Gardam, V.J. v. George Wills & Co. Ltd [1988] FCA 289
Federal Court of Australia
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JUDGMENT No. 3..88_.
CATCHWORODS
TRADE PRACTICES - prosecution - falsely representing goods are of
a particular standard - children's nightdresses - mislabelled as
"Styled to Reduce Fire Danger ~ para.53(a) Trade Practices Act -
"particular standard" - whether generally recognised standard
required - whether wholesaler supplying goods mislabelled by
manufacturer falsely represents - to retailer - to public - s.85
defences - reasonable precautions - due diligence.
Trade Practices Act 1974
Trade Practices Revision Act 1986
Taperell vVermeesch & Harland Trade Practices and Consumer
Protection (3rd ed.) para.1456
Report of Trade Practices Review Committee 1976 paras. 9.64, 9.68
Dona and Heydon Trade Practices Law Vol. 2 para.12.3.1
Given v C.V. Holland (Holdings) Pty Ltd (1977) 15 ALR 439
Thompson Vv J.T. Fossey Pty Lt oO. (1978) 20 ALR 496
Thompson v ey McKay Pty L No. (1980) 31 ALR 507
T Itons Ltd broEty 39 ALR 40
Doolan v Wa 8
Ducret v Chaudhary's Oriental Carpet Palace Pty Ltd (1987) 76 ALR
i: ce
MacFarlane v John Martin & Co. Ltd [1977] ATPR 40-034
Gardam v Splendid Enterprises Pty Ltd (1987] ATPR 40-779
Yorke v Lucas (1985) sb CLR 661
Rile McKay Pty Ltd v Bannerman (1977) 15 ALR 561
Darwin Baker st Ltd v Sully (1981) 36 ALR 371
Wilkinson v Katies Fashions (Aust) Pty Ltd (1986) 67 ALR 137
Weitmann v Katies Ltd (1977) 25 FLR 346
Thompson v Riley McKay Pty Ltd (1980) 29 ALR 267
Tradin [4
Barton v Croner Pty Ltd (1984) 54 ALR 541
Korcezynski v Wes Loftus {Aus Pty Ltd (1985) 62 ALR 225
Brown v Riverstone Meat Co. Pty Ltd (1985) 60 ALR 595
Adams v Eta Foods Limited (Ise) ATPR 40-831
VERNON JOHN GARDAM v GEORGE WILLS & CO. LTD
NO. WAG 185 of 1987
FRENCH J.
PERTH
10 JUNE 1987
IN THE FEDERAL COURT )
OF AUSTRALIA )
WESTERN AUSTRALIA )
DISTRICT REGISTRY
GENERAL DIVISION No. WAG 18 of 1987
BETWEEN: VERNON JOHN GARDAM
Prosecutor
and
GEORGE WILLS & CO. LTD
Defendant
MINUTE OF ORDER
JUDGE MAKING ORDER: PRENCH J.
DATE OF ORDER: 10 JUNE 1968
WHERE MADE: Perth
THE COURT ORDERS THAT:
1. The defendant is convicted of each of the three counts.
2. The defendant to pay the prosecutor's costs of the
prosecution.
3. The hearing is adjourned to 16 June 1988 at 9.30 am for
submissions as to penalty.
Note: Settlement and entry of orders is dealt with in
Order 36 of the Federal Court Rules.
IN THE FEDERAL COURT
OF AUSTRALIA
WESTERN AUSTRALIA
DISTRICT REGISTRY
GENERAL DIVISION
NO. WAG 18 of 1987
BETWEEN: VERNON JOHN GARDAM
Prosecutor
and
GEORGE WILLS & CO. LTD
Defendant
CORAM: FRENCH J.
10 JUNE 1988
REASONS FOR JUDGMENT
George Wills & Co. Ltd ("Wills") carries on business in
Western Australia as a wholesaler of clothing, including
children's nightwear. One of its suppliers, of some 8 1/2 years'
standing, is a clothing manufacturer, Splendid Enterprises Pty Ltd
("Splendid"). Splendid carries on business under the name "Jolie
Manufacturing". One of Wills' regular customers is the retailer,
D.S. & M.E. Cooksley Pty Ltd ("Cooksley"). Cooksley has a shop at
Morris Place, Innaloo.
On or about 6 November 1985, Cooksley placed an order
with Wills for 36 nightdresses including 12 in size 0. On or
about 27 November, Wills placed an order with Splendid for 218
children's nightdresses including 64 in size 0. That order was
met on or about 20 February 1986 and on 6 March Wills' supplied
Cooksley with 36 Jolie nightdresses, including 12 in size 0,
according to its earlier order.
¢
On 2 July 1986 the prosecutor, who is a member of the
staff of the Trade Practices Commission in Perth, purchased 6
nightdresses from Cooksley. Five of them had been among those
supplied in March by Wills. That is to say, they were size 0 in
style JN1. Each bore a tag reading "Styled To Reduce Fire
Danger". To accord with the relevant consumer product safety
standard prescribed pursuant to the provisions of s.63AA(1) of the
Trade Practices Act, the garments should have been labelled with
the words "WARNING HIGH FIRE DANGER KEEP AWAY FROM FIRE"
surmounting a triangular logo containing a flame.
On 2 July 1986 the prosecutor showed the garments he had
purchased to David O'Brien, the manager of Wills' Women's and
Children's Wear department in Perth and on 7 July wrote to the
company confirming his purchase and warning that the size "0"
nightdresses might not comply with the mandatory product safety
standard. The letter sought an undertaking that the children's
nightclothes supplied by the company would comply with the
standard in future. The company gave a detailed written response
on 17 July setting out a list of retailers to whom it had supplied
the JN1 style nightdresses purchased from Splendid in February
1986. The letter accounted for all but 25 of the garments so
supplied. It was pointed out by O'Brien that Wills had had a long
association with Splendid and had not previously had any reason to
question its judgment in labelling. He further advised that Wills
had recalled all the stocks in question pending the results of the
investigation by the Trade Practices Commission.
Arising out of the supply of the nightdresses
Cooksley and their subsequent display and purchase by
prosecutor, Wills was charged with three offences set out in
information:-—
"1.
THAT on or about 6 March 1986 at Innaloo in the
state of Western Australia George Wills and Co.
Limited of 573 Wellington Street, Perth aforesaid
did commit an offence constituted by section 79(1)
of the Trade Practices Act 1974 by contravening
section 53(a) of the said Act in that, in trade or
commerce in connection with the supply of goods,
namely "Jolie" brand childrens (sic) nightdresses,
the said George Wills & Co. Limited did falsely
represent by means of labels attached to the said
goods, that the said goods were of a particular
standard, namely that they were "Styled To Reduce
Fire Danger".
AND FURTHER THAT on 2 July 1986 at Innaloo in the
State of Western Australia George Wills and Co.
Limited of 573 Wellington Street, Perth aforesaid
did commit an offence constituted by section 79(1)
of the Trade Practices Act 1974 by contravening
section 53(a) of the said Act in that, in trade or
commerce in connection with the supply of goods,
namely "Jolie" brand childrens (sic) nightdresses,
the said George Wills and Co. Limited did falsely
represent by means of labels attached to the said
goods, that the said goods were of a particular
standard, namely that they were "Styled To Reduce
Fire Danger".
AND FURTHER THAT on or about 6 March 1986 at
Innaloo in the State of Western Australia George
Wills and Co. Limited of 573 Wellington Street,
Perth aforesaid did commit an offence constituted
by section 79(1) of the Trade Practices Act 1974 by
contravening section 62(1)(a) of the said Act, in
that the said George Wills and Co. Limited, in
trade or commerce, did supply goods to D.S. & M.E.
Cooksley Pty. Ltd. which were of a kind likely to
be used by a consumer, namely, "Jolie" brand
childrens (sic) nightdresses, being goods of a kind
in respect of which there was a prescribed consumer
Product safety standard in respect of childrens
(sic) nightclothes declared in a notice under
section 63AA(1) of the said Act and published in
the Commonwealth of Australia Gazette No. $215 of
to
the
the
4.
19 June 1985, which said goods did not comply with
that standard."
To each of these counts it pleaded not guilty.
The facts set out in the preamble to these reasons were
agreed between the parties. By way of defence, and invoking
paras. 85(1)(b) and (c) of the Act, Wills contended that if the
contraventions in counts 1, 2 and 3 were proven then they were:-
1. due to reasonable reliance upon information
supplied by Splendid; and
2. due to the actual default of Splendid and that
Wills had taken reasonable precautions and
exercised due diligence to avoid the contravention.
As to count 3, Wills further contended that there was a defence
under sub-s.85(4) of the Act.
In relation to these defences, evidence was given of
procedures adopted in viewing samples, placing orders and checking
garments received pursuant to such orders. Mr Donald Ramsey is
the Merchandise Manager in the Women's and Children's Wear
Department at Wills. He has been with the company for some 30
years and has held his present position for 20 years. He told the
Court that it was the usual practice for those responsible for
acquisition in women's and children's wear to view a forward range
of samples before any orders were placed. If satisfied with the
make of the sample garments so viewed and that they were correctly
5.
labelled, Wills would procure advance orders or "pre-sales" from
its retail customers and place orders with the manufacturer
accordingly. Ramsey told the Court that ordinarily he would view
the entire range of samples himself, although he could not be
positive that he had done so in 1985. He was familiar with the
obligation to observe correct labelling of children's nightclothes
and with the fact that there were three categories of garments
designated for that purpose. He recalled occasions when incorrect
product safety labelling had been observed in goods purchased and
in such cases Wills had contacted the manufacturer and not sold
any of the mislabelled goods. He claimed that all of the
company's representatives in children's wear "would be aware of
the standards required and that staff handling children's wear in
that division would be aware of it". The company had received
leaflets from time to time about flammability labelling and as
they arrived these were put on circulation to staff.
Orders placed with Splendid were made out by Ramsey's
superior, Mr David O'Brien, the Manager of the Women's and
Children's Wear Department, who had worked for Wills for some 40
years. He had been manager for over 6 years. Upon taking up that
appointment he had read booklets held by his predecessor and was
familiar with the fire labelling requirements for children's
nightwear. He had had occasion previously to question the
flamability labelling of clothing supplied to Wills although this
was largely in relation to imported goods. Where there was no
6.
label or some item was mislabelled, Wills would refuse to accept
supply until correct labelling was in place.
O'Brien told the Court that he kept a rubber stamp which
"ninety per cent of the time" he would apply to orders placed by
the company so that they bore the following words"-
"These goods must comply with the consumer care labelling
requirements as provided under Section 63 of the Trade
Practices Act."
The only orders in evidence were photocopies of carbon copies
which did not bear the stamp so that it is not possible to
conclude that the stamp was applied to the original forms used in
this case. Those orders covered about 2,500 items. They were
delivered to Wills in a number of cartons which were unpacked and
the garments laid out on tables according to style and size.
O'Brien, along with one or two other staff members, usually
participated in unpacking and laying them out. Owing to the size
of the order not every garment would be checked individually,
although spot checks were made on individual items in the size and
style stacks.
Statutory Framework
Prior to 1 July 1986 s.63AA of the Trade Practices Act
1974 authorised the relevant Minister (in this case the
Attorney-General), by notice in the Gazette, to declare that a
standard prepared or approved by the Standards Association of
Australia with additions or variations specified in the notice,
was a consumer product safety standard for the purposes of s.62 of
the Act.
Sub-section 62(1) of the Act provided:-
"62(1) A corporation shall not, in trade or commerce,
supply goods that are intended to be used, or are of a
kind likely to be used, by a consumer if the goods are
of a kind -
(a) in respect of which there is a prescribed consumer
product safety standard and which do not comply
with that standard;..."
Paragraph (a) of s.53 of the Act provided at all material t
as it does now:-
"53. A corporation shall not, in trade or commerce, in
connexion with the supply or possible supply of goods or
services or in connexion with the promotion by any means
of the supply or use of goods or services -
(a) falsely represent that goods are of a particular
standard, quality, grade, composition, style or
model or have had a particular history or
particular previous use".
Sub-section 62(1) and para.53(a) imposed the prohibitions
are material for present purposes.
imes,
which
The penalties for the contravention of any of the
provisions of Part V, other than ss.52, 52A, 65Q, 65R and 65F(9)
are fixed by 5.79 which, prior to 1 June 1986, provided for a
maximum fine of $50,000 where the contravention was committed by a
body corporate. It was amended by the Trade Practices Revision
Act 1986 with effect from 1 June 1986 to provide for accessorial
liability and to increase the level of maximum penalties. The
maximum penalty for a contravention by a body corporate since that
time is $100,000.
The amending act also repealed ss.62 and 63AA with
effect from 1 July 1986 and, in lieu of these and related
provisions, introduced into Part V of the Act, Division 1A
designated "Product Safety and Product Information". The
ministerial power to declare consumer product safety standards is
now to be found in 8.655, forming part of the new Division.
Prohibitions of the kind formerly imposed by s.62 of the Act are
now to be found in s.65C.
Para.53(a) is not directly affected by these amendments.
Wills gave notice that it relied upon paras. 685(1)(b)
and (c) and sub-s.85(4) of the Act which provide for certain
defences to prosecutions in relation to contraventions of Part V.
The relevant parts of the section are as follows:-
"85(1) Subject to sub-section (2), in a prosecution under
this Part in relation to a contravention of a provision
of Part Vv, it is a defence if the defendant establishes-
(a) that the contravention in respect of which the
proceeding was instituted was due to reasonable
mistake;
9.
(b) that the contravention in respect of which the
proceeding was instituted was due to reasonable
reliance on information supplied by another person;
or
(c) that -
(i) the contravention in respect of which the
proceeding was instituted was due to the act
or default of another person, to an accident
or to some other cause beyond the defendant's
control; and
(ii) the defendant took reasonable precautions and
exercised due diligence to avoid the
contravention.
(1A) In paragraphs (1)(b) and (c), "another person" does
not include a person who was -
(a) a servant or agent of the defendant; or
(b) in the case of a defendant being a body corporate,
a director, servant or agent of the defendant,
at the time when the contravention occurred.
(4) In a proceeding under this Part in relation to a
contravention of Part V committed by the supplying of
goods that did not comply with a consumer product safety
standard or in relation to which the supplier did not
comply with a consumer product information standard, it
is a defence if the defendant establishes -
(a) that the goods were acquired by him for the purpose
of re-supply and were so acquired from a person who
carried on in Australia a business of supplying
such goods otherwise than as the agent of a person
outside Australia; and
(b) that he did not know, and covld not with reasonable
diligence have ascertained, that the goods did not
comply with that standard or that he had not
complied with the standard in relation to the
goods, as the case may be, or he relied in good
faith on a representation by the person from whom
he acquired the goods that a consumer product
safety standard or a consumer product information
standard, as the case may be, had not been
prescribed in respect of the goods."
10.
Sub-section (1A) was introduced into the section by the
Trade Practices Revision Act 1986 and came into effect on 1 June
1986.
The Minister's Notice
On 19 June 1985 and acting pursuant to his powers under
sub-s.63AA(1), the minister declared a Consumer Product Safety
Standard for Children's Nightclothes, the relevant standard being
Australian Standard 1249-1983 subject to deletions which are not
material for present purposes. The standard was prepared by the
Committee on Burning Behaviour of Textiles and Textile Products
established by the Standards Association of Australia. It 158
divided into various sections and by cl.1.5 of section 1 it
defines three categories of children's nightclothes:-
"1.5 CLASSIFICATION. Children's nightclothes shall be
classified for the purpose of labelling as follows:
Category 1 - garments made from fabric of the low
fire hazard type and which comply with Section 2.
These garments include pyjamas, pyjama-style
overgarments, nightdresses, dressing gowns, infant
sleepbags, and the like.
Category 2 - garments designed to reduce fire
hazard and which comply with Section 3. These
garments include pyjamas and pyjama-style
overgarments.
Category 3 - garments such as pyjamas, pyjama-style
overgarments, nightdresses, dressing gowns, infant
sleepbags which comply with Section 4 but do not
comply with Section 2 or Section 3."
il.
Sections 2, 3 and 4 of the standard then set out
requirements for Category 1, 2 and 3 garments respectively.
Section 3, which relates to category 2 garments, specifies the
features of style and design (3.1), fabrics (3.2), dimensions
(3.3), trims (3.4) and fastenings (3.5) necessary for
classification of garments as Category 2. As to style and design,
section 3.1 provides:-
"The style and design of children's nightclothes
classified as Category 2 shall be of a form-fitting
style. Examples of Category 2 garments are illustrated
in Figs.3.2 to 3.9."
Section 5 prescribes labelling requirements for each
category. In particular cl.5.1.1 provides:
"Pire Hazard. Children's nightclothes shall be labelled
with a durable and permanently fixed label indicating
the fire hazard in accordance with the classification
stated in Clause 1.5. The label shall bear the words
and symbols set out in Table 5.1 and shall comply with
the label specification stated in Appendix B."
Table 5.1 requires Category 1 garments to be labelled "LOW FIRE
DANGER" and Category 2 garments to be labelled "STYLED TO REDUCE
FIRE DANGER". Category 3 garments, however, must bear a warning
in the following terms:
"WARNING
HIGH FIRE DANGER
KEEP AWAY FROM FIRE"
12.
and its text is to surmount a triangular logo incorporating a
Stylised flame.
The Offences
The supply of the mislabelled Jolie nightdresses to
Cooksley is alleged in count 1 to constitute a false
representation that they were of a particular standard. A _ like
representation is attributed to Wills by count 2 in connection
with the supply of the goods to the prosecutor. The rationale for
laying two charges under para.53(a) is not clear. The third count
arises under para.62(1)(a) and has as its principal element the
supply of goods which did not conform to the mandatory standards.
Counsel for Wills suggested that there was substantial
overlap between counts 1 and 3 but stopped short of contending
that the prosecutor must elect between them. In my opinion, these
two counts do address different issues even though they arise out
of the one transaction and substantially the same conduct.
Central to count 1 is a positive act of misrepresentation said to
flow from the incorrect labelling of the goods. Count 3 on the
other hand is concerned with a failure to comply with the
mandatory standard. The offence charged in that case does not
require proof that any particular message was conveyed by the
labels but rather that the labels required by the standard were
not affixed.
13.
Arising as they do out of one transaction, the offences,
if both proven, would, in the ordinary course, attract penalties
reflecting that fact. They are, however, distinct offences with
distinct elements.
It is desirable first to turn to counts 1 and 2,
alleging, as they each do, a breach of para.53(a). The elements
of the offence charged in each case are:-
(i) That Wills is a corporation.
(ii) That it has made a representation in connection
with the supply of goods.
(iii)That the representation was in trade or commerce.
(iv) That the representation was that the goods were of
a "particular standard".
(v) That the representation was false.
It is one of the agreed facts that Wills is and was at
all material times a trading corporation within the meaning of the
Trade Practices Act 1974. Nor is there any doubt that the
transaction out of which these charges arise involved the supply
of the goods in question and was a transaction in trade or
commerce. Accepting as I do that the message on the labels
conveyed a representation for the purposes of para.53(a), the
questions to be determined are whether it was a representation
that the goods were of a particular standard, whether that
representation was false and whether on each of the occasions
alleged, it was a representation made by Wills.
at
14.
Interpretation of "A Particular Standard"
There seems to have been some difference of view among
commentators as to the significance of the word "particular" in
the expression "particular standard" in para. 53(a). In Taperell
Vermeesch & Harland's 3rd edition of Trade Practices and Consumer
Protection at para.1456, it is suggested that it imports reference
to some generally recognised standard. This view derives some
support from the report of the Trade Practices Review Committee
(The Swanson Committee) published in August 1976 where reference
was made at para.9.68 to the suggested deletion of "particular"
from para.53(a). As to that suggestion the Committee said that it
was concerned:-
"that such a deletion may widen the scope of the
paragraph s50 as to encompass general standards,
qualities, grades, styles or models and thereby create a
great deal of uncertainty as to the application of the
paragraph".
And for that reason the Committee did not favour the deletion.
This opinion must be seen against its general view of s.53 as a
section with criminal law sanctions which should not apply to the
full range of misleading and deceptive conduct:-
"Section 53 should deal only with conduct which has
demonstrably led to abuses and involves a real potential
for harm. Section 52, which has sanctions of a_ civil
nature, provides a more appropriate approach to a
general prohibition of undesirable practices".
(para.9.64)
is.
Donald and Heydon in Trade Practices Law Vol. 2 at para.12.3.1, on
the other hand, express the view that "particular" in this setting
refers to "an indicated" or "a certain" rather than "a_ precise"
standard. In Given v C.V. Holland (Holdings) Pty Ltd (1977) 15
ALR 439, to which they refer, the defendant, a motor vehicle
dealer who displayed for sale a vehicle with a false mileage
reading on its odometer, was charged under para.53(a) with falsely
representing that the vehicle was of a "particular...quality...".
Accepting the Oxford English Dictionary definition of a quality as
"An attribute, property, special feature. The nature, kind or
character (of something)." Franki J. held that the number of miles
a particular vehicle has travelled describes a particular
attribute or special feature of that vehicle and therefore
describes a particular quality (at p.442).
His Honour applied like reasoning in Thompson v J.T.
Fossey Pty Ltd (No.1) (1978) 20 ALR 496 to hold that a claim that
a motor vehicle was a "demonstrator" was a representation of a
"particular quality". And in Thompson v Riley McKay Pty Ltd (No.
2) (1980) 31 ALR 507 (at p.510), Keely J. held a statement that a
plant stand was made of "wrought iron" to be such a
representation. Similar reasoning was applied by Lockhart J. in
Doolan v Waltons Ltd (1981) 39 ALR 408 at p.411 in relation to the
appellations "solid pine" and "natural pine" used to describe a
kitchen nook made partly of particle board and pine veneer. More
recently in Ducret v Chaudhary's Oriental Carpet Palace Pty Ltd
(1987) 76 ALR 183, Ryan J. considered a charge brought under
ny
16.
para.53(a) against a carpet dealer who represented that a Princess
Bokhara rug had a current value of $1,675. This was said to
falsely represent that the rug was of a "particular quality".
Ryan J. reviewed the authorities already mentioned, concluding
that a wide meaning has been given to "quality" in para.53(a) and
went on to observe in relation to the word "standard" (at p.199):-
"In my opinion "standard" as used in 5.53 of the Act
connotes a narrower concept than "quality". "Standard"
is defined in the relevant sense in the Shorter Oxford
English Dictionary as "a definite level of excellence,
attainment, wealth or the like, or a definite degree of
any quality, viewed as a prescribed object of endeavour
or as the measure of what is adequate for some purpose".
An example of a representation that goods were of a
particular standard within the meaning of s.53(a) of the
Act is to be found in Gilmour v Bannister Nominees Pty
Ltd (1982) 4 ATPR 40-325 where a statement was made that
a concrete pumping machine was "to contractors'
standard"."
His Honour considered that a representation as to both quality and
standard in respect of goods is capable of being made by
attributing to the goods a value expressed as an amount of money.
The word "particular" cannot, in my opinion, change its
meaning in para. $3(a) according to which of the terms standard,
quality, grade, composition, or style it is taken to qualify. The
Shorter Oxford English Dictionary defines "particular" in the
relevant sense as:-
"2. Relating to a single definite thing or person, a_ set
of things or persons, as dist. from others; of one's
(its, etc) own; special; not general... 4. That is a
unit or definite one among a number; taken or considered
re
17.
by itself; individual, single, separate... 5.
Distinguished among others of the kind; marked; special
6. Relating to or dealing with the separate parts,
elements, or details of a whole; detailed, minute,
circumstantial".
As Franki J. used it in Given v C.V. Holland (Holdings)
Pty Ltd (supra) and as used in the later cases, the word has borne
the meaning for which Donald and Heydon contend, that is to say
an "indicated" or "certain" standard. This approach, in my
respectful view, is consistent with the ordinary meaning of the
word. It is not necessary therefore to import into the
collocation "particular standard" the requirement that the
standard be, as Taperell Vermeesch & Harland suggest, "generally
recognised". It may be that "particular" has little more function
than the indefinite article in qualifying "standard". It may be
that it excludes global descriptions embracing a_ range of
standards or qualities such as "This item is of a very high
standard" (cf.MacFarlane v John Martin & Co. Ltd [1977] ATPR
40-034). The limits of its operation need not be decided here.
It follows and is consistent with the view that I expressed in
Gardam v Splendid Enterprises Pty Ltd [1987] ATPR 40-779 at 48,501
that it is not necessary to show that the represented standard has
any statutory significance. In particular, it is not necessary to
establish that it is a declared consumer product safety standard.
As to the word "standard" itself, I respectfully adopt the meaning
attributed to it by Ryan J. in Ducret v Chaudhary's Oriental
Carpet Palace Pty Ltd (supra), and in particular the concept of "a
i
18.
definite degree of any quality viewed as a prescribed object of
endeavour."
I should not leave this topic without observing that
para.53(a) was amended in 1977 on the recommendation of the
Swanson Committee to introduce references to "composition",
"history" and "previous use". The repetition of the word
"particular" before "history" and "previous use" might be taken to
suggest that it was not intended to qualify the words "quality,
grade, composition, style or model" (see Donald and Heydon Trade
Practices Law Vol.2 para.12.3.1). A possible corollary of that
view is that the word has a special limiting role in its
application to standards. That is an interpretation which would
lead to the rather awkward reading "falsely represent that goods
are of a ...quality etc" and would be at odds with the consistent
assumption to the contrary in the cases mentioned above. The
repetition of the word in para.53(a) can, in my opinion, be
explained simply as a matter of syntax. That is borne out by
reference to the paragraph as it stood prior to the 1977
amendment :~
"(a) falsely represent that goods or services are of a
particular standard, quality or grade, or that goods are
of a particular style or model".
19.
Whether the Labels asserted any and if so
what Particular Standard
It was contended by counsel for the prosecutor that' the
use on the labels of the text prescribed by the Australian
Standards Association standard for Category 2 garments, amounted
to a representation that the goods complied with the standard for
that category. The labels do not refer to that standard, however,
and, in my opinion, do not assert compliance with it. The
substance of the representation made in them is that conveyed by
the express terms of their text. Its truth or falsity is not
established by a mechanical comparison with the terms of the
standard. The words "Styled to Reduce Fire Danger" do however
imply that there is some criterion by which the fire danger of
such garments may be assessed and that those bearing the labels
embody features designed to reduce or obviate it according to that
criterion, And relating as it does toa design criterion for
reduced fire danger, the text of the labels in my opinion,
represents that the goods are of a "particular standard" in the
sense contemplated by para.53(a).
Whether the Representation was False
From the statement of agreed facts it emerged that the
garments in question had been submitted by the prosecutor to the
Textile Testing Division of the Australian Wool Testing Authority.
The report of that Authority, which is exhibited to and forms part
20.
of the agreed statement of facts, contained comments about the
combustion characteristics of the garments including ease of
ignition, fabric description and fibre type. The report concluded
that they fell into neither Category 1 nor 2 of the A.S.A.
Standard. In relation to Category 2 the comment was made that
"Garments do not comply with design/style requirements of section
3" of the standard. Although I do not construe the representation
on the label as expressing or implying compliance with the
mandatory standard, I have regard to that standard as evidence of
the criteria by which fire danger and mitigating design features
may be assessed. Its history as set out in its preface indicates
that it was prepared by a committee of the Australian Standards
Association on which a wide range of government, consumer and
industry bodies were represented, as well as the CSIRO Divisions
of Textile Physics and Protein Chemistry respectively. Also
represented were the Australian Wool Testing Authority Limited,
the National Safety Council of Australia (Victorian Division), the
Royal Children's Hospital, Melbourne, and the University of New
South Wales. The preface indicates that the principles set out in
the standard were first published in 1969 as a Code of Recommended
Practice for Children's Nightclothes. A subsequent revision
following several years of research led to the publication of a
Product Specification which formed the basis of regulations in all
States and a mandatory standard under the Trade Practices Act
1974.
21.
Background information relating to the development of
the standard is set out in its Appendix E. The Code of Safe
Design Practice first published in 1969 recognised that the most
useful approach for the prevention of fires involving children's
nightclothes, was to promote garments free from flowing fabrics
which were prone to ignite when coming into contact with fires or
heating appliances. Close fitting garments tend to burn more
slowly because of restricted air space surrounding the fabric. In
further elaboration of this principle, it was stated that loose
flowing garments, whether in the form of night dresses, dressing
gowns, pyjamas with bell-bottom trousers or loose sleeves, sloppy
jackets or shirts, are likely to come into contact with
inadequately guarded home heating appliances. Frills and
appliques attached to garments, especially along the edges, are
more readily ignited than the bulk of the fabric. The standard
was designed to overcome these hazards.
While Category 1 garments are defined largely by
reference to the combustion characteristics of their fabrics and
dimensional requirements for trims and appliques, Category 2 is
concerned principally with design features.
It is plain from inspection of one of the nightdresses
which was put in evidence, that although not having == any
substantial trim, unless the cuffs and collar can be so regarded,
it is a flowing garment and does not possess the style and design
features required by section 3. That is to say, as a _ loose
22.
flowing garment, it does not possess that fundamental design
feature to which the codes of safe design practice have been
directed since 1969. As the AWTA Textile Testing Report shows,
its danger is not mitigated in this case by the use of a low
fire-hazard type fabric.
Having regard to the long established and central
importance of close fitting design as a criterion of reduced fire
danger it is not possible, in my opinion, to describe this garment
as "Styled to Reduce Fire Danger". I am satisfied that the
representation conveyed by the labels attached to the five subject
garments was false.
Whether Wills made the Representations
It is clear from the statement of agreed facts that
Wills purchased the five garments in question from Splendid for
supply to Cooksiey, that they were so supplied and that they
carried labels with the message "Styled to Reduce Fire Danger".
Counts 1 and 2 allege breaches of para. 53(a) of the Act
being false representations made "by means of the labels attached
to the said goods". The first count characterises the supply of
the mislabelled goods to Cooksley as one such representation. The
second count treats the occasion of the display or sale by
Cocksley to the prosecutor as another such representation by
Wills. The prosecutorial policy underlying the inclusion of both,
23.
rather than the selection of one of these two counts is not
apparent and was not explained.
Counsel for Wills submitted that it was a complete
defence to the first two counts that his client was not the author
of the text which appeared on the labels and neither knew of nor
adopted it. In support of this submission he relied upon
observations in the joint judgment of Mason ACJ, Wilson, Deane and
Dawson JJ., in Yorke v Lucas (1985) 158 CLR 661 at 666:-
"It is, of course, established that contravention of that
section [5.52] does not require an intent to mislead or
deceive and even though a corporation acts honestly and
reasonably, it may nonetheless engage in conduct that is
misleading or deceptive or is likely to mislead or
deceive: Hornsby Building Information Centre Pty Ltd v
Sydney Building Information Centre Ltd [(1978) 140 CLR
216, at p.228); Parkdale Custom Built Furniture Pty Ltd
v Puxu Pty Ltd [(1982) 149 CLR 191, at p.197). That
does not, however, mean that a corporation which
perper 6 to do no more than pass on information supplie
another mus nevertheless be engaging in misleadin
or deceptive conduc e information turns out to e
alse. If the circumstances are such as _ to make it
apparen a e corporation Ss not the source o the
ormation and tha t express or implie isclaims
any Deiier in ts tru Or tals ty, merely aera it on
or wha 8 worth, we ver muc oubt tha the
corporation can properly be said to be itself engagin
in conduct that is sisteadin or deceptive." (emphasis
The observations relied upon were incidental to the
principal question in that case which concerned the need to show
knowledge and intent to establish accessorial liability under
s.75B of the Act. That is, accessorial liability in relation to
misleading and deceptive conduct, a term which covers a wider
24.
range of behaviour than the term "falsely represent" used in
para.53(a). And the question in this case is whether that term
applies to the supply of a false label without knowledge of its
text.
It is well settled that for contraventions of s.53, as
for s.52, there is no requirement for a guilty mind - Given v C.V.
Holland (Holdings Pty Ltd) (supra), 443 (Franki J.); Riley McKay
Pty Ltd v Bannerman (1977) 15 ALR 561, 566 (Bowen CJ); Darwin
Bakery Pty Ltd v Sully (1981) 36 ALR 371, 376 (F.C.) In each of
the cases cited, the question whether a guilty mind was an element
of the contravention followed upon a finding or hypothesis that
the respondent had made the relevant representation. In Given v
Holland (Holdings) Pty Ltd (supra) the dealer's conduct in placing
a motor vehicle in his yard with a certain mileage displayed on
the odometer was held to be a representation that the vehicle had
travelled that number of miles (at p.442-443) and in Riley McKay
Pty Ltd v Bannerman (supra), which concerned the validity of a
notice issued under s.155 of the Act, the comments made by Bowen
CJ about para.53(a) proceeded upon the express hypothesis that a
representation had been made. In Darwin Bakery Pty Ltd v Sully
(supra) which arose under para.53(e), the question of mens rea was
predicated on the common assumption that the Bakery had made a
misleading statement upon the publication of certain
advertisements in newspapers circulating in the Northern
Territory.
25.
These authorities do not therefore provide an answer to
the question raised in this case. Where goods manufactured and
mislabelled by one party are on-sold to a wholesaler who, without
knowledge of the labels or their text, sells to a retailer, can it
be said that the wholesaler has represented anything in relation
to the labels? This does not raise an issue of mens rea. It is a
problem of construction posed by the question - what conduct is
encompassed by the words "falsely represent" in para.53(a)? In
interpreting that phrase, it is necessary to bear in mind that
para.53(a), unlike s.52, carries penal consequences and is
addressed to a class of conduct more narrowly defined than that
covered by the latter section.
The innocent carriage of a false representation from one
person to another in circumstances where the carrier is and is
seen to be a mere conduit, does not involve him in making that
representation. Nobody would expect that the postman who bears a
misleading message in a postal article has any concern about its
content or is in any sense adopting it. The same is true of the
messenger boy or courier service. When, however, a representation
is conveyed in circumstances in which the carrier would be
regarded by the relevant section of the public as adopting it,
then he makes that representation. It will be a question of fact
in each case, but in my opinion the wholesaler who resells goods
labelled without attribution of authorship can be taken in
ordinary circumstances to adopt the text of those labels. Whether
the position is different where the labels disclose the author of
26.
their text does not arise in this case. This approach does not
deny the application of the defences conferred by s.85. Indeed,
by analogy with the argument in relation to mens rea, _ the
availability of those defences supports the view that the term
"falsely represent" as used in para.53(a) includes the innocent
implied adoption of a false statement. Section 85 discloses a
legislative concern with protecting reasonable, but not merely
innocent, conduct.
I have drawn a distinction between the guilty state of
mind and the external elements of "representing". In Wilkinson v
Katies Fashions (Aust) Pty Ltd (1986) 67 ALR 137, 141 it was
contended for the defendant that the Darwin Bakery case is
authority for the proposition that knowledge of the falsity of a
statement one makes is not an element of a contravention of s.53,
but is not authority for the proposition that knowledge of the
content of a false statement is not an element of such
contravention. In rejecting that distinction Jenkinson J. said:-
",..by associating itself with the representation made by
another, whose existence is not disclosed to those to
whom the representation is made, a corporation may
itself make that representation. The act which
constitutes the making by a corporation of a
representation may be merely the disclosure to those to
whom the representation is made of the identity of that
corporation in circumstances which indicate to consumers
that the corporation is thereby placing itself in the
position of maker of the representation".
Although his Honour may have referred to a narrower range of
representational conduct than that propounded in these reasons,
27.
they are, I think, consistent with his approach which while not
purporting to be exhaustive was, in my respectful opinion,
correct. I am concerned here not with the question whether a
representation has been made to the ultimate consumer, but whether
in the circumstances it can be said that a representation has been
made at all. This requires a consideration of the external
elements of the conduct of the alleged representee.
On these principles applied to the circumstances of this
case, the sale by Wills to cCooksley involved it in making a
representation in the terms of the labels. The question now
arises at what time or times and to whom the representations were
made.
When and to Whom the Representations were made.
There seems to be little controversy that the display of
labelled goods for retail sale can amount to a representation by
the retailer in terms of the words appearing on the label without
any specific attention being directed to the words and without any
statement by the trader - Weitmann v Katies Ltd (1977) 29 FLR 336,
344 (Pranki J.). And if it is not the retailer's but a
manufacturer's label that is in question, it will still amount to
a representation by the retailer where the conjunction of the
retailer's own label and that placed on an article by the
manufacturer signifies an assumption by the retailer of
responsibility for the factual assertion contained in the
28.
manufacturer's label - Wilkinson v Katies Fashions (Aust) Pty Ltd
(supra) at 144-145. The latter case involved the sale of garments
bearing a misleading content label affixed by a manufacturer and a
brand label attached by the retailer. Jenkinson J. left open the
case where it appeared whether by label or otherwise, that a
person other than the retailer was the manufacturer and that the
retailer was not the source of the information or content of the
label and did not profess to assert any belief in the truth of the
information. But in the absence of an express disclaimer, it is
difficult to imagine how the display by a retailer of goods
bearing a content label with no clue as to the identity of its
author, would not amount to a representation by that retailer. In
the present case the label in question bears no indication of its
author's identity but the bald assertion that the garment is
"Styled to Reduce Fire Danger".
It also seems well established that the making of a
representation for the purposes of para.53(a) does not always
require that it be communicated to or received by any specific
person - Thompson v Riley McKay Pty Ltd (1980) 29 ALR 267, 273
(Franki J.), 276 (Deane J.), 286 (Fisher J.). On this basis the
act of representation involved with the display of labelled goods
by a retailer may be complete upon the display during a time that
the goods are available for inspection by the public, whether or
not the labels are read by any consumer. The position of the
wholesaler so far as ultimate display is concerned is similar to
that of the retailer. It is no answer to a case against a
29.
wholesaler, based upon retail display of mislabelled goods, for
the wholesaler to say that it had no control over the goods beyond
the point of sale to the retailer - Barton v Croner Trading Pty
Ltd (1984) 54 ALR 541, 553; Korczynski v Wes Loftus (Aust) Pt
Ltd (1985) 62 ALR 225, 229 (Jenkinson J.).
In Barton v_ Croner Trading Pty Ltd (supra) and
Korczynski v Wes Loftus (Aust) Pty Ltd (supra), the offending
labels were fixed to the goods by the defendant. In the present
case the labels were fixed by the manufacturer although there is
no indication on the garment as to their source. In my opinion
however, the sale of such anonymously labelled goods by a
wholesaler without any disclaimer as to their content, amounts to
a statement by the wholesaler to the retailer and to the ultimate
consumer that the text of the labels is correct. I am prepared to
accept as a matter of judicial notice that consumers today are
aware that there are rules of law designed for their protection as
consumers. It is in that contemporary legal and factual context
that the conduct of the vendor of goods, whether he be
manufacturer, wholesaler or retailer, must be viewed. Where the
wholesaler sells goods bearing a label with the serious claim that
they are "Styled to Reduce Fire Danger", he must be taken to have
adopted or "assumed responsibility for" that claim, that is, to
have made that representation, both to the retailer and, at the
point of display, to the ultimate consumer.
30.
I am satisfied therefore that Wills has made the
representations attributed to it on 6 March 1987 at the time of
the supply of the goods to Cooksley and on 2 July 1986 when the
goods were displayed for purchase and purchased by the prosecutor.
As to the third count against Wills, I have no
difficulty in concluding that on 6 March it supplied goods to
Cooksley which, in terms of the information, were of a kind likely
to be used by a consumer and which did not comply with the
prescribed consumer product safety standard.
The Section 85 Defences
The question that then arises is whether Wills has made
out its defences under s.85. The defences common to all three
counts are those provided by paras.85(1)(b) and (c). The
defendant has the onus of establishing them on the balance of
probability - Brown v Riverstone Meat Co. Pty Ltd (1985) 60 ALR
595, 603 (Wilcox J.); Adams v Eta Foods Limited [1987] ATPR
40-831, 48,964 (Gummow J.).
In this case there is no evidence of the labelling of
goods shown in the sample range and no evidence that any one from
Wills actually read the labels on the goods delivered by Splendid.
That is to say there is no evidence of reliance upon information
provided by Splendid. In my opinion therefore, the defence under
para.85(1)(b) cannot be made out.
31.
The defence under para.85(1)(c) in this case depends
upon two propositions:-
i. That the contravention was due to the actual default of
Splendid.
2. That Wills had taken reasonable precautions and
exercised due diligence to avoid the contravention.
Iam prepared to accept that the evidence shows that the
mislabelling of the goods by Splendid was the sine qua non of the
contraventions with which Wills is charged. The question then is
whether Wills took reasonable precautions and exercised due
diligence to avoid the contravention. The precautions and
diligence required by the section must not be designed as a
general matter in the business of the company but "to avoid the
contravention". That is to say they must be directed to a result,
the avoidance of a state of affairs which could give rise to a
contravention - Adams v Eta Foods Limited (supra) at 48,972.
It was the uncontradicted evidence of Ramsey, the
merchandise manager for Wills, that he would usually view a
forward range of samples before any order was placed. It was at
this point that he would check their labelling. He was, in
general terms, aware of the requirements for labelling of
children's nightclothes and the three categories of garments
designated for that purpose. When his superior, Mr David O'Brien,
made out orders he would "ninety per cent of the time" apply to
them a rubber stamp bearing the words:-
32.
"These goods must comply with the consumer care labelling
requirements as provided under Section 63 of the Trade
Practices Act."
It is not possible on the evidence to conclude that Mr
Ramsey inspected the samples of the size 0 Jolie nightdresses, or
that the order for the particular goods was stamped by Mr O'Brien.
It is clear that beyond spot checks on individual items when
garments arrived at Wills' premises pursuant to the order, there
was no system of inspecting a sample of each size and style of the
nightclothes supplied. What are "reasonable precautions" and "due
diligence" with respect to possible mislabelling will depend upon
the circumstances of the case. Where product safety labelling is
involved, this standard is high and I am quite satisfied that
Wills did not meet the necessary standard of care in this case.
The defence under para.85(1)(c) also fails.
In relation to the third count, Wills relies upon
sub-s.85(4). But in my opinion that defence must also fail in
this case because of the company's inability to satisfy the
requirement that it "could not with reasonable diligence have
ascertained" that the goods did not comply with the relevant
standard.
In my opinion therefore the offences are made out in
respect of all three counts and the defendant will be convicted
accordingly. I will allow the parties time to be heard as_ to
penalty.
33.
I certify that the preceding
thirty two (32) pages are a true
copy of the Reasons for Judgment
of his Honour Justice French.
Associate: @Dekevol. Wete
Date: 10 "Sune \48§
Counsel for the Prosecutor: Mr S.W. O'Sullivan
Solicitors for the Prosecutor: Director of Public Prosecutions
Counsel for the Defendant: Mr K. Martin
Solicitors for the Defendant: Messrs. Parker & Parker
Date of Judgment: 10 June 1988