The Animal Welfare League v. Alexander, G. & Ors [1987] FCA 254
Federal Court of Australia
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NOT FOR DISTRIBUTION
No. G.131 of 1387
Ber ee
THE ANIMAL WELFARE
LEAG'
Applicant
GEORGE ALEZANDER AND
CTE S
atta
Rezpondent
SUMMOW J. 5 MAY 1987-
REASONS FOR JUPGMENT
(EXTEMDODE }
St a ae ke
These proceedings were commenced ty application filed
on 23 April 1987. At the directions hearing on 1 May 1987 I
indicated that the Court would be able to give a final hearing
in the matter in eight or nine weeks time. Today I have given
dicacticns that will have the matter ready for a two day final
nearing co commence on l July 1987.
Also at the directions hearin on 1 May 1987 'tha
eresent2i cn thiz applicaticn for interlesutsry relief i1iffar
in substance and form from those that will govern the result of
2 final hearing. They differ in form in that there was on 1
May no cross-ezamination upon affidavits and at the final
hearing the affidavit material may be supplemented or
3uperseded. The issues differ in substance because here I am
dealing with (a) the question of prima facie case and (5) the
question of balance of convenience, not with the ultimate
issues of contravention of 3s. 52 and 55 of the Trade Practices:
Act and of passing-off.
The applicant wag incorporated in New Scuth Nalez in
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an affidav
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» ia the Presidant cf 'tha arpilicant. Tn ats
affidavit, Mr Drummond deposed that the main aims and
objectives of the applicant are, tc aid in the relief 37
animals that are suffering or are in distress, so find homes
for abandoned and unwanted animals and 30 avoid their
unnecessary destruction, toa encourage pet cwners to contrcl the
lation ez
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leaticn <2F unwantas animals 5
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gvammas, ts oppos2 ail fsrmz2 cf cruelty ani neglect aed
animals wherever it is fcund,tc pErcsecute persons whe subdect
- wpa te - - -
Rot invcive animals, 2¢ eutend xnowlecge and understanding
esd eh - o- a "~ FA
within the communit oi The née|adc3 of aninalz bath wild and
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*
domestic) with an appreciation of their role in the natural
order, to educate the public (particularly the young) on the
role of animals in society, to disseminate information to make
owners aware of their responsibilities in the proper care,
control and support of their animals, and to support farmers
and wild life authorities in gcod management prcgrammes to
ensure proper balance of animals and preserve the ecolcgy.
The applicant has a current membership cf just over
2000 persons and it has received, from its member3 and from
members of the general public who are ccncerned fcr the welfare
of animals, over 33 millicn in legacies and Leques<3. The
legacies and bequests come 'from many people ncot readily 'now
to the applicant and at present mors ncn-members leave legacies
than members. A number of bequests to the applicant do not
give its full corporate name.
The applicant's principal activities include the
conduct of ar animal care centre at West Hoxton. is handles
unwanted aninals and holds them until they can be placed in
suitable homes. At present the centre has cat
w
, dogs, horses,
zheep, gcats3 ducks and ge2sse. Not unexpectedly, the main
ow
activity at che centre concerns cats ard dogs ani through th
3 dvertisements many people visit the animal cars
centre and o:tain an animal if the centre has what chey are
looking for. The applicant also ctenducts what is callei an
"Sutreach visitation" programme
trained owner
whereby a suitable animal and
visit by arrangement nursing homes so as td
assist elderly persons otherwise denied access to pets.
The total staff number
The principal advertising undertaken by the applicant is
televising of 30 and 60 second community service
free of charge by three
applicant also publishes a
Zouth Nalas Animal Nelfare
to the material appearing in th
journal hag a circulation of abcut 3500, mainly ts
to libraries,
Nalaa. The applicant alga
South Wales advertising pages
Australian Law Journal.
The first,
active in the affairs of
she Animal
origina of the body are found
called the "Council for Resgpensible
minutes of
anméxure ta the affidavit of
Weilara FPaderation of Australia,
resecndernt. The ninutes
ateering committee
tha meeting of 17 October
include
of the applicant {3 about 15.
che
announcements
Sydney television channels. The
quarterly journal known as the New
League News and I shall refer later
at izsue for March 1997. Tuis
including mest school libraries in New Ssuth
advertises frequently in th New
of the monthly publicaticn, The
second and third respondents have heen
a presently unincorporated bedy which
Welfara Fedaratisn of Australia. The
Animal Management". The
1986 are in avideancea a2 an
the President of the Animal
4e George Alezandar, the first
tne fcllawing:
"GA fECmeaning Mr Alexander] introduced Dr H.
Frederick who advised the meeting of his
experiences in the formation of a similar group
in the US. This group, The Farm Animal Welfare
Committee was forned in Washingtcn Dc
approximately five years ago and was established
initially to combat the attack by animal
rightists on the veal raising industry.
A list of suggested names was circulated and
committee members were individually asked for
opinions.
There was consensus that the name should te
3imple and include the words "Australia",
"Federation", "Welfare", and "Animal". "Animal
Welfare Federation of Australia" was accaptei by
all present. It was thought an advantage to
2zpress the philoscphy of the federation in the
form of guiding principal objectives and
activities. The following will be presented '5
voting at the general meeting."
What then follows in the minutes includes a statement of
objectives and activities. Amongst activities are
"development of a network of trained spokespeople to present
the views of the Federation and redres3 erroneous extravagant
and misleading statements about the keeping of animals;
provide expert advice in appropriate cases; presenctaticn to
committees of inquiry and to seek repre3zentatisn on animal
welfare statutory bcdies; solicit and monitor community
attitudes to animal welfare; advise member3 cn measures tr
counter the activist wing of the animal rights movement".
Shortly after this mesting - that is t3 say on 21
October 1986 - an item appeared in the "Financial Review".
The item was headed "Animal Rights Mcvement Check" and stated
that a new crganisation had been formed to keep the animal
rights movement in check. It said that the organization had
been convened by CSIRO chief research scientist, Dr George
Alezander, and that the organization aimed "to see all animal
users get a fair go". The article reported that Dr Alexander
had said his concern about the animal rights movement stemmed
from personal attacks on scientists who were licensed to
conduct experiments on animals. The item also reported that
it was expected that groups such as the National Farmers
ray
Federation,. CSIRO Officers Aassccitation, Agricultural
Veterinary Chemicals Asoctation and Science Taacherz sf
Australia would be among the groups that would beccme members.
Mr Drummond wrote to the Corporate Affairs Ceommigzgicn
in Sydney on 24 November 1986. Correspondence followed ending
on ll March 1987. Included in the correspondence i3 a letter
dated 14 January 1987 from the Corperate Affair3s Commission to
Me Drummond which states that:
"The Commission has received an application 'to
reserve the name "Animal Welfare Feceration sf
Australia" a3 a proposed as3cciatic
t
The referenca to the term "association" ig to the New Ssuth
Nales Associations Incorporation Act, 1984. The letter goes
on to state that this name has been made available for
registration and that the Comnfasion is of 'the view that tha
mame 13 not likely ts be confused with or mistaken for Mr
Drummend's organization, notwithstanding tha comments nade D7
him in previous correspondence. In the last 'letter in the
a ee me ae re
ee ee en ne ee ee — -— —.
correspondence, that of 11 March 1987, the Corporate Affairs
Commission informed Mr Drummond that there were no grounds on
which the Commission could refuse to register the name "Animal
Welfare Federation of Australia".
Concurrently with the approaches to the Corporate
Affairs Commission, Mr Drummond approached the Trade Practices
Commission. By letter to him dated 24 February 1987 an
officer of the Trade Practices Commiasion indicated that that
body would not take any action as regards the Animal Welfare
Federation of Australia.
In addition, Mr Drummond commenced correspondence on
§ February 1987 with officers of the new body. On 24 February
1987 the respondents' solicitors wrote tc him. He received
this letter on 4 March 1987. In this letter the rspondents'
solicitors said that an application had been made to the New
South Wales Corporate Affairs Commission for reservation of
the name Animal Welfare Federation of Australia Incorporated
and that the intention was to register it as an as3oczatisn
under the Associations Incorporation Act 1984 (MEW). The
letter went on to say that the unincorporated associaticn, as
it then was, was firmly of the view that the aims and objects
£ Mr Drummond's League would not in any way ke confusing to
the gublic or to the media. The letter continued:
The AWFA (Cmeaning the proposed Federation
intends to do nothing more than provide an
information source to the media and interested
individuals and organizations. It also intends
to apply for registration as a charity but will
not be trading or having any relationship with
consumers. The members of the AWFA are members
of substance and reputable standing in the
community and will be most concerned to ensure
that there 13 no confusion between your league
and the subject federation and will endeaveur to
ensure that there are no activities conducted by
the AWFA which will in any way mislead the
public.
The letter concluded by stating that the solicitors were happy
to provide Mr Drummond with a copy of the body's constitution
ag submitted for registration and they anclosed with th
letter a copy of the application for incorporaticn of th
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Federation. The necessary formalities for inc
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not yet been completed but incorporation under
appears to be imminent.
In the issue of the applicant's magazine for March
1987, a full page statement appeared under the heading "ANIMAL
WELFARE FEDERATION OF AUSTRALIA BEWARE THIS NAME. The
zltatement included the following:
This is not a charity and in ne way is itr
to The Animal Welfara League. In the pas
months a group of about 100 erganizations symed
a 'Council For Responsible Animal Management' and
then changed its name to She above. The grcuss,
some of which to give you a cross-3ecticn aca
listed below, have a working relationship with
animals or dependence on animals. These roups
include farmers and gyraziers, clentists in
medicine, veterinary and aninal husbandry
research, cuztodians of captive animals,
ecucaticnaifats in schools and universities,
groups concerned with recreation and
a en te et ee et
9.
entertainment and industrial groups that rely on
activities of those other groups.
Upon hearing of this proposed name your League
petitioned the Corporate Affairs Commission to
seriously examine any approach for the
registration of the above name and not to approve
it. We consider the name to be a
misrepresentation of the aims and objectives of
the group with welfare as is generally understood
not being substantiated. Unfortunately the
Corporate Affairs Commission is not designed to
determine the rights of claimants to competing >
names or interests and registration does not
confer any proprietary rights.
The newsletter from this organization is said to
be an appropriate forum for, amongst other
things, to counter the activist wing of the
animal rights movement. Our 'hands on' welfare
of unwanted animals is entirely different but yet
we have names with similar meaning to the general
public. As we are enjoined to beware cf false
prophets 30 we should also beware of names cf
organizations giving the general public a name
which construes a different activity than what
appears to be actually intended or generally
accepted as interpretation of welfare.
A news sheet distributed under the title "Animal
Welfare Federation of Australia" and bearing the date April
1987 stated that Elders Pastoral had agre2d to become the
major sponsor for the Federation. It also jave details of a
"high profile launch" for 9 May 1987 at tne AJC Centre at
Randwick in Sydney. At the recent Royal Agricultural 'Sceciety
Easter Show in Sydney, Elder3 Pastcral had a stand, along with
the applicant. At the Elders Pastoral 2ztand copies were
distributed of this news sheet. In adeition abcut 1500
organizations and individuals have received a brochure
istributed early in April. This refers to the official
"launch" and "public fcrum" to be conducted on 3 May 1987.
a tw te en ee. --+ - a a ns
'
10.
The first respondent has deposed in his affidavit
that the expected cost of this activity is $11,975. It ts
agreed that this includes the cost of provision of food and
drink. The Federation, according to the first respondent, has
had considerable difficulty in arranging for the speakers
listed in the announcement of the "launch" and it i3 said that
if the "launch" is delayed the Federation would have great
difficulty in re-organising this activity and would not he
able to do so for many months. In addition, it is said that
the costs which have already been committed in relation ¢5
this activity would be thrown away.
The applicant seeks interlocutory relief in terms of
3ub- paragraphs (a) and (b) of paragraph 1 of the Application.
These read as follows:
1. An order, including an interlocutory order,
that the members of the animal Welfare Federation
ef Australia ('the Federat:on") be rstrained from
(a) in trade or commerce engaging in any of the
activities set cut in schedule A under the
name "Animal Neliare Federation of
Australia" or any name centaining the words
"Animal Welfare"
(1) among the States, within a
Territory, between a State and a
Territory or between two
Territcrias, oir
(il) to She exten: to which any euch
activity involves the use 2f pestal,
telegraphic sc telephonic servicez
or takes place in a radio cr
celevizion broadcaat.
ll.
(b) in trade or commerce engaging in conduct
that is liable to mislead the public into
believing that any journal, newspaper,
periodical or other document published or
distributed by the Federation i3 published
or distribuited by or with permission of
the applicant.
Schedule A sets out what appears to be a statement of the
objectives of the Federation. It will be apparent that
paragraph 1(a)(1) is based on 3.52 of the Trade Practices Act
read with $.6(2)(a) thereof, and that paragraph 1(a)(1ii) of
the Application is based on 3. 52 of the Trade Practices Act
read with 3.6(3) thereof. Counsel indicated that paragraph
l(b) ts based on 3.55 of the Trade Practices Act. Final
relief is also sought in the accrued jurisdiction in respect
of pasing-off, but no interlocutory relief i3 claimed on that
footing.
There was debate before me az tc whether the
applicant could bring the present conduct of the
respondents, and apprehended conduct of the respondents and
the proposed corporation within the expressicn in 3.52 and in
3.55, "in trade or commerce". The point is that the
Parliament may, by using the preposition "in", have placed a
somewhat sharper focus upon anactivity said tc be cf 2
trading or commercial character than if Parliament had used a
phrase such az "in relation to" (Fountain v. Alexander (1922)
150 CLR 612, Foord v. Whiddett (1985) 60 ALR 269 at 272) ora
phrase such as "with respect to" (Victoria v. The Commonwealth
(1971) 122 CLR 252 at 299-400).
There was debate before me also az to whether the
materials identified in paragraph 1(b) of the Application are
"goods" within the meaning of s.55 of the Trade Practices Act.
It may also be noted that 3.55 is said to be based on the
provisions of the Paris Convention for the Protection of
Industrial Property.
Iwas referred in the course of s3ubmissions upon
these matters to Glorte v. WA ¢ a Puls ¢ ty Limited
(1981) 55 FLR 310. Regard may also be had to Hughes v. The
West Australian Cricket Associaticn (1986) 49 ALR 660. The
yespondents, whilst conceding that ordinary worcs may acquire
secondary meaning and be the occasion for deceptive conduct
within the scope of s.52 of the Trade Practices Act, pointed
to the proposition that, where organizations kcar titles
comprising ordinary words, small differences may be decisive
in negativing contravention of 3.52 (Hognsby Building
information Centre v. 3 ew nnformati Centre
(1978) 140 CLR 216 at 229). Ihave refe2rred elaewhere tc
(Bice Grow 42-0 tive imited ¥. Hswlins Succtzz=e
Australia Pt mited, 23 December 19°95, unreported) co the
nature of interlocutory injunctive relief under 3.980 of tha
Trade Practices Act for contraventions of Part Y of that Act.
Ido not now repeat what is there said. ZT should cniy acd
that the High Court has since confirmed that on an application
such as this it is within the Court'3 discretion to refrain
13.
from attempting to resolve, at this stage, questions of law
that arise (Cohen v. Peko Wallsend Limited (1986) 61 ALJR 57).
I so refrain in this case at this stage.
However, in my view, the applicant has made out its
case that there are serious questions to be tried in respect
of contraventions of ss. 52 and 55. On their part, a3 to the
balance of convenience, the respondents stressed (a) the
disruption to their activities that would follow the granting
of the interlocutory relief sought (5) the difficulty in
quantifying this harm for the purposes of enforcing any
undertaking as to damages proferred by the applicant, and (c)
the measure of delay by the applicant in instituting these
proceedings in this Court.
The applicant pointed to its recent receipt of the
April newsletter, but it has been clear at least since
February that a new body with the new name was soon to be
launched and I accept, on the question of delay, the
respondents' description of what happened ag involving 'he
applicant seeking to avoid the coming to pass of what it now
asks the Court to enjoin, by first pursuing representaticns to
the Corporate Affairs Commission and to the Trade POractices
Commission and by drawing attention to the situaticn by the
lengthy notice in the March 19387 issue of the applicant's
journal, (to which I have referred:.
14.
It was of course perfectly open to the applicant to
approach the matter in this way, but it did so at the risk,
now realised, of meeting with a claim of delay when it did
come to this Court for interlocutory relief. Counsel for the
applicant submitted that an earlier approach to the Court
would have been premature. He referred to Aerospatiate
Societie Nationale Industrielle v. yospatiale Helicopters
Limited (1986) 65 ALR 477. However, on my reading of that
decision, such result would by no meanz necessarily have
followed from that decision, if applied to the circumstances
of this case.
In this situation the only interlocutory relief I
would consider az possibly appropriate would be in the terms
of paragraph 1(b) of the Application, but with the rider that
the respondents may engage in the activities in questicn if
they sufficiently distinguish their organization from that of
the applicant. I appreciate that this use of a qualification
or rider will not always be a appropriate where what is
involved 12 a restraint upon all use of a trading style by a
particular business and a qualification ts that creastraint
(Bridge Stockbrokers v. Bridges (1984) 4 FLR 460 at 472:
BR ied 4, 2 t ge wT. urswosd
Limited C1985] ATPR 46,703 at 46,710; : Yrerzeaz
Corporation v. Chase Corporation Linited C1986] ATPR 48,142 at
48,156 - 48,157). But a restriction of this
wa
ind upen 23
particular class cf activity cculd in 'the fresent case
15.
possibly have been appropriate. I need consider no further
the possibility of this form of relief. This is because th
applicant in address disclaimed any application for it.
In aay event, the early final hearing which the Court
has been able to give the parties should bring all matters in
dispute to a prompt resolution.
Accordingly, the application for interlocutory
relief is refused. I would be minded to reserve the question
of costs for the hearing if that is appropriate.
The application for interlocutory relief i3 refused
and costs are reserved.
I certify that this and the fourteen (14)
preceding pages are a true copy of the
Reasons for Judgment of his Honour Mr Justice
Gummow.
Associate: Mask Janke
Date: /¢ May, 487
Counsel and Solicitors for Me D.K. Catterns
Applicant: instructed by
Mr Peter M. Wayne and
and Associates
Counsel and Solicitors for Mr T.M. Jucovic
Respondents: instructed by
Messrs Bcdors.
Date of Hearing: 5 May 1987
Date of Judgment: 5S May 1937
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