they were
operated under individual company names, generally commencing
with the word "Chase". In 1979 Mr Peter Francis, now deputy
chairman, joined the group to supervise its equities division.
The policy of the group is now, and apparently for a long time
has been, to distribute its investments about equally between
real estate and shares in public and private companies.
In March 1981 companies and shareholders within the
Chase group commenced to purchase shares in Fountain
Corporation Limited, a public company listed upon New Zealand
stock exchanges, which was involved in the manufacture and
distribution of audio, television and radio equipment. By
September 1981 a controlling interest had been acquired and Mr
Reynolds and Mr Francis were appointed to the board of
Fountain Corporation. In August 1982 Chase Nominees Limited,
a company within the group, acquired the Amalgamated Theatres
group; a move which attracted considerable publicity in New
Zealand and opened the way to involvement in film and video
distribution throughout that country. The group decided to
use Fountain Corporation to obtain a 'back door' listing of
the Chase group. Messrs Reynolds and Francis caused Fountain
Corporation to acquire all the shares in Chase Nominees
Limited, Chase Group Limited and Concept Projects Limited.
Following that acquisition Fountain Corporation changed its
name to Chase Corporation Limited. It is this company which
is the first respondent in these proceedings. By 1983, when
10.
the name change occurred, Mr Reynolds knew of the Chase Bank
but he said that it "never crossed his mind" that anyone would
think that there was a connection between his group and the
bank. There was never any question in his mind but that the
word 'Chase' should be used for the listed company; the only
choice that he had to make was between the original title
'Chase Holdings' and 'Chase Corporation'.
Since the reverse takeover of Fountain Corporation
the New Zealand group has progressed spectacularly. In the
period of just under three years which has elapsed its market
capitalisation has increased by 2700%. In the year ended 31
March 1985 property developments worth about SNZ 46 million
were completed. For the year ending 31 March 1986 the
comparable figure is expected to reach almost NZ $90 million.
Even more substantial projects are being commenced in the
current year for completion in later years. The practice of
the group has been to retain a portion of its development; the
value of current real estate investment is estimated by Mr
Reynolds at about NZ $150 million. Mr Reynolds estimates that
shares held by the group are currently worth about NZ $136
million.
Chase Corporation's Australian contacts
Over a number of years there have been contacts
between the New Zealand Chase group and members of the
il.
Australian commercial community. An important early contact
was with Chase - NBA. Chase - NBA Group Limited was
incorporated in Australia in 1969, being originally owned in
equal one third shares by the Chase Bank, A.C. Goode Limited -
an Australian stockbroker ~ and the National Bank of
Australasia. In 1980 A.C. Goode sold its shares to the other
two shareholders, who each held a 50% interest until 1 October
1984 when the Chase Bank sold its shares to the National Bank.
Thereafter, on 18 December 1984, the name of the company was
changed to First National Limited. Throughout its career,
Chase NBA operated as a general finance company, providing
accommodation in various forms mainly to the corporate sector.
Chase NBA New Zealand Group Limited was controlled,
although not fully owned, by Chase-NBA. As mentioned, it
commenced operations in 1972 offering a variety of financial
services, especially corporate finance. There was a general
manager based in New Zealand but lending operations were
controlled from the office of the parent company in Sydney.
As might be expected, the increasing scale of the
activities of the New Zealand Chase group necessitated an
increasing resort to outside loan funds with the resuit,
according to Mr Burr, that he and other officers of the group
buiit up contacts with most of the principal funding
organizations in New Zealand, including Chase - NBA New
Zealand. In about 1975-1976 an application was made to Chase
12.
-NBA New Zealand to re-finance a quarry owned by a member of
the group but the proposal did not proceed because the terms
of the loan were unacceptable to the Chase group. During
these discussions there was, apparently, a comment made by Mr
Tim Saunders of Chase-NBA New Zealand about the co-incidence
of the names of the negotiating companies but no serious
complaint was made and no action was taken by Chase-NBA New
Zealand. Thereafter, according to Mr Burr, he and his
colleagues were in regular contact with personnel of Chase-NBA
New Zealand culminating in the provision of finance by that
company in 1982 to facilitate the Amalgamated Theatres
take-over; but he says that there never was any further
reference to the name of his group.
From about 1976 Mr Reynolds, Mr Burr and later Mr
Francis and Mr J.R. Glen, a director of Chase Corporation who
was responsible for the property companies, made frequent
visits to Australia, principally in pursuit of funds. These
four witnesses each produced bundles of business cards
collected by them on those visits and demonstrating contact
with executives of awide range of companies within the
Australian financial community. Mr Burr has included in his
affidavit a list of what he calls "recent funding approvals"
for Chase Corporation through Australian sources which,
although expressed in various currencies, total the equivalent
of about NZ $150 million.
13.
Chase Corporation moves to Sydney
In late 1979 and early 1980 Mr Burr spent
considerable time in Australia establishing a market for
air-conditioning and refrigeration equipment manufactured by a
company in which the group was interested, investigating
property opportunities and talking to people who represented
possible sources of funds. He did not, at that stage, move
his place of residence to Australia but throughout the next
three years visited Australia frequently. In September 1983
the directors of Chase Corporation decided that the group
should expand overseas, and initially to Australia. It was
decided that Mr Burr should move to Australia from the
beginning of 1984. He did so, arriving in January 1984 and
initially occupying a room in the offices at level 24, 20
Bond Street, Sydney, of Fay Richwhite and Company, a New
zealand based merchant bank which offered Mr Burr temporary
accommodation. From that room Mr Burr undertook what he called
a "deliberate but low key" programme of discussions in
relation to property development and investment opportunities
in Australia. These discussions culminated, for the short
term, in the acquisition in October 1984 by Chase Corporation
- through its local investment subsidiary Chas Corp. Pty
Limited - of a 50% interest in a listed Australian property
developer, Jonray Holdings Limited.
14.
As it happened, C.M.0.C. - then the only Chase
Manhattan presence in Australia - had its Sydney office upon
the same floor of the building in Bond Street as that occupied
by Fay Richwhite. There was some confusion in the mail. Chase
Corporation was not shown on the building directory and some
letters intended for that company were delivered to C.M.0.C.
Mr Burr came to introduce himself to Mr Elliott Jones, the
representative of C.M.0.C. in Australia, who was based in
Sydney, and to Mr J.S. Sanyo his assistant representative. Mr
Burr explained that he had sub-let space from Fay Richwhite
and that he was the only Chase Corporation employee stationed
in Sydney. According to him, he mentioned the possibility of
establishing an operation in separate offices at a later date.
He gave Mr Jones and Mr Sanyo some information about Chase
Corporation, including a copy of the most recent Annual Report
of the company. There is some disagreement between the
witnesses as to how far the conversation went but I do not
think that this matters very much. On any account the
conversation was amicable and general and largely concerned
with the confusion of mail. Whatever possibilities may have
been mentioned, Mr Burr clearly did not spell out specific
projects or activities because he had not yet progressed that
far. Mr Jones and Mr Sanyo could easily have understood Mr
Burr to be operating what was referred to in submissions as a
'listening post' and to have regarded his presence in Sydney
on behalf of Chase Corporation as being unlikely to impinge
upon the interests of their employer. In the event no
complaint was made and no action was taken.
15.
Both sides have placed some reliance upon this
incident; the applicants pointing to the confusion in the mail
because of the Similarity of names, the respondents
emphasising the failure of the applicants to take legal action
at that stage and ascribing this to a recognition by the
applicants that the name was not misleading. I do not think
that the reliance of either side is justified. The mail
confusion was a minor, transient problem. The failure to take
legal action at that stage is easily explained by the nature
of Mr Burr's activities.
After the Jonray acquisition Mr Burr - who had by now
been temporarily joined by Mr Francis—moved out of 20 Bond
Street, into offices occupied by Jonray at 56 Pitt Street,
Sydney. Mr Burr remained the only Chase Corporation employee
permanently in Sydney but under his direction - he became the
chairman of Jonray - Jonray rapidly expanded its activities.
It was decided to seek more commodious accommodation. In July
1985, after inspecting the office accommodation then
available, Mr Burr took space in the new Qantas International
Centre, George Street, Sydney. He did so in ignorance of the
fact that three months earlier Chase AMP had chosen the same
building ~- although on a different level - as the location of
its head office. That company had moved into the building in
late May but its name was not exhibited upon the building
directory until after it became a bank in September 1985.
16.
Chase Corporation moved into the building in August 1985. At
the present time both companies are tenants in the building
and their names are juxtaposed upon the building directory
which, of course, shows occupants in alphabetical order. It
is, perhaps, unfortunate that Chase Corporation chose the same
building as Chase AMP but, in the light of the evidence which
has emerged, it is accepted by counsel for the applicants that
this was merely a coincidence and that there was no deliberate
following of Chase AMP by Chase Corporation.
Chase Corporation has recently been registered in
Queensland as a foreign company. The choice of Queensland
rather than New South Wales is probably explained by the
existence of a New South Wales company - unrelated to either
of the contestants in this case - known as Chase Corporation
(Australia) Pty Limited. Chase Corporation has recently been
granted listing on Australian stock exchanges, but its shares
are currently quoted only in Sydney and in Melbourne. The
reason for listing in Australia, according to Mr Reynolds, is
to provide access toa wider capital base in the form of
Australian investors. Mr Burr has recently been joined in
Sydney by Mr Reynolds, from which it may be inferred that the
tempo of activity is planned to increase. In an advertisement
published in the "Australian Financial Review" of 8 October
1985 Chase Corporation described itself as "an
entrepreneurial, high growth company, involved in all aspects
of business and property investment, management and
17.
development". The advertisement set out the company's head
office address in Auckland, followed by the address of the
Sydney Office. However, the company conducts no business in
Australia on its own account, other than the raising of funds
to finance its activities. The company keeps no books of
account or record in Australia other than cheque books and
deposit books in connection with two bank accounts. Chase
Corporation has recently made an offer to acquire, through
Chas Corp Pty Limited, the outstanding shares in Jonray
Holdings and it intends to channel its Australian development
activities through that company, which will be renamed Century
Pacific. It is intended that Chas Corp Pty Limited will hold
any other Australian shares which may be acquired. According
to both Mr Burr and Mr Reynolds, it is not intended that Chase
Corporation itself will carry on business in Australia.
"Chase"
It appears to be a common occurrence for people
wishing to refer to a company in the Chase Manhattan group,
or even to the group as a whole, simply to refer to "Chase".
According to Mr Armstrong and to Mr R.S. Smith, the general
manager of the former Chase NBA, the employees of companies
within the group often use the word "Chase" to refer to their
employer or to the group, The word "Chase" is highlighted on
stationery and business cards used by the applicants. It was
used, alone except for the Chase Manhattan logo, in a
directional sign at the entrance to the C.M.0.C. office in
18.
Bond Street. In publications of the Chase Manhattan group ~
poth internal and external - reference is frequently made to
"Chase" or "The Chase". The group is often referred to in
media articles as "Chase"; although in the examples tendered
in evidence always in the context of a fuller title elsewhere
in the article.
Ten deponents to affidavits gave evidence that it was
their practice, and the practice of those with whom they
worked, to use the word "Chase" to refer to the Chase Bank or
the Chase Manhattan group. These deponents were all people
concerned with the world of finance, either as providers or
users of loan funds. Some of the deponents expressed the view
that the word "Chase" was to them the more important part of
the title "Chase Manhattan"; some thought that the use of the
word "Chase" as part of a corporate title enhanced the
reputation of the company concerned. Most of those deponents
had not heard of Chase Corporation until very recently; some
only in the context of this case.
The respondents, on the other hand, read affidavits
sworn by 22 witnesses - mostly people who had had commercial
dealings with Chase Corporation or who were employed in the
field of real estate - who did not automatically associate the
word 'Chase', standing alone, with the applicants. Many of
these witnesses used the abbreviation "Chase" to refer to
Chase Corporation. Documents were tendered which showed that,
19.
as with Chase Manhattan, in both internal and external
publications Chase Corporation often referred to itself as
"Chase" and that the media sometimes took the same course; but
in every case the context made clear that the reference was to
Chase Corporation.
I think that the evidence, on each side, of the
association made by the witnesses upon hearing the word
"Chase", standing alone, is of little value. Words take their
significance from their context. If a word - including a name
- is used in isolation, the experience and associations of the
hearer will often supply an immediate, and perhaps erroneous,
context. For example, the word "Macquarie" standing alone
will probably conjure up quite different immediate
associations to an historian, a university vice-chancellor, a
geographer and a banker. It is natural that people involved
with banking and finance should immediately associate 'Chase'
with Chase Manhattan whilst those in the real estate industry
should think of Chase Corporation. The vast majority of
people, who are in neither category, may make no association;
they may be merely perplexed. But, in any case, immediate
association is one thing; the undertaking of a commercial
relationship is another. It is unlikely that people in any of
these categories would enter into any financial commitment
with a company whose full name was undisclosed.
' 20.
The applicants' claims
The Statement of Claim alleges three separate
causes of action; although it is conceded that there is
considerable overlap between them. In the first place the
applicants rely upon s.52 of the Trade Practices Act 1974.
They contend that, by the use of the names "Chase" and "Chase
Corporation Limited" the first respondent has represented that
its business is the business of the applicants, that the
services provided by the first respondent are of the same
standard or quality as those of the applicants, that the first
respondent is affiliated with the applicants and that the
first respondent has the sponsorship or approval of the
applicants. These representations are said to be false, so
that the first respondent has engaged in conduct which is
misleading or deceptive or likely to mislead or deceive.
Secondly, pursuant to s.53 and s.53A of the Act, the
applicants contend that, by its use of the names, Chase
Corporation has falsely represented that its services are of a
particular standard, quality or grade (s.53(aa)), that it has
represented that its services have a sponsorship, approval or
benefits that they do not have (s.53(c)), that it has falsely
represented that it has a sponsorship, approval or affiliation
that it does not have (s.53(d)), and that, in connection with
the sale or grant, or the possible sale or grant, of an
21.
interest in land, the respondent has represented that it has a
sponsorship, approval or affiliation it does not have
(s.53A(a)).
In respect of all the allegations under the Trade
Practices Act the applicants charge that Mr Burr is a person
involved in the contraventions within the meaning of s.75B of
that Act. There is no issue in relation to Mr Burr's
involvement. Whilst it is denied that there has been any
contravention of the Trade Practices Act by the first
respondent, it is conceded that Mr Burr has been knowingly
concerned with whatever has been done by the company in
Australia.
Finally, in reliance upon the pendent jurisdiction
of the Court - see 5.32 of the Federal Court of Australia Act
1976 - the applicants allege that Chase Corporation has
wrongfully passed off its business and services as being the
business and services of one or more of the applicants.
The s.52 claim
The legal principles relevant to the determination of
the question whether the use by a corporation of a particular
name amounts to conduct which is actually or potentially
misleading or deceptive may, I think, be summarised as
follows:
a)
b)
c)
a)
22.
Conduct cannot, for the purposes of s.52,
be categorized as misleading or deceptive,
or likely to be misleading or deceptive,
unless it contains or conveys a
nisrepresentation: Taco Company of
Australia Inc. v. Taco Bell Pty Limited
(1982) 42 A.L.R. 177 at p.202,
A statement which is literally true may
nevertheless be misleading or deceptive:
see Hornsby Building Information Centre
Pty Limited v. Sydney Building Information
Centre Pty Limited (1978) 140 C.L.R. 216
at p. 227. This will occur, for example,
where the statement also conveys a second
meaning which is untrue: World Series
Criket Pty Limited v. Parish (1977) 16
A.L.R. 181 at p.201.
Conduct is likely to mislead or deceive if
this is a 'real oar not remote chance or
possibility regardless of whether it is
less or more than fifty percent': Global
Sportsman Limited v. Mirror Newspapers
Limited (1984) 55 A.L.R. 25 at p.30.
The question whether conduct is, or is
e)
23.
likely to be, misleading or deceptive is
an objective one, to be determined by the
court for itself, in relation to one or
more identified sections of the public,
the court considering all who fall within
an identified section of the public
"including the astute and the guilibie,
the intelligent and the not so
intelligent, the well educated as well as
the poorly educated, men and women of
various ages pursuing a variety of
vocations": Taco Company at p.202.
Evidence of the formation in fact of an
erroneous conclusion is admissible but not
conclusive: Global Sportsman at p.30.
Ordinarily, mere proof of confusion or
uncertainty will not suffice to prove
misleading or deceptive conduct: Parkdale
Custom Built Furniture Pty Limited v. Puxu
Pty Limited (1982) 149 C.L.R.191.
However, where confusion is proved, the
court should investigate the cause; so
that it may determine whether this is
because of misleading or deceptive conduct
on the part of the respondent: Taco at
p.203.
24.
In the present case the statement that the first
respondent makes - "I am Chase Corporation" - is literally true.
If it matters, it is clear from the evidence of Mr Spiers, Mr
Reynolds and Mr Meyer that those responsible for the original
choice of the name Chase, in 1970, were at that time not aware of
the existence of the Chase Manhattan group or of any of its
members. It is equally clear that by 1983, when Fountain
Corporation was renamed Chase Corporation, the then directors
were aware of the Chase Manhattan group but that they thought
that considerable goodwill attached to the name "Chase" - as
related to their various business interests - and that it was to
their legitimate advantage to retain the association with that
name. Given their success to that time, using companies bearing
in their titles the word "Chase", and the recent extensive
publicity which their companies had attracted in connection with
the Amalgamated Theatres take-over, this is obviously a
reasonable assessment. The directors took the view that the
existence of Chase NBA New Zealand, on the local stage, and of
the Chase Manhattan group, internationally, did not oblige them
to surrender that advantage. That attitude also cannot, upon the
evidence, be categorized as unreasonable; the group with which
they were associated were the first users of the name "Chase" in
New Zealand and their activities may well have been more
extensive than those of Chase NBA New Zealand, the only New
Zealand manifestation of Chase Manhattan. The use of the name
Chase Corporation in New Zealand was, and is, a simple statement
25.
of fact identifying a company so named for reasons which have
nothing to do with any other company. In New Zealand at least,
there is no secondary meaning or overtone.
But the applicants say that none of the New Zealand
history is relevant, that the use in Australia of the name
"Chase" is to be evaluated in exactly the same way as if that
name were used by a newly incorporated company. The question, it
is said, is the effect upon the minds of relevant sections of the
Australian public and that question is unrelated to the
circumstances under which the use of the name in this country
commenced. The applicants argue that, whatever may be the
position in New Zealand, in Australia the use of the name "Chase
Corporation" results in a case in which a literally true
statement is misleading or deceptive because it conveys another
meaning which is untrue. In Australia, it is said, the Chase
Manhattan group is so well known that the use of the name 'Chase'
in Australia implies an assertion of a connection with the Chase
Manhattan group.
In my opinion it is wrong to postulate a rule that an
overs@éas company commencing operations in Australia for the first
time is necessarily in the same position as a newly incorporated
company. There may be cases in Which an overseas company is
unknown in this country before commencing to trade here. In
other cases the opposite may be true. Many markets are
international in nature. Communications are speedy and
26.
comprehensive. dust as an overseas company may have a 'slopover'
reputation sufficient to sustain a passing off action in a
country where it does not trade - see Fletcher Challenge Limited
v. Fletcher Challenge Pty Limited £19811 I1N.S.W. L.R. 196 at
p.205 - there may be cases in which a reputation precedes the
newcomer so that, upon the commencement of its operations, it is
recognized for what it is. This is likely particularly to be the
case where the newcomer is a significant and well-known company
in a country with close links with Australia, suchas New
Zealand. In an attempt to quantify those links the respondents
read an affidavit of M/s Susan Marks, a solicitor, which set out
statistics kept by the Australian Bureau of Statistics showing
that in 1981 - selected presumably because it was the date of the
last census —- there were 176,713 persons resident in Australia
who were of New Zealand birth of whom 52% had been here for less
than five years. During each of the last few years over 200,000
people from each of Australia and New Zealand have visited the
other country. In each of 1982 and 1983 over 28,000 Australians
visited New Zealand on business. It is reasonable to suppose,
therefore, that many people resident in Australia - and
especially those in business - had heard of Chase Corporation
before it commenced any operations in this country. Many of the
persons who have given evidence in this case are in that
category. This reputation cannot be ignored in considering
whether the use by the first respondent in Australia of its New
Zealand name is likely to mislead or deceive persons in
Australia; to the extent that people have already become aware of
27.
the identity of the company they will not be misled or deceived.
Potential investors
Counsel for the applicants, in their submissions,
identify four groups of people in Australia who, they say, are
likely to be misled or deceived by the use by the first
respondent of the name "Chase": persons contemplating an
investment in that company, for example, by way of a purchase of
shares, the acquisition of units in a property trust or the
purchase of debentures; those who actually enter into an ordinary
business transaction with Chase Corporation as, for example, by
taking space in a building owned by that company; persons dealing
with Chase Corporation who, although ultimately disabused of
error, expend time and money before ascertaining that they are
not dealing with a member of the Chase Manhattan group; and
people having business dealings with one of the applicant
companies who read an unflattering, published statement about
Chase Corporation and erroneously associate that company with the
Chase Manhattan group to the disadvantage of the latter.
In connection with the first group it should be said
at once that there is no evidence of any intention by Chase
Corporation to offer to the public either property trust units or
debentures; indeed Mr Burr disclaimed such an intention.
However, this situation may change in the future. I infer froma
comment by Mr Burr about striving always to be "efficient" that
28.
it would change if property trust units or debentures came to
offer commercial advantages over increased share capital. I
prefer, therefore, to deal with the wider submission rather than
to consider only share investment.
Persons within the first group may be described as the
"investing public". Members may come from all walks of life.
They may - and probably will - have widely varying degrees of
knowledge and experience in relation to investment opportunities.
They will, no doubt, vary in intelligence and in carefulness in
their inquiries. In relation to relevant characteristics, the
applicants say that investors are simply men and women in the
street. And, in support of their contention that men and women
in the street associate 'Chase' with Chase Manhattan and would
assume a connection with that group of any company whose name
included that word, they rely upon the affidavits of nine people
who were interviewed in the course of a survey by a market
research company. The questions asked of each deponent were
identical. The answers differed a little but there was a
similarity of response. Those nine deponents had all heard of
Chase Manhattan; none had heard of Chase Corporation. All
associated the word 'Chase', used as part of a corporate title,
with Chase Manhattan or with Chase AMP. All would have assumed
that an advertisment showing a company name simply as "Chase"
would be connected in some way to Chase Manhattan.
In my opinion this evidence is of no weight. The
29.
evidence placed before the Court failed to disclose the total
number of people interviewed in the survey or the answers given
by the other interviewees. The solicitors for the respondents
gave notice to the applicants to produce the original survey
material but the applicants successfully objected to production
upon the basis of legal professional privilege. It was proved
that the market survey had been commissioned by the solicitors
for the applicants for the purposes of this case. So there is
virtually no context for the disclosed material. One fact that
does appear is that eight different interviewers were used for
these nine interviews. As it is likely that each interviewer
used in the survey would be instructed to interview a number of
people, it is probable that the revealed responses were but a
small fraction - perhaps a tiny fraction - of the whole. It is
possible that the name 'Chase' meant nothing to the majority of
interviewees and/or that they would not automatically associate
with Chase Manhattan or Chase AMP a company whose name included
that word. The failure of the applicants to prove - indeed their
reluctance even to reveal; cf. the comment by Franki J. in
McDonald's System of Australian Pty Limited v. McWilliam's Wines
Pty Limited (1979) 28 A.L.R. 236 at p.253 about the desirability
of revealing such material to the other side and also A. Bailey
Co. Limited v. Clark,Son and Marland Limited (1938) 55 R.P.C.
253 at p.264 - the full survey material supports the conclusion
that the survey results do not show a general association by
ordinary members of the public between the name 'Chase' and Chase
Manhattan or Chase AMP. The affidavits of the nine selected
30.
deponents prove nothing more than that these nine people made
that immediate association. They do not, of course, show that
even the nine would have acted upon that association in relation
to a financial transaction without further inquiry.
The evidence discloses that there is currently listed
upon Australian stock exchanges a company known as Chase Minerals
N.L. This company is not connected with either the Chase
Manhattan or Chase Corporation group. Numerous stockbrokers gave
evidence but none of them said anything to suggest that any
investor had been misled into believing that Chase Minerals N.L.
was associated with Chase Manhattan. Thus the automatic
connection assumed by the case of the applicants is not shown to
have occurrd in connection with that company.
That the proposition of an automatic connection is too
broad became apparent during the cross-examination of the
commercial people who swore affidavits on behalf of the
applicants to the effect that they would immediately associate
with Chase Manhattan any company whose name included the word
'Chase'. Of the ten deponents to that effect nine were
cross-examined; there was a problem in arranging the attendance
of the tenth deponent and it was agreed, without thereby making
any concession, to waive cross-examination. Of the remaining
nine deponents, five conceded that they really meant to say that
they would only assume a connection with Chase Manhattan if the
company bearing the name 'Chase' was a bank or financier.
31.
Examples were put to most of these witnesses: Chase Minerals
N.L., Chase Property Management Company Pty Limited of Toorak,
Melbourne and Chase Tea and Coffee Company Limited of London. In
respect of each of such examples the witnesses acknowledged that
they would not assume a connection, because the relevant company
was not apparently engaged in banking or finance. Three of the
witnesses thought that, in relation to a company called 'Chase'
outside the field of banking and finance, there might be a
connection but each indicated that he would investigate before
making an investment in such a company. The evidence of the
ninth witness was extremely confused. He seemed to think that
Chase AMP was the company formerly known as Chase NBA. As he had
had dealings with Chase NBA he assumed that any company called
'Chase' would be associated with that company. This witness'
evidence was of no value; but even in his case I do not think
that he would have made an investment in a 'Chase' company
without inquiring as to its genealogy and connections. I do not
think that any of these nine witnesses would have been misled
into investing in Chase Corporation in the belief that it was a
Chase Manhattan company.
The evidence revealed that there are several pairs of
companies with common first names listed on the Sydney stock
exchange. There was no evidence to show that these similarities
had ever occasioned any difficulty or confusion to
investors.
32.
In support of their submission regarding the likelihood
of investors being misled the applicants refer to passages in the
reasons of the members of the Full Court which decided Bridge
Stockbrokers Limited v. Bridges (1984) 57 ALR 401. These
passages include the comment at p.407 by Smithers and Woodward
JJ. regarding the disparity in knowledge and experience of
investors in the stock market and the observation by Lockhart J.
at p. 410 relating to the propensity of Australians to shorten
names, in everyday speech, to a _ single word. There can, of
course, be no question about the accuracy of these comments but
it seems to me that they do not much advance the applicants'
case. The issue of misleading or deceptive conduct is always one
of fact upon which reference to decided cases is of little value.
For what it may be worth, however, it is interesting to observe
that Smithers and Woodward JJ. did not regard it as enough that
the appellant company had adopted a name evocative of the firm
name under which the respondents traded. Their Honours
emphasised what they called at p.407 "the all embracing
connotation" in the name Bridge Stockbrokers. At p.408 they
said:
"If one chooses a name so close to that of an
operator already in the business that
confusion is probable, there will be a
recurring need in normal business for care and
discrimination. Where the name of that party
is such as, in various circumstances, to carry
additional overtones, then one is entering the
area of misrepresentation. The overtones in
this name are that, in the stockbroking
business, you will find 'Bridge' or 'Bridges'
here and not elsewhere. To throw that into
the public arena, where there are people with
33.
no duty or inclination to exercise a fine
discrimination in the matter, nor any feeling
of necessity for so doing, creates a
likelihood of it being understood as saying
what it seems to say".
There are, as it seems to me, no exclusionary
overtones in the listing of a company using the name 'Chase
Corporation'; any more than there are in respect of Chase
Minerals. Such a name makes no claim to being the only Chase
company, still less the Chase bank. Moreover, whilst the
choice of a broker to conduct a share market transaction might
normally be thought to be of little moment to the investor,
the choice of the company in which the investment is to be
made - whether by the acquisition of shares, property trust
units or debentures - is a matter in relation to which he or
she could normally be expected to "exercise a fine
discrimination", at least to the point of obtaining
information - which would be readily available from brokers
and other sources - as to the identity and associations of the
relevant company. There is no basis in the evidence fora
conclusion that, in respect of such a matter, investors have
been misled in the past and common sense suggests that such a
result is unlikely.
Potential business associates
The second category of persons likely to be misled or
deceived, according to the submission of the applicants, is
those people who enter into ordinary business transactions
34.
with the Chase Corporation, such as tenants of buildings. It
is not suggested that the accommodation or the terms upon
which it may be obtained will be any the worse because the
lessor is Chase Corporation rather than Chase Manhattan but
simply that the tenant might enter into the transaction in the
false belief that his landlord is a member of the Chase
Manhattan group, with whatever that conveys in relation to
assurance of fair dealing, service and the like.
The difficulty about the submission is that the
evidence indicates that there is now, and there is likely to
be in the future, very little common field of activity between
any of the applicants on the one hand and the first respondent
on the other. Neither the Chase Bank nor C.M.0.C. presently
carries on any business in Australia; neither intends to do so
in the foreseeable future. The remaining applicant, Chase
AMP, is a bank. [It is not, and is not intended to be, either
a property developer or an investor in property. It does
intend to be associated with the property trusts but the
evidence does not disclose the name which those trusts will
bear or in whose name the relevant realty will be held.
Presumably the realty will be vested ina trustee company,
which will be the lessor in any leasing transaction.
Chase AMP intends to lend money upon the security of
real estate. It may be expected that, from time to time,
default will be made by a borrower and that the bank will have
35.
to step in and realize upon the security, either by
appointment of a receiver or by sale of the property. But it
will do so as mortgagee in possession and under the name
"Chase AMP Bank". The scope for any confusion with a property
developer company known as Chase Corporation seems to me to be
minimal. In any event the evidence is that Chase Corporation
does not intend actively to deal in real estate in Australia
under its own name but to channel all its transactions through
Jonray Holdings. Upon that intention the name disclosed to
the prospective lessee will not include the word 'Chase'.
The third group of persons potentially misied, in the
applicants' submission, constitutes those who spend time and
money in preliminary negotiations with Chase Corporation
before discovering the error of their belief that the company
is associated with Chase Manhattan and withdrawing. The
supposition that there will be such people depends entirely
upon the existence of a common field of activity; which is
lacking in this case. In any event the evidence establishes -
as one would expect - that it is common practice for business
people to establish at avery early stage of contact the
precise identity of any organization with which they are
dealing. There is in fact no evidence that, either in New
Zealand or in Australia, any business person has entered into
any discussions with Chase Corporation under the erroneous
belief that it was a company associated with Chase Manhattan.
36.
Possibility of adverse publicity
Finally, the applicants point to the possibility that
adverse publicity relating to Chase Corporation, whether or
not deserved, will damage their reputation because of a
mistaken association by members of the public of that company
with them. Considerable evidence has been placed before the
Court as to the importance to a bank of a high reputation,
including evidence as to the link between reputation and
credit rating. This was scarcely necessary; it is notorious
that a bank is directly dependent upon its reputation for
integrity, reliability and credit worthiness: see the comment
of Whitford J. in Habib Bank Limited v. Habib Bank A.G. Zurich
£19821 R.P.C. 1 at p.14. But this only goes to show that a
bank is particularly vulnerable to damage occasioned by
misleading or deceptive conduct which falsely represents a
connection between it and some other person or organization.
It does not make misleading or deceptive conduct which would
not otherwise warrant that description. It is necessary, as
always, to consider what group of people may be misled.
When consideration is given to the relevant group the
apprehension of damage from bad publicity must be restricted
to Chase AMP. The dealings of the Chase Bank and C.M.0.C.
with Australians are limited to substantial transactions in
foreign currencies. It igs most unlikely that representatives
of an Australian organization sufficiently large and
37.
sophisticated to engage in such transactions would entertain
the slightest confusion as to the position.
In relation to Chase AMP the situation is different.
That company is already dealing with numerous Australians and
the number will increase. The relevant group is that part of
the Australian community - who may in time represent a fair
cross-section of the whole - who deal with Chase AMP. It is
reasonable to suppose that not all of those people are, or
will be, commercially sophisticated but it is also reasonable
to assume that as both Chase AMP and Chase Corporation become
better known in the Australian community it will become well
known that they are two separate organizations. In this
connection it is pertinent to observe that both Chase AMP and
Chase Corporation have had considerable newspaper publicity in
recent months. Chase AMP has attracted attention as one of
the recipients of the new banking licences and has capitalised
upon this by a massive advertising campaign in which it has
featured its connection with Chase Manhattan. Chase
Corporation attracted repeated attention in respect of its
involvement in the trading of shares in Hooker Corporation;
shares which it eventually sold at a substantial and well
publicized profit. This publicity emphasized the New Zealand
origin of Chase Corporation. In my view the process of public
distinction between the two Chase groups is advancing rapidly.
In the early days of the operations of the Chase group in New
38.
Zealand questions were asked from time to time about a
possible connection with Chase NBA; but the evidence indicates
a
that this ceased as the company became better known. There is
no suggestion of any confusion in recent years. When Chase
Corporation opened its office in Sydney in January 1984 there
was some initial confusion, in relation to mail, telephone
calls etc., but there is nothing to indicate any confusion at
this stage notwithstanding that the company is located in the
same building as is Chase AMP. It is interesting to note the
evidence of Mr. L.P. Carr, a stockbroker who was concerned
with the recent placement of Chase Corporation shares listed
in Australia. He says that in the course of the placement, he
spoke to about 100 people "from off the street" but only one
person made any comment or inquiry suggesting uncertainty as
to any connection with Chase Manhattan.
It may, I think, reasonably be expected that
any journalists who may be charged with the task of reporting
any news or comments unfavourable to Chase Corporation will
take some care to identify precisely the subject of their
material. This is an everyday necessity for journalists and
editors anxious to minimise defamation actions. There is
always a possibility of confusion being caused by inept
reporting but many banks share a first name with other
organizations, for example 'National', 'Commonwealth',
'State', 'Macquarie', 'Advance'. Chase AMP is content to do
so in respect of organizations other than the first
33.
respondent. There is nothing to indicate that the theoretical
possibility is greater in this case than in any other. It
cannot, I think, be said that there exists a real - as
distinct from a remote or fanciful - chance or possibility
that any member of the public would be misled into associating
with Chase AMP any adverse publicity which Chase Corporation
may be unfortunate enough to incur.
In my opinion it has not been demonstrated that the
conduct of Chase Corporation, in embarking upon its activities
in Australia, involves any misrepresentation to members of any
relevant group in the Australian community as to its identity
or connections or that the name is likely to mislead or
deceive. The claim under s.52 fails.
The ss.53 and 53A claims
The claims made under ss. 53 and 53A depend upon the
same conduct of the respondents as that relied upon in respect
of s.52. As is conceded by counsel for the applicants, once
the conclusion is reached that there has been no relevant
misrepresentation those claims necessarily fail. In the
circumstances of this case those claims represent no more than
allegations of particular respects in which the respondents'
conduct is said to be, or likely to be, misleading or
deceptive.
40.
Passing Off
I turn to the passing off claim. In Erven Warnink
Besloten Vennootschap v. J. Townend & Sons (Hull) Limited
£19791 A.C. 731 Lord Diplock at p.742 identified "five
characteristics which must be present in order to create a
valid cause of action for passing off" namely ""(1) a
misrepresentation, (2) made by a trader in the course of
trade, (3) to prospective customers of his or ultimate
customers of goods or services supplied by him, (4) which is
calculated to injure the business or goodwill of another
trader (in the sense that this is a reasonably foreseeable
consequence) and (5) which causés actual damage to a business
or goodwill of the trader by whom the action is brought
or...will probably do so".
The applicants have proved the existence of a
commercial reputation within Australia together with
sufficient market activity in the jurisdiction to establish a
business goodwill entitled to protection. In the usual case
the damage necessary to sustain an action for passing off is
established by proof that the applicant and the respondents
share a common field of activity, so that customers are likely
to be diverted from the applicant to the respondent by the
respondent's appropriation of the applicant's name and
reputation. But damage may be constituted in other ways, for
example by depriving the applicant of the opportunity of
41.
exploiting its own reputation by endorsing products made by
others - see Henderson v. Radio Corporation Pty Limited (1960)
60 S.R. (NSW) 576 at p.595 - or because the activities of the
respondent are likely to damage the reputation of the
applicant - see Scott v. Tuff-Kote (Australia) Pty Limited
£1975] 1 N.S.W. L.R. 537 at p.543, Esanda Limited v. Esanda
Limited (1983) 2 I.P.R. 182 at pp.188-189. But there must be
a misrepresentation, in the sense of an assertion that the
business or goods of the respondent are that of the applicant.
There must be an appropriation by the respondent of a
distinctive reputation in relation to a particular name or
product which is vested exclusively in the applicant. A
passing off action does not lie between parties who share a
reputation: see Peter Isaacson Publications Pty Limited v.
Nationwide News Pty Limited (1984) 56 A.L.R. 595 at p. 607.
The natural assumption, in the case of a concocted
name, is that both businesses emanate from the same source:
see Esanda at p.188. There will not usually be such an
assumption in the case of a name based upon a description of
the nature of the business or the place where, or person by
whom, it is conducted; cf. Hornsby Building Centre esp. per
Stephen J. at p.230. Where a word is used which is neither
concocted nor descriptive, the case will depend upon evidence
as to whether, in all of the circumstances, the use of the
relevant word is likely to convey to potential customers the
misleading impression that the respondent's business or goods
42.
is that of the applicant. The relevant question, in such a
case, is identical with that which arises under s. 52 of the
Trade Practices Act. Once it be concluded, as under that
section, that the use by the first respondent of the name
'Chase' does not involve a representation that the business of
the first respondent is that of any of the applicants, the
claim in passing off must also fail.
Orders
In the result none of the grounds relied upon by the
applicants succeed and the Application must be dismissed. The
applicants must pay the costs of the respondents but these
should not include the costs incurred by the respondents in
relation to a subpoena issued by them for the production of
certain documents by McKinsey & Co. Upon the return of this
subpoena, on 6 December 1985, counsel appeared on behalf of
McKinsey & Co. to produce the documents and to object to
access being granted to those documents. In the case of some
documents the objection was qualified. Counsel indicated that
the documents related to work undertaken by his clients on
behalf of the applicants in the principal proceedings and
that, if they had no objection to access being granted to the
respondents, neither did his clients. In the result, after
inspection by the legal representatives of the applicants, by
consent I granted access to the legal advisers of the
respondents but none of the documents was tendered. In
43.
relation to the other documents McKinsey & Co. argued that to
grant access would be to expose to others material collected
by that firm by dint of promises of confidentiality. I stood
over the matter of access until I had read the affidavits, in
order that I would be better informed of their importance,
but, in the result, the respondents did not pursue the matter.
Counsel for McKinsey & Co. sought an order against the
respondents, as the parties issuing the subpoena, for the
costs incurred by his clients in answering the subpoena. I
made such an order pursuant to Part 27 r. 4A of the Federal
Court Rules, reserving for later consideration the ultimate
burden, as between the principal parties, of that order. I am
now of the opinion that the respondents should bear those
costes. Although they have been generally successful in the
proceedings, they have not pursued the matter of access to, or
tender of, these documents. It does not appear that any
useful purpose was served by the subpoena to McKinsey & Co.,
so that it would be unfair to require the applicants to meet
those costs.
It is certified that this and the 9
preceding pages are a true copy of
the Reasons for Judgment herein of
his Honour Mr Justice Wilcox.
Associate: £. lofi te
Date: 24 December 1985
Counsel for the Applicants:
Solicitors for the applicants:
Counsel for the Respondents:
Solicitors for the Respondents:
Dates of Hearing:
44.
Mr P.G. Hely QC and Mr J.D.
Heydon
Messrs Freehill Hollingdale
and Page
Mr B. Shaw QC and Mr S.
Archer and Mr D. Catterns
Messrs Allen Allen &
Hemsley
9/12/85, 10/12/85,
11/12/85,12/12/85,
13/12/85,16/12/85