Queensland Television Ltd v. Australian Broadcasting Tribunal & Ors [1987] FCA 444
Federal Court of Australia
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CATCHWORODS
ADMINISTRATIVE LAW - judicial review - decisions of Australian
Broadcasting Tribunal - whether broadcasts contravene 3.117 of
Broadcasting Act 1942 - construction of ss.117 and 117A of the
Act - meaning of "an address or statement" relating to a
political subject or current affairs - whether programs
constitute "advertisements" within relevant advertising standards
- whether advertising standards ultra vires Tribunal - definition
of "advertisement".
Administrative Decisions (Judicial Review) Act 1977
Broadcasting Act 1942 ss.16, 100(4), 117 and 117A.
é
/ QUEENSLAND TELEVISION LIMITED V. AUSTRALIAN BROADCASTING TRIBUNAL
NEVILLE JOHN HARPER V. AUSTRALIAN BROADCASTING TRIBUNAL
UNIVERSAL TELECASTERS OLD. LTD. V. AUSTRALIAN BROADCASTING TRIBUNAL
QLD. G118 of 1986: QLD. G120 of 1986: QLD. G121 of 1986.
oN ee
SPENDER J.
BRISBANE
6 AUGUST, 1987.
IN THE FEDERAL COURT OF AUSTRALIA
)
) QLD. G118 of 1986
QUEENSLAND DISTRICT REGISTRY ) QLD. G120 of 1986
)
)
QLD. G121 of 1986
GENERAL DIVISION
BETWEEN :
QUEENSLAND TELEVISION LIMITED
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
BETWEEN :
NEVILLE JOHN HARPER
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
BETWEEN :
UNIVERSAL TELECASTERS OLD. LTD.
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
MINUTE OF ORDER
JUDGE MAKING ORDER: SPENDER J.
DATE OF ORDER: 6 AUGUST 1987.
WHERE MADE: BRISBANE
THE COURT ORDERS THAT:
1. The decision of the respondent dated 25
duly 1986 that the episode of the
programme "Queensland Unlimited" which
was televised by the applicant on 27
October 1985 (being the episode entitled
"City Train Links Extending") was in
breach of 3.117 of the Broadcasting Act
1942 be set aside.
Settlement and Entry of Orders is dealt with in Order
The decision of the respondent dated 25
July 1986 that the episode of the
programme "Queensland Unlimited" which
was televised by the applicant on 9 March
1986 (being the episode entitled "Cabinet
Helps with Crisis") was in breach of
g.117 of the Broadcasting Act 1942 be set
aside.
The decision of the respondent dated 25
July 1986 that the episode of the
programme "Queensland Unlimited" which
was televised by the applicant on 24
November 1985 (being the episode entitled
"Our Casino World Class") was an
"advertisement" within the meaning of
Television Programme Standard (TPS) 37 be
set aside.
The decision of the respondent dated 25
July 1986 that the episode of the
programme "Queensland Unlimited" which
was televised by the applicant on 6 June
1986 (being the episode entitled "Trade
and Prosper") was an "advertisement"
within the meaning of Television
Advertising Condition (TAC) 1 be set
aside.
It is declared that the making of
Television Programme Standard (TPS) 37
was beyond the powers of the respondent,
and that the said Television Programme
Standard (TPS) 37 is void.
The respondent shall pay two-thirds of
the applicant's costs of and incidental
to these proceedings, including reserved
costs, to be taxed.
The applications otherwise be dismissed.
36 of the Federal Court Rules.
IN THE FEDERAL COURT OF AUSTRALIA
QUEENSLAND DISTRICT REGISTRY
GENERAL DIVISION
QLD. G118 of 1986
QLD. G120 of 1986
QLD. Gi21 of 1986
wee ven
BETWEEN :
QUEENSLAND TELEVISION LIMITED
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
BETWEEN :
NEVILLE JOHN HARPER
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
BETWEEN :
UNIVERSAL TELECASTERS OLD. LTD.
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
DATE JUDGMENT DELIVERED: 6 AUGUST 1987
COUNSEL:
for Queensland Television Limited:
Mr. D.K. Malcolm Q.C. and Mr. B. O'Donnell
instructed by Dawson Waldron
. for Neville John Harper:
Mr. I.D.F. Callinan Q.C. and Mr. R. Bourke
instructed by Solicitor-General (Qld.)
for Universal Telecasters Qld. Ltd.:
Mr. H. Nicholas Q.C. and Mr. J. Sacker
instructed by Henderson Trout
. for the Australian Broadcasting Tribunal:
Mr. L. Katz instructed by the Australian
Government Solicitor.
T. MACDERMOTT
ASSOCIATE TO SPENDER J.
IN THE FEDERAL COURT OF AUSTRALIA
)
) QLD. G118 of 1986
QUEENSLAND DISTRICT REGISTRY ) QLD. G120 of 1986
)
)
QLD. G121 of 1986
GENERAL DIVISION
BETWEEN:
QUEENSLAND TELEVISION LIMITED
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
BETWEEN:
NEVILLE JOHN HARPER
Applicant
AND;
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
BETWEEN:
UNIVERSAL TELECASTERS QLD. LTD.
Applicant
AND:
AUSTRALIAN BROADCASTING TRIBUNAL
Respondent
SPENDER J.
BRISBANE
6 AUGUST, 1987.
REASONS FOR JUDGMENT
These applications made pursuant to the Administrative
Decisions (Judicial Review) Act 1977 seek to review six decisions
made by the Australian Broadcasting Tribunal ("the Tribunal") on
25 July 1986 with reference to five episodes of a programme
called "Queensland Unlimited". Queensland Television Limited is
the holder of a licence pursuant to the Broadcasting Act 1942
2.
("the Act"), and at all material times operated QTQ Channel 9 in
Brisbane; Universal Telecasters Qld. Ltd. holds a similar licence
and operated Channel O in Brisbane.
Mr. Kenneth Crooke, as Director, Government News and
Information Services, deposes that, pursuant to an agreement made
with Telemission Pty.Ltd., the State of Queensland is the owner
of the copyright in the five episodes of "Queensland Unlimited",
the subject of the decisions sought to be reviewed. The
Attorney-General in his application says that he is authorised to
bring these proceedings on behalf of the State of Queensland;
that the State of Queensland is the owner of the copyright in the
various editions of "Queensland Unlimited" in respect of which
the decisions were made, and as such has a proprietary interest
therein. The Attorney-General says that the decisions by the
Tribunal are likely to deter the holders of commercial television
licenses under the Act from transmitting the particular programs
or similar material.
It appears that the Queensland Government paid the
channels to broadcast the relevant programs, though the relevance
of this was the subject of submissions.
The Tribunal decided that the episode entitled "City
Train Links Extending" (broadcast by both channels on 27 October
1985) and the episode entitled "Cabinet Helps with Crisis"
(broadcast by both channels on 9 March 1986) were in breach of
s.117 of the Act.
3.
It decided that the episode entitled "Our Casino World
Class" (broadcast by both channels on 24 November 1985) was an
"advertisement" within the meaning of Television Program Standard
(TPS) 37. It further decided that the program "Cabinet Helps
with Crisis", the episode entitled "Trade and Prosper" (which was
broadcast by Channel 9 on 6 June 1986 and by Channel O on 8 June
1986), and the episode entitled "Northern Development - A
Reality", (which was televised by Channel 9 on 20 June 1986 and
by Channel 0 on 22 June 1986) were "advertisements" within the
meaning of Television Advertising Condition (TAC) 1.
The applicants seek orders setting aside each of the
Tribunal's decisions, and orders declaring the rights of the
parties in respect of the matters to which each of the decisions
relate.
There is no dispute as to the standing of each of the
applicants to bring these proceedings. The Broadcasting and
Television Act 1942 was extensively amended by the SBroadcasting
and Television Amendment Act 1985 (No.66 of 1985) which, subject
to qualifications not presently in the material, came into
operation on 1 January 1986, and by the Brodcasting and
Television Legislation Amendment Act 1985 (No.191 of 1985) which,
subject to immaterial qualifications, came into operation
immediately before 1 January 1986.
Before the amendments introduced by Acts Nos. 66 and 191
of 1985, s.16(1)(d) and (e) provided:-
4.
"The functions of the Tribunal are -
{d) to determine the standards to be observed by
licensees in respect of the broadcasting or
televising of programs;
{e) to determine the conditions subject to which
advertisements may be broadcast or televised
by licensees;"
Section 100(4), at that time, provided:-
"A licensee shall comply with such standards as the
Tribunal determines in relation to the
broadcasting or televising of advertisements."
Section 3 of No.66 of 1985 omitted "and Television" from
the title of the principal Act, and amended the definition
section of the Principal Act by omitting some definitions and
inserting others, including "broadcast" means "broadcast by radio
or televise"; it also added the definitions:-
'program' includes advertisement and any other
matter;
'program standard' means a standard or condition
determined by the Tribunal in the
performance of its function under
paragraph 16(1)(d);"
Section 94 and the Schedule to that Act amended s.117(1) by
deleting the words "or televising" therefrom. Section 6 of Act
No.191 of 1985 omitted s.16(1)(d) and (e) as set out above and
substituted 16(1)(d) as:-
"The functions of the Tribunal are -
(a) by instrument in writing, to determine the
standards to be observed by licensees in
respect of the broadcasting of programs and
in respect of programs to be broadcast;"
The relevant program standards were changed as from 1
February 1986. In the case of items transmitted before that date
the relevant program standards are the former television standard
(TPS) 37 (definition of "advertisement") and the former TPS 46
(advertising time limits). In the case of items televised after
1 February 1986 the relevant program standards are Television
Advertising Condition (TAC) 1 (definition of "advertisement") and
TAC 11 (advertising time limits).
The significance of all this is that there were
differences in some respects in the applicable statutory
provisions at the times of the various telecasts. Nonetheless,
at all relevant times, the holders of a licence pursuant to the
Broadcasting Act 1942 were required by the Act to provide
programs and supervise the broadcasting of programs for that
station in such a manner as to ensure, as far as_ practicable,
that the programs were in accordance with standards determined by
the Tribunal and to comply with such standards as the Tribunal
determined in relation to the broadcasting of advertisements and
also to comply with the requirements of s.117 of the Act. The
decisions made by the Tribunal involved a determination that the
licencees had failed to comply with the obligations imposed on
them and each of them was thereby exposed to the risk that its
licence might be suspended or revoked and that it might suffer
prejudice on any hearing for the renewal of its licence.
In considering the decisions of the Tribunal, the
relevant law for consideration is that as at the date of telecast
of each of the five episodes in question. Contrary to some
6.
suggestions in argument, the law as at the date of the decisions
of the Tribunal is irrelevant.
It is convenient to deal first with the two decisions by
which the Tribunal concluded that contraventions of s.117 of the
Act were made out. These were the episodes "City Train Links
Extending", telecast on 27 October 1985, and "Cabinet Helps with
Crisis" telecast on 9 March 1986.
Section 117 of the Act provides:-
"(1) The Corporation or the licensee concerned, as
the case may be, shall cause to be announced the
name of every speaker who, either in person or by
means of a sound recording device, delivers an
address or makes a statement relating to a
political subject or current affairs for
broadcasting.
(2) If the speaker is not the author of the
address or statement, the name of the author shall
be included in the announcement.
(3) If the address is delivered or the statement
is made on behalf of a political party, the name
of the party shall be included in the
announcement.
(4) The announcement shall be made after the
address or statement if it contains 100 words or
less or before and after the address or statement
if it contains more than 100 words.
(5) The Corportion or the licensee, as the case
may be, shall keep a record of the name, address
and occupation of the author of each such address
or statement and shall furnish to the Tribunal any
particulars of the record which the Tribunal by
notice in writing requires."
In the introduction to its decisions, the Tribunal
said:-
7.
"These decisions may provide a guide to the
principles to be applied by licensees and others
when considering whether an item contains a
statement or an address relating toa political
subject or current affairs. They may also assist
in the definition of 'advertisement' under the
Tribunal's Program Standards."
The episode "City Train Links Extending" was broadcast
six days before a by-election for the seat of Redlands in
Queensland Parliament.
terms:-
"The item deals with upgrading of the Brisbane Rail
System, the success of the Queensland Rail system
generally, and the construction of new hotel
complexes in the city. Most of the sound track is
provided by an unidentified announcer. However,
two smaller segments are provided by the
Queensland Minister for Transport, Mr. Lane, who
is visually identified. The visual part of the
item features images of trains, building sites and
construction complexes. It also features a_ group
shot including the Minister for Transport, the
Premier and the candidate for the forthcoming
Redlands by-election, who is not identified by
Mame or status. The unidentified announcer's
commentary includes the following passage:
'The State Government has already
provided more than 6,000 off-street car
parking bays at rail stations. But so
popular is the service that parking
demand has already outstripped supply.
Commuters in the south-eastern suburbs
will be able to ride to the city ain
comfort aboard city trains from the end
of next July. These are fast growing
outlying areas and recognising this
fact, the State Government has decided
to proceed with taking the electric rail
to Cleveland once the Wellington Point
link is completed. The Premier and
Transport Minister Mr. Lane have
inspected the new link which has been
the subject of extensive civil
engineering design work which is now
mostly completed. Construction time for
the new single track is expected to be
about 15 months.' "
the
It was described by the Tribunal in these
8.
The decision of the Tribunal was:-
"The sound track of this item in the context in
which it occurs constitutes a statement or an
address relating to a political subject. Because
the item does not contain identification of the
speaker and the author of the statement or address
as required by s.117, the item is a breach of
s.117(1) and s.117(2)."
(my underlining)
The Tribunal through the various decisions and reasons,
consistently, if not invariably, used the collocation of words "a
statement or an address" without seeking to make any distinction
between those descriptions. One may infer that it regarded those
descriptions as interchangeable, or perhaps that nothing turned
on any distinction there may be between them.
In the course of its reasons, the Tribunal said:-
"In considering whether an item contains a
statement or an address relating to a_ political
subject 1t is necessary to consider the statement
as a whole in the context in which it was
transmitted."
(my underlining)
It also said that a relevant factor was the manner in which the
statement or address is presented. It continued:-
"This includes not only aspects such as style or
Manner of presentation but also aspects such as
the visual image accompanying a statement
transmitted on television which explain or add or
give meaning to that statement or address."
The Tribunal said:-
9.
"This item was transmitted six days before a State
Government by-election in the Redlands electorate.
In such a context subject matter relating to the
beneficial performance of government in the
electorate will normally be matter relating to a
political subject. ... The manner of presentation
of the sound track included statements by the
Minister for Transport. The sound track was
accompanied by visual images of the Premier of
Queensland, the Minister for Transport and_ the
National Party candidate for the Redlands
by-election. These enhance and add meaning and
effect to the sound track. The combination of all
these elements raised as an issue the performance
of the government in relation to a matter of some
concern to voters at a time when the performance
of that government was shortly to be an issue in a
by-election, and indicated that a benefit would
accrue to voters from the actions of that
government. The result of this combination of
elements 1s that the item contains a statement or
address relating to a political subject."
(my underlining)
The episode "Cabinet Helps with Crisis", broadcast on 9
March 1986, was described by the Tribunal in part in this way:-
"The item deals with the response of the Queensland
Government to financial problems of the North
Queensland sugar industry and the problems caused
to North Queensland by Cyclone Winifred. It
features country Cabinet meetings of the
Queensland Government and the performance of the
Queensland Government in regard to assistance
given to sugar farmers. The visual part of the
item features footage of workers repairing cyclone
damage to buildings, scenes of the Queensland
Cabinet meeting and footage of the Queensland
Cabinet including the Premier. The film also
features footage of Cabinet members meeting
deputations and the Premier addressing a meeting
of the local people in the local Town Hall."
The Tribunal identifies various comments made by the Premier of
Queensland, who said amongst other things:-
"they (the people) know that we are concerned about
their welfare."
10.
It notes "He then comments that banks should give those affected
by the problems of the sugar industry 'a break'". He says' that
the banks must get their interest rates down, they must not sell
up the people 'in their hour of need.'"
"The announcer's voice then comments that the State Government
agrees that the sugar industry needs urgent financial assistance.
The announcer notes that at the end of the Cabinet meeting the
Premier has announced an assistance package which exposes. the
State Government to spending one hundred and seventy million
dollars over three years to assist millers and growers. The
announcer says this is conditional upon the Federal Government
providing price support. The scene then changes to the meeting
in the Town Hall, addressed by the Queensland Premier. The
Premier says:-
'In the last three years this state government in
Queensland under me has advanced seventy two
million dollars into the assistance and support of
the sugar industry. Against our seventy-two they
put in ten millions. These are cold hard facts
that nobody can get around them. We put
seventy-two as I said all the time if anybody is
helping the sugar industry it is the Queensland
Government. We are closer to you, sure, but they
collect your taxes - about seven or eight hundred
million through the sugar industry and associated
industries but from our part we are conscious, we
are part of you, you are part of us, part of our
Government'."
"The Premier then indicates that he has made offers of
support to the ''Babinda mill people' and promises his
Government's support whether by way of 'grant, guarantee, or
subsidy'. The Premier then goes on to say:-
il.
'You start, and we'll look after you - that's' the
attitude we've adopted - even though Canberra's
far away and we're forgotten and not remembered
obviously and that's the sad part.'"
After some further features, the item closes with further scenes
of damage done by the cyclone and the Premier's voice clearly
identified as such on the screen saying:-
"Traditionally, historically, down the years, for
support for the car industry, by the million, the
steel industry Canberra pays it. For the beef
industry, for the wool industry, Canberra always
pays it, never we've been asked - the states, or
any of the states, other than this time they asked
me, and Queensland to share part of alleviating
the debt structure that people have. We are being
singled out, and the people are suffering. That's
the terrible part."
The decision of the Tribunal was:-
"The soundtrack of this item in the context in
which it occurs constitutes a statement or address
relating to a political subject. Because the item
does not contain the identification of speakers
and authors as required by s.117, the item is a
breach of s.117(1) and s.117(2). This item
constitutes an advertisement as defined in TAC 1.
It is therefore subject to the time limits set out
in TAC 11.
So far as breaches of s.117 are concerned, the reasons
of the Tribunal were:-
"The statements made by both the unidentified
announcer and the Premier of Queensland compare
the performances of the Federal Government and the
Queensland Government with respect to the sugar
industry and the cyclone victims. This implies
that there is much greater concern for the' sugar
industry by the Queensland Government than by the
Federal Government. This again is emphasised in
comparison with the Federal Government by use of
words like: 'even though Canberra's far away and
we're forgotten'. The impression is enhanced by
the referral to the closeness of the Queensland
12.
Government to the people of Queensland and country
Cabinet meetings. The degree of support to be
given to primary industry by Governments is
potentially a political issue depending on _ the
manner of presentation, and the overall context.
Here the subject matter is presented in such a way
as to contrast the State and Federal Governments.
The matter is not only presented in an
informational way but in such a way as to maximize
the political advantage to be gained by the
providing of the information."
It seems that this is the first occasion on which the
Tribunal has been called upon specifically to decide whether or
not a particular program could be characterised as "an address
delivered or a statement made by a speaker relating to a
political subject or current affairs."
Section 117 of the Act appears in Part V, which is
headed "General". It appears among provisions dealing with a
number of different things, including functions of the Minister,
the requirement that the A.B.C. make certain programs available
to commercial television stations, the encouragement of
Australian artists, and the televising of sporting events and
entertainments.
The Part includes s.116, which relates to the
broadcasting of political matter or controversial matter. Apart
from matter to be broadcast by the Australian Broadcasting
Corporation, the section is specifically concerned with what is
to take place during an election period, being the period from
the day on which the writ for an election is issued and ending on
the closing of the poll on polling day. "Election" includes an
election for the Senate, the House of Representatives or a House
ta hate
13.
of a State Parliament. "Election matter" embraces matter
commenting on or soliciting votes for a candidate, or commenting
on or advocating support of a political party or commenting on or
stating or indicating matters being submitted to the electors or
any part of the policy of a candidate or matter referring to a
meeting held or to be held in connection with an election.
"Election advertisement" is defined as meaning:-—
"(a) an advertisement —-
(i) that contains election matter that relates
to that election; and
(ii) in respect of the broadcasting or televising
of which the licensee that operates the
relevant broadcasting or television station
has received or is to receive, directly or
indirectly, any money or other
consideration;
(b) an announcement containing a statement to the
effect that a program that is to be or has
been broadcast or televised 1S OF was
sponsored by a particular person or persons
and indicating that the person is a candidate,
Or one or more of the persons 1S or are
candidates, at the election; or
(c) an announcement containing a statement to the
effect that a program that 1s to be or has
been broadcast or televised is or was
sponsored by a particular political party,
where a candidate at the election belongs to
that political party;"
Section 117A contains detailed provisions, the effect of which is
that the Corporation or a licensee is required to keep records
of broadcasts relating to a political subject or current affairs.
Its terms have a present relevance. Sub-section 117A (1)
provides:-—
14.
"Where the Corporation or a licensee broadcasts or
televises matter relating to a political subject
or current affairs, being matter that is in the
form of news, an address, a statement, a
commentary or a discussion, the Corporation or the
licensee, as the case may be, shall cause a record
to be made, in writing or by means of a device for
recording sound, of the matter or, if the matter
is televised, of the matter inso far as it
consists of sound."
The primary contention for the applicants concerning the
decisions involving s.117 was that an address or statement as
referred to in ss.117(1), properly construed, is a formal address
or statement. It would encompass a speech of the kind made by a
political leader when opening an election campaign, or when
making a statement of a formal character to the nation about a
particular matter. It was submitted the rationale of the section
was the undesirability of anonymous political propaganda or the
avoidance of possible confusion that the views being expressed
were the editorial views of the licensee or proprietor of the
broadcasting station.
The section, it was said, does not comprehend words
spoken in the nature of a commentary or discussion. The
submission was that the Tribunal's decisions erred in this
respect and so misconstrued s.117(1), and further erred in that
it decided that if any part of a program included an address or
statement relating to a particular political subject or current
affairs, the whole of the program should be so characterised,
with the result that the name of every speaker and every author,
as the case may be, should be announced in accordance with the
requirements of s.117 of the Act. It was said that none of the
matter contained in the relevant programs constituted an address
15.
or statement relating to a political subject or current affairs
for the purpose of ss.117(1) or, alternatively, to the extent
that any such matter was contained in the said programs it was
incidental only and insufficient to attract the operation of the
section.
The word "address" in ss.117(1) is a noun. In the
Shorter Oxford Dictionary the meaning relevantly given to
"address" is "a formal speech of congratulation, thanks etc;
especially in reply to the Royal Speech at the opening of
Parliament; a set discourse (less oratorical than a speech, less
systematic than a sermon);" "discourse" includes as a definition
"a spoken or written treatment of a subject at length; a
dissertation, treatise, sermon, or the like (the prevailing
sense.)"
The meaning of the word "address" ain the section, for
which the applicants contend, i.e. a formal speech ona given
subject, accords with the primary definition of "address" given
in the Macquarie Dictionary, viz. "A formal speech or writing
directed to a person or a group of persons: an address on current
problems."
It was submitted that the use of "address" in the
section colours the meaning of the word "statement" in the same
context. In its widest sense, the word "statement" means any
collocation of written or spoken words about any subject. The
Shorter Oxford Dictionary includes as one of the meanings of
"statement", "a written or oral communication setting forth
16.
facts, arguments, demands or the like", and, it was said, it was
in this sense that the word is used in s.117.
Section 117, it was said, was confined to audible
communications, of a formal kind, concerning a political matter
or current affairs. The Tribunal was in further error therefore
in having regard to non-audible matter, including the visual
image of the candidate for Redlands in the episode "City Train
Links Extending" in determining whether the episode constituted
an address or statement covering a political matter. In
addition, it was said, that this approach by the Tribunal further
illustrated its misconstruction of ss.117(1).
The submission that, on its proper interpretation,
s.117 is concerned solely with a formal speech ona _ political
subject or current affairs, is to be contrasted with the
submission by counsel for the Tribunal, who submitted that
"statement" in s.117(1) meant "the action or an act of stating,
alleging or enunciating the manner in which something is' stated;
that which is stated; an allegation or declaration." In short,
that "statement" in that section was equivalent to "utterance".
In my opinion, the obligations imposed by s.117 apply,
on the proper construction of that section, only to audible
communications that are of a formal, structured kind.
There are a number of considerations which lead me to
this view. Sub-section (1) of the section refers to "speaker",
and "announcement". Indeed, the whole sub-section is concerned
17.
with audible communication and not visual communication. The
sub-section uses the words "delivers an address" and the words
"makes a statement", both expressions apt to indicate a formality
concerning the communication, and also the audible nature of the
communication. The requirement in sub-section (2) that, if the
speaker is not the author of the address or statement, the name
of the author is to be included in the announcement, inclines to
the same conclusion.
So viewed, there is room for the use of both "statement"
and "address". If, on the other hand, "statement" meant simply
an utterance, the use of the word "address" is otiose. Moreover,
if communications of that kind called for the requirements of the
section, compliance would be impossible in the context of a
talk—-back show or a panel program. In my view, it could not have
been intended that anything said by anyone on television about a
political subject or current affairs would constitute a statement
about a political subject or current affairs for the purposes of
s.117.
I reach this conclusion on the basis of the words in the
section themselves, but there are two considerations which
fortify me in that conclusion. The first is the history of the
section.
The Australian Broadcasting Commission was created in
1932. The Australian Broadcasting Commission Act 1932 dealt in
ss.52 with the question of political speeches. Section 52
provided:-
18.
"The Commission shall have the power to determine
to what extent and in what manner political
speeches may be broadcast."
At the time that that provision was enacted, commercial
broadcasting was not regulated by means of statute, but by means
of regulations made under the Wireless Telegraphy Act 1905. In
1932, there was no reference in those Regulations to any
political matter or the broadcasting of political matter in any
way.
In 1940, by Statutory Rule No.94 of 1940, Regulation 63A
was inserted into the Wireless Telegraphy Regulations. It
provided:-
"(1) The Licensee of a broadcasting station shall
announce or cause to be announced the true name
and title of every speaker, other than those of a
member of the staff of the station, who is, either
in person or through the agency of a_ sound
recording device, to deliver an address or make a
statement relative to politics or current affairs
for transmission from the broadcasting station.
(2) The announcement shall be made at such a time
and in such a manner, before and after the address
or statement, as will fully disclose the identity
of the speaker to any person listening to the
address or statement.
(3) The Licensee of the broadcasting station shall
keep a record of the name, title, postal address
and credentials or occupation of each such speaker
and shall produce any particulars of the' record
which the Postmaster-—General by notice in writing
requires."
This provision seems to be the direct ancestor of s.117, dealing
as it does with addresses and statements relating to politics.
uae
19.
In 1942 there was the report of the Joint Committee on
Wireless Broadcasting, known as the Gibson Committee Report. It
touched on what it described as "political programs" so far as it
concerns the A.B.C. at paragraphs 256-269, and so far as it
concerns commercial broadcasters at paragraphs 405-412. In
paragraph 260 of its report, the Gibson Committee referred to
s.22 of the Canadian Broadcasting Act 1936, which provided, inter
alia:-
"The names of the sponsor or sponsors and _ the
political party, if any, upon whose behalf any
political speech or address is broadcast, shall be
announced immediately preceding and immediately
after such broadcasts."
The Gibson Committee recommended adoption of provisions in
Australia equivalent to the Canadian provision. It is to be
noted that the Canadian provision deals with "speech or address".
When s.117 was enacted in 1942, it adopted the language
of "an address or statement", which words had previously been
used in Regulation 63A of the Wireless Telegraphy Regulations.
The choice of the words used in the first enactment of s.117 does
not, in my view, lend any support to the suggestion, made on
behalf of the Tribunal, that the use of the word "statement"
extends the ambit of s.117 to any utterance.
The second consideration which, in my view, supports the
conclusion to which I come concerning the proper interpretation
of s.117 is the terms of s.117A.
20.
I accept the correctness of the submission on behalf of
the applicants that the presence of the words "news commentary
and discussion" as categories of matters relating to a_ political
subject or current affairs that is broadcast, as well as the use
of the words "address and statement", highlight that the words
"address" and "statement", in s.117 are used to indicate a
formal, structured communication. The Act draws a_ distinction
between what might properly be characterised as an address or
statement, and what might be categorised as "news", or as "a
commentary" or as "a discussion". In my view, the Act, in
s.117A(1), draws a distinction, being one of form, in _ the
broadcasting or televising of news, an address, a statement, a
commentary or a discussion.
For the Tribunal it was submitted that it would be
improper to have regard to the terms of s.117A, inserted
considerably after s.117 was introduced in 1942, for the purpose
of ascertaining the meaning of s.117. I accept that the meaning
of s.117 cannot be dictated by the terms of the succeeding
section but, in my view, it is possible to read the' sections
harmoniously.
In my opinion, the Tribunal fell aunto error in
considering that s.117 applied to broadcast material of the kind
in the two episodes in question. It seems to me also that there
is error implicit in the reasoning of the Tribunal in that, while
it acknowledged the necessity to consider the statement as a
whole in the context in which it is transmitted, it erroneously
concluded that, if an item contains a statement or address
21.
relating to a political subject, then the item as a_ whole
constitutes a statement or address on a political subject. For
these reasons, I propose to order that those decisions of the
Tribunal be set aside.
There was a further point taken by counsel for the
Attorney-General concerning these decisions. It was submitted
that the Tribunal had fallen into error in classifying those
episodes as relating to a political subject, in that it failed
properly to distinguish proper governmental activity from party
politics. It was submitted that the two programs were
informational, and that they did not relate to a political
subject.
The adjective "political", according to the longer
Oxford Dictionary, can mean "belonging to or taking a side in
politics or in connection with the party system of government".
In my opinion, the word "political" in s.117 1s used in this
sense. The question of whether material relates to a_ political
subject is a matter of fact, to be judged by viewing the material
objectively, as a whole, and in the context in which the
communication is made. I do not accept that because the
communication is made by a government, that consideration
prevents that communication from being a communication relating
to a political subject. That government might with complete
propriety engage in the promulgation of information need not be
questioned. It is conceivable, however, that under the guise of
informing, a government is really and truly broadcasting matter
relating to a political subject.
18a
22.
I should note that it was not suggested that the
Queensland Government is not subject to the Broadcasting Act
1942.
Finally, before leaving this aspect of the matter, I
should make it plain that I am here concerned solely with
questions of law: in particular, I am not concerned with any
question of the propriety, or otherwise, of government funds
being expended in the way involved in these programs, or of the
utility or value of them. Those are considerations which are
outside the domain of judicial review, and properly so.
I now turn to the four decisions of the Tribunal by
which the Tribunal concluded that episodes constituted
"advertisements" according to the relevant standard.
As earlier indicated, 1n the case of items transmitted
before 1 February 1986, the relevant program standards are the
former Television Program Standard (TPS) 37 (definition of
"advertisement") and the former TPS 46 (advertising time limits).
In the case of items televised after 1 February 1986 the relevant
program standards are Television Advertising Condition (TAC) 1
(definition of "advertisement") and TAC 11 (advertising time
limits).
The Television Program Standards 37 provided:-—
"For the purpose of these Standards, the term
'advertisement' includes all advertising matter
relating to goods or services whether by means of
the visual or sound components of television, or
both, and whether in the form of direct or
superimposed announcements, slogans, descriptions
23.
or otherwise and music, as well as any
identifiable reference in the course of a program
to any goods or services, whether of the
advertiser or not. The term 'advertisement' does
not include the brief announcement of a sponsor's
name and business (billboard) at the beginning and
end of a program which is scheduled for a duration
of not less than 15 minutes, announcements which
constitute a public or charitable service; or,
except under the conditions stated in paragraph
49, announcements which refer to forthcoming
television programs (program or station promotion)
provided that they do not contain direct
advertising matter."
This is relevant only to the episode "Our Casino World Class",
which was broadcast on 24 November 1985. That episode concerned
the new casino on the Gold Coast. The Tribunal describes it, in
part, in this way: "The item opens with aerial views of the Gold
Coast coastline and an exterior view of the casino. The
unidentified announcer indicates that the Gold Coast acts as 'a
Mecca' for tourists and that the State Government's decision to
approve the construction of the casino has paid off. The scene
then shifts indoors to the Premier of Queensland making an
opening speech at the casino, with shots of gambling tables,
gamblers at a roulette wheel anda 'keno' player. The sound
track notes that the maximum pay-out ona jackpot can be a
quarter of a million dollars.
There is then a segment involving an interview with the
Premier discussing the various benefits that will accrue to
Queensland from the casino, including the increase in jobs, the
wages bill and the increase in tourist potential."
There are further views of the inside of the casino and
an interview with the Director of Casino Operations and, later,
24.
the interior of one of the bedrooms of the casino is shown, with
the announcer saying the accommodation is "plush" and generally
speaking in an adulatory way concerning the accommodation at the
hotel and the facilities there. There is then an interview with
the Chairman of the Queensland Tourist Commission and the episode
concludes with an interview with the Premier, who says that the
casino is "all first class, no question". He goes on to. say how
well it is controlled and says "the Government has insisted on
the finest hotel standards and the most rigid control".
The decision by the Tribunal was that the item
constituted "an advertisement, for the services provided by the
Casino, under the former TPS 37. It would therefore be subject
to the relevant advertising time limits under the former TPS 46."
The Tribunal in its reasons said in part:-
"The fact that an item may perform other functions
as well, for example informing the public of the
activity of the government or of the increase in
hotel building activity in the area, does not
means that it is not also an advertisement. The
casino complex provides services, including the
provision of facilities for gambling and
accommodation.
The item, when taken as a whole, promotes the use
by the public of both the gambling and
accommodation facilities provided as services by
the casino. The repeated depiction of the
facilities for gambling in this item goes beyond
the limit of neutral provision of information.
This is coupled with the use of terms such as
'plush' 'pampered', references to 'special
toiletries and tropical fruits and tight
security', and to the high payout levels. A price
range for accommodation is given. The
authoritative figure of the Premier says the
casino is 'first class', that it has the 'finest
hotel standards' and is rigidly controlled. Taken
together, all the elements add up to a clear case
of promotion of the gambling and accommodation
facilities provided by the Casino."
25.
The Tribunal did not find that the episode constituted
an advertisement of the Government.
The Tribunal found that the episode "Cabinet Helps with
Crisis" to which I have earlier referred in connection with its
finding concerning s.117, constituted an advertisement as defined
in TAC 1 and was therefore subject to the time limit set out in
TAC 11.
TAC 1, which applied from 1 February 1986, was in these
terms:—
"Advertisement means matter which draws the
attention of the public, or a segment thereof, to
a product, service, person, organisation or line
of conduct in a manner calculated to promote, or
oppose, directly or indirectly that product
service, person, organisation or line of conduct.
For the purposes of these conditions the term
advertisement does not include the transmission of
matter of an advertising character as an
accidental or incidental accompaniment of the
transmission of other matter in circumstances in
which the licensee does not receive payment or
other valuable consideration for transmitting the
advertising matter. It also does not include an
announcement of 10 seconds duration or less of the
name and business of a sponsor of a program at the
beginning and end of that program provided the
program is not less than 15 minutes long,
community service announcements for which the
licensee does not recelve payment or other
valuable consideration for their transmission, or
station identifications and program promotions."
In its reasons for concluding that the "item" was an
advertisement as defined by TAC 1, the Tribunal said:-
"In considering whether an item 1s an
advertisement, the question is frequently one of
style and presentation. In this case the factual
information conveyed relating to the damage done
to the sugar industry and the need for the
assistance and to the Queensland Government's
» E-a
26.
assistance could have been conveyed in such a
manner as not to amount to advertising. In this
case, however, when considered as a whole it is
clear that the effect of the item is to promote
the services supplied by the Queensland
Government. The definition of advertising is not
intended to, and will not, catch the presentation
of information in a neutral and factual manner.
However, in this case the information has been
assembled in such a way as to promote the services
of the Queensland Government"
The episode "Trade and Prosper" was described by the
Tribunal in these terms:-
"This item deals with the subject of overseas
trade, and the efforts of the Queensland
Government to promote overseas trade for
Queensland industries. It features trade missions
to overseas countries, Queensland overseas trade
offices and trade delegations from other countries
to Australia. The sound track deals with the
positive benefits of overseas trade and the
efforts of the Queensland Government to promote
overseas trade and the beneficial results of these
efforts for Queensland manufacturers and with the
need for Australian manufacturers to involve
themselves in overseas trade. The unidentified
announcer's commentary includes' the following
passage:-
'Potential contracts and new business
totalling over one hundred million
dollars resulted from last year's major
mission to Japan."
Both the Minister for Industry, Mr. Ahern, and the
Premier appear in the item and are visually
identified. Among other things, Mr. Ahern says:-
"Queensland must get in on the _ ground
floor now. Of the eight Queensland
companies who took part in the Enterprise
Queensland Trade Mission to the Republic
all of them have done new business with
the Chinese. This mission is just part
of our push to make Queensland industry
more aware of its international potential
and to encourage our manufacturers to
participate more in international
business.'"
The Tribunal decided:-
27.
"This item does constitute an advertisement as
defined in TAC 1 for active involvement in
exporting."
Its reasons for this conclusion were shortly stated. They were:-
",..the item promotes active behaviour -
involvement in overseas trade. This active
behaviour amounts to a line of conduct, and its
promotion is therefore an advertisement."
The Tribunal reached a similar conclusion in relation to the
episode "Northern Development - a Reality".
It is unfortunately necessary to give an extensive
description of this episode because of the conclusions to which
the Tribunal came. The Tribunal describes it in these terms:-
"The item opens with an announcement of the Premier
and Cabinet holding a country cabinet meeting at
Atherton in far north Queensland and thus getting
a 'first-hand look' at the concerns of country
people. The Cabinet 1s shown meeting deputations
and mention is made of the vast tourist potential
of Northern Queensland. The unidentified
announcer then says that the Queensland Tourist
Development Corporation 1s constantly providing
development such as a vast tourist promotion at
Port Douglas. There 1s then a segment in which
the announcer indicates the advantages of this
development, with aerial and exterior shots of the
development. The announcer claims this will
result in an increase of population of Port
Douglas from 600 to 3000. The announcer' then
discusses the huge potential market that can be
tapped from increases in international flights
coming into Cairns. The scene then cuts to
footage of Mr. Katter the Queensland Minister for
Northern Development who is visually identified on
the screen. Mr. Katter extols the advantages of
North Queensland as a tourist resort and says that
Northern Queensland is on the verge of a tourist
explosion. In the context of these laudatory
references to the area and its tourist potential
he specifically mentions the Sheraton and _ the
Hilton. The scene then moves to a_ recently
constructed road through the Daintree forest and
the announcer mentions the number of tourists now
using that road. The scene then shifts to footage
of hotels under construction and the discussion of
increase in hotel building. The announcer
28.
mentions that the 'giant Ramada chain' has opened
a resort at Palm Beach. He mentions another,
Melanesian style resort that has also been opened.
These resorts are shown on the screen, and the
scene then shifts to Cairns, North Queensland.
There is a mention of the fact that construction
projects currently being carried out will result
in a thousand extra beds for tourists in Cairns.
The scene then shifts to a Cabinet meeting and
discussion of State Government approval of grants
to tourist projects. Health Minister Brian Austin
is shown on the screen and the announcer mentions
a new development being approved for the Atherton
district hospital and other development projects
concerning Queensland hospitals. The scene' then
shifts to show the Minister for Main Roads, Mr.
Hinze, and announcement of upgrading of the roads
system in Northern Queensland. The scene then
shifts to show the Premier admiring a model patrol
boat which may be built. After some further
discussion of the prospect of building the patrol
boat, and the construction of roads etc., Mr.
Katter again appears discussing the infrastructure
provided in far Northern Queensland by the
Government and the magnificence of Far North
Queensland. He specifically refers to the Qintex
Development at Cairns and the Breakwater Casino at
Townsville. He mentions the job prospects from
the increased industry in far northern Queensland
and the item closes."
The decision of the Tribunal was:~
" .,.-It is...an advertisement for the Queensland
Government, the far north Queensland area as a
provider of tourist services, and several
commercial entities including Sheraton, Hilton,
the Ramada chain, Qintex and the Breakwater casino
at Townsville. It is therefore subject to the
time limits set out in TAC 11."
In its reasons, the Tribunal said:-
"The item performs a number of functions. It
provides information about Far North Queensland
and about the Queensland Government's activities
there and about commercial entities active in the
region. ...
In addition to its informational characteristics,
this item promotes as a tourist attraction the far
north of Queensland. Part of that promotion is
promotion of the specific resorts and commercial
entities mentioned above. It is important to
emphasise that the finding that the commercial
29.
organisations are promoted is a result of the
effect of the item as a whole. In another
context, given a different method of presentation,
the naming of a commercial entity might not amount
to promotion. In addition to promoting the actual
resorts, the style of the advertisement is such as
to promote the services of the Queensland
Government in developing the Far North Queensland
area."
Concerning the decisions relating to "advertisements", it was
submitted by the applicants, as a threshold question, that both
Television Program Standard 37. and Television Advertising
Condition 1 were ultra vires the Tribunal.
A subordinate legislating authority must, of course,
keep within the mandate given to it by parliament. The Privy
Council in Utah Construction & Engineering Pty.Ltd. v. Pataky
(1966] A.C. 629 at p. 640 said with a nice diplomacy:-
"Their Lordships adopt with approval the statement
in the judgment of the High Court of Australia in
Shanahan v. Scott (1956) 96 C.L.R. 245, 250
Yelating to the construction of a _ provision
similar to s.22(1) of the Scaffolding and Lifts
Act 1912-1960, to the following effect:
'The result is to show that such a power
does not enable the authority by
regulations to extend the _ scope or
general operation of the enactment but
is strictly ancillary. Tt will
authorise the provision of subsidiary
means of carrying into effect what is
enacted in the statute itself and will
cover what is incidental to the
execution of its specific provisions.
But such a power will not support
attempts to widen the purposes of the
Act, to add new and different means of
carrying them out or to depart from or
vary the plan which the legislature has
adopted to attain its end.'"
30.
See also Hoffmann-La Roche & Co. v. Secretary of State for Trade
and Industry [1975] A.C. 295 at p. 349.
It was submitted that s.16(1)(d) did not authorise the
Tribunal to formulate any definition of "advertisement", the Act
itself leaving the term "advertisement" undefined. The
submission was that the power to formulate conditions or
standards is mot the same and can never be the same as_ the
formulation of what the thing is to which the standards or
conditions have to be applied. This, it was said, 1s what the
Tribunal purported to do. Further, just as the Tribunal was not
empowered to define what an advertisement is, it was not
empowered to define what an advertisement was not.
TPS 37 is expressed in inclusionary terms, and refers to
all advertising matter 'relating to goods or services."
In my opinion, the purported definition clearly
comprehends conduct that would not be advertising in its
ordinarily understood sense. It includes, for instance, "any
identifiable reference in the course of a program to any goods or
services, whether of the advertiser or not." It also purports to
exclude matter which might constitute an advertisement within the
ordinary meaning of that term. It follows, in my view, that in
defining "advertisement" as it did in TPS37, the Tribunal
purported to exercise a power it did not have. Its power to make
standards did not permit it to define what an advertisement was,
at least if its "definition" differed from the ordinary meaning
of advertisement.
31.
In its decision concerning the episode, "Our Casino
World Class", the Tribunal concluded that it constituted an
advertisement for the services provided by the casino "under the
former TPS 37." It is clear that in so concluding, the Tribunal
applied the provisions of TPS 37, and did not assay the task of
whether the episode was an "advertisement", as ordinarily
understood. It follows that it applied the wrong test.
Further in relation to this episode, I am of the view
that the characterisation made by the Tribunal, namely that the
episode was an advertisement for the services provided by the
casino, was not reasonably open to it. That conclusion is
probably sufficient for present purposes, but my view is that the
episode is a simple case of self promotion: the episode had the
effect of promoting and enhancing the reputation of the
Queensland Government as an efficient, hardworking and successful
organisation in this area, the reference to the services provided
by the casino being quite ancillary or incidental to the primary
effect of the episode. While it may be quite irrelevant for the
purpose of characterisation, I feel sure that the effect of the
episode to which I have arrived was the one intended by the
Government in securing its broadcast.
The three remaining episodes held to constitute
advertisements were so held by the Tribunal by reference to
TAC 1.
32.
It was submitted that, for similar reasons to that
advanced in respect of TPS 37, TAC 1 was ultra vires the
Tribunal. While not without some hesitation, I am of the view
that TAC 1 is not outside the power conferred on the Tribunal by
s.16(1)(d). In my view, while that provision does not empower
the Tribunal to define what an advertisement is or is not, the
purported definition in the first sentence of TAC 1 corresponds
closely with the ordinary meaning of that word, and the' further
provisions of the purported definition do not amount to a
usurpation of a power by that Tribunal of a function foreign to
it but, fairly read, relate to the specifying of advertising
conditions within the power of the Tribunal.
I therefore turn to the consideration of the Tribunal's
decisions that these three episodes were advertisements.
It was submitted by the applicants that, to constitute
an advertisement, there needed to be a business or commercial
element in the promotion. Reliance was placed on the
observations of Gibbs J., as he then was, in Deputy Commissioner
of Taxation (Cwealth) v. Rotary Offset Press Pty.Ltd. (1971) 45
ALJR 514.
His Honour was there concerned with whether a
publication, which consisted mainly of properties listed for sale
with photographs and advertisements inserted by members of the
Real Estate Institute of New South Wales and other
Ard
33.
advertisements, was exempt from sales tax. His Honour
conc
that it was not exempt from sales tax, all material in it
than a small proportion being "advertising matter".
His Honour said at p. 521:-
"The question remains whether the Realtor 1s
'advertising matter' and within par.(e). The word
'advertise' means to make generally or
known, or to give public notice of, but the
'advertising matter' in the context of
publicly
phrase
atem 51
Must have a somewhat more limited meaning, and
must be restricted to published announcements of a
business kind, for example, calling attention to
the fact that property 1s for sale and setting out
its qualities, especially the desirable ones. In
my opinion, it is clear that the greater part of
the material contained in The Realtor 1s
'advertising matter'. It seems to me that all the
parts of the publication other than the
articles
and questions and answers andthe 'fill
ins',
indexes, mastheads etc. are advertisements —- there
1s no other word by which they may properly be
described."
It was said that the evidence showed
that the
advertisement of the properties referred to in the
announcements was not the sole or even
dominant purpose which actuated
publication."
His Honour continued:-
the
their
"The question whether a periodical is 'advertising
matter' seems to me to depend on whether the
periodical viewed objectively and without
regard
to the actual intentions of those publishing it,
answers that description. In other words,
if the
periodical on its face appears to be designed to
promote the sale of property by means of a
public
announcement that it is for sale, and by giving a
description of its qualities and a statement of
its price, it is 'advertising
matter'
notwithstanding that its publication was, in fact,
promoted not only by the desire to
sell the
property, but for other purposes as well."
luded
other
And later, concerning the non-advertising material contained in
the publication, his Honour said:-
34,
"When the publication is looked at as a whole, it
seems to me that the articles and answers to
questions are, like the 'fill ins', indexes and
mastheads, merely ancillary to the whole
production and do not alter its character. The
question is one of fact and degree and, indeed,
perhaps almost one of impression."
On appeal, his Honour's judgment received the approbation of the
High Court: (1972) 46 ALJR 609.
It was therefore submitted that these episodes ought
properly to be regarded as news reports or commentary on various
aspects of life in Queensland and, not having any commercial or
business aspect, did not constitute an advertisement in _ the
ordinary way.
Gibbs J. in the Rotary Offset Case was not concerned
with this question. As is implicit in my finding that the first
sentence of TAC 1 comprehends the ordinary meaning of an
advertisement, I am of the view that it 1s not necessary that
there be a business or commercial element to advertising, in the
sense of necessarily being associated with the derivation of
profit, or the promotion of goods and services as an incident of
commerce.
In the ordinary meaning of the word, there can be
advertisements of political parties, advertisements promoting a
particular conduct, a particular viewpoint, or a particular
lifestyle.
35.
In Rothmans v. Australian Broadcasting Tribunal (1985) 5
F.C.R. 330; 58 A.L.R. 675, the Full Court (constituted by Bowen
C.J., Toohey and Wilcox JJ.) noted at p.338, p.682:-
"Counsel for the appellants presented no argument
to deny that, in ordinary parlance, the word
'advertisement', standing alone, has the meaning
which the Tribunal attributed to it in cl. 2.2 of
its policy statement."
(That meaning is in all material respects that which appears in
the first sentence of TAC 1).
The fact that that concession was made, of course, by no
means determines the matter. However, I share the opinion
expressed by Fox J. at first instance in that matter (The Benson
and Hedges Company Pty.Ltd. v. The Australian Broadcasting
Tribunal, unreported 10 October 1984), where his Honour said:-
"The Tribunal did not attempt to make its decision
dependent on its own subjective view as to whether
there was an advertisement but expressly referred
the matter to the opinion of the reasonable
person, which, of course, it had to assess. In
doing so it can be taken to have applied the
meaning given to 'advertisement' in its policy
statement. I do not think a precise or
comprehensive definition of that term can be
arrived at. The one expressed is a little
elliptical in its closing lines, but can, I think,
be taken as a fair working definition. It was
proferred in order to offer guidance, and in
relation to a particular case may, inevitably, be
found imperfect."
The Full Court in Rothmans at p. 339, p. 683, dealing
with the question of whether a broadcast was an advertisement
for, or for the smoking of, cigarettes or cigarette tobacco,
said:-
36.
"That issue is to be objectively determined; the
question being whether the material, on its face
and without reference to the actual intentions of
those concerned with its production or
transmission, appears to be designed or calculated
to draw public attention to, or to promote the
sale or use of, cigarettes or to promote the
practice of smoking. It does not matter that some
part or parts of the total material do not, in
itself or in themselves, answer the description of
an advertisement for cigarettes or for smoking.
The question is to be determined by reference to
the nature of the material, considered as a whole.
It is, of course, a commonplace of cinematic and
television advertising that a significant
proportion of the total footage is material free
of any discernible commercial message, being
designed primarily to attract and develop viewer
interest. The expressly commercial content is
often a small proportion of the whole.
As Gibbs J. made clear, material which otherwise
answers the description of peing 'advertising
material' — or in the instant cases 'an
advertisement for, or for the smoking of,
cigarettes or cigarette tobacco' - does not lose
its character as such merely because it 1s
calculated to serve other purposes as well.
Advertisements are often designed to entertain or
to amuse, sometimes to instruct. Material does
not cease to be an advertisement of a_ relevant
type simply because it is calculated to achieve
such ends or because some viewers may value it
more for these qualities than for its commercial
message. Similarly, many advertisements are
calculated - and in a subjective sense intended -
to enhance the general reputation or, to use the
current jargon, 'corporate image' of the
advertiser. The fact that a particular
advertisement may have that propensity, or that 1t
may be produced with that intention, does not
preclude its characterization -1f it meets the
test set out above ~ as an advertisement for a
particular product or practice."
Dealing with the program "Cabinet Helps with Crisis",
and applying these principles, I am of the view that it was open
to the Tribunal to conclude that the episode as a whole
constituted an advertisement for the services supplied by the
Queensland Government, being services associated with the
assistance provided by the Queensland Government to the sugar
37.
industry. It may be that the episode properly is to be
characterized as a simple promotion of the Queensland Government
itself, as reflected by its conduct in these particular areas,
but the view to which the Tribunal came is one which was open to
it.
Of the episode "Trade and Prosper", the conclusion of
the Tribunal was that:-
"The item promotes active behaviour - involvement
in overseas trade. This active behaviour amounts
to a line of conduct, and its promotion 15
therefore an advertisement."
In my opinion, this characterisation of the episode was not open
to it and should be set aside. The episode, while urging
Queensland industry to engage in international business, does so
as ancillary or incidental to its promotion of the activity of
the Queensland Government. I shall hear the parties in respect
of what I should do in respect of the disposition of the review
of this decision.
Concerning the _ episode "Northern Development - a
Reality", the Tribunal concluded that it was "an advertisement
for the Queensland Government, the far north Queensland area as a
provider of tourist services, and several commercial entities
including Sheraton, Hilton, the Ramada chain, Qintex, and the
Breakwater Casino at Townsville."
I am of the view that it was not open to the Tribunal to
conclude that the episode, considered as a whole, was calculated
to draw public attention towards and promote the use of services
38.
provided by or in connection with the commercial entities
including Sheraton, Hilton, the Ramada chain, Qintex, and the
Breakwater Casino at Townsville, nor was the episode calculated
to draw public attention to and promote the use of the far north
Queensland area as a_ provider of tourist services or to promote
such services in such a manner as to constitute such a program an
advertisement within the meaning of TAC 1. I think, however, it
was open to the Tribunal to conclude that the episode constituted
an advertisement for, or of, the Queensland Government.
In respect of this decision also, I shall hear the
parties as to disposition of the review of it.
I propose to hear the parties as to what orders I should
make in the light of these reasons, and on costs.
! certify that this and the 37 preceding
pages are a true copy of the reasons for
judgment herein of His our
Mr Justice Spender irAS by q
6/ef27 *" — Associate
Dated