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JUDGMENT No. 215) Bika
CATCHWORDS
TRADE PRACTICES ~— anti-competitive arrangement - replacement
windscreens - adoption of common wholesale discounts to
distributors and to the trade - arrangements for review and
control of scheme - application for injunctions and penalties
- factors affecting determination of penalties.
Trade Practices Act 1974 ss.45(2)(a)(ii),45A(1),76 and 80
TRADE PRACTICES COMMISSION v AUSTRALIAN AUTOGLASS PTY
LIMITED, O'BRIEN GLASS INDUSTRIES LIMITED, WINDSCREENS
O'BRIEN (WHOLESALE) PTY LIMITED, HAMILFAIR PTY LIMITED,
NIELSEN & MOLLER PTY LIMITED AND OTHERS
No. VG 380 of 1986
Woodward J
19 July 1988 ot,
Melbourne ,
IN THE FEDERAL COURT OF AUSTRALIA)
)
) No. VG 380 of 1986
)
)
VICTORIA DISTRICT REGISTRY
GENERAL DIVISION
BETWEEN:
TRADE PRACTICES COMMISSION
Applicant
and
AUSTRALIAN AUTOGLASS PTY LIMITED
First Respondent
O'BRIEN GLASS INDUSTRIES LIMITED
Second Respondent
WINDSCREENS O'BRIEN (WHOLESALE) PTY LIMITED
Third Respondent
HAMILFAIR PTY LIMITED
Fourth Respondent
NIELSEN & MOLLER PTY LIMITED
Fifth Respondent
' AND OTHERS
.
MINUTES OF ORDER
COURT: Woodward J.
DATE: 19 July 1988
PLACE: Melbourne
THE COURT ORDERS THAT:
The first respondent pay to the Commonwealth the
pecuniary penalty of $65,000.
The second respondent pay to the Commonwealth the
pecuniary penalty of $65,000.
The fourth respondent pay to the Commonwealth the
pecuniary penalty of $40,000.
The fifth respondent pay to the Commonwealth the
pecuniary penalty of $25,000.
The first respondent, for a period of 3 years from
the date hereof, whether by its directors,
officers, servants or agents or otherwise
howsoever, be restrained from making or giving
effect to any contract, arrangement or
understanding that has the purpose, or has or is
likely to have the effect, of fixing, controlling
or maintaining or providing for the fixing,
controlling or maintaining of, the prices for, or
discounts applicable to, any type of replacement
motor vehicle windscreen supplied or to be supplied
by Australian Autoglass Pty Ltd and by any one or
more of O'Brien Glass Industries Ltd, Windscreens
O'Brien (Wholesale) Pty Ltd, Hamilfair Pty Ltd and
Nielsen & Moller Pty Ltd in competition with each
3.
other, other than a contract, arrangement or
understanding the only parties to which are the
first respondent and a corporation that 1s, or
corporations that are, related to the first
respondent within the meaning of the Trade
Practices Act 1974.
The second respondent, for a period of 3 years from
the date hereof, whether by its directors,
officers, servants or agents or otherwise
howsoever, be restrained from making or giving
effect to any contract, arrangement or
understanding that has the purpose, or has or is
likely to have the effect, of fixing, controlling
or maintaining or providing for the fixing,
controlling or maintaining of, the prices for, or
discounts applicable to, any type of replacement
motor vehicle windscreen supplied or to be supplied
by O'Brien Glass Industries Ltd and by any one or
more of Australian Autoglass Pty Ltd, Wandscreens
O'Brien (Wholesale) Pty Ltd, Hamilfair Pty Ltd and
Nielsen & Moller Pty Ltd in competition with each
other, other than a contract, arrangement or
understanding the only parties to which are the
second respondent and a corporation that 1s, or
corporations that are, related to the second
respondent within the meaning of the Trade
Practices Act 1974.
4.
The third respondent, for a period of 3 years from
the date hereof, whether by its directors,
officers, servants or agents or otherwise
howsoever, be restrained from making or givang
effect to any contract, arrangement or
understanding that has the purpose, or has or is
likely to have the effect, of fixing, controlling
or maintaining or providing for the fixing,
controlling or maintaining of, the prices for, or
discounts applicable to, any type of replacement
motor vehicle windscreen supplied or to be supplied
by Windscreens O'Brien (Wholesale) Pty Ltd and by
any one or more of Australian Autoglass Pty Ltd,
O'Brien Glass Industries Ltd, Hamilfair Pty Ltd and
Nielsen & Moller Pty Ltd in competition with each
other, other than a contract, arrangement or
understanding the only parties to which are the
third respondent and a corporation that is, or
corporations that are, related to the third
respondent within the meaning of the Trade
Practices Act 1974.
The fourth respondent, for a period of 3 years from
the date hereof, whether by its directors,
officers, servants or agents or otherwise
howsoever, be restrained from making or giving
effect to any contract, arrangement or
understanding that has the purpose, or has or is
likely to have the effect, of fixing, controlling
or maintaining or providing for the fixing, or
maintaining of, the praces for, or discounts
applicable to, any type of replacement motor
vehicle windscreen supplied or to be supplied by
Hamilfair Pty Ltd and by any one or more of
Australian Autoglass Pty Ltd, O'Brien Glass
Industries Ltd, Windscreens O'Brien (Wholesale) Pty
Ltd and Nielsen & Moller Pty Ltd in competition
with each other, other than a contract, arrangement
or understanding the only parties to which are the
fourth respondent and a corporation that is, or
corporations that are, related to the fourth
respondent within the meaning of the Trade
Practices Act 1974.
The fifth respondent, for a period of 3 years from
the date hereof, whether by its directors,
officers, servants or agents or otherwise
howsoever, be restrained from
(a) aiding, abetting, counselling or
procuring any person to make or give
effect to;
(b) inducing any person to make or give
effect to;
(c) being in any way directly or indirectly
knowingly concerned in, or party to, any
person making or giving effect to; and
(d) conspiring with others to give effect to
any contract, arrangement or understanding that has
a purpose, or has or is likely to have the effect
of fixing, controlling or maintaining or providing
for the fixing, controlling or maintaining of, the
prices for, or discounts applicable to, any type of
replacement motor vehicle windscreen supplied or to
be supplied by any two or more of Australian
Autoglass Pty Ltd, O'Brien Glass Industries Ltd,
Windscreen O'Brien (Wholesale) Pty Ltd and
Hamilfair Pty Ltd, in competition with each other,
other than a contract, arrangement or understanding
the only parties to which are one of the aforesaid
corporations and a second corporation that is, or
other corporations that are, related to that first
corporation within the meaning of the Trade
Practices Act 1974.
10. The applicant's costs of the proceedings, including
its costs in relation'to the sixth to fourteenth
respondents, be paid by the first to f1fth
respondents.
11. The fifth respondent's share of the costs referred
to in the previous order be fixed at $15,000.
Liberty to apply as to this order is reserved.
Note: Settlement and entry of orders is dealt with in Order
36 of the Federal Court Rules.
IN THE FEDERAL COURT OF AUSTRALIA)
VICTORIA DISTRICT REGISTRY No. VG 380 of 1986
)
)
)
GENERAL DIVISION )
BETWEEN:
TRADE PRACTICES COMMISSION
Applicant
and
AUSTRALIAN AUTOGLASS PTY LIMITED
First Respondent
O'BRIEN GLASS INDUSTRIES LIMITED
Second Respondent
WINDSCREENS O'BRIEN (WHOLESALE) PTY LIMITED
Third Respondent
HAMILFAIR PTY LIMITED
* Fourth Respondent
NIELSEN & MOLLER PTY LIMITED
. Fifth Respondent
AND OTHERS
COURT: Woodward J.
DATE: 19 duly 1988
PLACE: Melbourne
2.
REASONS FOR JUDGMENT
This is an application pursuant to Part IV of the
Trade Practices Act 1974 ('the Act'), claiming pecuniary
penalties from, and injunctions against, the respondents for
contraventions of sub-s.45(2) of the Act. That sub-section,
so far as is relevant for present purposes, provides:
"45.(2) A corporation shall not -
(a) make a contract or arrangement, or
arrive at an understanding, if
(i) ....
(ii) a provision of the proposed
contract, arrangement or
understanding has the purpose, or
would have or be likely to have the
effect, of substantially lessening
competition; ...."
Sub-section 45A(1) of the Act provides:
"45A.(1) Without limiting the generality of
section 45, a provision of a contract,
arrangement or understanding, or of a proposed
contract, arrangement or understanding, shall
be deemed for the purposes of that section to
have the purpose, or to have or to be likely
to have the effect, of substantially lessening
competition if the provision has the purpose,
or has or is likely to'have the effect, as the
case may be, of fixing, controlling or
maintaining, or providing for the fixing,
controlling or maintaining of, the price for,
or a discount, allowance, rebate or credit in
relation to, goods or services supplied or
acquired or to be supplied or acquired by the
parties to the contract, arrangement or
understanding or the proposed parties to the
proposed contract, arrangement or
understanding, or by any of them, or by any
bodies corporate that are related to any of
them, in competition with each other."
In this matter an arrangement has been reached
between the applicant, the Trade Practices Commission, and
the respondents. As a result, an agreed statement of facts
3.
has been provided to the Court. After the completion of that
document, the applicant amended its application and statement
of claim. In effect, the proceedings against the sixth to
fourteenth respondents have been discontinued, and all the
remaining respondents are corporations. The remaining
respondents have admitted contraventions of s.45(2)(a)(ii) -
the entry into of prohibited arrangements or understandings,
and the allegations concerning contraventions of
s.45(2)(b)(ii) - the carrying out of those arrangements or
understandings, have been withdrawn.
A. CIRCUMSTANCES OF CONTRAVENTIONS
Australian Autoglass Pty Ltd ("Autoglass"), O'Brien
Glass Industries Limited ("Windscreens O'Brien"), Windscreens
O'Brien (Wholesale) Pty Ltd ("O'Brien Wholesale"), Hamilfair
Pty Ltd ("Windscreen World") and Nielsen & Moller Pty Ltd
("Nielsen & Moller") are the remaining respondents. of
these, all except Windscreen World carried on business at all
Material times as suppliers of motor vehicle replacement
windscreens. Windscreen World carried on such a business
between 16 September 1983 and 20 December 1984. Autoglass,
Windscreens O'Brien and Nielsen and Moller are the major
suppliers to the industry.
The respondents market various types of windscreens
to fit particular makes and models of motor vehicles.
Between the respondents, approximately 3000 types of either
laminated or zone-toughened replacement windscreens are
marketed. None of the respondents sells all possible
4.
windscreens replacements, because of the costs involved and
the limited demand for many types of windscreens. Each major
supplier relies on other major suppliers to provide
windscreens which it does not manufacture. Thus there is
regular contact between major suppliers concerning the price
of windscreens.
The major suppliers (except Australian Autoglass)
and another company not party to these proceedings, Protector
Glass Industries Pty Ltd, manufacture motor vehicle
replacement windscreens. A small quantity of windscreens are
imported. The distributors are either companies related to,
or franchisees of, the major suppliers, or are independent
distributors.
Replacement windscreens are supplied by
distributors to windscreen fitters, panel beaters and other
wholesale purchasers. The market for these windscreens is
Australia-wide. Although it is not possible to be precise,
the approximate market shares 1n the total Australian market
are as follows:- .
. Windscreens O'Brien - 35%
. Australian Autoglass - 30%
. Nielsen & Moller - 25%
. Protector Glass Industries - 7%
. Imports - 3%
Within Australia, one identifiable market for the
product is known as 'Southern Queensland', which encompasses
5.
a region from Mackay in Central Queensland south to Tweed
Heads in New South Wales. This includes the Brisbane
metropolitan area ('the Brisbane Region'). Another
identifiable market relates generally to the State of
Victoria. These are the markets with which these proceedings
are concerned. Sales of replacement windscreens in these
markets are measured in millions of dollars each year.
At the relevant times, Australian Autoglass
distributed windscreens through company-owned outlets, to
franchised outlets and to independent distributors.
Windscreens O'Brien distributed windscreens through
company-owned outlets, through O'Brien Wholesale and through
independent distributors. Nielson & Moller appointed
independent distributors for the distribution of its
windscreens in each state. One such distributor 1n Southern
Queensland was Kohlmead Pty Ltd, trading as Action Automotive
Glass ('Action Glass'). Another, in both Southern Queensland
and Victoria, was Windscreen World.
During 1983; 1984 and 1985 each major supplier and
Protector Glass distributed price catalogues throughout
Australia, which contained recommended prices for each type
of windscreen supplied by that company.
The Southern Queensland Market
Motor vehicle replacement windscreens were supplied
to the trade in this market by the first, second and third
respondents, by the independent wholesalers appointed as
6.
distributors by Nielson & Moller and by other independent
distributors. Before July 1984 the one distributor appointed
by Nielsen & Moller was Action Glass, and after July 1984 the
distributors were Action Glass and, until 20 December 1984,
Windscreen World. Hach of the first, second, third and
fourth respondents was in competition with each of the others
in this market.
The Victorian Market
Motor vehicle replacement windscreens were supplied
to the trade in this market by the first, second and third
respondents, by the independent wholesalers appointed as
distributors by Nielson & Moller, the principal one of which
from 1 July to 20 December 1984 was Windscreen World (the
fourth respondent), and by other independent distributors.
Each of the first, second, third and fourth respondents was
in competition with each of the others in this market.
The Pricing of Windscreens a
The prices at which windscreens were sold to
distributors and to the trade were generally arrived at by
applying a particular level of discount to the relevant
retail price set out in the relevant major supplier's
catalogue. The level of discount was generally expressed as
a percentage off the catalogue price. I shall refer to the
discount allowed to distributors as "the distributors'
discount" and to the discount allowed to the trade as "the
trade discount". The level of discount applicable to
distributors was ordinarily greater than the level of
7.
discount applicable to the trade. Where windscreens were
supplied to the trade on a 'supply and fit' basis, a fitting
charge was added to the price of the windscreens.
During the period between 1 January 1983 and 30
April 1983 the major suppliers agreed between themselves
that, in or about April 1983, they would adopt substantially
identical recommended retail prices for each type of
windscreen.
Each of Australian Autoglass and Windscreens
O'Brien published and distributed throughout Australia, in or
about April 1983, a price catalogue in which the recommended
Price for each type of windscreen was substantially
identical. Nielson and Moller published and distributed such
a price catalogue in about July 1983.
Arising from further communications during the
period between July 1983 and i February 1984, the major
suppliers agreed between themselves that they would again
adopt substantially identical recommended prices ("the 1983
recommended prices"), which would be used as the base price
to which discounts to distributors and discounts to the trade
would be applied.
THE FIRST ARRANGEMENT ALLEGED TO BE A CONTRAVENTION
On 14 and 15 December 1983, Mr Sundell of Action
Glass went to Nielsen & Moller's premises and met its
distributors. Sundell was told by Jack Moller, Managing
8.
Director of Nielson and Moller, that he had had discussions
with Gosling (Operations Manager - Replacement of Australian
Autoglass) and Robertson (Divisional General Manager of the
Motor Glass Division of Windscreens O'Brien and a Director of
Windscreens O'Brien) in an attempt to stop the price war
which was occurring between distributors in Southern
Queensland. Those discussions had resulted in an arrangement
to try to have distributors in each State agree to levels of
prices and discounts.
In the following months, Sundell was directed by
Moller and his brother to come to such an arrangement with
Australian Autoglass and Windscreens O'Brien in Southern
Queensland.
On or about 1 February 1984, a meeting was held
between representatives of Australian Autoglass, Windscreens
O'Brien, O'Brien Wholesale and Action Glass at which there was
discussion concerning the pritcces and discounts at which
windscreens would be supplied by distributors in the Southern
Queensland market. The meeting, which was arranged between
Gosling, Robertson and Jack Moller, was held at the Crest
International Hotel, Brisbane, and was attended by the following:-
Person Corporation Position
Gosling Australian Autoglass General Manager
Steele Australian Autoglass State Manager
Robertson Windscreens O'Brien Director
Garvin Windscreens O'Brien State Manager
Sundell Action Glass Director
9.
Two later meetings were held during February and March 1984
at Windscreens O'Brien's premises at Eagle Farm, Queensland,
and were attended by Steele, Garvin and Sundell. Each of the
persons who attended the relevant meetings did so as an
authorised representative of the company which employed hin.
At these meetings, Australian Autoglass,
Windscreens O'Brien, O'Brien Wholesale and Action Glass made
an arrangement that each would base the price of windscreens
supplied by them in the Southern Queensland market upon the
1983 recommended prices, f1x the amount of a common trade
discount at a level significantly below the general level of
trade discounts which then prevailed in the Southern
Queensland market, determine the price of each type of
windscreen supplied by them to the trade by reducing the
relevant 1983 recommended price by the common trade discount,
and take whatever measures were appropriate from time to time
to ensure the effective operation of the arrangement.
The arrangement made during the meetings included
provisions to the following effect:-
. No more than 553 would be allowed off the
recommended retail prices in the major suppliers'
catalogues;
The longer term objective would be to limit major
customers to a maximum discount of 45%.
Following these meetings, Jack Moller had a_ telephone
conversation with Sundell in which Jack Moller expressed
satisfaction at Sundell's having reached agreement on
10.
discounts with Australian Autoglass, Windscreens O'Brien and
O'Brien Wholesale.
THE SECOND ARRANGEMENT
On or about 1 February 1984, the same day as the
first meeting referred to at the Crest International Hotel, a
meeting was held at the Homestead Hotel, Zillmere, in
Brisbane, which was attend by Gosling, Robertson, Steele,
Garvin, and Leonard Vincent Rixon, who was then employed as
Manager of Windscreen World, and Gibbs, also of Windscreen
World. Each of those persons attended that meeting as an
authorised representative of the respondent which employed
him.
At that meeting, an arrangement concerning common
discounts, based upon the 1983 recommended prices, was made
in relation to windscreen suppliers in the Brisbane region.
The arrangement included provisions to the following effect:-
. No more than 50% discount off the recommended
retail prices in the major suppliers' catalogues
would be allowed to the trade, except to the larger
motor trade customers that were already getting 55%;
. The longer term objective would be to limit all
customers to a maximum 25% discount;
. Other non-trade people were to be allowed 25%
discount;
. The trade and retailers were to be allowed 40%
discount;
11.
. Fitting and kit prices were arranged;
. Meetings between Steele, Garvin and Rixon were to
be held on a monthly basis to review the agreed
levels of discounts;
. The discounts were to be put into effect two weeks
after the meeting.
THE THIRD ARRANGEMENT
During the period between 1 May 1984 and 30 June
1984 the major suppliers agreed between themselves that they
would adopt, in or about July 1984, substantially identical
recommended prices for each type of windscreen. Each of them
published and distributed throughout Australia a price
catalogue ("the 1984 recommended prices"), in which the
recommended retail price for each type of windscreen was
substantially identical, generally exceeded existing
recommended prices, and was to be used as the base price to
which discounts to distributors and discounts to the trade
would be applied. "
On or about '1 August 1984, in Brisbane, authorized
representatives of the first, second and fourth respondents
attended a meeting. A further arrangement was made, fixing
the amount of common trade discounts which each would use in
the Brisbane region, based on the 1984 recommended prices.
The arrangement made during the meeting included
provisions to the following effect:-
. Discounts to apply were to be as follows:-
12.
. Panel Shops 45%
. Small Car Yards 50% Laminated
45% Zone Toughened
Big Car Yards 55% Laminated
45% Zone Toughened
. Service Stations 45%
. Trucking Companies 45% - 50%
. Full Retail 10% maximum
. Fitting charges were fixed.
. Where discounts other than those agreed were allowed,
the parties were to telephone each other to discuss the
reasons for not adhering to the arrangement.
THE FOURTH ARRANGEMENT
On or about 1 November 1984, another meeting took
place, this time at Australian Autoglass premises in
Brisbane. Once again, authorized representatives of the
first, second and fourth respondents were present.
a
The arrangement made during the meeting, based on
1984 recommended prices, included provisions to the following
.
effect:-
. A maximum 45% off the prices in the major
suppliers' catalogues would be allowed to
customers, except those customers specifically
mentioned at the meeting, who were to be allowed
higher discounts which were specified at the
meeting;
13.
. Retail customers were to receive a discount of 103%;
. Fitting charges were again determined.
THE SIXTH ARRANGEMENT
During the period of April-July 1985 a further
meeting took place in Brisbane where the same authorised
representatives, and another who was an employee of a
corporation not party to these proceedings, were present.
An arrangement was arrived at, basing the price of
windscreens supplied by them in the Brisbane region on the
substantially identical 1985 recommended prices of the major
suppliers. A uniform system of discounting, at a figure of
40%, was arranged.
THE FIFTH ARRANGEMENT
A meeting attended by representatives of the first
to fourth respondents was held in Melbourne on 4 May 1984,
The purpose of this meeting was to agree to the prices and
discounts of windscreens in the Victorian market. Present at
the meeting were:—
Individual Corporation Position
Gosling Australian Autoglass General Manager
Kilpatrick Australian Autoglass State Manager
Stewart Windscreens O'Brien State Manager
Rixon Windscreen World State Manager
Stratton Windscreen World Director
14.
Two later meetings were held to further the agreement, the
first of these was in or about July 1984 at the Doncaster
Hotel, Doncaster, Victoria and the second was held on or
about 24 July 1984 at the Auburn Hotel, Auburn, Victoria.
These meetings were attended by Kilpatrick, Stewart and
Stratton. Each of those persons attended the relevant
meetings as an authorised representative of the respondent
which employed him.
At these meetings Australian Autoglass, Windscreens
O'Brien, O'Brien Wholesale and Windscreen World made an
arrangement that each would base the price of windscreens
supplied by them in the Victorian market upon the 1984
recommended prices, fix the amount of a common trade
discount, determine the price of each type of windscreen
supplied by them to the trade by reducing the relevant 1984
recommended price by the common trade discount, and take
whatever measures were appropriate from time to time to
ensure the effective operation of the arrangement.
The arrangement made during the meetings included
Provisions to the following effect:-
. Kilpatrick, Stewart and Stratton were to meet
regularly to discuss any problems relating to
discounts;
. The companies represented at the meeting would not
undercut each other;
. If one of the companies allowed a discount that was
to be lower than previously provided to that
15.
customer, the representative of that company would
telephone each of the other companies which would
then reduce their discounts to that customer;
. Eventually, no discounts greater than 60% off the
1984 recommended prices would be allowed to any
customer.
A meeting on 10 September 1984 took place for the
purpose of instructing David Wilson Lummis in the nature of
the arrangement and of his obligations, as he was replacing
Stratton as Victorian State Manager of Windscreen World.
A further meeting was held in November 1984,
between authorised representatives of Windscreens O'Brien and
Windscreen World, when windscreen prices and discounts were
further discussed.
B. FACTORS RELEVANT TO PENALTY
Sub-section 76(1) of the Act provides, so far as is
relevant:
"76.(1) If the Court is satisfied that a
person - .
(a) has contravened a provision of Part
IV;
{b) ...-
(c) has aided, abetted, counselled or
procured a person to contravene such
a provision;
(d) ....
(e) ....
(f) «ee.
.
16.
the Court may order the person to pay to
the Commonwealth such pecuniary penalty
(not exceeding .... $250,000 in the case
of a body corporate, in respect of each
act or omission by the person to which
this section applies) as the Court
determines to be appropriate having
regard to all relevant matters including
the nature and extent of the act or
omission and of any loss or damage
suffered as a result of the act or
omission, the circumstances in which the
act or omission took place and whether
the person has previously been found by
the Court in proceedings under this Part
to have engaged in a similar conduct."
In addition to the matters referred to in the
sub-section, the Court must also bear in mind the importance
of fixing a penalty sufficient to deter others from engaging
in similar conduct.
The "relevant matters" to be taken into account in
determining a pecuniary penalty will vary from case to case,
even within the confines of contraventions of s.45 of the
Act. In the present case I would list them as follows:
1. Potential for harm to public interest
The replacement windscreen market is generally
highly competitive. However there is obviously great scope
for harm to public interest in a situation where three major
suppliers have between them 90% of the total market and,
should a price-fixing arrangement or understanding take
effect, there are no other options for the buyers of most
windscreens but to use one of those suppliers.
17.
2. Period over which course of conduct continued
It has been admitted by the respondents that, from
as early as January 1983, the major suppliers began planning
their contravening conduct. In April 1983, Australian
Autoglass and Windscreens O'Brien distributed their price
catalogues in which the recommended prices for each type of
windscreen were substantially identical. Meetings to discuss
the understandings concerning the Southern Queensland region
were held in early 1984, as was one relating to the Brisbane
region, and meetings continued up until some time between 1
April 1985 and 31 July 1985, when the first, second and third
respondents and another corporation entered into a further
arrangement concerning the Brisbane region. In all, upwards
of 18 months is a lengthy period of time for such conduct to
continue.
3. Level at which activity occurred
The meetings at which the arrangements were arrived
at were attended by authorised representatives of the
respondents, all of whom held senior management positions.
.
4. Actual harm caused
Allegations of giving effect to the contravening
arrangements were withdrawn by the applicant. In affidavit
evidence, Mr Moller swore that it was not possible that any
arrangement could have been reached that would have
effectively maintained fixed prices above the minimum level
sufficient to support viable operations by distributors.
18.
Mr R.J. Cardiff, Marketing Manager of Pilkington
ACI, swore on behalf of the first respondent that little, if
any, practical effect was given to the arrangements. He also
stated that prices in each manufacturer's catalogue are
substantially identical as they are subject to similar costs
in manufacturing the windscreens and the market 1s extremely
competitive. The retail sector of the industry is also
highly competitive, because of low barriers to entry.
Similar evidence was given on behalf of the second and third
respondents.
It was accepted by the applicant that the various
arrangements had no significant, lasting, commercial effect
in the market-place.
5. Previous contraventions
There have been no previous proceedings for
penalties brought against any of the respondents by the
Commission.
6. Difficulty of commercial situation
The respondents claim that they were ina difficult
commercial situation at the relevant times. As the level of
competition in the industry is so high, profit margins are
always low, and high sales volume is necessary. Most of each
supplier's products are easily interchangeable with the
others'. Commercial difficulties are increased by the fact
that entry into the retail end of the market can be achieved
with little capital outlay, and with no previous commercial
19.
training. Thus insolvencies are many, and suppliers are left
with unpaid accounts.
I am prepared to accept the general thrust of these
submissions, but no evidence of resulting financial hardship
for any of the respondents was put before the Court.
7. Admissions of contravention
All respondents have admitted contraventions of
s.45(2)(a)(ii) of the Act, and appear to have been generally
co-operative in the preparation of the agreed statement of
facts during the weeks leading up to the hearing.
8. Steps taken to avoid future contraventions
In an effort to prevent future contraventions of
the Act, the first respondent has conducted in-house seminars
about the Act and the ramifications of contravention.
Seminars were given with the co-operation and input of the
Commission. The first respondent's executive and retail
staff have been told of the need to comply with the Act, and
staff have been warned of the Company's future refusal to
indemnify individuals should they participate in contravening
conduct.
The second and third respondents have impressed
upon their employees the importance of complying with the
Act, and have threatened dismissal should the Act be breached
knowingly.
20.
The fourth respondent was only engaged in the
replacement windscreen industry in 1983 and 1984, at the end
of which year it sold its interest.
The fifth respondent is a closely-controlled family
company, and therefore does not see a need to educate its
staff in any formal way in the requirements of the Act.
However, regret is expressed by both the fourth and
fifth respondents concerning their contraventions, and
assurances have been given that there will be no repetition
of breaches of the Act.
9. Costs to be paid
It was submitted by respective counsel for the
respondents that, in deciding the penalties, the court should
have regard to the amount of costs that would be awarded
against them. It was stated by counsel for the applicant
that its costs amount to $120,000.
The respondehts argued, therefore, that the award
of costs against them would itself be a substantial penalty
for having contravened the Act.
Although accurate details were not submitted,
counsel for the applicant indicated that agreement had
largely been reached concerning the division of costs. The
first and second respondents are to pay approximately equal
amounts, with the fourth respondent paying approximately
21.
one-third less. However an agreement with the fifth
respondent has not been reached.
10. Submission to injunctions
It was submitted for the applicant that
injunctions, as well as penalties, were appropriate in this
case. This argument was put forward on the basis that some
effect was given to the arrangements, and the injunctions
would emphasise the Court's attitude to such contraventions.
Draft forms for proposed injunctions were in fact
handed up to the Court with the consent of the first to
fourth respondents. However, it was argued for the fifth
respondent that such an injunction was not appropriate. It
is an offence in itself to contravene the relevant sections
of the Act, but to grant an injunction against such a
contravention would also make such a contravention a contempt
of Court. This was said to be inappropriate.
Counsel for the applicant submitted that the Court
should treat the fifth respondent in the same manner as the
.
other respondents.
c. FACTORS DISTINGUISHING RESPONDENTS
1. Shares of market
The first, second and fifth respondents are the
major suppliers in Australia, sharing approximately 90% of
the market between them. The fourth respondent was the
principal distributor for the fifth respondent in Victoria
22.
from 1 July 1984 to 20 December 1984, as well as distributing
their product in Southern Queensland for part of the relevant
time. The third respondent is a wholly-owned subsidiary of
the second respondent.
2. Extent of involvement
The first, second and third respondents were
present at all meetings and involved in all contraventions of
the Act with which this application is concerned. The fourth
respondent was involved in four of the six arrangements only.
The fifth respondent, it was submitted, aided and abetted the
first contravention in respect of the Southern Queensland
region. One of its distributors was present at the meetings
in February and March of 1984. In fact it seems that the
fifth respondent played a significant role in bringing about
this first arrangement.
D. PECUNIARY PENALTIES
1. Summary of major factdrs
The most important factor operating to mitigate the
respondents' contraventions is that their attempts to break
the law met with little, 1f any, success. There was no
significant, lasting effect in the market place, presumably
because the forces of competition proved too strong. The
general willingness of the respondents to co-operate with the
applicant, and to give strong assurances as to their future
conduct, also serve to reduce significantly the seriousness
of the contraventions.
23.
Nevertheless, the contraventions were serious and
were maintained in a deliberate way, over a considerable
period, by senior officers of the respective companies -
which between them dominate the industry. The penalties to
be imposed must be significant.
It was agreed that I should approach this task on
the basis that there was one continuing contravention,
involving different parties at certain times, rather than six
separate contraventions. I agree that this is the most
convenient approach.
2. Penalties 1n other cases
It is important that the penalties imposed by the
Court for breaches of the Act should be consistent. I was
referred to over 30 cases in which the Court has imposed such
penalties; some of them were much more relevant than others
to the circumstances I have to consider. It was conceded by
all parties that the decision of*Sweeney J in Trade Practices
Commission v Pioneer Concrete 1985 ATPR 40-590 was most
nearly in point and provided the clearest guidance. However,
as might be expected, the applicant suggested that the
penalties in that case, which centred around $50,000 for each
respondent, should be seen as a floor in the present case,
whereas the respondents argued that this was an appropriate
ceiling. I am satisfied that the penalties imposed in that
case were consistent with those in the other cases to which I
was referred, and that it provides a convenient yardstick for
the Court in this case.
24.
The facts in that case appear sufficiently from the
following extracts from the headnote:
"The five corporate respondents had
between 1 January 1978 and 31 August 1979
carried on business, inter alia, as producers
and suppliers of pre~mixed concrete in the
Melbourne metropolitan area. At that time,
the corporate respondents together supplied
approximately 90% of the pre-mixed concrete
produced in the agreed relevant market (that
for pre-mixed concrete in the Melbourne
metropolitan area).
At all times in this period the price of
pre-mixed concrete produced and supplied by
the corporate respondents was made up of two
basic components - production costs and
delivery costs. Production costs included
costs associated with the purchase of raw
materials, labour and overheads. Delivery
costs were the subject of an agreement between
the National Ready Mixed Concrete Association
(Vic.) ('NRMCA') representing the producers
and the Concrete Carters Association
(Victoria) ('CCA') representing the concrete
carters. This agreement was authorized by the
Trade Practices Commission.
From mid-1978, a severe price war broke
out in the market. Between July and early
October 1978, the price was caused prices for
20 mpa pre-mixed concrete to fall as low as
$28 per cubic metre 'delivered, i.e. below
production cost.
Between October and December 1978, a
series of meetings was held in Melbourne
between representatives of each corporate
respondent. The series of meetings was
convened expressly for the purpose of ending
the price war and reaching an arrangement or
understanding. Under this arrangement or
understanding the corporate respondents would
increase the price for supply and delivery of
pre-mixed concrete in the market over time,
would cease to quote and charge all-inclusive
prices for the supply and delivery of
pre-mixed concrete in the market, would adopt
a common pricing formula the terms of which
would be refined from time to time in light of
experience and would adopt under the formula
(as refined from time to time) an agreed
minimum pricing level.
25.
The meeting achieved the desired result.
A common pricing formula was adopted and
refined twice. The initial formula adopted
the cartage rates as agreed from time to time
between the NRMCA and the CCA. Under the
later two formulae, the price for supplying
and delivering pre-mixed concrete to a
particular to a particular delivery site would
vary depending upon the zone within which that
delivery site was located. The corporate
respondents would in substance, quote and
charge the same price for deliveries within
any particular zone.
The pricing formulae were adopted. The
prices for pre-mixed concrete were increased
twice by each of the respondents during the
period up to July 1979.
Each of the corporate respondents
admitted, inter alia, that they had made an
arrangement or arrived at an understanding as
to the common pricing formula. They also
admitted that the arrangement or understanding
had the purpose or effect of fixing,
controlling or maintaining the price for
pre-mixed concrete supplied by the corporate
respondents in competition with each other."
The applicant submitted that the penalties should
be higher in the present case because,
(a) the value of money has changed in the three years
since that case was decided (17 July 1985),
(b) the agreements in the present case were maintained
over a longer period,
(c) the markets affected were wider geographic markets,
and
(d) there was some evidence that the respondents in the
Pioneer Concrete case were being forced by competition to
sell their product below cost price, before the arrangements
26.
to be penalised were entered into; there was no such
evidence in the present case.
As against these arguments, the respondents
variously stressed,
(a) there was evidence in the Pioneer Concrete case
that some profits had resulted from the arrangements - there
had been some significant effect in the market-place; that
was not so in this case,
(b) there was very vigorous competition in the Southern
Queensland market for windscreens, which had made the
position of some distributors precarious,
(c) because the companies concerned were forced to deal
with each other and regularly discuss prices in the ordinary
course of trade, they had not gone out of their way to
produce the results which the Court now had to consider, and
(d) even if the arrangements in the present case had
significantly affected the market, which they did not, there
would not have been any flow-én effect to other goods or
services, as would be the case with many services or
commodities, including concrete.
Apart from the obvious need to make allowance for
the changing value of money, I do not find any of these
arguments for departing ~ either upwards or downwards - from
the 'tariff' applied in the Pioneer Concrete case to be
particularly persuasive. Insofar as they have validity, they
tend to cancel each other out. I am left with the
conviction, having studied a number of the cases to which I
wt
27.
was referred, that the penalties I impose on the major
offenders should be at least as significant as those imposed
by Sweeney J, but should be of a similar order - after
allowing for changing money values.
Accordingly I fix a penalty of $65,000 to be paid
by the first and second respondents. Since the third
respondent is a wholly-owned subsidiary of the second, the
applicant accepts that no further penalty on it is necessary.
With regard to the fourth respondent I have regard
to the following significant facts,
(a) it was not involved in the first or the last
arrangements which the Court has to consider, because it was
only relevantly concerned in the Brisbane (as distinct from
Southern Queensland) and Victorian markets and ceased to
operate at the end of 1984, and
(b) it was not a major supplier, operating mainly as an
independent distributor of the fifth respondents' windscreens
in Brisbane and Victoria.
.
On the other hand I must bear in mind that the
fourth respondent was an equal participant in four
arrangements involving two substantial markets. In the
circumstances, I think $40,000 would be an appropriate
penalty in its case.
The fifth respondent was only involved in the first
arrangement and, not being a distributor of its own
28.
windscreens, it was only involved in that arrangement in the
sense that it aided and abetted it or, in the words of
counsel for the applicant, 'fostered' it.
The fifth respondent is, however, one of the major
suppliers, having some 25% of the Australian market; and it
did play a major role at the outset of the first arrangement,
although it now says it was concerned only to put an end toa
price war which was threatening to ruin its distributor.
In my view a penalty of $25,000 would be
appropriate in the case of the fifth respondent.
E. INJUNCTIONS
All but the fifth respondent have consented to the
grant of injunctions against them, pursuant to s.80 of the
Act, in an agreed form, although they have submitted that
they are not really necessary in view of the assurances they
have given and the steps they have taken to ensure that there
will be no repetition of their past conduct.
The fifth respondent stresses the same point and
argues that an injunction against aiding and abetting a
particular offence is especially onerous because it 1s so
open-ended in its relation to the conduct of others.
However, having regard to the arrangements reached
between the applicant and the respective respondents and to
the desirability of a uniform approach to penalties unless
re
cogent reasons for differences are established,
that injunctions in the following forms should go against all
parties:
29.
"Applicable to the first to fourth respondents
1. The [first] respondent, for a period of 3
years from the date hereof, whether by its
directors, officers, servants or agents or
otherwise howsoever, be restrained from making
or giving effect to any contract, arrangement
or understanding that has the purpose, or has
or is likely to have the effect, of fixing,
controlling or maintaining or providing for
the fixing, controlling or maintaining of, the
prices for, or discounts applicable to, any
type of replacement motor vehicle windscreen
supplied or to be supplied by [Australian
Autoglass Pty Ltd) and by any one or more of
[O'Brien Glass Industries Ltd, Windscreen
O'Brien (Wholesale) Pty Ltd, Hamilfair Pty Ltd
and Nielsen & Moller Pty Ltd] in competition
with each other, other than a _ contract,
arrangement or understanding the only parties
to which are the [first] respondent and a
corporation that is, or corporations that are,
related to the [first] respondent within the
meaning of the Trade Practices Act 1974.
(The words enclosed within square brackets
will vary according to which of the four
respondents is the subject of the Order).
Applicable to the 5th respondent
2. The fifth respondent, for a period of 3
years from the date hereof, whether by its
directors, officers, servants or agents or
otherwise howsoever, be restrained from
(a) aiding, abetting, counselling or
procuring any person to make or give
effect to;
(b) inducing any person to make or give
effect to;
(c) being in any way directly or
indirectly knowingly concerned in,
or party to, any person making or
giving effect to; and
(d) conspiring with others to give
effect to —
any contract, arrangement or understanding
that has a purpose, or has or is likely to
have the effect of fixing, controlling or
maintazning or providing for the fixing,
controlling or maintaining of, the prices for,
or discounts applicable to, any type of
replacement motor vehicle windscreen supplied
I believe
30.
or to be supplied by any two or more of
Australian Autoglass Pty Ltd, O'Brien Glass
Industries Ltd, Windscreen O'Brien (Wholesale)
Pty Ltd and Hamilfair Pty Ltd, in competition
with each other, other than a _ contract,
arrangement or understanding the only parties
to which are one of the aforesaid corporations
and a second corporation that is, ox other
corporations that are, related to that first
corporation within the meaning of the Trade
Practices Act 1974."
F. COsTS
Costs have heen agreed between the applicant and
all respondents other than the fifth. Since this ledves an
awkward gap, which could require the taxation of all the
applicant's costs and further argument as to how they are to
be borne, I propose to order that the f1fth respondent pay
the sum of $15,000 towards the applicant's costs. This is a
course which counsel for the fifth respondent invited me to
take and, from what I have been told of the nature of the
arrangement between the applicant and the other respondents,
it should fit comfortably into that arrangement. In case it
does not, I reserve liberty to apply as to that order.
I certify that this and the
29 (twenty-nine) preceding
pages are a true and accurate
copy of the Reasons
for Judgment herein of
The Hon Mr Justice Woodward
Eva
Associate
Dated: 19 July 1988
31.
Counsel for the applicant: Mr A.C. Chernov QC &
Mr N.J. Young
Solicitors for the applicants: Australian Government
Solicitor
Counsel for the first respondent: Mr R.A. Finkelstein &
Mrs S. Crennan
Solicitors for the first respondent: Arthur Robinson
& Hedderwicks
Counsel for the second & third respondents: Mr D. Shavin
Solicitors for the second & third respondents:
Blake Dawson Waldron
Counsel for the fourth respondent: Mr R. Macaw
Solicitors for the fourth respondent: Marshall Marshall
& Dent
Counsel for the fifth respondent: Mr N. Cotman
Solicitors for the fifth respondent: Messrs Madgwicks
Dates of hearing: 16 and 20 May 1988