Sunraysia Broadcasters Pty Ltd v The Australian Broadcasting Tribunal [1987] FCA 439
Federal Court of Australia
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CATCHWORDS
Administrative Law -— Broadcasting and Television Act - refusal to
grant supplementary FM radio broadcasting licence — recommendation
to invite applications for additional licence - having due regard
to need for commercial viability of existing station, need to
determine reasonable likelihood of commercial viabililty of
additional station - determination that having considered need for
an adequate and comprehensive service and whether an undue
concentration of ownership it 1s in public interest to invite
applications for additional licence - whether use of range of
levels of revenue and expenditure amounted to failure to determine
likely revenue or expenditure of existing and additional station -
whether failure to determine that concentration of ownership was
undue.
Administrative Decisions (Judicial Review) Act 1977
Broadcasting and Television Act 1942 s.83.
SUNRAYSIA BROADCASTERS PTY. LTD v. THE AUSTRALIAN BROADCASTING
TRIBUNAL and ORS
vG 400 of 1986
Sweeney, J.
Melbourne
20 August, 1987
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IN THE FEDERAL COURT OF AUSTRALIA
VICTORIA DISTRICT REGISTRY
No. VG 400 of 1986
GENERAL DIVISION
BETWEEN:
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PLACE
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SUNRAYSIA BROADCASTERS PTY. LTD Applicant
THE AUSTRALIAN BROADCASTING TRIBUNAL
First Respondent
THE HONOURABLE MICHAEL DUFFY
(as the Minister of State for Communications)
Second Respondent
MURRAY RIVER FM LTD Third Respondent
THE COURT: Sweeney J.
: Melbourne
: 20 August, 1987
MINUTES OF ORDER
The Court orders that —-
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2.
the decision and recommendation of the first respondent
in the report dated 27 October 1986 be set aside
the application of the applicant for a supplementary
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broadcasting licence be referred back to
respondent to be dealt with according to law.
Settlement and entry of orders is dealt with in
Order 36 of the Federal Court Rules.
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IN HE "EDERAL COURT OF AUSTRALIA
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VICTORIA DISTRICT REGISTRY ) No. VG 400 of 1986
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GENERAL DIVISION
BETWEEN: SUNRAYSIA BROADCASTERS PTY. LTD Applicant
AND : THE AUSTRALIAN BROADCASTING TRIBUNAL
First Respondent
AND : THE HONOURABLE MICHAEL DUFFY
{as the Minister of State for Communications)
Second Respondent
AND : MURRAY RIVER FM LTD Third Respondent
THE COURT: Sweeney J.
PLACE : Melbourne
DATE : 20 August, 1987
REASONS FOR JUDGMENT
The applicant in these proceedings seeks an order to review
the decision of the firstnamed respondent, The Australian
Broadcasting Tribunal ("the Tribunal"), in a report dated 27
October, 1986, refusing to grant a supplementary licence to
Sunraysia Broadcasters Pty Ltd ("the applicant") and, instead, to
recommend to the secondnamed respondent the Honourable Michael
Duffy (as the Minister of State for Communications) ("the
Minister") that he should invite applications for a licence for an
additional broadcasting station.
The applicant currently 1s the operator of an amplitude
modulated ("AM") radio service in Mildura under the call sign
"3MA", and the decision of the Tribunal was made upon its
application for a licence for a supplementary frequency modulated
("FM") radio service, to be operated by it in conjunction with its
AM service.
The application was made on 12 September 1984 pursuant to the
terms of s.82A(1) of the Broadcasting and Television Act 1942
("the Act") and was referred by the Minister under s.82A(3) of the
Act for consideration by the Tribunal. It was the first
application of its kind to come before the Tribunal.
Sub-section (6) of s.83 of the Act provides that the Tribunal
shall not refuse to grant a licence to a person unless it has held
an inquiry into the grant of the licence and one of the grounds
set out in the sub-section has been made out.
The Tribunal did not seek to base its refusal to grant the
supplementary licence on any of the grounds contained in
paragraphs (a), (b), (c), (d) or (£) of sub-section (6), but
rather upon paragraph (e), which reads as follows:-
"(e) where the licence is a supplementary
licence, the Tribunal, having due regard
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sub-paragraph (6)(e)(ii), the Tribunal shall
have regard only to —-—
to the need for the commercial viability
of the broadcasting stations and
television stations in the area to be
served in pursuance of the licence,
determines -
(i) that an additional commercial
broadcasting station or commercial
television station, as the case
requires, to serve that area is
reasonably likely to be commercially
viable during the period in which
-the licence, if granted, would be in
force; and
(ii) that, having considered-
(A) the need for an adequate and
comprehensive service to be
provided pursuant to the
licence for such an additional
station; and
(B) whether, in its opinion, there
is or would, if the
supplementary licence were
granted, be an undue
concentration of the ownership
or control, direct or indirect,
of the media in the area to be
served pursuant to the
supplementary licence,
it is in the public interest that
applications for such a licence
should be invited;"
Sub~section 83(6A) of the Act provides:-—
"(6A) The reference in paragraph (6)(e) to the
media in the area to be served pursuant to the
supplementary licence includes a reference to
newspapers, journals and the like available in
that area and to broadcasting stations and
television stations licensed to serve that
area".
Sub~section 83(8) of the Act reads:-
In considering the need referred to in
(a) the nature of the community to be
served in pursuance of the licence;
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(b) the diversity of the interests of
that community; and
(c) the nature of the broadcasting and
television services of which
satisfactory reception is being
obtained by that community".
Sub-section 83(8A) of the Act provides:
"(8A) The Tribunal shall, as soon as
practicable after making a determination under
paragraph (6)(e) -
(a) inform the applicant and the
Minister, by notice in writing, of
the determination and the reasons
for the determination; and
{b} make a recommendation in writing to
the Minister that he invite
applications for a licence for a
commercial broadcasting station or a
commercial television station, as
the case requires, to serve the area
that would have been served in
pursuance of the supplementary
licence".
To enable the Tribunal to decide the issues before it it was
necessary for it to construe the relevant sections of the Act and
in particular paragraph (e) of sub-section (6), under which it is
the Tribunal's duty to determine a number of matters. The
dictionary meanings of "determine" include "to settle or decide",
"to come to a judicial decision; to decide". (Shorter Oxford
English Dictionary). The word "determines" in sub-section (6) is,
I think, properly to be construed as "decides".
The language of the statute referring to the existing station
is to be contrasted with that referring to an additional station.
The former speaks of "the need for the commercial viability" of
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the existing station and the latter refers to the question whether
an additional station is "reasonably likely Lo be commercially
viable". The Tribunal must have "due regard to the need for the
commercial viability" of the one, in determining whether the other
is "reasonably likely to be commercially viable" during the
relevant period. As the requirements of sub-paragraphs (e)(i) and
{ii) are cumulative, unless the Tribunal determines that an
additional station is reasonably likely to be commercially viable,
within the meaning of sub-paragraph (e)(i), the applicant is
entitled to the grant of a supplementary licence.
If the Tribunal so determines that an additional station is
reasonably likely to be commercially viable, it is required to
consider the matters set out in sub-paragraph (e)(ii)(A) and (B).
The latter requires the Tribunal to consider whether there is a
concentration of ownership which it characterises as "undue".
Having considered the matters set out in sub-paragraph (e)(ii)(A)
and (B), the Tribunal is required to determine that "it is in the
public interest" that applications for a licence for an additional
station should be invited.
The Tribunal held a public inquiry into the application for a
supplementary licence, occupying 24 hearing days between July 1985
and February 1986. Three companies, other than the applicant,
made submissions to the inquiry objecting to the grant of the
licence, and each was given leave to participate in the hearing as
a party. The Tribunal said of them -
"in summary, each of the parties contended
that an additional FM station to serve the
Mildura area would be commercially viable and
in the public interest, and each put forward a
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model for an additional station to support
this contention".
One of these companies, Murray River FM Ltd (MRFM), sought and
obtained leave from Woodward J. on 17 December 1986 to be added as
a respondent to the present application, and thereafter took a
full part in the hearing.
In its report, after stating its interpretation of
"commercial viability", the Tribunal said:-
"1.17 In order to assess commercial viability
in this report therefore the Tribunal has had
regard to projected revenue and expenditure
levels of 3MA and potential independent
stations. In doing so it has taken the view
that the future commercial viability of an
existing station cannot be assessed by having
regard exclusively to the type and level of
service currently provided by that station and
the level of expenditure presently undertaken
by the licensee in relation to that service.
1.18 Consequently, in considering the need
for the commercial viability of 3MA, the
Tribunal has taken into account, amongst other
things, possible changes to 3MA's service and
expenditure in the face of competition from an
independent service.
1.19 --- As previously stated this report
focuses upon the potential viability of an
ongoing viability of 3MA".
The Tribunal noted that each of the three objectors said that
it would seek the grant of an additional FM licence if the grant
of a supplementary licence were refused. The Tribunal then
examined in detail the respective services which each proposed for
the Mildura area. It summarised the differences between the
various proposals as follows:-
"3.56 --- Briefly 3MA propose that the
supplementary station would be a primarily
music orientated 24 hour service set up as an
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weekends. Models of independent stations are
for a conventional small region radio station
put forward by CBS, a composite
commercial/community radio station advanced by
MNG and MRFM's proposal for an automated
station which would eventually be part of a
satellite-fed network".
The Tribunal then turned to consider in detail "the various
aspects of existing and proposed broadcasting services and the
levels of service which might be able to be delivered, in the
light of the models of service outlined. All analysis is based on
the assumption of 3MA continuing to provide an AM service". it
ended this consideration as follows:
"2.72 On balance therefore the fTfribunal
concludes that an independent FM _ station
together with the continuation of 3MA albeit
in modified form, would provide a commercial
broadcasting service to the Mildura area which
is more likely to accord with the public
interest than a supplementary service provided
by Sunraysia Broadcasters in tandem with 3MA".
The Tribunal's next chapter, 3, dealt with "Expenditure",
recognising as it said in para 3.1, that "an essential component
in the determination of commercial viability is operating
expenses". The Report continued
"In this chapter the Tribunal examines the
operating expenditure of the existing AM
station, the proposed supplementary service
and the FM station models put forward by the
objectors. Chapter 4 deals with the other
element in the viability equation: radio
revenue likely to be available to the
stations. Drawing on Chapters 2,3 and 4,
Chapter 5 will discuss the commercial
viability prospects of the Mildura service
area.
3.2 Because the Tribunal is required to have
due regard to the commercial viability of an
incumbent station in the context of forming a
judgement about the viability prospects of an
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independent station, it is necessary to deal
with the operating costs of both. In this I.
context it is also helpful to consider the 1.
operating costs of a supplementary service.
There will clearly be similarities in
operating costs of each type of station, and :
it is equally clear that the operating costs -
will depend to a large degree on the service !
offered. There are two component parts to any
consideration of operating expenses. Firstly
the expenses themselves and secondly the rate
of increases of those expenses. Both elements
are dealt with in this chapter".
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The Tribunal made a detailed examination of the establishment
costs estimated by each objector in respect of its own proposal
and the methods of each in estimating expenditure growth rates,
together with those of 3MA. It then set out a table of the
operating expenditure of all country Victorian stations and all
country Australian stations, a table of average annual expenditure
growth rates in two station radio markets, and examined a document
entitled "Economic Analyszs of Commercial Broadcasting Stations"
introduced by the applicant. is
In paragraphs 3.48, 3.49, and 3.50 the Tribunal said a
"3.48 As stated earlier, this report will
formulate projections of the likely rates of
increase in operating expenditure.
I
3.49 The problem facing the Tribunal is to i
formulate projections of likely future 7
operating expenditure growth rates for the .
existing station and for an additional station
depending on whether the additional station is :
a supplementary or independent. In arriving
at projected annual operating expenditure
rates it is the antention of the Tribunal to 1
provide a range of low, middle and high
average annual increases. -
3.50 Evidence provided by the parties. -
relating to real annual increases in operating t
expenditure for an additional station ranged :
from minus two per cent by MRFM, zero and 2.5 ;
per cent by 3MA; 5 to 8 per cent by CBGS and 6 r
to 17 per cent (including inflation) by MNG".
The Tribunal did not determine a reasonably likely level of
growth in operating expenditure but chose to use one per cent per
annum as the "low" range of increases in operating expenditure,
set the "high" projection at five per cent, and the "middle"
projection at three per cent.
The Tribunal proceeded to set out in detail the estimated
Capital costs of each proposal, noting that
"Each party's proposal is essentially
different and this is shown in their
projections of existing expenditure".
It dealt with the various estimates of operating costs, noting the
fact that the applicant suggested areas in which the costs of "the
Proposed independent stations" as the Tribunal called them had
been understated, but did not say whether it accepted or rejected
those criticisms. Similarly, 1t referred to the suggestion by the
other parties that in certain areas the applicant's costs for the
supplementary station were too high and expressed its belief that
the expenditure for 3MA "is capable of reduction" (3.72).
The Tribunal noted that the costs for the additional station
proposals ranged from $180,215 to $246,000 (3.80). It set out its
views on costs in paras 3.82 and 3.83 which read as follows:
"3.82 Table 6 summaries the present
operating expenses the Tribunal considers
appropriate for each proposal and the
predicted operating expenses for the range of
annual growth rates assuming the additional
station commences transmission on 1 July 1987.
The
Station 1984/85 1987/88
1% 3% 5%
$'000 $7000 $'000 $000
3MA-AM 458 472 500 530
3MA-FM 179 184 196 207
CBS 246 253 269 285
MNG 180 186 196 208
MRFM 236 243 258 273
3.83 In any case as has been made clear in
this and the earlier chapter a significant
proportion of operating costs is management
controlled and service related. Substantial
variation to the figures provided in Table 6
may occur depending on circumstances mentioned
in Chapter 2 and in the following sections of
this chapter".
conclusions at which the Tribunal arrived
questions of costs were set out in paras 3.89 to 3.92, which are
as follows:
"3.89 In the Tribunal's experience' the
operating costs of a station are significantly
dependent upon the level of service provided
by that station. Each of the parties have
(sic) proposed different types of stations
with different levels of service and have
(sic) consequently provided varying
projections of operating expenditure.
3.90 The operating expenditure of the
existing and proposed stations calculated by
the Tribunal on the information supplied by
the applicant and objectors are shown in Table
6.
3.91 In projecting likely annual rate
increases in operating costs the Tribunal has
used the concept of a range of increases. The
Tribunal considers that the annual increase
would range between one and five per cent.
3.92 It is expected that in the event of an
independent station entering the Mildura
market 3MA would be able to reduce its
operating expenditure while still continuing
to provide an adequate and comprehensive
service and without affecting adversely the
overall adequacy and comprehensiveness of the
rm ee
service to Mildura. However the reduction in
service should not be to a point where the
combined services of 3MA and an independent
station would be less than the existing
service".
Chapter 4 was entitled "Revenue Projections", by way of
introduction to which the Tribunal said:-
"4.1 The Act requires the Tribunal to have
regard to the need for the commercial
viability of existing stations, and to
determine whether an independent station 'is
reasonably likely to be commercially viable'
before it can refuse to grant a supplementary
licence; $s83(6)})(e). The Tribunal must
therefore make a judgement on the level of
revenue likely to be available to radio in the
Mildura area.
4.2 The judgements which the Tribunal must
make about revenue and viability are not
projections about what will actually happen.
These judgements involve degrees of
likelihood, not firm predictions.
4.3 The Tribunal is required to find a
practically useful position in the spectrum of
certainty. The spectrum extends from
inability to say anything about the future at
one end, to total certainty at the other. The
Tribunal has selected the appropriate place by
the following method:
1. Available revenue data is used to make
projections. These projections are not firm
predictions of what will happen, but attempts
to extend figures based on known financial
data from the past to the future.
2. The place in the spectrum of certainty is
not one point, but a range. Figures for low,
middie and high growth in that range are
provided.
3. Projections will be made on the basis of
the existing broadcasting service with the
addition of a new FM radio station.
4. The projections are subject to
qualitative factors mentioned in section E of
this chapter. They are called 'qualitative'
because they involve a greater multiplicity of
subjective judgements than do the numerical
revenue projections, and they also involve the
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potential for multiple interactions between
the factors affecting revenue. A description
of these factors is given to provide, in as
detailed a way as possible, a context within
which the revenue estimates can be
considered".
The Tribunal went on to set out revenue projection methods
and the need for consistency in calculations. It described the
ways in which the projected revenue figures presented by the
parties "varied in their method of derivation and their scope"
(4.9).
In para 4.10, the Tribunal said:-
"4.10 The types of projections presented can
be broadly classified into two groups:
i. Projections of revenue for an additional
independent FM station only and not for
the Mildura market as a whole. These
projections were generally calculated by
experienced broadcasters who assumed
various shares of existing advertising
revenue in Mildura for the new
independent FM station plus' likely
revenue from new advertisers in the
region for the new station. Some of
these estimates were based on surveys of
businesses in the local area.
2. Projections of revenue for the whole
Mildura radio market. In making these
projections, parties considered various
factors such as the relationship of
national advertising to GDP, poplulation
growth, general trends in the industry
and Mildura's position in relation to
larger advertising markets. Projections
however were not calculated using any of
the above factors as a specific basis for
the revenue projection, but rather the
trends and relationships were used as a
context by parties in making a subjective
judgement on the likely level of future
revenue".
The Tribunal then gave a short description of the methods
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used by each of the parties in projecting revenue (paras 4.12 to
4.15).
The Tribunal then said,
It went on to say in paras 4.17 and 4.18:-
"4.17 For the purposes of this report, a
projection of the total Mildura radio revenue
will be required to consider the commercial
viability of existing and additional radio
services in Mildura. After reviewing all the
approaches to projection of revenue by the
parties, the Tribunal considers that the
approach it adopted in projecting broadcasting
revenue in Canberra would be more appropriate
since it combined the following three
features:
1. Tangible link between economic forces and
revenue projections.
2. Minimum number of subjective judgements
(as those judgements are best applied
after an initial projection has been
made).
3. Simplicity (which makes easier the
comparison and testing of the figures
projected).
4.18 The method used for the Canberra report
first examines the relationship between growth
in national broadcasting revenue and growth of
private consumption expenditure (or GDP), then
projects a likely level of private consumption
expenditure growth based on Canbera's
projected population growth, and then derives
the level of broadcasting revenue growth. In
the financial projections of that report, no
figure was given for the possible impact of
additional stations. This report will include
a factor to reflect the likely impact of an
additional station after other qualitative
factors have also been taken into account".
"4.19 In this section, a projection of the
growth rate of radio revenue in Mildura will
be calculated. In short, this will be done by
analysing the relationship between national
advertising revenues and national private
consumption expenditure (or GDP), followed by
a calculation of a likely projected growth
rate of private consumption expenditure for
Mildura, and from this, a projection of the
growth rate of radio revenue in Mildura will
be made".
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The views of the Tribunal on the growth rate of radio revenue
in Mildura were set out in Table 9 (para 4.45) whach is as
follows:
" TABLE 9
RADIO REVENUE
PROJECTED ANNUAL GROWTH RATES IN MILDURA RADIO
SERVICE AREA
Private consumption Difference between radio Radio
expenditure (Table 6) revenue and private revenue
consumption expenditure
{Table 8)
% % %
3.0 plus 2.4 equals 5.4
2.6 plus 1.2 equals 3.8
2.3 plus 0 equals 2.3
In summary, the range of average annual rates of radio
revenue growth is projected to be:
High 5.4
Middle 3.8
Low 2.3
4.45 The resulting projected range of radio
revenue growth rates compares with the past
average annual growth rate of revenue for 3MA
in Mildura between 1975 and 1984 of 6.1 per
cent and in 1983-884 of 12.0 per cent. This
comparison once again indicates that a
conservative approach has been taken in these
calculations".
The Tribunal did not determine a reasonably likely level of
growth in radio revenue for Mildura but projected three possible
annual rates of growth
"High 5.4
Middle 3.8
Low 2.3"
The Tribunal considered the "possible" effects of an
additional broadcaster in Mildura (4.61) and regarded a one-off
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uncrease in revenue as likely, whether an additional or a
supplemenlary service is introduced (4.82).
The Tribunal referred to the evidence which the parties had
placed before it and made comparisons with other markets. The
estimates of the witnesses, it said, "suggest a one-off growth
factor ranging from zero to 15 per cent". It then said
"4.83 As the evidence, which is primarily
estimated does not provide a means of
confidently predicting a single figure for a
one-off increase in revenue with the
introduction of a new FM station, the total
range in growth rate from zero to 15 per cent
will be used in these calculations. The same
one-off increase will be used in the
calculations for projecting the likely total
revenue of the Mildura radio market whether an
additional supplementary or independent
licence is granted. The effect of the
increase is assumed to be spread over the
first two years of the new station's
operation".
Table 11 (para 4.84) was as follows:-
TABLE 11
RADIO REVENUE PROJECTION FOR MILDURA, WITH AN
ADDITIONAL FM STATION
$'000
LOW MIDDLE HIGH
REAL GROWTH RATE 2.3% 3.5% 5.4%
ONE-OFF GROWTH FACTOR 0% 7.5% 15%
YEAR
1984/85 691 691 691
1985/86 707 717 728
1986/87 723 744 768
1987/88 740 800 867
1988/89 757 861 979
1989/90 774 894 1032
1990/91 792 928 1087
1991/92 810 963 1146
1992/93 829 1000 1208
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The Tribunal in setting out low, middle and high columns,
chose for the real growth rate the figures of 2.3%, 3.8% and 5.4%,
and as the one-off growth factor the figures of zero, 7.5% and
15%. It is difficult to see why the Tribunal chose zero as its
low one-off growth figure, bearing in mind its previously quoted
opinion that a one-off increase in revenue will be likely (4.82).
In Chapter vV, headed "Commercial Viability", the Tribunal
said:
"5.6 In making a decision about the grant of
a supplementary licence, the Act requires the
Tribunal to decide whether an independent
station is reasonably likely to be
commercially viable during the period for
which a supplementary licence would be in
force. In considering the likely viability of
an independent station, the Tribunal is to pay
'due regard to the need for the commercial
viability of the other radio and television
stations' in the area. The requirement is to
consider the need for the viability of
existing stations. There is no requirement
that the fribunal automatically reject an
independent option for the expansion of radio
because an existing station may be threatened.
Moreover because of its nature, commercial
viability is dependent on enterprise in a
changing market place which can be neither
guaranteed nor predicted by the Tribunal".
In paras 5.7, 5.8, 5.9, 5.10, 5.11 and 5.12 the Tribunal
said:
"5.7 To make a judgement about' the
prospective commercial viability of the
existing AM radio and the likely viability for
a prospective independent in the Mildura area
the Tribunal must first make an assessment of
the levels of revenue which appear likely to
be available in the future in the Mildura
market, and the levels of expenditure which
might be made by incumbent and additional
stations in order to deliver a service which
is adequate and comprehensive. These
assessments and their bases have been dealt
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with in chapters 3 and 4. These assessments
are not predicitions of what will actually
happen, because of the uncertainty of the many
relevant factors bearing upon these matters
and their complex interrelationships. So for
example, revenue patterns will be affected by
trends in the national and international
economy as well as growth factors in the local
economy, which are also impossible to predict
with any certainty. Expenditure patterns will
be affected by individual management decisions
concerning the type and level of service
provided and the most cost efficient means of
delivering the service.
REVENUE AND EXPENDITURE CONSIDERATIONS
5.8 The Tribunal cannot accurately predict
the future, and as indicated above does not
regard the Act as requiring it to do more than
estimate likely future trends relevant to
commercial viability, and apply its
estimation. What follows is a series of
revenue against expenditure comparisons based
on an analysis of the projected costs and
range of revenue projections as set out in
chapters 3 and 4 of this report.
5.9 Drawing on past experience, it can be
reasonably assumed that radio revenue for
Mildura is likely to continue to grow in the
medium term at a rate not substantially less
than the 6.1 per cent experienced by 3MA
between 1975 and 1984. Conservative revenue
growth projections are made in this report on
the basis of a low to high range of 2.3 per
cent to 5.4 per cent. Together with a one-off
growth factor of up to 15 per cent spread over
the first two years of operation of an
additional service.
5.10 Calculations have been similarly made to
project likely operational expenditure growth,
based on a low to high range of one per cent
to five per cent.
5.11 There are four options for an additional
service to operate in the Mildura area. The
options and their anticipated operating costs
expressed in 1984/85 dollars are as follows:
Option 1 3MA-AM/3MA-FM $637,000
2 3MA-AM/CBS $704,000
3 3MA-AM/MNG $638,000
4 3MA-AM/MRFM $694,000
5.12 As can be seen, options 1 and 3 are very
close in cost, as are options 2 and 4. For
ewer
we
SOUT MTR Grr tg ie ween pn ee ie tee ee
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The
In paragraphs 5.17, 5.18 and 5.19, headed "Conclusions",
the purposes of matching revenue with
expenditure, the costs of option 2 and option
3 will be used as they represent the highest
and lowest cost estimates 1f£ an independent
licence was granted. Option 4 falls within
this range and option 1 which is the grant of
a supplementary licence is costed to be
approximately the same as option 3. These
costs are extrapolated to 1987/98 projected
expenditure figures as set out in Table 6 of
Chapter 3 using the low, medium and high
estimates of annual growth rates as calculated
in that chapter (see paragraphs 3.52 - 3.54).
Using the same growth rates these figures can
be further projected into the future. For
each of the two cost options, the three
calculations of growth in cost can be compared
with the revenue projections set out in
Chapter 4 and summarized in Table 11 of that
chapter. These comparisons are set out in the
following six tables".
Tribunal after setting out the tables,
"5.14 It can be seen from the tables that in
the great majority of comparisons of revenue
and expenditure, a surplus occurs for option
3. It is only when high expenditure growth is
combined with low revenue growth that a net
deficit is projected.
5.15 Similarly for option 2 it is only when
the combination of high expenditure growth
with low or medium revenue growth occurs that
a deficit is projected.
5.16 As can be seen from the historical data
in chapter 3 of this report the level of
annual expenditure growth does not normally
exceed the level of annual revenue growth. It
is also relevant in such circumstances to take
into account the availability of loans or
overdrafts which will facilitate a positive
cash flow during a period of loss-making in
anticipation of profitability being achieved
in the future. Thus a station can service a
limited period of loss-making. Similar
calculations can be made which illustrate that
operating costs even higher than option 2 can
be met and a surplus achieved within the range
of revenues estimated".
said:-
the
Tribunal said:
"5.17 From these revenue and expenditure
projections, the Tribunal 1s reasonably
confident that within a five year licence
period, there is likely to be sufficient
revenue available within the service area to
generate a surplus over projected joint
expenditure of an independent AM service and
an independent FM station.
5.18 On the basis of the above considerations
and having regard to the need for 3MA'sS
commercial viability the Tribunal concludes it
is reasonably likely that a new independent FM
radio station will be able to provide an
adequate and comprehensive service and be
commercially viable within a five year licence
period.
5.19 In arriving at this decision the
Tribunal acknowledges that 3MA is likely to
have to rationalise the cost of its existing
operations, This may involve some reduction in
the level of its current service, having
regard to the introduction of an independent
station. However, in the Tribunal's view the
introduction of an independent station is
likely to improve the overall commercial
broadcasting service in the Mildura area".
Had the Tribunal construed paragraph (e) of sub-section (6)
correctly, one would expect to find in its decision
i.
that, having due regard to the need for the commercial
viability of the existing station, it determines that an
additional station is reasonably likely to be
commercially viable during the period in which the
licence, if granted, would be in force.
that, having considered
A. the need for an adequate and comprehensive service to
be provided pursuant to the licence for such an
additional station; and
B. whether, in its opinion, there is or would, if the
' 20
supplementary licence were granted, be an _ undue
concentration of the ownership or control, direct or
indirect, of the media in the area to be served pursuant
to the supplementary licence,
it determines that it is in the public interest that applications
for an additional licence should be invited.
It is, in my opinion, clear from a reading of the Tribunal's
report that it did not correctly construe paragraph (e).
It did not determine the total revenue which would probably
be available to 3MA and an additional station. It did not
determine either 3MA's probable share of that total, or that the
lowest revenue which, on the balance of probabilities, 3MA would
obtain was such that, when balanced against its probable
expenditure, the need to have due regard to its commercial
viability would be met.
Before the Tribunal there was lively controversy in respect
of the audience shares and revenue likely to be obtained by 3MA
and an additional FM station. The applicant's case was that an FM
station would attract 67 per cent of the revenue (para 4.65). MNG
contended that a new FM station would achieve an audience rating
between 22 and 26 per cent within two years of commencing service.
The Tribunal said (para 4.66) that
"It seems more likely, however, that a
division of audience would occur somewhere
between the estimates provided by 3MA and
those of MNG. It 1s unrealistic to attempt to
predict with any accuracy the audience split
between AM and FM services in a_ regional
market".
Foal oe
tia
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There is an obvious conneclion between likely audience split
and likely shares of total revenue. By declining to attempt to
determine the former, the Tribunal omitted a step which would,
have been relevant to the performance of its statutory duties
under paragraph (e).
The Tribunal took into account "possible changes to 3MA's
service and expenditure in the face of competition from an
independent service" (para 1.18).
In para 3.55 the Tribunal said:-
"Without pre-empting how 3MA may react to such
competition, one option is to reduce the hours
of service and introduce other savings in
station management so that the station
operates at its pre 1983 level when a second
station commences broadcasts. This base level
of expenditure or operating costs is discussed
in the next section. Annual increases in
operating expenditure thereafter would be in
line with the low, middle and high projections
outlined above".
In this paragraph the Tribunal simply referred to this
reduction in the hours of service by 3MA as "one option". It did
not determine likely annual increases in expenditure thereafter,
simply saying that they would be "in line with the low, middle and
high projections outlined above".
It is difficult to reconcile the statement in para 5.6 that
"there is no requirement that the Tribunal automatically reject an
independent option for the expansion of radio because an existing
station may be threatened" with the language of the Act, which
—
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, 22
does not speak of a threat to the existence of the existing
station, but rather of the need for its commercial viability.
There is nothing automatic about the process, but a finding that
the "existing station may be threatened" and the likely
seriousness of that threat appear to be factors to be weighed by
the Tribunal when, having due regard to the need for the
commercial viability of the existing station, it determines the
question in sub-paragraph (e)(i) and considers the matters in
sub-paragraph (e)(ii) (A) and (B) in the process of determining
whether it is in the public interest that applications for an
additional licence would be invited.
The Tribunal did not take the steps necessary to enable it to
have due regard to the need for the commercial viability of the
existing station. It did not determine on the balance of
probabilities what lay ahead of 3MA in the prescribed period.
It chose to use the following "ranges":-
1. for possible establishment costs of 3MA and_ the
objectors, from $332,500 to $463,000 (para 3.58),
2. for operational costs for 3MA AM and FM and for 3MA AM
together with those of the objectiors, from $637,000 to
$704,000 (para 5.11)
3. for operational expenditure growth, from one per cent to
five per cent (para 5.10)
4, for revenue growth, from 2.3% to 5.4% (paras 4.44 and
5.9)
5. for the one-off growth factor in revenue from zero to
15% (para 4.84).
These ranges constitute variables, the possible combinations and
een ane
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. 23
permutations of which may lead to greatly differing results.
The Tribunal is obliged to determine, one way or the other,
the questions which the Act poses for it, even though it finds the
task to be fraught with difficulty, dependent upon attempting to
form an opinion about future events, or subject to the risk of
error. Courts frequently find themselves in such a position, as,
for example, in assessing damages once and for all to encompass
all the vicissitudes of the rest of the life of an injured party,
the length of which it is often very difficult to assess, but they
must perform such tasks as best they can. The obligation to
decide the questions posed by the statute is inescapable.
In its written submissions delivered after the close of oral
argument MRFM conceded, as I believe, correctly, that "when it 1s
making its determinations and recommendations pursuant' to
s.83(6)(e)(i) and (ii), the Tribunal must form a positive opinion
that 3MA will (as usual on the balance of probabilities) be able
to survive commercially whilst complying with the Act... ".
This concession was made in answer to the applicants
contention in paragraph 8 of its written reply:-
"In determining 3MA could operate on its costs
applying in 1982 the Tribunal did not have due
regard to the need for the commercial
viability of 3MA because it did not have due
regard to the effect on:
(1) the level of operations of 3MA;
(2) the adequacy and comprehensiveness of the
service 3MA could offer;
(3) the revenue it could generate".
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In my opinion, this contention has been established.
The applicant submitted in its reply that MRFM was unable to
point anywhere in the report to "where the Tribunal considered the
position of 3MA in 1985 or the future if 3MA was operating on its
1982 costs". No answer was made to this contention in MRFM's
written submissions, and I accept it as correct.
The Tribunal did not determine that "an additional station is
reasonably likely to be commercially viable" within the meaning of
paragraph (e). It failed to determine its likely revenue or
expenditure. It failed to determine what was reasonably likely to
be the total revenue available to both stations or the additional
stations's share of it during the period. It failed to determine
what the additional stations's revenue was reasonably likely to be
during the period. It did not determine whether an additional
station was reasonably likely to receive sufficient revenue to be
commercially viable, while providing an adequate and comprehensive
service. This failure arose, in my opinion, through the failure
of the Tribunal to construe the Act so as to appreciate correctly
the duties imposed upon it.
The applicant claimed that breaches of the rules of natural
justice occurred in connection with the making of the Tribunal's
decision. It relied upon s.5(1) of the Administrative Decisions
(Judicial Review) Act 1977 ("the AD(JR) Act"), and also upon the
provisions of ss.25(3) and 80A of the Act.
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Section 25(3) provides:
"25(3) Subject to section 19, the Tribunal
shall ensure that every person having an
interest in proceedings before the Tribunal at
an inquiry 1s given a reasonable opportunity
to present his case and, in particular, to
inspect any documents to which the Tribunal
proposes to have regard in reaching a decision
in the proceedings and to make submissions in
relation to those documents".
In the present case no question arose under s.19, which
refers to the confidential nature of any evidence or matter.
Section 80A reads as follows:
"80A. In the performance of its functions
under this Part, the Tribunal shall act fairly
and impartially and shall observe the rules of
natural justice".
The applicant gave particulars of this aspect of its claim as
follows:
"(a) In breach of s.25(3) the Tribunal did not
give 3MA a reasonable opportunity to
inspect certain documents to which the
Tribunal had regard in reaching its
decision and to make submissions in
relation to those documents.
(b) In breach of s.80A the Tribunal took into
account facts, matters and issues not
before the inquiry in making its decision
without giving 3MA an opportunity to deal
with those facts, matters and issues.
Further particulars are annexed hereto".
These further particulars were:-
"The Tribunal failed to make its decision on
the evidence presented at the inquiry and took
into account and made findings upon facts,
matters and issues not before the inquiry and
of which 3MA did not have the opportunity to
be heard. The Tribunal failed to give 3MA a
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reasonable opportunity to present its case and
the Tribunal had regard to documents in
Leaching their decision without giving 3MA a
reasonable opportunity to inspect the same and
to make submissions in relation to those
documents.
The documents, facts, matters and issues not
before the inquiry are the following:
(a) the assue of the number of stations
offering a 24 hour service and the other
matters as referred to in paragraph 2.56;
(b) the financial returns of the stations
operating in Australia as referred to in
paragraph 3.34;
(c) the information relating to the six two
station markets as referred to in
paragraph 3.37 and Table 3 and the
documents from which the information
referred to therein was derived including
the relevant ABT11s;
(d) the information relating to Port
Pirie/Port Augusta and Katanning/Narrogin
as referred to in paragraph 3.38 and the
documents from which the information as
referred to therein was derived;
(e) the operating costs of the stations
operating in the ten smallest markets in
Australia as referred to in paragraph
3.78 and the documents from which the
information as referred to therein was
derived including the relevant ABT11S;
(£) the ABT, Canberra Supplementary Licence
Inquiries, Interim Revenue Report as
referred to in paragraph 4.75;
(g) the McNair Anderson, Radio Audience
Survey, June 1986 as referred to in
paragraph 4.66;
(i) the issue whether 3MA could operate on
its 1982 cost structure without a
decrease in its revenue earning potential
as referred to in paragraphs 3.72, 3.73,
3.81, 4.84 and Chapter 5;".
From a perusal of the Report, I am satisfied that the
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v
a erp ten
' : 27
documents referred to in paragraphs (b) (c) (d) (e) and (g) of
these particulars were documents to which the Tribunal had regard
in reaching its decision. It is clear that the applicant was not
given the opportunity to inspect any of them or to make
submissions in relation to them. I do not find it necessary in
this context to consider the issues raised by paragraphs (a) and
(i) of the particulars.
These breaches of s.25(3), standing alone, would require that
the matter be remitted to the Tribunal. In these circumstances it
is not necessary to consider the reliance which the applicant
placed upon the same material in respect of s.80A.
The applicant also claimed that:
"The Tribunal did not determine whether, in
its opinion, there is or would, if the
supplementary licence were granted, be an
undue concentration of the ownership or
control of the media in the area because it
did not properly 'construe and apply the
meaning of 'undue concentration'".
The heading of Chapter 6 of the Report was "Concentration of
Ownership or Control" and the chapter began by setting out the
terms of sub-paragraph (e)(ii)(B). It then said
"6.2 The requirement for the Tribunal to
consider the matter of concentration of
ownership or coritrol in the context of an
application for the grant of a
supplementary licence was introduced by
the Broadcasting and Television Amendment
Act, 1984. The purpose of the
requirement was stated by the Minister
for Communications in his second reading
speech on the Broadcasting and Television
Amendment Bill 1984 as follows:
"Honourable members will recall
that, in a statement to this House
on 30 November 1983, I indicated
that the supplementary licence
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Topp tn yee or oor
——
"
scheme would. proceed. I also
foreshadowed the antroduction of
legislation to make explicit the
need for the Australian Broadcasting
Tribunal to take concentration of
media ownership in an area into
account when deciding whether it
should grant a supplementary licence
or recommend to me that I should
invite applications for an
independent commercial licence. I
pointed out that, just as the
Government is committed to the
proposition that the greatest
possible diversity of programming
ought to be available to audiences
wherever they live in Australia, so
we are also committed to the
proposition that, in any area,
programming diversity ought to be
provided by as wide a range of
competitively and independently
owned media outlets as possible.
The Labor Party, when in opposition
supported the broad thrust of the
supplementary licence scheme.
However, at the time, concern was
expressed that the scheme had the
potential to exacerbate
concentration of media ownership in
a number of areas. For example, in
some areas, one company could own or
control the sole commercial radio
station and the sole commercial
television station and, in some
instances, the local newspaper as
well; Sub-section 83(6) of the
Broadcasting and Television Act
requires the Tribunal to have regard
to specific public interest criteria
when it is considering whether to
grant a supplementary licence
application or to recommend that
applications be invited for an
additional commercial licence.
This Bill will add concentration of
media ownership or control in the
area to be served to the public
interest criteria to be considered
by the Tribunal. The term "media"
has been defined so as to include
Press, radio and television.
This amendment is consistent with
the Government's policy of
encouraging diversity in programming
and control.' Parliamentary Debates
(vol H of R12) 3 October 1984 p.
1495-6".
Para 6.3 read as follows:
"6.3 The
approach which the Tribunal has
adopted in this report follows that set
out in its Policy Statement, as follows:
'Concentration of Media:
4.4
4.5
In administering this criterion the
Tribunal will examine the ownership
structure of each of the relevant
media. The Tribunal will be
particularly concerned to identify
shareholding or voting interests
that exceed 15 per cent, using as a
convenient measure the tracing and
deemed control provisions contained
in Divisions 2 and 3 of Part Iv of
the Act.
The Tribunal will generally consider
an undue concentration of the media
may be present in an area where a
person has shareholding or voting
interests exceeding 15 per cent in
more than one of the existing media
in that area. For this purpose each
printed publication will be regarded
as separate medium. Where this is
the case the Tribunal will further
investigate each applicant's
cross-media interests to determine
whether an undue concentration of
ownership or control would occur in
the area if a supplementary licence
were granted. In making' this
determination the Tribunal will have
regard to the nature of the media
services available in the area
including, in relation to print
interests, the circulation, coverage
and subject matter of the
publications concerned. Where a
person does not have shareholding or
voting interests exceeding 15 per
cent in more than one of the
existing media in the area _ the
Tribunal will generally not regard
an undue concentration of the media
as being present in that area or
created by the grant of a
supplementary Licence.'".
qr SE ee
~ 7
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Fn ip rer ere ee ny
The Tribunal, after examining the facts in relation to media
ownership and control in the Mildura area, set out its conclusion
as follows:-
"6.20 The Tribunal 1s required to consider
whether the grant of a supplementary
licence to Sunraysia Broadcasters would
give rise to or exacerbate an undue
concentration of ownership or control of
the media in the Mildura area.
Accordingly it is appropriate to have
regard to the purpose or object of the
requirement that the Tribunal consider
the matter of undue concentration of
ownership or control.
6.21 In the Tribunal's view the Minister's
second reading speech, set out above in
Paragraph 6.2, makes it clear that the
legislature intended the fribunal_ to
consider the matter of undue
concentration of ownership in this
context as a means of ensuring that 'in
any area, programming diversity ought to
be provided by as wide a range of
competitively and independently owned
media outlets as possible.'
6.22 If the Tribunal were to grant a
supplementary licence to Sunraysia
Broadcasters this would lead to a
situation where a small group of persons
belonging to the same family (namely, C D
Lanyon, W R Lanyon and D J _ Lanyon)
together with a family trust company
(namely Taler Pty Ltd) would control the
only two commercial radio services
licensed for the Mildura area. The same
family trust company (Taler) indirectly
owns and controls the company which
publishes the Sunraysia Daily, the only
daily newspaper published and circulating
in the Mildura area.
6.23 In the Tribunal's view the consideration
it must give to the issue of potential
concentration of ownership or control of
the media in the areas to be served has
particular significance for media
carrying local news and information. As
oulined in paragraph 6.18 the major media
sources of local news and information for
the Mildura area are STV-8, 3MA and the
he
nenae
woe oe cere -
sande tabaeihcann tee tealiiinee
. . 31
Sunraysia Daily and = as stated in
paragraph 6.19, the resources of the
Sunraysia Daily are proposed to be used
for local news services of both 3MA and
the proposed supplementary service.
6.24 If the Tribunal were to recommend to the
Minister that he invite applications for
an independent licence to serve the
Mildura area this would provide an
opportunity for a wider range of
competitive and independently owned media
outlets to operate in the Mildura area
than if the Tribunal were to grant a
supplementary licence to Sunraysia
Broadcasters. Furthermore, given the
circumstances outlined relating to news
and information, particularly local news
and information, such a recommendation
would create an opportunity for the
development in the Mildura area of a
greater diversity in the sources,
selection and presentation of local news
and information.
6.25 In these circumstances the Tribunal is of
the opinion that if a supplementary
licence were granted there would be an
undue concentration of the ownership and
control, direct and andirect, of the
media in the area".
The Tribunal (in para 6.21) said that the Minister's second
reading speech "makes it clear that the legislature intended the
Tribunal to consider the matter of undue concentration as a means
of ensuring that "in any area, programming diversity ought to be
provided by as wide a range of competitively and independently
owned media outlets as possible". This view of the sub-paragraph
comes close to construing it as prescribing at least a prima facie
policy of preference to applicants with no existing media
interests in the area.
In para 6.24 the Tribunal expressed a similar view when it
said that if it were to recommend to the Minister that he invite
a
x ' 32
applications for an additional licence "this would provide an
opportunity for a wider range of competitive and independently
owned media outlets to operate in the Mildura area than if the
Tribunal were to grant a supplementary licence to Sunraysia
Broadcasters".
In my opinion, the Tribunal misconstrued sub-paragraph
(e)(i2)(B), which required it to consider "whether, in its opinion
there is or would, if the supplementary licence were granted, be
an undue concentration" of ownership or control. The phrase
"undue concentration" recognises the fact that there may be a
concentration, which is not, in the opinion of the Tribunal,
"undue".
By definition, an applicant for a supplementary licence must
be the holder of an existing licence, and the mere grant of a
supplementary licence might result in some concentration of
ownership. The Tribunal was called upon by the sub-paragraph to
say whether in its opinion, in all the prevailing circumstances,
there is or would be a concentration characterised by it as
"undue". Its failure to do so resulted from an error of law in
construing the Act.
There is another possible aspect of the case, which was not
argued before me, namely, that the Tribunal considered the
question of public interest before, and not after, it had
determined and considered the matters referred to in sub-paragraph
{e)(ii)(A) and (B). Some five chapters before turning to consider
those matters, the Tribunal stated its conclusion on public
nm
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interest in para 2.72, saying
"On balance therefore the Tribunal concludes
that an independent FM station together with
the continuation of 3MA albeit an modified
form, would provide a commercial broadcasting
service to the Mildura area which is more
likely to accord with the public interest than
a supplementary service provided by Sunraysia
Broadcasters in tandem with 3MA".
After it had dealt with the matters set out in sub-paragraph
(e)(ii)(A) and (B), the Tribunal, in para 7.4 merely said
"Further, the Tribunal concludes that an
independent FM Station together with the
continuation of 3MA, albeit in modified form,
would provide a commercial broadcasting
service to the Mildura area which is more
likely to accord with the public interest than
a supplementary service provided by Sunraysia
Broadcasters".
One would have expected the Tribunal —
i. to determine the question posed in sub-paragraph (e)(i);
2. to consider "the need for an adequate and comprehensive
service to be provided pursuant to the licence for such
an additional station" (sub-paragraph (e)(ii)(A));
3. form its opinion on the question of undue concentration
of ownership or control (sub-paragraph (e)(ii)(B)); and
4. then proceed to take these matters into account as
factors to be weighed in determining whether
"it is in
the public interest that applications for such a licence
should be invited".
This aspect of the Tribunal's method of dealing with the
question of public interest may have involved an error of law,
or
a failure to observe procedures required by law to be observed,
arose
sors
wrock oo
re ee a npn ene
. . 34
but, as the question was not argued before me, I make no finding
upon it and do not take it into account. I mention it only in
case it may be of any assistance to the Tribunal and to the
parties when the matter is further considered.
The Court's order is that the decision and recommendation of
the Tribunal dated 27 October 1987 be set aside, and that the
application be remitted to the Tribunal to be dealt with according
to law. It is not appropriate to give the other directions to the
Tribunal which the applicant sought. The Court does not know how
the Tribunal may be constituted to deal with the application. I
will hear counsel on the question of costs.
I certify that this and the
preceding thirtythree (33)
pages are a true copy of the
Reasons for Judgment herein of
the .Honourable Mr. Justice
Sweeney
Dated: 20 August, 1987
LO
— ar Aen Rome catiliond
Associate
TE SI ie ere te re er nee eee
a
VG 400 of 1986
Counsel for the applicant:
Solicitors for the applicant:
Counsel for the first respondent:
Solicitors for the first respondent:
Counsel for the third respondent:
Solicitors for the third respondent:
Mr P.M. Guest Q.C.
Mr R.Mc K. Robson
Corrs Pavey Whiting
& Byrne
Mr J. Mazurkiewicz
Australian Government
Solicitor
Mr D.K. Catterns
Scott & Williams
Dates of hearing: 6, 7, 8, 9 July, 1987