Kovassy, L. v Target Hotels Bundoora Pty Ltd [1987] FCA 646
Federal Court of Australia
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FOR LIMITED DISTRIBUTION
NOT FOR PUBLICATION
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JUDGMENT No. bAb 1 #1. -
IN THE FEDERAL COURT OF AUSTRALIA
)
) -
VICTORIA DISTRICT REGISTRY ) VG No. 402 of 1987
)
)
GENERAL DIVISION
Between: LASLO KOVASSY
(Applicant)
And: TARGET HOTELS BUNDOORA PTY
LIMITED
(Respondent)
Coram: Ryan J
Date: 28 October 1987
EX TEMPORE REASONS FOR JUDGMENT
The applicant in this matter has, since December 1975,
conducted a restaurant at Monbulk under the registered
business name "Bundy's Tavern". The restaurant has always
specialized in Hungarian and central European dishes and has
been favourably noticed by good food guides and restaurant
critics in journals and newspapers as providing a good
example of that cuisine. The name ""Bundy's Tavern" was
derived from the name of the pet poodle of the applicant and
is a Hungarian word roughly translatable as, "little
thing".
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FEDERAL COURT OF
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In about August 1987, the applicant learned that the
respondent was conducting an establishment, within a hotel at
Bundoora, of a restaurant or eating room designated as
"Bundy 's Bistro". The only evidence of possible confusion
as to whether the two premises are associated in any way is
that Mr. Kovassy was asked by a patron of his restaurant
whether he, Kovassy, had opened another restaurant as the
patron had seen the respondent's restaurant known as "Bundy's
Bistro".
Mr. Kovassy's oral evidence was that he only advertises
his business once a year in the "Age" newspaper and that most
of his custom comes from persons who have earlier made
reservations. The hotel premises from which the respondent
conducts its business have, since they were opened about 17
years ago, been called the "Bundoora Hotel" and have for many
years been known locally as "The Bundy" or "Bundy's Hotel".
Meals are served in the hotel lounge by means of a
servery. Those meals are not distinctively Hungarian or
central European in character, but are said to be typical of
those offered by surburan hotels in Victoria.
On 12 November 1984, the respondent became registered
under the Business Names Act 1962 (Vic.) as the proprietor of
the business names, "Bundy's Nite Spot" and "Bundy's
Cellars". Apparently the respondent was unable to procure
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registration of the name "Bundy's Bistro", presumably because
of the applicant's prior registration of ""Bundy's Tavern".
There is evidence to suggest that the respondent has
used the name "Bundy's" in a distinctive script on its
letterhead, coasters and business cards in conjunction with
the words, "Bistro Nite Spot". The words, "Bundoora Hotel"
together with the address of that establishment have been
used as well in that printed material.
The name "Bundy's" has also been used standing alone in
a similar script in the form of fluorescent lighting with
what appears to be a cocktail glass surmounting the letter
"ue,
The applicant has alleged that the respondent has been
guilty of misleading or deceptive conduct in contravention of
s.52 of the Trade Practices Act 1974 ("the Act") and has been
guilty of the common law tort of passing off. Accordingly,
the applicant has sought interlocutory relief by way of an
injunction restraining: "the Respondent or its servants or
agents howsoever from operating, promoting, advertising or
conducting the business of a restaurant under the name
'Bundy's Bistro'."
Mr. Isles for the applicant has sought to draw an
analogy between this case and Taco Bell Pty. Ltd. v. Taco
Company of Australia Inc. (1982) 4 ATPR 40-277. In that
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case Ellicott J. granted a final injunction restraining the
respondent from operating a restaurant in the Sydney
metropolitan area under the name, "Taco Bell", or any similar
name, and from passing' off goods and services supplied at any
restaurant in the Sydney metropolitan area not supplied by
the applicant as, and for, goods and services supplied by the
applicant.
Essential to his Honour's reasoning in that case was
his conclusion of fact expressed as follows, at 43,492:-
"On the basis of the findings I have already made
there was, at that date and, in my view, there
still is, a significant number of members of the
public in the Sydney metropolitan area who, in my
opinion, regard the name "Taco Bell's Casa" as
denoting or meaning the restaurant business
conducted by the applicant at Bondi and who would
on seeing that name or a name such as "Taco Bell"
used in connection with a restaurant elsewhere
within the Sydney metropolitan area believe that
it was a restaurant which had a business
connection with the applicant''s. Clearly enough
if the restaurant was not conducted by the
applicant or had no such connection they would
thereby be misled or deceived."
To similar effect it was observed at 43,497:-
"Its restaurant is and has been conducted to
attract custom from people throughout the Sydney
metropolitan area and as a result there is, on
the evidence, in my view, a significant section
of the public in Sydney who regard the name "Taco
Bell's Casa" as representing the applicant's
restaurant and who would, on seeing it or a name
such as "Taco Bell" used on another restaurant in
Sydney, believe that that restaurant had some
business connection with the applicant's.
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In other words, there is a significant section of
the public who would be likely to be misled or
deceived by the use of the name "Taco Bell" by
the respondent in the manner proved by the
evidence." (emphasis added)
A like conclusion was reached in the joint judgment of Deane
and Fitzgerald JJ. when Ellicott J.''s judgment went on appeal
to a Full Court of this Court under the name Taco Company of
Australia Inc. v. Taco Bell Pty Ltd. (1982) 4 ATPR 40-303.
At page 43,753 of that report this passage occurs in the
joint judgment :-
"If all that the U.S. company had done had been to
open one Mexican food restaurant in a Sydney
suburb under the name "Taco Bell", we entertain
some doubt as to whether it could properly be
held that the mere adoption and use of that name
in respect of another Mexican food restaurant in
a quite different part of a large metropolis like
Sydney could properly be seen as a representation
that the new restaurant business and the Bondi
company's restaurant business were connected.
It is not, however, necessary to form or express
any concluded view on that question. The U.S.
company's conduct involves far more than the mere
opening of one suburban restaurant under the name
"Taco Beil".
It is clear from the evidence that the U.S.
company's restaurants in Granville and central
Sydney must be seen as part of a proposed chain
of Mexican food restaurants. The intentions of
the U.S. company in that regard are established
by the evidence and have been made known to the
public. In these circumstances, each of the
U.S. company's restaurants should and will be
seen as part of a chain of restaurants
established in Sydney and bearing the name "Taco
Bell". It is inevitable that some members of
the above-mentioned section of the public, who
are unfamiliar with the actual operations of both
the chain and the Bondi restaurant, already
believe or will in due course believe that the
Bondi company's restaurant is part of the chain.
It is nothing to the point that any such persons
are likely to be disabused if they actually
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attend the Bondi company's restaurant: for
reasons which we have already given, sec.52
contains no requirement that deception continue
to point of sale."
In my view, the essential feature of the operations of
the applicant and the respondent which permitted the
conclusion reached both by Ellicott J. and in the joint
judgment of Deane and Fitzgerald JJ. was that both operations
were centred on the supply of a distinctive item of Mexican
food, the taco.
No such similarity can be discerned between the food or
service offered by the applicant in the present case and that
offered by the respondent.
Mr. Isles next submitted that even if I were not
satisfied that there is a serious question to be tried as to
whether the respondent's conduct is 1n contravention of s.52
of the Act, I should be satisfied of the existence of such a
question in respect of whether the respondent is guilty of
passing off.
However, the essential elements of that cause of action
are that the class of goods or services to which the
plaintiff's goodwill attached be clearly defined, and that
the plaintiff has suffered, or is really likely to suffer,
substantial damage to his property in the gocdwill by reason
of the defendant selling goods or services of the same class
which are falsely described by the trade name to which the
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goodwill is attached. See Warnink v. Townend and Sons (Hull)
Ltd. £19793 A.C. 731 at 755 in the speech of Lord Fraser of
Tullybelton and Office Cleaning Services, Ld., v. Westminster
Window and General Cleaners, Ld. (1946) 63 R.P.C. 39 where
Lord Simonds observed at 42:
"The real question is the simple and familiar one.
Have the Appellants proved that the use by the
Respondents of the trading style "Office Cleaning
Association" is calculated to lead to the belief
that their business is the business of the
Appellants? It is in these words "calculated to
lead to the belief" that the issue lies. It is
a calculation often difficult to make, as the
different estimates in the Court below in this
case indicate. The nature of the words which
are used in the trade name, the circumstances and
peculiarites of the trade, the motives, proved or
presumed, of the trader who would use the words,
all these and Many other factors must be
considered by the judge in determining whether a
Plaintiff can succeed in his claim. It is a
question upon which the judge who has to decide
the case has to bring his own mind to bear and
which he has to decide for himself (see per
Parker, J., in British Vacuum Cleaner Co., Ld. v.
New Vacuum Cleaner Co., Ld. £19073 2 Chancery 312
at p. 326) But instances of actual deception
will be given their due weight."
In the present case, it is clear that the services
provided by the applicant are clearly defined as the
provision of Hungarian and Central European dishes and that
he has established a considerable goodwill attaching thereto.
However, the evidence leads me to conclude that the services
which the respondent describes by the name "Bundy's Bistro"
are of quite a different class or type from those of the
applicant. Consequently, Ido not consider that he has
shown a serious question to exist as to whether he has
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suffered or 1s likely to suffer damage by reason of the
respondent's use of the name "Bundy's Bistro".
Even if, contrary to the views just expressed, I were
able to find that a serious question exists as to whether the
applicant can make out either of the causes of action on
which he relies, I would consider that the balance of
convenience is against the grant of an interlocutory
injunction. There is no evidence that the applicant's
business has suffered any loss of patronage since the
respondent commenced, in July 1986, to promote the use of
part of its premises using the name "Bundy's Bistro". Nor
can I perceive any significant likelihood of future loss of
patronage being caused to the applicant by the respondent's
continued use of ""Bundy's Bistro" in its present manner at
the existing Bundoora Hotel premises. I am reinforced in
that assessment by the delay of some two months from the time
when the applicant first learned of the respondent's use of
the name until the institution of these proceedings.
On the other hand, the respondent has incurred
considerable expense in printing a "first birthday"
advertising brochure containing a reference to "Bundy's
Bistro" and in the printing of stationery and promotional
material containing, amongst other things, the legend
"Bundy's Bistro Nite Spot". I infer that some significant
part of the benefit of that expenditure would be lost to the
respondent 1f I were to grant the interlocutory injunction
sought by the applicant. It would be difficult to quantify
that loss if the respondent were compelled to enforce the
undertaking as to damages which would be extracted from the
applicant as a condition for grant of that injunction.
Accordingly, the motion for an interlocutory injunction
is refused. The applicant is ordered to pay the respondent's
costs of the motion. The directions hearing in this matter
is adjourned to 27 November 1987 to enable the parties to
consider these reasons and what procedural directions are
required to facilitate an early trial of the substantive
application.
I certify that this and the
eight (8) preceding pages are a
true copy of the Reasons for
Judgment herein of his Honour
Mr. Justice Ryan.
es ad Corcewie.
Associate
Dated: 22 Cake gene gor/.