F.A.I. Insurances Ltd v. Advance Bank Australia Ltd [1986] FCA 383
Federal Court of Australia
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CATCHWORODS
TRADE PRACTICES ~ misleading or deceptive conduct - proxy fight -
ambiguous statement comparing profits - criticism thereof said
to be erroneous - use of how-to-vote form similar to opponents'
form - use of livery of company in issue - interlocutory relief
sought - whether misleading - relevance of motive.
COPYRIGHT - licence implied by adoption of proxy form - whether joint
ownership proved - whether infringement - relevance of quantum
of skill and judgment.
INJUNCTION - interlocutory relief sought, trial unlikely - relief
likely to be in substance final ~ relevance to exercise of
discretion.
Trade Practices Act, 1974 s.52
Copyright Act, 1968 ss.35, 14(1){a), 10
F.A.I. Insurances Limited
v. Advance Bank Australia Limited
NSW G366 of 1986
PINCUS J.
BRISBANE
4 September 1986
IN THE FEDERAL COURT OF AUSTRALIA )
NEW SOUTH WALES DISTRICT REGISTRY ) N.S.W. G366 of 1986
GENERAL DIVISION )
BETWEEN: F.A.I. INSURANCES LIMITED
Applicant
AND: ADVANCE BANK AUSTRALIA LIMITED
Respondent
MINUTES OF ORDER
/
JUDGE MAKING ORDER: PINCUS J.
DATE OF ORDER: 4 SEPTEMBER 1986
WHERE MADE: SYDNEY
THE COURT ORDERS THAT:
l. The application be dismissed.
2. The cross-application be dismissed.
NOTE: Settlement and entry of orders is dealt with in
Order 36 of the Federal Court Rules.
IN THE FEDERAL COURT OF AUSTRALIA )
NEW SOUTH WALES DISTRICT REGISTRY ) N.S.W. G366 of 1986
GENERAL DIVISTON )
BETWEEN: F.A.I. INSURANCES LIMITED
Applicant
AND: ADVANCE BANK AUSTRALIA LIMITED
Respondent
PINCUS J. 4 September 1986
EX _TEMPORE REASONS FOR JUDGMENT
This is an application for interlocutory orders
restraining representations to shareholders of the respondent,
with a cross-application of a similar kind. The latter adds a
claim for alleqed breach of copyright. I shall call the applicant
F.A.I. and the respondent, the bank. In what follows I set out
the facts and contentions relating to the application and
cross-application in more detail but it is, I think, convenient at
the outset to outline the case and mv views about it.
F.A.I. seeks relief under s.52 of the Trade Practices
Act on the basis that the bank has engaged in conduct likely to
mislead or deceive. That conduct was a criticism. published in
the press, of statements made by Mr. L.d. Adler on behalf of
F.A.I.,. comparing the bank''s earnings with those of other
competing banks. I have already said that I propose to dismiss
the application. The circumstances, in my view. arose out of a
mutual misunderstanding. Mr. Adler's statement about earnings
was, not unreasonably, construed as comparing the Advance Bank's
earnings with the total earnings of the other banking qroups
mentioned. The Advance Bank initiallv took it in that way and
criticised it on that basis. In truth, Mr. Adler, no doubt in ali
good faith, intended his comparison to relate to savings banks
only, although he did not say so. It seems to me clear that in
those circumstances, F.A.I. should be granted no relief.
The cross-application is also based principally on s.52,
but there is a claim of breach of copyright attached to it. The
bank complains that F.A.I. sent to shareholders of the bank a form
explaining how they should go about voting for F.A.I. nominees at
the annual general meeting of the bank, to be held on 11
September, that is. in a week's time. The bank says the F.A.I.
form is deliberately got up to look like a document emanating from
the bank, with the idea of at least confusing people, in the hope
that some advantage will accrue to F.A.I. Further, the bank says
that F.A.I. copied substantial parts of a how-to-vote form which
had been sent out by the bank, copyright in which form was vested
in the bank.
Of the three issues raised in the case the most
substantial, in my opinion, is the bank's claim under s.52. There
is. indeed, at first sight, something to be said for the view that
the F.A.I. form was likely to mislead or deceive. The claim for
breach of copyright, on the other hand, seems to me not a strong
one. I have, however, in the end, come to the view that the
bank's application should also be dismissed.
It is important, of course, to keep in mind that each
side claims interlocutory relief only. There has been no trial
and the views I express in these reasons must be taken to be
provisional only, although I do not trouble repeatedly to say so.
The first question in respect of each application is whether there
is a serious question to be tried. "That question having been
answered in the affirmative, it is then necessary to consider
whether the balance of convenience is in favour of the grant or
refusal of the injunction": State of Queensland v. Australian
Telecommunications Commission (1985) 59 A.L.R. 243 at pp.244, 245.
In determining the latter question, however, a factor of
considerable importance is that, if any useful relief is to be
granted to either side in respect of the allegedly misleading
conduct, that must be done straight away - or to be more precise,
at such a time as to enable shareholders to be communicated with
before next Thursday. It is the apprehension of each side that
shareholders may have been misled in such a way as to influence
the vote at that meeting which has produced this litigation; no
order designed to disabuse the shareholders of any wrong
impression they may have gained is likely to have a practical
result if made after the meeting.
For that reason, it seems to me likely that the case is
one in which there will never be a trial and the onlv real contest
will be the one I have heard. Anv relief which might be granted
in these circumstances is likely to be, in substance. final. That
remark particularly applies to the claim made by the bank (now
embodied in exhibit 4) for an order that F.A.I. dispatch a letter
to all shareholders designed to make it clear to them that the
F.A.I. how-to-vote form was neither issued bv, nor bears the
endorsement of, the bank. If that were done, it could not be
undone, if there were ultimately a full trial of the action in
which F.A.I. succeeded. Although the power of the Court to make
such an order for corrective action in interlocutory proceedings
is clear, it will not ordinarily be thought convenient to do so,
in my view, unless it seems reasonably obvious that the conduct
complained of would probably be held at the trial to fall within
s.52 of the Trade Practices Act.
To return now, ina little more detail. to F.A.I.'s
application, it complains of a statement made to a reporter on 18
Auqust by Mr. Delbridge, an officer of the bank. That is able to
be comprehended only by explaining what preceded it. On 13 August
1986 Mr. L.d. Adler, the chairman of F.A.I. siaqned a letter to
shareholders of the bank. He said in it, and it is the fact, that
the bank's annual general meeting is to be held on 11 September,
as mentioned above, and that the shareholders would have the
opportunity to vote on the composition of the bank's board of
directors. Mr. Adler urged upon the shareholders in his letter
the course of voting for four persons named therein in lieu of
current directors of the bank. [In support of this. he invited
shareholders to consider that the bank had announced earnings on
shareholders' funds for the year ended 30 May 1986 of 7.3 per
cent. Mr. Adler said:
"This is considerably lower than any of its
competitors (A.N.Z. 21.7%, Westpac 22.6% and
National Australia Bank 33.1%).""
Mr. Adler aiso put forward other matters as considerations in
favour of the four F.A.I. candidates, but it is not necessarv to
set them out.
The conversation on 18 Auaqust referred to above was
conducted on the telephone and in it Mr. Delbridge spoke to a Mr.
Avling, a newspaper reporter, who was called as a witness.
Although Mr. Ayling was, 1n my view, frank in his evidence, I am
not convinced that he had any clear recollection of the details of
the conversation other than as set out in the newspaper report of
it of 19 August 1986, which was tendered. Mr. Avling swore to the
accuracy of that report and said that he had received complaint
from neither Mr. Delbridge nor Mr. Adler about it.
Although the application does not necessarily imply as
narrow a complaint as was ultimately made. it appeared from
discussion with counsel for F.A.I. that the sole objection to the
conversation had by Mr. Delbridge with Mr. Ayling was that Mr.
Delbridge erroneously asserted that the fiqures given by Mr. Adler
in his letter and included in the quotation above were wrong and
erroneously asserted that the figures Mr. Delbridge gave to Mr.
Ayling were correct. Mr. Adler's figures were correct for savings
banks.
It was suggested by counsel that it was necessarily
implicit in Mr. Adler's letter that the comparison was made with
other savings banks. The submission has to be based upon an
alleged implication, because, of course, the letter says nothing
about savings banks. Apart from that fundamental difficulty there
are other considerations against reading the letter in the way
submitted by F.A.I. Firstly, it is not quite true that the
@arnings of Advance Bank which were being compared with others
were savings bank earnings only, as the annual report discloses
that some substantial profits were made from other activities - in
particular insurance underwriting, management and administration
services and management of unit trusts. About 23 per cent of the
income came from these activities. Secondlv., the names of the
competing banks are the names commonly applied to the holding
companies, with the possible exception of the name "National
Australia Bank"; perhaps that is, ordinarily, simply called the
"National". It should be added that the fourth comparison made
was with F.A.I. itself. which is. as the letter explains, an
insurance company and not a bank at all. That would certainly put
off the scent anyone who suspected that the writer intended to
make a comparison with the savings bank arms of maior banks. The
fact is, however, that the Advance Bank and the reporter, Mr.
Ayling, took the statement made by Mr. Adler in his letter quite
literally. I hold that they did so. at least inthe first
instance, not unreasonably, and that it is clearly a case in which
no relief should be granted, because the statement made by Mr.
Adler was at least capable of being read as 1t was initially read
by Mr. Delbridge.
It is necessary now to move to the application made by
the bank under s.52, which, as I have said, seems to me to be the
most substantial matter before the court. The evidence discloses
that, apart from the litigation in this Court, proceedings have
been brought in the Supreme Court and there has been a substantial
amount of discussion in the press of eévents relating to F.A.I.'s
attempts to get representation on the board of the bank. It seems
to me likely that anyone holding shares in the bank who happened
to be at all curious about its affairs would have become aware of
the controversy surrounding those attempts, if not of the details
of the controversy. At the cost of some repetition, the
chronology of the events most immediately relating to the matters
complained of should be set out. On 13 August, Mr. Adler signed
the letter referred to above, comparing the bank's performance
with that of other banks and with that of his own company. It is
not very clear when that letter was dispatched. There is evidence
that it was sent on 22 August, but that can hardly be so, since
Mr. Delbridge's attack on it was made on 18 August, and the
conversation with the reporter resulted in Mr. Ayling's saying in
the Dailv Telegraph on 19 August that the letter had been sent out
"last week". I infer that it went out at about the same time as
the incumbent board's how-to-vote form which was said to have been
sent on 15 August. On 18 August there occurred the conversation
between Messrs. Ayling and Delbridge; then there was the Daily
Telegraph report. Between 26 and 29 August the F.A.I. how-to-vote
form, toqether with accompanying proxy form and envelope addressed
to F.A.1I., were dispatched. The applications before me were filed
on 28 August (F.A.I.) and 29 August (the bank).
By the time shareholders received the F.A.I. form said
to be misleading, they would be likely to have had the board's
form for 11 davs or more. The latter went with a letter siqned by
the chairman, Mr. Urquhart, explaining that the re-election of
five of the directors. including Mr. Urquhart, was opposed by the
F.A.I. nominees and adding argument against the course advocated
by F.A.I. I do not, by any means, assume that all the
shareholders read Mr. Urquhart's letter. but those of them who
were more interested in the company's affairs would be likely to
have at least absorbed the gist of it, namely that the board was
under attack from F.A.I,
Of those shareholders who, because they were persuaded
by Mr. Urquhart's letter or for some other reason, wished to
support the incumbent board, no doubt a significant proportion
would have had time to translate their wish into action bv
completing the proxy form and sending it back, before they got the
F.A.I. how-to-vote form. It would be wrong to infer, however,
that there would not have been shareholders disposed to support
the board, but not sufficiently determined in that direction to
have sent the board's form back in the period before the F.A.I.
material arrived.
It appears to me that it is that category of
shareholders which must be especially considered in determining
whether there was a significant risk of the F.A.I.'s form
misleading anyone. Those who had already responded to the board's
plea would hardly have been stirred into any further action by the
F.A.I. material. Would the F.A.I. form have been likely to
mislead or deceive those who had, either because they had not made
up their minds as to what to do or from simple inertia, not sent
back the board's form?
Counsel for the bank pointed out that the F.A.I. form
used the bank's colours and used its stvle of printing for the
words "Advance Bank" on the front cover. He pressed the
submission that there could have been no reason to do so other
than to mislead or to deceive, and that one should defer to the
commercial judgment of those who composed the form and presume
that their purpose was effected. I say more as to motive below,
but direct my attention first to what must be the critical
question, namely, whether - whatever anvone's motives were - the
F.A.I. form was in fact likely to mislead.
10.
I think many shareholders, on first alancing at the
F.A.I. form, may well have gained the impression that it emanated
from the bank. They would derive that from the fairly well-known
colours and the style of printing of the bank's name. The most
casual inspection of the document, however, would tend to dispel
that impression. In the middle of the front page appear the words
"how to vote by proxy for F.A.I.'s nominees". Wot only are those
words in large print but they are prominent, by virtue of their
being printed in white against a qreen background and because
there is nothing else on the front page except the name of the
bank, The same words appear (printed in green on white) at the
top of the second page, being by far the most noticeable words on
that page. The second most noticeable words, printed in heavy
type at the bottom, are "Return your completed proxy form to
F.A.I. Insurances Limited. 185 Macquarie Street, Sydney, 2000
immediately to ensure it arrives at F.A.I. by 8th September,
1986".
For the bank it was arqued that the form might attract
the votes of some of those who gave no thought to the matter and
exercised their right to appoint a proxy without any care or
attention. The F.A.I. form, like that of the board. night well
secure some of such votes, although I would think that most of
those who troubled to return either form would have some modest
interest in the future of the company. But it is not enouch to
show a likelihood that the F.A.I. form micght attract the
alleqiance of some of those who act at random. To have anv
11.
practical misleading effect the form must be such as to create a
wrong impression persistent enough to induce people who really
wanted to support the board to send their proxies to F.A.I.
instead, failing to notice the plain, unequivocal assertions that
the form was concerned to instruct them how to vote by proxy for
F.A.I.'s nominees.
The question is one of impression and I can quite
understand the bank's board being concerned that the F.A.I.
tactics might cause some shareholders who wished to support the
board, but whose wish was not urgent enough to have caused them to
do so by the time F.A.I.'s arrived, to send the latter form to
F.A.I., thinking that was the way to support the board. That
hypothesis, however, requires the assumption that the shareholder
in question has not troubled to read either the title of the whole
document on the front page, or the heading on the second page, but
has nevertheless read detailed instructions set out on the second
page as to how to complete the proxy forn. Alternatively, I
suppose, one might postulate a shareholder who, having read the
title and heading, appreciates that he is being directed
how to vote for F.A.I.'s nominees, but nevertheless thinks,
because of the colour and of the print in the words "Advance Bank"
that it is the bank and not F.A.I. which is urging him to vote for
F.A.I.'s nominees.
Whether one takes the view of the operation of s.52
espoused by the Chief Justice in Parkdale Custom Built Furniture
12.
Proprietary Limited v. Puxu Proprietary Limited 149 C.L.R. 191 at
p.199 or the wider view adopted by Mason J. in that case, I do not
think the section was intended to catch conduct which could be
alleged to be misleading only by postulating that it has deceived
people in the way just mentioned.
The result of the same case, on the facts, is in my
view such as substantially to discourage the grant of relief in
the present case. There the two products (furniture) were
substantially identical and the way in which consumers were to
distinguish between the two, if at all, was by reading the label
at the bottom of the upholstery, which might well have to he
pulled out in order to be read. Although, no doubt, the decision
whether or not to vote for the incumbent board would not be as
important, to those making it. as that to be taken by the
consumers buying furniture mentioned in the Parkdale case, it is
at least as unlikely that a shareholder would fail to notice the
true purport of the F.A.I. form as that a buver would fail to pull
out, read and comprehend the significance of the label which was
the distinguishing feature in the Parkdale case.
To return to the question of motive, it was argued by
senior counsel for the hank that the sending out of the F.A.I.
form was an attempt at self-help on the part of Mr. Adler.
Counsel invited the making of the assumption or inference (which
was said to be more easily able to be drawn by reason of Mr.
Adier's havina given no evidence) that, being affronted by the
13.
board's action in using the bank's resources to urge the
re-election of retiring directors, he decided to take the law into
his own hands and use a form which would neutralise anv advantage
the existing board had obtained by sending out an official-Looking
form.
It appears to me possible that that submission has some
foundation in fact. It might well be imaqined that one who
thought it to be unfair that the incumbents had used their
positions as directors in the wav I have mentioned should respond
by himself sending out a similar-looking document with the
intention mentioned. Such an intention. however, is not the same
as an intention to deceive. It has to be kept in mind that the
shareholders fairly recently received the bank's how-to-vote form
and many of those in the undecided category I have mentioned. that
is, those who were interested but had not yet responded to the
bank's invitation, would presumably still have the bank's form.
If there had been anv intention on the part of F.A.I. to cause
people who wished to vote for the bank to send their proxies to
F.A.I. instead, one would have thought a much more effective
tactic would have been to at least senda form which looked
generaily similar to that dispatched by the bank. There could
hardly have been a legal complaint about F.A.I.'s using ordinary
white paper for the cover, but it used bright green which must
have reduced the risk that anyone would confuse one form with the
other.
14.
One Rosemarv Luker., who was involved in the preparation
of the F.A.I. form, gave evidence to the general effect that the
idea of using the bank's colours and stvle of print of its name
was to attract initial attention. The imitation of that colour
and style of print may be open to criticism as being rather
offensive, but I cannot be persuaded that the bank has a
reasonable prospect of establishing at the trial that it was a
breach of s.52.
The claim for breach of copyright is based on the notion
that there is evidence that the bank is at least a part-owner of
the copyright in the how-to-vote form, which is spread across two
pages. On the right-hand side is a form of proxy which
undoubtedly is the bank's form. Equally clearly, F.A.I. has used
that form of proxy.
There was a meeting of the board of directors of the
bank on 6 Auqust 1986, at which a committee of directors was
established to approve the notice of annual general meeting and
all accompanying documents. That committee met on the following
day and approved the proxy form, "subject to any amendments the
bank's legal advisers may notify to the secretary". Under article
84(5), "The company shall with each notice of general meeting of
the company set out a form of proxy in or to the effect following
or in such other common formas the directors may from time to
time prescribe or approve in particular cases ..." There follows
a form of proxy set out in the articles, which is the basis of
15.
that which the directors approved, the latter having some
additions necessitated by the particular business to he dealt with
at the meeting, and some other additions. It was argued by senior
counsel for F.A.I. that the board could not have been intended to
have a monopoly of a proxy form approved by it for the purposes of
the meeting and that any shareholder such as F.A.I. might freely
copy or use the form for the purpose for which it was intended,
namely, voting at the annual qeneral meeting. He arqued that
there was an implied licence to use the approved proxy form and
that therefore there was no infringement within the meaning of
s.36 of the Copyright Act 1968 which, in effect, defines as
infringement only acts done "without the licence of the owner of
the copyright". I accept the correctness of counsel's contention.
That is not the end. however, of the dispute with
respect to copyright, for the left-hand page of the bank's
how-to-vote form, which contains directions as to the mode of
filling in the proxy form appearing on the right-hand page was, as
I understand the argument, alleged to be a literary work within
the meaning of the Copvright Act, embodying sufficient skill and
judgment to be the subject of copyright.
F.A.I. challenged the allegation of breach of copyright
by saying that the bank had not advanced a sufficient case to show
that it had any interest in the copyright, had not shown that the
material was capable of being copyright, and had not' shown
infringement. It is my view that all these submissions have
16.
considerable substance. My discussion of them relates only to the
left-hand page, that is. to the directions as to how to use the
proxy form. The evidence is that those directions were desiqned
by aDr. Parkes, an executive director of Lloyds International
Limited. There is no evidence, or reason to infer, that Dr.
Parkes' work was done on the basis the bank would own the
copyright in the results. As is pointed out by counsel by F.A.I.,
there is also no evidence as to how much of it was original and
how much was itself taken from other previous versions of similar
forms.
It seems to me likely that Dr. Parkes and Lloyds wouid
have intended that they were free to re-use the same directions in
other proxy fights. The Parkes document went to a Mr. Partinaton,
described as the corporate secretary of the bank, who is said to
have prepared a form based on it; then that form was settled by
the board committee. The arqument for the bank was that this
raised a prima facie case of joint authorship. I find it
difficult to agree. There is simply no evidence, although the
matter must be within the bank's knowledge, as to the extent of
the emendations made by Mr. Partington or the board to the Parkes
draft. For all I know, thev may have been so trivial as not even
possibly to affect Dr. Parkes' right to claim to be the author.
As to the question whether the form of directions is
capable of being the subject of copyright, counsel have directed
my attention to a wide variety of tests. not all of them
17.
consistent. It appears clear, however, that a certain minimun
amount of skill and judgment must be exercised; the difficulty is
to determine how much. Counsel for the bank relied heavily upon
the principle that what is worth copying is prima facie worth
protecting, adopted inter alia by Lord Pearce in Ladbroke
(Football) Ltd. v. William Hill (Football) Ltd. (1964) 1 W.L.R.
273 at p.292. I do not find it easy to see of what use the
presumption is in respect of material for which copyright is
claimed where it is as rudimentary as here.
There is no doubt that F.A.I.''s agent copied part of the
directions, finding it convenient to do so, but there is nothing
necessarily sinister in that. The use of the expressions in
question may have been made, as I think it probably was, to save
the draftsman of the F.A.I. forma slight amount of thought and
trouble. It is unnecessary, however, to reach, for the purpose of
these interlocutory proceedings, any precise conclusion on the
issue being discussed. That is so because the parts copied cannot
be said to represent "the application of a high degree of skill
and labour on the part of the author". In those circumstances,
the parts copied should not be regarded as a "substantial part"
within the meaning of s.14(1)(a) of the Act - see Ricketson, The
Law of Intellectual Property p.170. To demonstrate this, it is
not necessary to be exhaustive. The first direction in the bank
form is "Insert the name and address of the registered shareholder
here", The F.A.I. form says "Insert your name and address here".
The second F.A.I. direction begins with a sentence which is
18.
identical with the bank form, but then departs substantially from
it. The third direction is identical: "Iqnore unless more than
one proxy is to be appointed". These are very ordinary words
indeed and, as was pointed out on behalf of F.A.I.. there is no
great number of other ways in which to convey the same
information.
In summary, the bank's case for infringement of
copyright seems to me not to have, on the material presently
available, any real strength. The breach complained of. if it be
one, has already occurred. I have the assurance of Mr. Bainton
Q.C. on behalf of F.A.T. that it is not proposed to use what I am
told is a substantial quantity of surplus how-to-vote forms, but
even if that assurance had not been given. it would seem to be
clear that the case is not one in which it is right to grant
interlocutory relief.
For those reasons I propose to dismiss both
applications. The applications will be dismissed with no order as
to costs.
i certify that this and the /77 preceding
pages are a true copy of the reasons for
judgment herein of His Honour
Mr, Justice Pincus GAt
Associate
Dated ¢ konto Ler /97P6