Goodman Fielder Industries Ltd (trading as Meadow Lea Foods) v. S A Olive Oil Co Pty Ltd [1988] FCA 25
Federal Court of Australia
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IN THE FEDERAL COURT OF AUSTRALIA
NOT FOR GENERAL DISTRIBUTION
NEW SOUTH WALES DISTRICT REGISTRY
NSW G.91 of 1988
GENERAL DIVISION
CORAM:
PLACE:
DATE:
THE COURT NOTES THAT:
ee eed
BETWEEN: GOODMAN FIELDER INDUSTRIES
LIMITED trading as MEADOW
LEA FOODS
Applicant
AND: S A OLIVE OIL CO PTY
LIMITED
Respondent
WILCOX J
SYDNEY
27 JANUARY 1988
MINUTES OF ORDER
Pending the further determination of this proceeding,
the respondent, by its counsel, undertakes to the
Court that it will keep full and accurate records of
all sales made by it of the product known as "Olio",
marketed in 750 millilitre cans, such records to
include information as to all purchasers and the
quantities purchased by them and the amounts paid by
them.
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THE COURT ORDERS THAT:
The matter proceed to final hearing on 23, 24 and 25
The hearing be upon the basis of affidavit evidence,
subject to cross-examination as required.
9.30 a.m. on Wednesday 2 March 1988 be fixed for
Liberty be granted to either party to apply on
twenty-four (24) hours' notice.
Costs of today be reserved.
Any further affidavits to be relied upon by the
applicant be filed and served by Friday 19 February
1988; any affidavits of the respondent be filed and
served on or before Monday 7 March 1988; any
affidavits in reply be filed and served on or before
List of documents be filed and served on or before 12
1.
March 1988.
2.
3.
return of subpoenas.
4,
5.
THE COURT DIRECTS THAT:
(1)
Monday 14 March 1988.
(II)
February 1988 and inspection take place on or before
19 February 1988.
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Settlement and entry of orders is dealt with in Order
36 of the Federal Court Rules.
Note
NOT FOR GENERAL DISTRIBUTION
IN THE FEDERAL COURT OF AUSTRALIA
)
)
NEW SOUTH WALES DISTRICT REGISTRY ) NSW G.91 of 1988
)
)
GENERAL DIVISION
BETWEEN: GOODMAN FIELDER INDUSTRIES
LIMITED trading as MEADOW
LEA FOODS
Applicant
AND: S_ A OLIVE OIL CO PTY
LIMITED
Respondent
CORAM: WILCOX J
PLACE: SYDNEY
DATE: 27 JANUARY 1988
EXTEMPORE REASONS FOR JUDGMENT
The application which is made today in this case is
for a grant of an interlocutory order to restrain the
respondent from continuing to market a product which it puts
out under the name of "Olio". It is said on behalf of the
applicant that this conduct by the respondent infringes the
applicant's trade mark, registered under the Trade Marks Act
1955, 1n the word "Olé", It is further said that the conduct
of the respondent constitutes conduct in breach of s.52 of the
Trade Practices Act 1974,
There has been debate as to whether there is a
serlous question to be tried on either or both of these
matters. I am of the opinion that there is a serious
question. I do not think that it is appropriate for me to
discuss the nature of the evidence or to indicate any view as
to the strength of the applicant's case on these matters. That
is a matter best deferred until the final hearing. It may be
that the applicant's stronger case arises under the Trade
Marks Act rather than under the Trade Practices Act, but it is
possible that the applicant has a case under both of these
Acts or indeed under neither of them. I merely say that I
think that there is a serious question as to whether there is
conduct of the respondent giving rise to some rights in the
applicant. To my mind the real question for determination 1s
the appropriate course to be taken by the Court, having regard
to the balance of convenience.
The evidence indicates that the respondent devised
its label over a period of some months in 1987. In October
1987 application was made by the respondent for registration
of the word "Olio" as a trade mark. At that time the patent
attorneys acting for the respondent indicated that there may
be opposition because of the applicant's registered trade mark
"916". However, there was no resolution of that question and
the application for registration has yet to be determined.
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It further appears that, in early December 1987, it
came to the attention of Mr M L Savige, the State Sales
Manager of Eta Food Services, which is a division of the
applicant company, that the respondent had produced a can in
the form complained of. This occurred because Mr Savige was
visiting Mr Rosetto, the Managing Director of the respondent,
in connection with the supply by Eta of bulk liquid oil, this
being the oil, as I understand the position, which was then to
be marketed by the respondent in the subject cans under the
name "Olio". Mr Savige observed to Mr Rosetto that the
package looked very similar to that used for the applicant's
packaged "918" oil. He says that Mr Rosetto made no comment.
He subsequently mentioned this matter to Mr Stewart Vohmann,
who is the Retail Sales Manager for the Meadow Lea division of
the applicant -- Meadow Lea being the division directly
concerned with the sale of "016" oil -- and, at Mr Vohmann's
suggestion, Mr Savige obtained from Mr Rosetto one of the
cans. The exact date when this was supplied does not appear,
but it appears to have been either in early or mid December.
Mr Savige sent the can on to Mr Riley at the head office of
Eta Food Services in Sydney, who apparently received it on
Christmas Eve. I ama little puzzled as to the apparent lapse
of time in Mr Riley receiving the can but, in the event, no
complaint was made until a letter was despatched on 14
January. This was received on the following day and, over the
next week, correspondence was exchanged between the parties
and, in the case of the applicant, its solicitors, leading to
the filing of this Application on 22 January.
The parties have agreed that the matter can be made
ready for final hearing within a short time. I have indicated
that it would be possible for the final hearing to take place
on 23 to 25 March and I understand that this is suitable to
the parties.
The respondent states that it would be prepared to
undertake to the Court to keep full records of all sales made
pending the final hearing. As counsel for the applicant
points out, such an undertaking does not necessarily, or
perhaps even normally, cover the problem of an applicant who
finds its trade affected by conduct of a respondent. Even
though the respondent may not gain trade, damage can be done
to the goodwill and reputation of an applicant. I accept this
as a general proposition, but at the same time I have to bear
in mind the position in which the respondent would be placed
if an order were made. It is true, as counsel for the
applicant says, that the order would not directly prevent the
respondent marketing 011 in 750 millilitre containers but, in
a practical sense, it would do so. It would take some time --
one would assume at least a few weeks -- for the respondent to
design and have manufactured alternative packaging. There
would necessarily be an hiatus in its selling campaign and the
change in packaging, particularly if there was subsequently a
change back as a result of success by the respondent at the
final hearing, would be likely to cause confusion to customers
and some damage to the respondent.
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I am, therefore, placed in the position in which any
course which is taken might disadvantage the party against
whom it is directed, particularly if that party is ultimately
successful. I think, in the circumstances, that I ought not
to make any interlocutory order restraining the respondent
from trading, pending the final hearing. I do so because 1t
seems to me that the consequences for the respondent of such
an order are potentially quite drastic. It would be very
difficult for the respondent to quantify and prove its damage
if it were forced to discontinue a marketing campaign at this
stage.
I am very strongly influenced in taking that view by
the delay which has occurred. It is unfortunate that the
complaint took so long. I do not fully understand the
reasons. It may be that no individual bears the blame for the
delay and I have in mind, of course, that Christmas
intervened. Notwithstanding those matters,. it seems to me
that the applicant's officers could have moved much more
quickly than they did. It seems that they knew the form of
the can some time around the middle of December and, to my
mind, it would have been appropriate for them to take some
steps to resolve the matter, at least on an interim basis,
before Christmas. As it happened, during the period of the
delay, action was taken by the respondent's marketing
consultants, Barina Marketing Services Pty Limited, in
connection with the promotion of the respondent's product.
How significant this is in terms of either effort or result
does not appear, but it seems to me quite possible that the
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period was of some importance. Had the respondent had more
time to deal with today's affidavit, I think that I would have
demanded a higher degree of proof of the disadvantage, but I
bear in mind that the Application was served only last Friday
and that the two intervening week days have been public
holidays in South Australia, where the respondent is located.
I can only go on impression, and my impression is that the
period of delay has been at a significant time from the
respondent's point of view.
Having regard to all of those matters, I think the
appropriate course is for me to accept the undertaking to the
Court which I will ask counsel to formulate and formally to
give and, providing that that undertaking 1s given, to make
no further order other than to fix a hearing date and to make
the necessary directions. I will reserve liberty to the
parties to apply in the case of some change in the situation
in the meantime.
I certify this and the five (5)
preceding pages to be a true copy of
the Reasons for Judgment of
his Honour Justice Wilcox.
Associate: ——mueoaa .
Date: 3 February 1988
Counsel for the Applicant: Mr T F Bathurst QC with
Mr G O L Reynolds
Solicitors for the Applicant: Dawson Waldron
Counsel for the Respondent: Mr C S Leahy
Solicitors for the Respondent: Sly and Russell
Date(s) of hearing: 27 January 1988
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