Janssen Pharmaceutica v Pfizer Pty Ltd [1985] FCA 697
Federal Court of Australia
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IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY
KeoelLheA IT MTFK FO - OF
JUDGMENT No. «uzecerund MES
No. G.220 of 1985
GENERAL DIVISION
~yenwrvren
Judge Making Order: Burchett J.
Date Order Made: 19 November 1985 OF AUSTRALIA .
28 JAN 2003
Where Made: Sydney
THE COURT ORDERS THAT:
(1)
(2)
BETWEEN :
JANSSEN PHARMACEUTICA
Pry. LTD.
Applicant
AND
PFIZER PTY. LTD.
Respondent
MINUTE OF ORDER OF THE COURT
FEDERAL COURT
LIBRARY *,
The Respondent by itself its servants and agents he
restrained from publishing or disseminating the video
recording entitled "Worms - Knowledge & Treatment" ("the
video") and the manual entitled "Pfizer Pharmacy
Reference Manual" ("the manual") and from causing or
permitting to be broadcast the television advertisement
made on behalf of the Respondent in relation to its
product "Combantrin" ("the television advertisement")
and such of the radio advertisements broadcast on behalf
of the Respondent as suggest expressly or by implication
that there are three common human-infesting
gastro-intestinal nematode worms in Australia ("the
radio advertisements").
The Respondent forthwith cause such steps to be taken as
may be necessary to recall and procure to be redelivered
(3)
(4)
(5)
(6)
to the Respondent all copies of the video and so far as
may be in its power the manual which have been published
and disseminated by the Respondent within Australia and
to prevent the future broadcast of the television
advertisement and the radio advertisements.
The Respondent forthwith cause to be destroyed all
copies of the video and the manual in its possession
save for two (2) copies of the video and five (5) copies
of the manual which it may keep for its own record
purposes only, and forthwith upon recall of any video or
manual previously disseminated cause such video or
manual to be destroyed, destruction in respect of the
video for the purposes of this order to include the
wiping by magnetic means of the material recorded on the
cassette tape forming part of the video.
The Respondent by itself its servants and agents he
restrained from without the prior leave of the Court
publishing or making by any medium any of the
representations or any representations which are
substantially the same as the representations set out in
the Schedule to the Amended Application. Where a
representation in the Schedule is expressed in the
alternative this order refers to each of the alternative
versions of the representation.
The Respondent forthwith inform the applicant by
affidavit of all persons to whom the Respondent is aware
after all reasonable enquiry that it has delivered or
caused to be delivered a copy of the video or the manual
or either of them.
The Respondent forthwith cause to be published -
prominently in "Pharmacy Trade" and "Australian Journal
of Pharmacy" an announcement in the following terms:-
"IMPORTANT ANNOUNCEMENT BY PFIZER PTY.
LIMITED
The Federal Court of Australia has
ruled that Pfizer Pty. Limited in its
recent advertising and promotion of
Combantrin has engaged in conduct that
is misleading or deceptive in that it
has made statements or representations
including the following:
(i) That there are only three types of
human-infesting gastro-intestinal
nematode worms in Australia - i.e.
threadworm, roundworm and hookworm
- whereas infact, there are at
least five such types of worms -
l.e. threadworm, roundworm,
hookworm, whipworm and
Strongyloides stercoralis.
(ii) That threadworm, roundworm and
hookworm are common in Australia
whereas only threadworm is common
and roundworm and hookworm. are
extremely rare.
Pfizer Pty. Limited will forthwith be
ceasing and withdrawing any and ail
such advertising and promotional
material, including a manual entitied
"Pfizer Pharmacy Reference Manual", a
television advertisement, a number of
radio advertisements and a recently
released pharmacy/consumer video.
Pfizer Pty. Limited requests
pharmacists to cease further
distribution and use of such
promotional material pending its
collection by a Pfizer Pty. Limited
representative."
as well as cause to be published prominently in a
national daily newspaper an announcement in the
following form:-
» "IMPORTANT ANNOUNCEMENT BY PFIZER PTY.
LIMITED
The Federal Court has ruled that Pfizer
Pty. Limited in its recent advertising
and promotion of Combantrin has engaged
in conduct that is misleading or
deceptive in that it has made
statements or representations including
the following:
(i) That there are only three types of
human-infesting gastro-intestinal
nematode worms in Australia - i.e.
threadworm, roundworn and
hookworm, ~ whereas in fact, there
are at least five such types of
worms - i.e. threadworm,
roundworm, hookworm, whipworm and
Strongyloides stercoralis.
(7)
(8)
(9)
(10)
(ii) That threadworm, roundworm and
hookworm are common in Australia
whereas only threadworm is common
and roundworm and hookworm are
extremely rare."
The Respondent pay the Applicant's costs of these
proceedings.
Liberty to apply on 21 days notice in the event of a
change of circumstances.
The orders made in paragraphs 5 and 6 hereof be stayed
for 14 days from 19th November 1985.
The operation of the order made in paragraph 4 hereof be
suspended until 19th December, 1985, insofar as any
representations set out on the sachet dispensers
exhibited to the affidavit of Kenneth James Moran sworn
on 16 November, 1985, and filed in these proceedings,
and marked with the letters "KJM-1" and ""KIM-2"
respectively are concerned.
Settlement and entry of orders is dealt with in Order 36
of the Federal Court Rules.
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