Fraser, D. & Anor v. NRMA Holdings Ltd & Ors [1994] FCA 731
Federal Court of Australia
Full text
Select any passage to save a personal note with optional tags.
JUDGMENT NO. sesnee2 Sosa! 0d Ln
CATCHWORDS
TRADE PRACTICES - misleading or deceptive conduct - proposal
for corporate reorganisation - ""demutualization" and issue of
shares or cash - prospectus - reasonable expectation of
members of full and fair disclosure for the making of properly
informed judgment on the proposal.
CORPORATIONS - "control" of corporation - meaning thereof.
Trade Practices Act 1974, ss. 52, 80, 87
Corporations Law, ss. 199, 749, 750, 995
Royal Aytomobile Cl of Victoria v Federal Commissioner of
Taxation {1974] V.R. 651
Rhone-Poulenc Agrochimie SA v
(1986) 12 F.C.R. 477
Demagogue Pty Ltd v Ramensky (1992) 39 F.C.R. 31
Warner v Elders Rural Finance Limited (1993) 41 F.C.R. 399
Peters' ican Delica o. Ltd v Heath (1939) 61 C.L.R. 457
Chequepoint Securities Ltd v Claremont Petroleum NL (1986) 11
A.C.L.R. 94
Campbell v The Australian Mut al Provident Society (1906) 7
S.R. (N.S.W.) 99, affd. (1908) 24 T.L.R. 623
Re_ A. Ffrost & Co. Pty Ltd [1993] 1 Qd. R. 1
Walker v Wimborne (1976) 137 C.L.R. 1
Mendes v issioner of Probate Duties (Victoria) (1967) 122
C.L.R. 152
DAWN _ FRASER & ANOR v
NRMA_HOLDINGS LIMITED & ORS
No. NG 3479 of 1994
RECEIVED
BEFORE: GUMMOW J. 14 OCT 1994
PLACE: SYDNEY. FEDERAL COURT OF
DATE: 13 OCTOBER 1994. AUSTRALIA
PRINCIPAL
REGISTRY
IN THE FEDERAL COURT OF AUSTRALIA )
NEW SOUTH WALES DISTRICT REGISTRY )
)
GENERAL DIVISION No. NG 3479 of 1994
BETWEEN: DAWN FRASER
First Applicant
RICHARD JAMES TALBOT
Second Applicant
AND: NRMA HOLDINGS LIMITED
First Respondent
NRMA LIMITED
Second Respondent
NRMA_INSURANCE LIMITED
Third Respondent
BEFORE: GUMMOW J.
PLACE: SYDNEY.
DATE: 13 OCTOBER 1994.
M FOR:
UPON the claims to relief the subject of the order under 0.27
r.2 made 27 September 1994,
THE COURT DECLARES THAT:
By distributing to members of the second and third respondents
the documents copies of which are Exhibits A, B and C, the
first respondent, in trade or commerce, engaged in conduct
which is misleading or deceptive or likely to mislead or
deceive.
ut
AND_THE COURT ORDERS THAT:
(1)
(2)
(3)
(4)
(5)
(6)
The respondents, by themselves, their servants and
agents, and the servants and agents of each of them, be
restrained from distributing to members of the second and
third respondents copies of the documents Exhibits A, B
and C.
The second respondent, by itself, its servants and
agents, be restrained from, without the leave of the
Court, proceeding with any business at the general
meeting of members, identified in the Notice of General
Meeting, a copy of which is contained in Exhibit C, other
than by the taking of such steps as are necessary or
appropriate to adjourn the meeting.
The third respondent, by itself, its servants and agents,
be restrained from, without the leave of the Court,
proceeding with any business at the general meeting of
nembers, identified in the Notice of General Meeting, a
copy of which 1s contained in Exhibit C, other than by
the taking of such steps as are necessary or appropriate
to adjourn the meeting.
There be liberty to apply.
The respondents pay the costs of the applicants of the
proceeding up to and including 13 October 1994.
Order (1) be suspended until noon on 14 October 1994, and
the proceeding stand over to 9.30 a.m. on 14 October 1994
for the parties to speak to the form of orders (1), (2)
and (3).
3.
(7) The proceeding otherwise stand over to 9.30 a.m. on 25
October 1994 for directions as to the further conduct of
the balance of the proceeding which remained after the
order under 0.29 r.2 made 27 September 1994.
Note: Settlement and entry of orders is dealt with by Order 36
of the Federal Court Rules.
IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY
GENERAL DIVISION
— ew
No. NG 3479 of 1994
BETWEEN: DAWN FRASER
First Applicant
RICHARD JAMES TALBOT
Second Applicant
AND: N N I
First Respondent
NRMA_ LIMITED
Second Respondent
NRMA INSURANCE LIMITED
Third Respondent
BEFORE: GUMMOW J.
PLACE: SYDNEY.
DATE: 13 OCTOBER 1994.
REASONS FOR MEN'
The Present Structure and the Proposal
The first and second applicants are directors and members
of the second respondent, NRMA Limited ("the Association").
The second applicant is also a member of NRMA Insurance
Limited, the third respondent ("Insurance").
The Association was previously styled National Roads and
Motorists' Association Limited. It changed its name to NRMA
2.
Limited on 17 November 1992. The Association was incorporated
in 1920 as a company limited by guarantee under The Companies
Act 1899 (N.S.W.) ("the 1899 Act"). It controls and has a
significant ownership interest in eight companies. Insurance
was incorporated in 1926 under the 1899 Act. It also is a
company limited by guarantee. Insurance controls some ten
companies. The total assets managed by the Insurance Group at
31 March 1994 was $4.401b. The total for the Association was
the lesser but still substantial sum of $457m. This disparity
assumed an importance for some of the submissions at the
trial.
The Association and Insurance conduct a wide range of
operations which have made the term "NRMA" very well
recognised. Perhaps most well known is the road service which
has been supplied to generations of stressed motorists in
broken down cars. On one rainy day in Sydney in February
1992, the Association dealt with more than 11,000 calls from
members. In 1992-1993, 405 road patrol officers responded to
over 2m. calls. There is a fleet of 470 NRMA road service
vans. Eighty five per cent of all members of the Agsociation
have only one car covered by their membership. A small number
of members has hundreds or even thousands of vehicles.
Insurance is one of the largest general insurers in the
country. In addition to comprehensive car insurance it
provides home buildings and contents policies. At 30 June
1994, there were approximately 4.2m. insurance policies in
3.
force. The objects of insurance, set out in cl. 3 of its
Memorandum of Association, include the conduct of all kinds of
insurance business and the provision of insurance for members
of the Association as well as for others. The only policy
holders who are members of Insurance are those who are members
of the Association. This is the effect of Article 3 of the
Articles of Insurance.
In the Annual Report of the Association for 1992/93, Mr
R.B. Willing, its Chief Executive Officer, when dealing with
results, wrote:
"In general terms NRMA Ltd is owned by its
Members (who are, in short, NRMA Road Service
members), while NRMA Insurance Ltd is owned by
its policyholders who are also members of NRMA
Ltd.
When considered in the context of legal
ownership, then, NRMA Ltd and NRMA Insurance
Ltd are two different groups, so I will deal
separately with the results of each group."
Telephone and face to face advice to members is a feature
of the operations of both the Association and Insurance. The
official journal "The Open Road" appears six times a year and
has a readership of 2.15m. The uncontradicted evidence
suggests that there has been a high degree of satisfaction
with the services supplied to members.
These bodies comprising what in the general consciousness
is the unigue institution known as "the NRMA"" have grown and
prospered, but not as corporations deriving profits for
4.
distribution to shareholders. Rather, as companies limited by
guarantee, they have been operated for the mutual benefit of
members. In 1992-1993, some $87m. in rebates were afforded to
policy holders. The annual subscription for the provision of
road service using the Association is $36. In May 1994, the
Board of Management of the Association resolved not to
increase the fee for the next 12 months. Road and other
services are provided to members at a loss. For the year
1993-1994, this appears to have been $12m.
The cheap membership services and insurance rebates may
illustrate the proposition that some mutual organisations
benefit their members, not by dividends to shareholders, but
by way of reduction in the price for services. However, Mr
Willing, who is also Managing Director of Insurance, gave
evidence that he regards the provision of rebates as an
unsatisfactory "capital management tool". In particular, this
is because it is not in the interest of Insurance to maintain
on a long term basis artificially low insurance premiums
supported by capital reserves. The evidence indicates that
whether or not the present proposal is given effect, rebates
are unlikely to be continued beyond 31 July 1995.
Subscriptions of members to the Association are not taxed
in the hands of the Association. Further, the Association and
Insurance hold assets acquired before 20 September 1985 to
which, by reason of the date of their acquisition, capital
gains tax does not apply.
5.
The first respondent, NRMA Holdings Limited ("Holdings")
was incorporated in New South Wales on 15 July 1994. This
followed the public announcement on 17 March 1994 of a
proposal to restructure the Association and Insurance.
Holdings was formed for listing on the Australian Stock
Exchange and the five subscribers were to remain the only
shareholders until the listing was implemented. Holdings has
not traded.
Holdings has a share capital and invites members of the
Association and of Insurance to become shareholders. The vast
body of members of these two bodies would cease to be such.
The Association would have Holdings as its sole member, and
Holdings and the Association would be the members of
Insurance. The former members would become shareholders of
Holdings or receive cash. The means by which this proposal
would be achieved has been promoted by its supporters as
"unlocking" that "wealth" which is at present "inaccessible"
to members.
The Memorandum of Association of Holdings provides that
whilst it is the holder of not less than 50% of the ordinary
shares on issue in the capital of the Association, Holdings
shall procure that the Memorandum of Association of the
Association includes objectives to the effect of (a) promoting
the interests of motorists and other road users throughout
Australia in good roads, safety and consumer protection, and
(b) providing motorists and others with a range of services
6.
including provision of emergency or breakdown relief service
and other services to vehicles. The Articles of Holdings
contain (Article 3) complex provisions with the evident
purpose of limiting to 5% any shareholding in Holdings. This
restraint is to operate until 1 January 2000. If Holdings is
listed, any sale or disposal of its main undertaking shall be
conditional upon approval or ratification by resolution at a
meeting of members held in accordance with the listing rules
(Article 20.2). The Insurance Acquisitions and Takeovers Act
1991 also is relevant. It provides, in effect, that without
the prior approval of the Treasurer, no person or associated
person may acquire shares in any insurance company if those
shares when aggregated would to amount to a more than 158%
holding.
The proposal brought the parties into dispute. There are
16 directors of the Association, and of these I3 are in favour
of the proposal. The applicants are two of the three
directors who are against the proposal. There are eleven
directors of Insurance. Eight of these are also directors of
the Association. Only one director of Insurance is against
the proposal, that director being one of the three
dissentients on the board of the Association.
.The organisation of the Association and Insurance as
companies limited by guarantee, rather than by shares, with
members who are not shareholders, is of significance for the
proposal in several respects.
7.
The first concerns the operation of the revenue laws and
has been foreshadowed in what has been said above. The .
structure of the Association and Insurance has been said to
attract what has been called "the mutuality principle". Where
this applies, the circumstance that members are joined in a
corporation limited by guarantee is not of itself destructive
of the principle. In t i Vic ia v
Federal Commissioner of Taxation [1974] V.R. 651, the taxpayer
was a company limited by guarantee. The case concerned the
extent to which the mutuality principle had the effect of
relieving the taxpayer from the incidence of income tax in
relation to various activities it conducted. The Supreme
Court held that the mutuality principle applied to certain
activities, such as the road service, the touring service and
the technical and testing service, but that it did not apply
to activities such as the provision of the driving service for
non-members.
Currently the income and expenses of the Association
arising from the provision of its mutual services are not
assessable and deductible, respectively. If the present
proposal goes ahead, the income of the Association should be
assessable and its expenses deductible.
The second matter is the effect of the structure of the
Association and of Insurance upon the formulation of the
proposal. If the two bodies were corporations limited by
shares, the nature of the offer made by Holdings might have
been characterised as one to acquire the shares in these two
companies in exchange for shares in Holdings or a cash :
payment. If the proposal had been, as a matter of law, framed
in that way, there could have been no suggestion that the
shares in Holdings were "free shares". It could not credibly
have been asserted that the shares issued by Holdings were
"free" because no cash subscription of the par value was
required. It also would have been a curious (at best)
metaphor to say that sales of shares to Holdings "unlocked"
any "wealth".
Furthermore, the Association and Insurance each would
have been a "target company" within the meaning of Chapter 6
of the Corporations Law ("the Law"). Chapter 6 deals with the
acquisition of shares under takeover schemes. Part 6.12 (ss.
749-750) requires the issue of certain statements, including
Part B statements, to be given by a target company. Clause 1
of Part B, subjéct to an immaterial qualification, requires
that the Part B statement set out certain material, in
relation to each director of the target company, if the
director desires to make and considers himself or herself
justified in making a recommendation in relation to the offer.
The material is whether the director 'recommends' the
acceptance of offers made or to be made by the offeror or
recommends against such acceptance and, jn ejther case, the
reas [e) ". [Emphasis supplied]
9.
The substance of the proposal in relation to Holdings,
the Association and Insurance involves, broadly, the
acquisition of what in the evidence (but not the prospectus)
is identified as the "Transfer Value" of the Association and
its subsidiaries and the application of this by Holdings to
pay up the par value of the shares to be offered to members of
the Association and of Insurance. The estimated total market
value of Holdings is $2.2b.
The Law requires the issue of a prospectus in relation to
the offer of these shares by Holdings. In it, these shares
are identified repeatedly as "Free Shares". There is,
however, no takeover offer attracting the operation of Chapter
6 of the Law. Therefore, there is no statutory platform
afforded by Chapter 6 to any dissentient directors of the
Association or of Insurance from which they may disseminate to
members the reasons for which they recommend against
acceptance of the proposal.
It is in this setting that the applicants, who are
dissentient directors, seek to avail themselves of the
standing given by s. 80 of the Trade Practices Act 1974 ("the
Act") to "any person" to seek injunctive relief in respect of
alleged contravention of s. 52 of the Act.
The spect
On 23 August 1994, Holdings and Perpetual Trustee Company
Limited ("the Trustee") issued a booklet (Exhibit C) bearing
10.
on the cover the word "PROSPECTUS" ("the prospectus"). The
prospectus was distributed in clear plastic packages. with
accompanying material. This comprised two sheets, each double
sided. There was a Proxy Voting Paper for the Association,
with, at the foot, a form headed "Acceptance of Free Shares",
and, on the reverse, a Proxy Voting Paper for Insurance. This
is Exhibit B. The other sheet (Exhibit A) was headed
"Important Information Inside". It is this latter sheet which
would be the first page to be seen by a person picking up the
plastic packet. It bears in eye catching red print the
phrases "How to Vote!" and "How Many Shares You Will be
Gaven!".
The form headed "Acceptance of Free Shares" has
particulars completed for each addressee of the prospectus.
In each case it specifies a number of shares to which the
addressee is said to be ""entitled" and states what the
directors of Holdings are said to estimate as the approximate
market value of those shares. This yields a sum of $2 per
share. Thus, a statement of entitlement to 300 shares is
followed by a statement that their approximate value is $600.
The value is said to have been fixed at 30 June 1994, assuming
Holdings had then been listed on the Stock Exchange. The form
continues:
"The actual price when listing occurs may be
higher or lower. See Section 2 of the
prospectus."
11.
Mailing of the prospectus packet to members of the
Association and of Insurance commenced on 31 August 1994. The
documents have been sent out at an average rate of 150,000 per
day, and have been directed to almost every household in New
South Wales and the Australian Capital Territory. There are
over 1.8m. members of the Association. Of these,
approximately 1.3m. are members also of Insurance.
The addressees of the offer of "Free Shares" are linked
by what in a sense is the private characteristic of membership
of the Association and Insurance. But the scale of the
proposal, in terms of the number of members and of money
values, is such that in substance and reality Holdings is
dealing with a very large proportion of the adult public in
New South Wales and the Australian Capital Territory. The
addressees of the prospectus may be expected to include
significant numbers of people who, whilst quite astute in
dealing with their day to day financial affairs, have no
experience in dealing with shares, with corporate
reorganisation, or with a prospectus. Furthermore, what one
might inelegantly call "de-mutualization" is an unusual form
of corporate re-organisation, even to many experienced
aunvestors.
The prospectus contains more than 100 pages. It includes
(pp- 18, 19) notices of general meetings of members of the
Association and of Insurance. Both meetings are to be held on
19 October 1994, that of the members of the Association at 10
12.
a.m. and the other at 3.30 p.m. Each notice is dated 18
August 1994. Significantly, each is stated to have been
issued by order of the Board of directors of the company in
question. Proxies must be received by 3.30 p.m. on 17
October. But Exhibit A encourages early posting so that there
will be receipt by 12 October.
The prospectus also includes, in pages appearing after p.
50, forms of application on what is called the members' Sale
Offer, with provision for payment of the application moneys.
These will not be accepted until after the date, expected to
be 24 October 1994, on which the making of the sale offer and
the application price are notified.
Throughout the prospectus, stress is laid upon the
requirement for 75% of those members of the Association and of
Insurance who are voting to vote in favour of what is
described as "the proposal". The requirement, as regards the
changes to the Memorandum and Articles of Association of the
two companies, for approval by 75% of those voting stems from
the general provisions of the Law, ss. 172, 176, 253.
The documentation also indicates that "the proposal"
involves the change of status by "NRMA" and the issue of what
are identified as "Free Shares" to members. This term appears
on the leaflet headed "Important Information Inside". An
asterisk beside the term "Free Shares" leads the eye to the
following:
13.
"The Free Shares (or cash alternative) are in
exchange for membership under the Articles of
each of NRMA Limited and NRMA_ Insurance
Limited. Whether you accept the Free Shares or
the cash alternative, Road Service and policies
continue as usual."
This reassurance as to the continuation of the usual is a
theme which is repeated in the prospectus.
The "cash alternative" applies to each member who does
not want the Free Shares or from whom a valid Acceptance of
Free Shares form is not received. The shares attributable to
each such member will be sold and the proceeds, less sale
costs of an estimated 5 cents per share, will be paid to the
member.
The precise nature of the inter-relation between the
.ssue of "Free Shares" and the -elingu:shment of membership
appears only by going to the texts of the proposed new
Articles of Association of the Association and of Insurance.
These are in evidence. Counsel for the respondents said that
the picture might be built up from summaries in the
prospectus. Copies of the new Memoranda and Articles' are said
in the prospectus to be available on request. Nevertheless,
none of the proposed text is set out in the prospectus.
In the case of the Association, the new Article 117 will
provide as follows:
"117 Cessation of Membership
14.
If the conditions attaching to the offer by
NRMA Holdings of Shares to Participating
Members as set out in the prospectus are
satisfied then: .
(a) the members of the [Association], other
than NRMA Holdings, shall cease to be
members on the Changeover Date; and
(b) the [Association] shall refund to each
member who has ceased to be a member the
amount that equals the unexpired portion
of the member's annual subscription on the
Changeover Date and apply that to the
Service Contract for the period from the
Changeover Date to the date on which the
member's annual subscription would have
fallen due if the member had not ceased to
be a member on the Changeover Date,
on condition that upon NRMA Holdings becoming
the sole member of the [Association];
(Cc) NRMA Holdings first applies the Transfer
Value to pay up the par value of the
Shares and then applies the balance to a
Share Premium Account; and
(d) NRMA Holdings allots and issues those
Shares accepted by Participating Members
in accordance with the terms of the offer
and allots and issues the balance of those
Shares to the NRMA Offer Trust."
Article 117 of the proposed new Articles of Insurance is to
similar effect as the new Article 117 of the Association.
Several of the terms in Article 117 are defined in
Article 115. "Participating Members" are stated to be those
entitled to an offer of the ordinary shares of $1 each in
accordance with the entitlement rules which are applied by
Holdings and "summarised" in the prospectus. The "Changeover
Date" is that date which is one business day after the day on
which the Australian Securities Commission ("the ASC") issues
15.
to the Association a certificate of registration specifying
its change of status to a company limited by shares and
guarantee. The term "Transfer Value" is central to the
operation of Article 117 (c). It is defined in Article 115 as
meaning "the fair value of all assets and liabilities of the
{Association} and its subsidiaries as at the Changeover Date".
From perusing Article 117, the question arises as to how
Holdings is to "apply" the fair value of the assets and
liabilities of the Association and its subsidiaries. In
response to a question from the bench as to how his client
contemplated the operation of Article 117, counsel for
Holdings responded:
"well, one would expect that upon' the
cancellation of the membership, the interest of
Holdings in the two companies increases in
value very substantially. That would create
presumably an asset revaluation reserve. That
asset revaluation reserve can then be applied
and be distributed to members in effect, by
applying that wealth in crediting unissued
shares as fully paid upon their allotment first
to members who accept the shares on the one
hand, and those shares which are not accepted
are then allotted to the Trustee who is in
effect a trustee for sale, the beneficiaries
under that trust for sale being the members who
elect to take the cash or the members who elect
to do nothing."
Further, on p. 60 of the prospectus, the following appears:
"The directors of NRMA Holdings intend to have
transferred $500 million of the share premium
reserve created in the process of the proposed
restructure, to a retained earings account.
16.
Following the transfer, retained earnings will
be available for distribution as dividends."
It is then said that the transfer will be technically a
reduction of capital and will be subject to approval of a
general meeting of Holdings in early 1995 and subsequent Court
confirmation.
The prospectus is divided into what are described as
"Sections". Each commences with a full page colour photograph
of a smiling NRMA staff member, beside which is a circular
device with an NRMA symbol surrounded by the words "SHARE THE
FUTURE". Section 1 (pp. 5-20) is headed "Information for
Members", Section 2 (pp. 21-34) "Details of Members Free Offer
and the Sale Offer", Section 3 (pp. 35-38) "Guide for
Investors", Section 4 (pp. 39-50) "The NRMA and (Its
Businesses" Section 5 (pp. 51-60) "Financial Information",
Section 6 (pp. 61-80) "Independent Accountant's Report",
Section 7 (pp. 81-84) "Actuarial Reports", Section 8 (pp. 85-
96) "Additional Information", and Section 9 (pp. 97-100)
"Definitions and Technical Terms".
The role of the Trustee in the preparation of the
prospectus has been limited to Section 8 and so much of
Section 2 as deals with the terms of the trust.
The booklet is titled "PROSPECTUS" and I have, for
convenience, used that term to identify it. However, the
applicants submit that much of the mischief of which they
17.
complain in this case flows from the melding into the one
document of, on the one hand a prospectus for the issue of
shares in Holdings, and on the other of notices of general
meetings of members of the Association and of Insurance.
The expressions "Free Shares" and "Free Share" appear
throughout the prospectus. In the first 31 pages, "Free
Shares" and "Free Share" together appear 100 times. In the
prospectus as a whole they appear 117 times. On the proxy
form and "Important Information Inside" leaflet, they appear
13 times.
In the prospectus "Free Shares" is defined in Section 9
{p. 98) as meaning "the NRMA shares offered to members under
the Members Free Offer", that being in turn defined as "the
offer of Free Shares to members as described in Section 2".
The term "member" is defined as "member of the Association";
there is no separate definition for members of Insurance. It
will be necessary to refer in greater detail to the
anterrelation between these memberships. ""NRMA shares" is
defined as some or all, depending on the context, of the fully
paid ordinary shares of $1 par value each in Holdings which
are offered under the prospectus. In Section 9 (p. 99) is an
important definition of "the NRMA". It is as follows:
"NRMA Holdings and, as the context requires,
the consolidated NRMA Group comprising the
Association Group and the Insurance Group where
the chief entity prior to the restructuring is
the Association and, after the restructuring,
is NRMA Holdings."
18.
The Association Group comprises the Association and the
companies to which I have referred. The same is the case as
regards the Insurance Group.
The booklet is, in a visual sense, attractively presented
and well laid out. The applicants point, as setting the stage
for what follows, to a passage in a letter from the President,
on the letterhead of Holdings, which appears on pp. 3 and 4 of
the prospectus, immediately before Section 1. The applicants
stress, rightly in my opinion, the significance which the
President's letter would have for the ordinary reader. Such a
person is likely to turn to this first before setting off into
the detail of the following 90 or so pages. The letter uses
the expression "the NRMA" without apparent distinction between
the Association, Insurance and Holdings. The curious reader
might turn to p. 99 for a definition. The letter is addressed
"Dear Member". "Member" is defined as a member of the
Association.
The President says he speaks as a member of the Board of
the Association for 14 years. He asserts that like many other
mutual organisations "[t]he NRMA" has reached a crossroads.
It is time to decide whether to continue to operate within the
current structure or to adopt a new structure "which will
build on the current successes and permit members to share in
the wealth and future financial successes of the
19.
organisation". The reference to wealth is repeated in the
next paragraph. This states:
"In short, the proposal _is to unlock the wealth
of the organisation by giving members Free
Shares. The Proxy Voting Paper that came on
the outside of this prospectus will have told
you the number of Free Shares you will receive
and an estimate of their value. The proposal
and its implications for you are detailed in
Section 1 of this prospectus. If the proposal
is adopted, members' financial ownership of the
NRMA will be formalised. The Boards of the
Association and NRMA Insurance have each
considered the options and have concluded that
the share issue is in the best interests of
members and policyholders.
The restructure wi not affect the way we
e. wil] c inue_t rovide
efficient Road Service and competitive
s nce. There will be no change in the road
patrols. The restructure will however give us
greater flexibility in developing businesses
for the benefit of all members and
policyholders.
The Boards therefore strongly recommend that
ou vote in favour of the proposal and accept
the Free Shares."
[Emphasis supplied]
I accept the submissions for the applicants that the attention
of the interested but unpersevering reader is likely to be
attracted and retained by the President's letter, followed by
Section 1, "Information for Members". Significantly, the
reader of the notices of general meeting is specifically
invited to refer to the "Information for Members". This
significance attached to the "Information for Members" is to
be taken into account when evaluating submissions that alleged
deficiencies and obscurities in this section are remedied by
material which is to be found in the balance of the document.
20.
The general tenor of the "Information for Members" (as of
the prospectus as a whole) is to encourage a favourable -
response to the proposed new structure and to agree with the
recommendation of what are called (p. 6) the "NRMA Boards".
This is that members of each of the Association and Insurance
vote in favour of "the proposal" and that members of the
Association choose the "Free Shares". The term "the proposal"
1s set out under a heading using those words on the first page
of the "Information for Members" (p. 6). It is as follows:
"THE PROPOSAL
Members have the opportunity to become
shareholders of NRMA Holdings Ltd, a new
company which will own the NRMA businesses.
If you were a member of the Association on 16
March 1994, you are being offered Free Shares
in NRMA Holdings Ltd. You may choose to take
the Free Shares or to take the cash
alternative. If you choose to take your Free
Shares, you will become a shareholder of NRMA
Holdings Ltd."
Earlier, on the same page, under the heading "BENEFITS OF
CHANGE", it is said:
"Under the NRMA's current structure the wealth
that is the product of this success is locked
away, inaccessible to members of each of the
Association and NRMA Insurance. The challenge
for the NRMA was to find a way of unlocking
that wealth while ensuring that it continues to
provide excellent service.
The NRMA is proposing to change its legal
structure to enable its financial success to be
shared with its members. At the same time, the
new structure will allow the NRMA to remain a
unique institution which continues to provide
quality service.
21.
The primary benefit of the proposal is that
members of the Association will receive Free
Shares allowing them to share in the future
financial success of the NRMA."
Reference to wealth which would otherwise remain locked up and
inaccessible to members is made elsewhere in this Section (p.
11).
Thus, there appears early in probably the most
significant Section of the prospectus the themes which are to
recur in the document. One is the making available of
otherwise inaccessible wealth to members by Free Shares or
receipt of cash. Another is that despite what are described
as changes to the legal structure of the NRMA, it will still
be, to use a phrase employed by counsel in addresses,
"business as usual". Both themes are expressed and repeated
in a fashion apt to induce a sympathetic response by the
reader.
There is force in the applicant's submission that, on a
reasonable view of the matter, the wealth of the two bodies is
not "locked-up". To a degree the current structure of the
bodies provides advantages to members by such means as cheap
road service and, at least for the present, insurance rebates.
Further, the basic questions for members to decide, with the
assistance of what is put befare them in the prospectus, are
(a) whether they will be better off by remaining as members,
or by becoming shareholders or recipients of the proposed cash
distribution in lieu of shares, and (b) why the Boards have
22.
concluded that the share issue is in "the best interests" of
members and policy holders.
The applicants also make the point that whilst it
literally is true that the Boards do strongly recommend
acceptance of the proposal, not all of the directors favour
it. Information in that regard is found on p. 15 of Section
1. This identifies the numbers of directors for and against.
It does not give any indication of the reasons for the
dissentients acting as they did.
As I have indicated, the business of each meeting called
for 19 October is the consideration and passage, if thought
fit, of a special resolution. The status of Association is to
be converted from that of a company limited by guarantee to
that of a company limited both by shares and by guarantee.
The nominal capital of the Association is to be $10b. divided
unto 10b. shares of $1 each. The proposal for Insurance also
is that it be converted to a company limited both by shares
and guarantee; its nominal capital would be $100b. divided
into 100b. shares of $1 each. In each case, new Articles are
to be adopted.
At the foot of the notice of general meeting for the
Association, there appears material referring to what is
identified as the "Information for Members". This is a
reference to Section 1 of the Prospectus (pp. 5-20) which thus
includes the notices themselves. The Material at the foot of
23.
the notice of general meeting of the Association (p. 18) is as
follows:
"Note: The Information for Members 1s important
and should be read carefully. The purpose of
the resolution is to make legal changes which
would result in NRMA Holdings Ltd issuing
shares to members of NRMA Ltd (and certain
members of N.R.M.A. Insurance Ltd). Within
three days of the issue of the prospectus NRMA
Holdings Ltd will apply for listing on the
Stock Exchange. As part of the legal changes
all members of NRMA Ltd (other than NRMA
Holdings Ltd) will no longer be members of NRMA
Ltd and Road Service will be provided under the
Service Membership contract on much the same
terms as presently apply. This will be on
condition that Free Shares in NRMA Holdings Ltd
are offered by it. It is the new company which
will control the NRMA. Further information on
this is set out in the Information for Members.
Copies of the proposed Memorandum and Articles
of Association of NRMA Holdings Ltd and of NRMA
Ltd are available on request from the Secretary
at 151 Clarence Street, Sydney."
The notice of general meeting of Insurance includes a Note in
the same terms. There is no statement in specific summary
form of the particular changes to be brought about by the new
articles. The significance of what 1s proposed is dealt with
elsewhere (e.g. p. 12, in the passage under "LEGAL STEPS
INVOLVED IN CHANGE").
Pursuant to leave, counsel for the ASC appeared as amicus
curiae. The ASC gave Holdings various allowances under the
Law. These included a modification to ss. 1020 and 1025 of
the Law allowing a personalised acceptance and Proxy Voting
Paper to be .despatched with, but not attached to, the
prospectus. On p. 2 of the prospectus there appears a
24.
disclaimer that the ASC takes no responsibility as to the
contents of the prospectus.
The "Information for Members" explains (pp. 7-8) the
interdependence between the changes proposed to the structure
of the Association and Insurance and the issue of shares in
Holdings. It does so in the following terms:
"NRMA shares are now being offered free to all
members of the Association as at 16 March 1994.
You may choose to take the Free Shares or the
cash alternative. If we do not receive a valid
Acceptance of Free Shares form from you, you
will get the cash alternative. Make your
choice by filling out the Acceptance of Free
Shares form which came on the outside of the
prospectus and return it in the postage paid
envelope.
Any NRMA shares which members have not accepted
will then be offered for sale. Members and
non-member policyholders will be the first to
be given the opportunity to buy NRMA shares,
except for some NRMA shares set aside to enable
a fair price to be established."
This is a reference to the Members Extra Shares Offer, to be
made by the Trustee. Its final details will depend upon how
many Free Shares are accepted and consequently how many shares
in Holdings are available for sale. Two application forms
follow p. 50 of the prospectus. The Trustee is trustee of the
NRMA Offer Trust, constituted by trust deed dated 18 August
1994, between it and Holdings. The term "non-member
policyholder" is given meaning in the definitions on p. 99.
It identifies a person who is not a member of Association at
16 March 1994, but who was then holder of a policy of
25.
insurance issued by Insurance, being a policy of a certain
description.
The "Information for Members" continues (p. 8):
"The money which will be paid to those members
who do not want NRMA shares or from whom we do
not receive a valid Acceptance of Free Shares
form, comes from the sale of these shares."
The eye of the reader is then taken to a diagrammatic
representation headed "Where does the money come from?" The
"Information for Members" carries on:
"The amount of money these members receive
depends on how much these shares are sold for
and the cost of selling them. The maximum cost
these members will bear is 5 cents per share.
-Members choosing the cash alternative will
receive no more payments once the cash has been
paid. Members who choose Free Shares can
expect to receive income in the form of
dividends on their Free Shares in the future.
The proposal will not go ahead unless at least
75% of the Association members who vote are in
favour of it and at least 75% of the NRMA
Insurance members who vote are also in favour.
Members who vote against the proposal will
still be entitled to get Free Shares or the
cash alternative, if the votes of the other
members who are in favour carry the day. It is
therefore important to indicate if you want
your Free Shares or the cash alternative,
whether or not you vote in favour of the
proposal.
A full description of the Offer is set out in
Section 2 of the prospectus."
26.
The "Information for Members", then, under the heading
"DETERMINING YOUR SHARE ALLOCATION", deals with the manner in
which shares are allocated. It states (p. 8):
"Shares are being allocated in a way the Boards
believe to be fair. The basic rules are:
. an automatic entitlement to Free Shares is
offered to each member of the Association
as at midnight on 16 March 1994;
. an additional allocation is offered if
that membership was linked to an NRMA
Insurance policy (other than a Travel or
Life policy) at 16 March 1994; and
. the longer the membership (using five year
intervals) the greater the entitlement.
25 year members and above will receive the
maximum."
There follows a table setting out what is stated to be the
result of the application of these rules. The length of
membership is broken up into perio. 3 of ur to 4 years, 5 to 9,
10 to 14, 15 to 19, 20 to 24, and 25 or more. In each case, a
member with one or more policies receives twice the number of
Free Shares allocated to a member who falls within the same
temporal bracket, but who is not a policy holder. _ Thus, a
member of up to 4 years standing with no policy has an
allocation of 250 shares, whilst a member of that standing
with one or more policies has an allocation of 500 shares.
The maximum allocation is 500 and 1000 shares respectively for
members with 25 years or greater standing. It is said (p. 9)
that it was thought fair to reward loyalty by taking account
of the length of membership, and that this also recognised the
27.
fact that long-standing members tend to have more business
with the NRMA.
On p. 12 in Section 1, there appears the following,
commencing with the second paragraph beside and below the
heading "LEGAL STEPS INVOLVED IN CHANGE" (I have referred to
this passage earlier in these reasons):
"The legal elements of the approval by members
of the Association and members of NRMA
Insurance are:
. changing the legal status of the
Association and NRMA Insurance from
companies limited by guarantee to
companies limited by shares and guarantee;
. adopting new Articles for each company,
the central element of which means that
members (other than NRMA Holdings) agree
to give up their membership of the
Association and NRMA Insurance on
condition that Free Shares are offered by
NRMA Holdings. This leaves NRMA Holdings
as the only member of the Association, and
NRMA Holdings and the Association as the
only members of NRMA Insurance, and hence
each 1s under the control of NRMA
Holdings. By resolution of the Boards,
NRMA Holdings was admitted as a member of
the Association on 4 August 1994 and as a
member of NRMA Insurance on 16 August
1994. The special resolutions (if passed)
constitute an agreement which binds all
members of the Association and of NRMA
Insurance, even if they voted against the
proposal or did not vote at all;
. approving, first, the allocation of
entitlements to Free Shares as described
earlier (people who are being allocated
entitlements to Free Shares are referred
to as 'those entitled' in this paragraph),
second, the allotment by NRMA Holdings of
the Free Shares to those entitled who
elect to take up the Free Shares and,
third, the allotment to the NRMA Offer
Trust of shares not so taken up. The
28.
Trust will sell the shares and distribute
the net proceeds of sale to both those
entitled who choose the cash alternative
and those entitled from whom we do not
receive a valid Acceptance of Free Shares
form;
. in the case of the Association approving
changes to the Memorandum and Articles of
NRMA Insurance so that the Association
ceases to control NRMA Insurance with the
result that NRMA Holdings controls NRMA
Insurance; and
. approving the overall changes in the
structure of the NRMA so that each of the
Association and NRMA Insurance is owned
and controlled by NRMA Holdings.
You will find the Notice of Meeting for the
Association and NRMA Insurance at the end of
this Section."
This j
The present proceeding was instituted on 22 September
1994. On 27 September the Court ordered, pursuant to 0. 29 r.
2 of the "Rules of Court, that the claims to relief in sub-
paras. 1 (a) and (b) and para. 2 of the Application be tried
separately from any other questions, and be set down for
hearing to commence on 5 October 1994. The orders which will
dispose of this part of the whole proceeding will be
interlocutory, not final: NZ] Securities Australia Ltd v
Poignand (1994) 123 A.L.R. 11 at 20-21.
_Paragraph 1 of the Application seeks declaratory relief
that upon the true construction of the Prospectus, the notices
of general meeting of the Association and of Insurance, and
the forms of proxy:
29.
"1 (a) Members of NRMA Limited and NRMA Insurance
Limited are not fully, fairly and
adequately informed of the proposals the
subject of the resolutions to 'be put
before them or of the offers made in the
Prospectus;
(b) The Prospectus and the information in it
are misleading and deceptive in certain
particulars, inter alia:
(i) insofar as it is suggested that
the shares in NRMA Holdings
Limited to be offered are 'Free
Shares';
(ii) insofar as it is suggested that
members of the Association and
members of NRMA Insurance have
similar interests;
(iii) insofar as the Prospectus fails
to inform members of NRMA
Limited or NRMA Insurance
Limited either or at all or
adequately of the matters set
out in paragraphs 18 (c) to (g)
and 19 (a) to (d) of the
affidavit of [the second
applicant). "
Paragraph 2_ seeks injunctive relief including orders
restraining the relevant respondents from proceeding with the
meetings except for the purpose of adjourning them, and from
proceeding in any way with the offers or the implementation of
the offers and restructuring proposed in the Prospectus.
The claim to injunctive relief is based in s. 80 of the
Act, being in respect of alleged contravention of s. 52. Some
of the complaints made by the applicants are said by the
respondents to be in respect of representations with respect
to future matters within the meaning of s. 51A of the Act.
30.
This would present an issue as to the existence of reasonable
grounds.
It was submitted by the respondents that, in addition,
some of the passages in the prospectus of which the applicants
complained, were no more than mere expressions of opinion by
the companies issuing the prospectus; that meant, the
respondents contend, that there was no contravention of s. 52
if there was a basis for the opinion: Global Sportsman Pty Ltd
v Mirror Newspapers Pty Ltd (1984) 2 F.C.R. 82 at 88. In
Industrial Equity Ltd v North Broken Hil] Holdings Ltd (1986)
9 F.C.R. 385 at 393, Burchett J. referred to the
inapplicability of s. 52 to argumentative opinions expressed
in the course of public debate. But the prospectus is of
quite a different character. It has as its central feature,
stated in several places, and emphatically, that the Boards of
the Association and of Insurance recommend members vote in
favour of the proposal and choose the Free Shares. In a real
sense, the balance of the prospectus 158 put forward to
encourage acceptance of the recommendation of the Boards.
A statement of claim has been filed and there are
defences. The statement of claim was filed pursuant to a
direction requiring it to reflect the limited nature of the
issues now to be tried under the order made 27 September. In
some respects, the pleading departed from that requirement.
As a result, several portions thereof were struck out.
31.
At the trial some of the pleaded defences were not
pressed. The second and third respondents, the Association
and Insurance, abandoned a defence raising issues of delay
laches and acquiescence on the part of the applicants. The
first respondent, Holdings, did not press a defence raising an
issue as to whether some of the conduct complained of was not
"in trade or commerce" within the meaning of s. 52 of the Act.
This concession was no doubt wisely made. It would have
required a restrictive view of trade and commerce and an
exaggerated effect for the preposition "in" to take the
"conduct" with which this case is concerned outside s. 52. In
any event, there is the concurrent reach of s. 995 of the Law,
to which I refer below.
The complaint of the applicants is, broadly, that the
prospectus, the notices of general meeting and the forms of
proxy do not put members in possession of information
appropriate to enable them to make an informed and critical
assessment of the proposal, and to make an informed decision
as to their response. They say that if proper regard is had
to what is said and left unsaid this shows contravention of s.
52 of the Act. The fundamental allegation is that by
distribution to members of these documents, there has been an
engagement, in trade or commerce, in conduct that is
misleading or deceptive or likely to mislead or deceive.
As I have said, the applicants complain of the blending
into the one document of a prospectus for the issue of shares
32.
in Holdings, and of notices of general meetings of members of
other corporations.
In that regard, counsel for the ASC drew the attention of
the Court to sub-s. 995 (2) of the Law. This draws
inspiration from s. 52 of the Act, but obviates any arguments
which arise from time to time as to the effect of the phrase
therein "in trade or commerce". The sub-section states:
"995 (2): A person shall not, in or in connection
with:
(a) any dealing in securities; or
(b) without limiting the generality of
paragraph (a):
(i) the allotment or issue of
securities;
(ii) any prospectus issued, or
notice published, in
relation to securities;
(iii) the making of takeover
offers or a takeover
announcement, or the making
of an evaluation of, or of
a recommendation in
relation to, takeover
offers or offers
constituted by a takeover
announcement; or
(iv) the carrying on of any
engage in conduct that is misleading or
deceptive or is likely to mislead or
deceive."
33.
{Emphasis supplied]
Counsel submitted that the changes to the structures of the
Association and Insurance, to be brought about by the special
resolutions, would be the doing of acts preparatory to or
related to the allotment or issue of securities by Holdings.
Therefore, counsel submitted, and had it been necessary to do
so I would have accepted, that the whole complex of
arrangements dealt with in the prospectus would have attracted
the operation of s. 995 (2) of the Law. However, as I have
indicated, the reliance is placed upon s. 52 of the Act. It
would appear to follow that in the present case, a finding of
contravention of s. 52 would have been accompanied by a
finding of contravention of s. 995.
The Law
The applicants rely upon what was said in Demagogque Pty
Ltd v Ramensky (1992) 39 F.C.R. 31 at 32, 40-41. In
particular, they submit that the issue is whether in the light
of all of the relevant factual circumstances, constituted by
acts, Omissions, statements or silence, there has been conduct
that is or is likely to be misleading or deceptive. See also
Warner v Elders Rural Finance Limited (1993) 41 F.C.R. 399 at
401-402, Beach Petroleum NL v Johnson (1993) 43 F.C.R. 1 at
44-45. Partial disclosure of a state of affairs may
contravene the section. So also may Silence itself, if the
circumstances are such as to give rise to a reasonable
34.
expectation that silence would be broken if particular matters
exist.
The respective positions of the parties and other
circumstances, which provide the basis for the imposition of a
fiduciary relationship with a particular content, may also
assist in explaining why in a course of dealing or other
relationship, it is misleading or deceptive or likely to be
such, if the defendant speaks only to a limited extent.
In Rhone-Poulenc Agrochimie SA v UIM Chemical Services
Pt td (1986) 12 F.C.R. 477 at 490, Bowen C.J. identified
what are various fiduciary relationships as involving an
obligation of disclosure. His Honour said that whilst the
Court will not be restricted to such cases, the notion of
relationships giving rise to an obligation to make disclosure
may well prove useful in determining some disputes which arise
under s. 52 of the Act. In the same case (at 504) Lockhart J.
pointed out, as subsequent authority has emphasised, that
contravention of 5s. 52 will not always arise from
misrepresentations as understood at general law, and that what
is involved is the conduct of the alleged contravener in the
light of all relevant circumstances "constituted by acts,
omissions, statements or silence".
It is, of course, well settled that directors are bound
to exercise their powers in good faith for the benefit of the
company as a whole. In Whitehouse v Carlton Hote] Proprietary
35.
Ltd (1987) 162 C.L.R. 285 at 290, Mason, Deane and Dawson JJ.
pointed to the distinction between "the indirect
proprietorship and ultimate control of the shareholders on the
one hand and the powers of management entrusted to the
directors on the other". In that sense, the directors
exercise powers to affect the interests, in a legal and
practical sense, of the members. No relevant distinction is
to be drawn between members of a company with a share capital
or a company limited by guarantee.
Hence, the requirement that directors make to members
what Latham C.J. described as "proper and accurate
disclosures": Peters' American Delicacy Co. Ltd v Heath (1939)
61 C.L.R. 457 at 486. Hence also the entitlement of members
to believe that such disclosures will be made to them in
relation to proposals of directors which would significantly
affect thei. inte.est as members; or to express the point
differently, byt not significantly so, members may have the
reasonable expectation that there will be such disclosure to
them: Ramensky at 41, Warner at 404-405.
One of the authorities cited by counsel for the ASC was
Chequepoint Securities Ltd v Claremont Petroleum NL (1986) 11
A.C.L.R. 94. There a corporation had agreed to sell certain
of its assets subject to the passing of certain resolutions by
its shareholders. The immediate question was whether a number
of documents sent out by the company to its shareholders,
including a notice of extraordinary general meeting and an
36.
explanatory letter from the directors, was misleading.
McLelland J. said (at 96-97) that there was before him:
"([A] challenge to the validity of the meeting
on equitable grounds based on a breach of the
fiduciary obligation of the directors to the
company in connection with the consideration by
the company in general meeting of business
proposed by the directors. That obligation
would, for example, require the directors to
make full and true disclosure of any benefits
which any director may derive from the passing
of any resolution at the general meeting. As I
have already indicated, no non-disclosure of
that kind is now alleged in the present case.
The fiduciary obligation of directors, however,
goes further than that. Where directors take
it upon themselves to urge or recommend or
advise members to exercise their powers in
general meeting in a particular way, they are
in general required to make a full and fair
disclosure of all matters within their
knowledge which would enable the members to
make a properly informed judgment on the
Matters in question: see generally Bulfin v
ebarfald' td (1938) 38 S.R. (N.S.W.) 423,
the cases therein cited and the other cases
cited by Young J. in Devereux Holdings Pty Ltd
v Sart Resources NL . (1985) 9
A.C.L.R. 956."
His Honour later pointed out (at 98) that breach of such a
fiduciary obligation did not have to be dishonest nor involve
moral turpitude. Analogous reasoning has been employed, but
in a statutory context, where what has been in issue has been
the deficiencies in Part A statements: Gantry Acquisition
Corporation v Parker §& Parsley Petroleum Australia Pty Ltd
(1994) 123 A.L.R. 29 at 35, 40-41.
Counsel for the second and third respondents submitted
that there was significance for the present dispute in the
37.
line of cases of which a significant member is Campbell] v The
Australian Mutual Provident Society (1906) 7 S.R. (N.S.W.) 99,
affd. (1908) 24 T.L.R. 623 (P.C.). That case is authority for
the proposition that at the expense of the company directors
may issue and distribute by post to members circulars
explaining and advocating the proposals of the directors,
together with proxy papers to enable members to vote in
respect thereof at meetings of the company to be held to
consider those proposals. However, it may be improper for the
directors to use such a means of communication and source of
funding to solicit support in a contested re-election: Advance
Bank Australia Ltd v FA] Insurances Ltd (1987) 9 N.S.W.L.R.
464.
Campbell] is also authority that there 1s no obligation
upon the Board to circulate contrary arguments on behalf of
the dissentient members, it being for the dissentients to
circulate their views at their own cost. It is unnecessary to
consider whether, if at all, the general law should respond to
modern statutes such as the Part B provisions of Chapter 6 of
the Law, in a way which would require modification of: previous
authority such as Campbell; cf Public Service Board of New
South Wales v Osmond (1986) 159 C.L.R. 656 at 669-670, 675-
676; Moorgate Tobacco Co. Ltd v Philip Morris Ltd (No. 2]
(1984) 156 C.L.R. 414 at 445.
However, even if the law does not in terms require it, in
a given case a practical and effective means of equipping
38.
members of a widely held corporation to make a properly
informed judgment and of avoiding their being misled or
deceived by inadequate disclosure, may be the distribution of
written reasons advanced by minority directors for their
dissentient views upon a particular proposal which is to be
put before a general meeting of members.
The present litigation does not turn directly upon
failure to distribute what might be described as a "no" case.
It turns upon the alleged inadequacy of the material which was
distributed and alleged contravention of s. 52 of the Act.
Enthusiastic advocacy may be consistent with observance of the
norm set down by s. 52. The fundamental issue is whether by
reason of what was said and left unsaid in the prospectus,
there was, in all the circumstances, a contravention of s. 52.
In that regard, members of the Associacion and of
Insurance were entitled, in relation to such a significant
proposal, reasonably to expect that what was put before them
involved no "half truths" and contained a full and fair
disclosure of matters to enable them to make a properly
informed judgment on the proposal.
Contentions of the Parties
The case presented for the applicants involved a number
of allegations but, broadly, they fall into three groups. The
first concerns inadequate treatment of the Association and
Insurance as distinct entities; particular complaint is made
39.
of the statement in the prospectus that the interests of
members of the Association and of Insurance are "similar".
Secondly, it is said that what is on offer are not truly "Free
Shares". The third area of complaint concerns alleged
assertions there is to be "business as usual" and no change in
the nature of the services now provided to members.
The submissions in support of these propositions, and
those put to refute them, involved numerous points of detail
in the text of the prospectus and supporting documents. The
detail is significant, but it is important to bear in mind
that, in the end, the question is a comparatively broad one.
It as whether there has been misleading or deceptive conduct,
or conduct likely to mislead or deceive the members of the
Association and of Insurance by denying a reasonable
expectation of adequate disclosure to equip members to make a
properly informed decision on "the proposal" put before them
in the prospectus.
For their part, the respondents point to the unusual and
complex nature of "the proposal" and say that any attempt to
lay it before members will be open to some criticism. Whilst
I speak of "the respondents", I should emphasise that the
distinct interests of on the one hand the Association and
Insurance, and on the other of Holdings, were recognised by
the appearance of two sets of counsel. That the proposal is
unusual and complex may be granted. Indeed, there is force in
the counter-submission for the applicants, that the more
40.
unusual the nature of the proposal and the greater the
diversity and the numbers of the members, the greater their
reasonable expectations as to the adequacy of the explanations
and material laid before them.
Counsel for Holdings stressed the statement at the foot
of p. 1 of the prospectus which invites the reader who has
questions about the prospectus to telephone what is identified
as the NRMA "Share the Future" Hotline on 008 64 90 90; this
message is repeated on p. 2. It also appears on the reverse
side of the leaflet accompanying the proxy voting paper in the
packet enclosing the prospectus. Special provision is made
for those concerned with the impact of the proposal upon their
Social Security benefits. On p. 16 of the prospectus it is
explained that the NRMA has funded a free independent phone
service to be conducted by the Council of the Ageing and
details of the service, with the telephone number, are given.
The applicants, rightly in my view, respond that the
utility of the "Share the Future* Hotline will vary with the
degree of sophistication and interest of the reader of the
prospectus. In particular, the invitation is to those with
"any questions about this prospectus", whereas many of the
concerns upon which the applicants rely relate not so much to
what' is in the prospectus as to inadequate explanations and
information supplied by it and, the applicants say, omissions.
41.
The service to be provided by the Council of the Ageing
is in a different position. The service is funded by the NRMA
but it is to be provided by an independent body. Further,
this service is directed to a particular area of concern and a
particular portion of the membership. This is those persons
for whom the acceptance of the Free Shares may affect their
continued Social Security benefits.
Under the heading (p. 16) "How will the Free Shares
affect my Social Security benefits?", it is pointed out that
although their payments and benefits may change slightly, for
most people who receive Social Security benefits the proposal
will be financially beneficial. It is said that the issue is
a complex one, there being many different categories of Social
Security beneficiaries, and that an independent investigation
was commissioned to consider the position of such people in
the light of the proposal. Tie prospectus cont.nues:
"Based on an extensive examination, it was
found that only a relatively small number of
pensioners would face unintended consequences.
These people are already close to cut-off
points and many already receive very small
benefits, due to the size of their income and
assets. A smaller number may be more seriously
affected.
To ensure the best possible outcome for this
small group (representing less than 1% of the
NRMA membership), the NRMA has funded a free
independent phone service, to be conducted by
the Council on the Ageing. If you think you
might be amongst this small group, and need
help to arrange your affairs, you can call 008
65 63 63 and have the options explained to you.
This service will be available from '5
September, between the hours of 9am and 3pm"
42.
The independent investigation referred to was conducted
by the Australian Council of Social Service ("ACOSS"). In
June 1994, it produced an "Information Package" of 13 pages,
excluding annexures. It also published an article on the NRMA
share issue in its news monthly "Impact" for July 1994. The
investigations of ACOSS disclose that about 17,487 pensioners
who receive $2,000 worth of shares will be subject to the
assets and income tests for the first time. This supplied the
"small group" representing less than 1% of the NRMA membership
which is referred to in the prospectus as those for whom the
free independent phone service has been established. However,
the invitation is extended to those who think they might be
amongst that small group and who need help to arrange their
affairs.
In all the circumstances, rere .5, in my view, no
shortcoming of the nature alleged by the applicants in the
treatment in the prospectus of the social security
consequences of the proposal.
The same is true of the treatment (p. 13, and also 37-38,
87-88) of tax considerations for individual shareholders.
It remains to consider other contentions put forward by
the applicants concerning the treatment of the relationship
between the Association and Insurance, the use of the term
"Free Shares" and the stress upon "business as usual".
43.
The Contentions of the Applicants
It is appropriate first to consider the present .
relationship between the Association, Insurance and the
members thereof.
On 18 August 1994, there were 1,823,154 members of the
Association of whom 1,330,529, or 72.98%, were also members of
Insurance by reason of having a policy of insurance linked to
their membership of the Association. The balance, of 492,625,
or 27.02%, were members of the Association only. The
structure was such that there were no members of Insurance who
were not also members of the Association. The independent
accountant's report, which is Section 6 to the Prospectus,
shows as at 31 March 1994 the total members' equity
attributable to members of the Association as $243.7m., and as
attributable to members of Insurance as the much greater sum
of $1,768.2m.
Holdings estimated on 18 August 1994 that of the 1.09b.
shares which 1t will issue, 909.9m. will be allocated to
members of the Association who also have a linked policy with
Insurance. That is to say, it estimated that there would be a
total share entitlement in respect of members of the
Association only of approximately 158m.
The present Articles of the Association provides for the
setting of membership fees by the Board of Directors and
identifies the members as those who have agreed to become a
44.
member and whose name is entered on the Register, after
satisfying such conditions as the Board may from time to time :
determine (Article 3). There is a power (Article 6) for the
Board to expel any member without giving any reason. The
management and control of the Association and its business and
affairs is vested in the Board (Article 52). The Board is
elected by the members. There is a Board of Management,
consisting of not less than 5 nor more than 10 persons
(Article 114), whose duty it is to transact the business and
carry on the management of the affairs of the Association
(Article 116) but with responsibility to the Board of
Directors (Article 117).
The current Memorandum of the Association provides (cl.
5) that if upon its winding-up or dissolution there remains
any property it shall not be paid or distributed among members
of the Association; it is to be given or transferred to some
other institution or institutions having similar objects, as
determined by members of the Association at or before the time
of dissolution and, in default thereof, by the Chief Judge in
Equity of the Supreme Court of New South Wales; if that fails,
then the property is to be held for "some charitable object".
The present Memorandum and Articles of Association of
Insurance are designed to link its fortunes closely with those
of the Association. I have referred earlier in these reasons
to cl. 3 of the -Memorandum of Insurance. Upon the winding-up
or dissolution of Insurance, otherwise than for
45.
reconstruction, any surplus assets are to be transferred to
the Association (cl. 5). Clause 3 of the Articles of
Insurance provides that the members of Insurance are to be the
Association, any director appointed by "the Council" of the
Association (semble the Board of Directors), and those policy
holders who, when the policy is issued are, to put it broadly,
members of the Association who have agreed in writing to be
bound by the Memorandum and Articles of Insurance.
If a policy is held by more than one person, only the
person first named in the policy becomes a member (Article 4).
Article 5 of the Articles makes the duration of membership of
Insurance coterminous with the existence of a policy of
insurance issued by the company. The President for the time
being of the Association shall during tenure of that office be
a director and chairman of Insurance; the Council of the
Association appoints directors >ther than the chairman,
provided that only members of the Association may be appointed
directors of Insurance and a majority of directors of
Insurance must be members of the Council of the Association.
Article 25 of the Articles of Insurance so provides.
Counsel for the respondents submitted that the effect of
the above provisions was to render the Association a class of
member of Insurance with special rights requiring, for their
variation or abrogation, the consent of the Association. This
was said to be the result of sub-s. 199 (2) of the Law. That
46.
section applies to a company which does not have a share
capital. The sub-section states:
"199 (2) Where:
(a) members of the company included in a
class of members have special rights;
(Db) no provision is made by the
memorandum or articles for the
variation or abrogation of those
rights; and
(Cc) neither the memorandum nor the
articles declares or declare those
rights to be unalterable;
the company may, with the consent in
writing of three-quarters of the members
included in that class or with the
sanction of a special resolution passed at
@ meeting of members included in that
class, vary or abrogate those rights or
alter the memorandum or articles so as to
authorise the variation or abrogation of
those rights."
Counsel for the applicants did not dispute that for the
purposes of the sub-section one member might constitute a
class and that, in the case of the Association, the removal,
for example, of its rights under cl. 5 of the Memorandum of
Insurance, or of the right to appoint directors under Article
25, would amount to variation or abrogation within the meaning
of sub-s. 199 (2). However, counsel submitted that the
"special rights" referred to in the sub-section must be
conferred upon the member "as a member". Clause 5 of the
Memorandum did not confer a special position upon the
Association by virtue of its being a member of Insurance.
Article 25 made the President of the Association virtute
47.
efficii chairman of Insurance, and the power of appointment of
directors was conferred not on the Association as a member,
but upon the Council of the Association. Counsel referred, by
way of analogy, to decisions such as Re A. Ffrost §& Co. Pty
Ltd [1993] 1 Qd. R. 1 at 3-4, which deal with the statutory
provisions protecting rights attached to classes of shares.
It is unnecessary for the purposes of this case to
resolve these questions. The immediate point is that it is at
best unclear whether, as matters stand, the body of members of
Insurance may, without the consent of the Association, change
the Memorandum or Articles of Insurance so as to abrogate or
vary the special position in the affairs of Insurance now
given to the Association. This uncertainty 1s a significant
matter in any reasoned evaluation of a community or disparity
of interests in a commercial or legal sense between those
members of the Association who are, and those who are not,
also members of Insurance. The point for the applicants is
that the matter 1s nowhere adverted to in the prospectus.
Certainly the effect of the Memorandum and Articles of
Insurance is to place the Association in a special position
which, for some purposes, may render Insurance "controlled" by
Association. An example will he given below. However, as a
matter of ordinary usage and for some statutory purposes,
"control" of a company rests with those who, by the exercise
of voting power, can control the decisions of a general
meeting: Mendes v Commi ° ° e ties
48.
(1967) 122 C.L.R. 152 at 160-165. It may be, as Windeyer J.
pointed out in that case (at 170) that an inability to control
the decision on some minor and incidental matter might not
necessarily be regarded as displacing control in the relevant
sense. That decision also decides that if in the general
meeting one person or group has the majority of votes on some
subjects and another on other subjects, neither can truly be
said to control the company. The control is divided.
This reasoning would indicate that the Association does
not "control" Insurance. For example, as present events show,
the Association cannot bring about the changes in the
structure of Insurance which is committed to special
resolution of the members at the meeting called for next week.
Insurance retains its d2stinct corporate personality.
The directors of Insurance could not discharge their duties to
it by treating it as the alter ego of the Association: Walker
v Wimborne (1976) 137 C.L.R. 1 at 6-7 per Mason J.
The statement, set out later in these reasons, that the
Association "presently controls NRMA Insurance by appointing
its Board", in its context is at best a half truth and, as
such, apt to mislead or deceive.
Some of the distinctions foreshadowed above are
highlighted in the following passage from the independent
49.
audit report accompanying the annual report of the Association
for 1992-93. The report stated:
"As required by the Corporations Law the
[Association] has, in the preparation of the
consolidated balance sheet and consolidated
profit and loss account for the economic entity
consolidated NRMA Insurance Limited and the
entities it controls in accordance' with
Accounting Standard AASB1024, 'Consolidated
Accounts'. AASB1024 requires that the
consolidated accounts for the economic entity
should include all entities which are
controlled by {the Association]. (The
Association] controls [Insurance] and the
entities it controls by virtue of it appointing
the Board of Directors of [Insurance].
The Directors are of the opinion, however, that
application of AASB1024 has not resulted in the
financial statements giving a true and fair
view of the matters required by Part 3.6 of the
Corporations Law. The Directors have therefore
provided additional disclosures in the form of
a consolidated profit and loss account, balance
sheet and certain notes in respect of the NRMA
Group, which is defined in Note l(a). These
. additional disclosures exclude [Insurance] and
the entities it controls, and are, in the
Directors' opinion required in order that the
financial statements give a true and fair view.
The Directors believe that the resulting
economic entity is a reporting entity for which
there exists users of the accounts who may rely
on them for financial decision-making purposes.
Because the Board of f[Insurance}) has an
overriding fiduciary responsibility towards: the
members and policyholders of that company' and
are not accountable to the members of [the
Association] it is inappropriate for
{Insurance} and its controlled entities to be
'consolidated with [the Association] and it is
our opinion that:
(a) application of AASB1024 has, in this
instance, resulted in a_ consolidated
balance sheet and profit and loss account
that could be potentially misleading;
(b) the additional disclosures provided by the
Directors in respect of the consolidated
profit and loss account, balance sheet and
50.
notes for the NRMA Group are necessary to
ensure the financial statements as a whole
are true and fair and in accordance with
Statements of Accounting Concepts, which
require among other things that all
relevant and reliable information be
provided; and
(c) the information in respect of the NRMA
Group is true and fair and in accordance
with Statements of Accounting Concepts."
The applicants point out that quite a different note is
struck in that part of the prospectus which contains the
"Information for Members". Earlier in these reasons I have
set out the second and third paragraphs of the passage on p.
12 of the prospectus, beside the heading "LEGAL STEPS INVOLVED
IN CHANGE". The first paragraph is significant, for it 15 the
statement relied upon to specify the distinction between the
two bodies.
It is followed much later in the document (p. 52) by a
consolidated profit and loss summary and (p. 57) consolidated
balance sheets. An independent accountant's report commences
at p. 62. The purpose of the report is stated to be "to
provide financial information relevant to a decision to choose
to take shares in [Holdings] or the cash alternative, and to
provide potential investors with financial information
relevant to their decision on whether to invest in
[Holdings ]".
The applicants make the point, which I accept, that
before members make their decision to choose to take the
51.
shares or cash, and to further invest in Holdings, they would
reasonably expect information dealing with the worth to them
of their present membership of the mutual organisations.
There is, after all, at issue the translation of a mutual form
of ownership to that of a shareholding, each, no doubt, having
benefits and detriments. It is only from some of the Notes to
the report (e.g. Notes 8 and 11 at pp. 74-75) that there may
be discerned separate treatment of the investments of
Insurance and the Association, and of the members' equity and
reserves of each body.
Hence the importance to the reader of the prospectus who
concentrates upon the "Information for Members" of the
statement in the first paragraph on p. 12. This states:
"Members' approval will mean members of the
Association and members of NRMA Insurance will
no longer be members of those companies. The
Association resent controls N surance
by appointing 1ts Board. For an NRMA Insurance
policyholder to be eligible to have become a
member of NRMA Insurance, the policyholder must
have been a member of the Association. Members
of the Association are, therefore, being
offered an automatic entitlement to Free
Shares, with an additional allocation if that
membership was linked to an NRMA_ insurance
policy (other than Life or Travel). Fo e
a s the Boards consi h S bal
ance vi te s_ simi
of the members of the Assocjation.""
(Emphasis supplied}
The applicants point to this passage as illustrative of
the failure in dealing with the affairs of three corporations
in the one document with no full identity of membership
52.
between them, to make to members an adequate disclosure which
differentiates between the impact of the proposal. They make
the following points, which I accept:
(1)
(ii)
(iii)
That the Association appoints the Board of
Insurance may mean that for some statutory
purposes it "controls" Insurance but' the
ultimate control of Insurance rests with the
members 75% of whom must agree to a change in
the Memorandum or Articles; indeed, it is the
favourable exercise of that ultimate control
which is solicited from members of Insurance by
the prospectus itself.
The circumstance that any member of
Insurance must be a member of the
Association does not mean that the
interests of the two bodies of members are
relevantly similar, because, as the facts
show, not all members of the Association
are members of Insurance and the
information later given at p. 75 shows
that the total members' equity of
Insurance exceeds that of the members of
the Association in a ratio of about 7.5:1.
In the present context, it is likely to
mislead for the Boards to state that they
consider that the two bodies of members
have interests which are "similar" without
53.
going on to make clear whether the Boards
consider that that similarity of interest
extends to the purposes and effects of the
proposed restructuring outlined in the
prospectus.
The applicants also complain of the treatment in the
prospectus of the criteria used by the Boards for the
differing scales of entitlement to Free Shares as between
membership of the Association and membership of Insurance.
They say that the criteria inadequately reflect the value of
the assets and undertaking of Insurance and the rights of
members of Insurance and the value of their membership.
The criteria (pp. 8-9) favour long-standing members, as a
reward for their loyalty and on the footing that they tend to
have more business with the organisations. The criteria
expressly do not contain any weighting in favour of those
members of the Association with many vehicle subscriptions; as
I have said, 65% of all members have only one car covered by
their membership. The allocation of shares is doubled in
respect of those members with one or more policies (with
Insurance) not being Travel or Life policies; there is no
weighting in favour of those members with multiple policies.
The .reasoning which led to the adoption of these criteria is
explained.
54.
It may be that the applicants are correct in taking the
next point that the criteria of issue to members of Insurance
are inadequate because they do not make allowance for the
comparative value of the assets of Insurance and the
Association. Nor, it is said, is allowance made to reflect
adequately the rights of members and the value of their
membership of Insurance. I have referred earlier to the
apparent disparities between the "wealth" of Insurance and the
Association to which they point. The applicants submit that
the prospectus suggests that the criteria which are used are
adequate, contrary to the true situation. That, it is said,
involves contravention of s. 52.
It is unnecessary to decide this point. What is
important is that the apparent discrepancy to which the
applicants point would properly be a matter of interest and
concern to those members of the Association who were also
members of Insurance. Counsel for the respondents says that
this should not be so because the body of policy holders is a
fluctuating one and terms of policies may vary. That may be
so, but the scheme for the offering of Free Shares to certain
policy holders who are members operates by linkage to length
of membership of the Association.
. The point taken by the applicants is a significant one,
and whether it be correct or not, it is a subject upon which
members would expect disclosure to enable them to make a
properly informed judgment as a step to deciding whether to
55.
accept the proposal. It is in this sense that, in my view,
there is a contravention of s. 52, by the dissemination of the.
prospectus in its present form.
Free Shares
No doubt one adjectival use of "free" is to describe that
which is provided without, or not subject to, a charge or
payment. Counsel for Holdings submits that that is what is
meant in the prospectus with the use of the phrase "Free
Shares". He pointed, in particular, to the use, on p. 21, the
first page of Section 2, of the heading:
"Details of the
Members Free Offer
and the Sale Offer."
But, as .I have andicated, the particular phrase is "Free
Shares" and this is used in the prospectus on many occasions.
In particular, as counsel for the applicants pointed out, the
first two Sections of the prospectus are replete with use of
"Free Shares" which 1s not in any apposition to the "Sale
Offer".
Rather, the phrase is used to identify and attract the
reader by suggesting there are available for acquisition
dividend yielding shares at no outgoing to the member. This
accords with another adjectival use of ""free", to identify
that which is given without consideration and as a gift.
56.
It is true that in several places in Exhibits A, B and C,
including the passage identified by the asterisk on the -
leaflet headed "Important Information Inside" and on p. 12 of
the prospectus, it is said that the "Free Shares" are in
exchange for membership or that membership is to be given up
on condition of the offer of the "Free Shares".
Nevertheless, the effect of the persistent reiteration of
the phrase "Free Shares" is to engender in the reader the
notion that the shares may be acquired without any significant
loss or outgoing to the offeree who accepts them.
Counsel for the respondents pointed to the provisions in
the memoranda of Insurance and the Association which would
deny the members a distribution of assets on a winding-up.
That, as. I understood the submissions, was used to support the
submission that, in truth, there could be no significant
consideration moving from the members, so that the shares were
"free".
I have referred earlier to what might be called the
ultimate control of Insurance by the members, notwithstanding
the manner in which the Board is appointed. The Board of the
Association is in a different position, it being responsible
for its election to the members. Furthermore, Article 26 of
the present Articles of the Association obliges the Board on
the written requisition of 200 or more members forthwith to
convene a meeting of members to be held as soon as practicable
57.
and, in any case, not later than 2 months after the date of
the requisition.
The relinquishment of membership thus, in a legal sense,
involves the relinquishment of significant rights to the
control of the affairs of the two corporations. Further,
"demutualization" removes the possibility of further enjoyment
of the advantages described earlier in these reasons.
A basic question for members to decide, as pointed out
earlier in these reasons, is whether they will be better off
remaining as members or becoming shareholders or recipients of
the proposed cash distribution in lieu of shares. It is a
matter of weighing the respective advantages and disadvantages
of each course of action. In that setting, in my view it is
likely to mislead or deceive to describe repeatedly in the
prospectus, particularly in the passages most likely to be
studied by the ordinary reader, that which is offered to
members in connexion with their consent to the reorganisation
as "Free Shares".
The theme of Free Shares is linked to that of unlocking
the wealth of the organisation which otherwise remains "locked
up" and inaccessible to members. A passage (p. 11) in the
prospectus headed "OTHER OPTIONS" states that "the NRMA has
considered the advantages and disadvantages of a range of
options" and has concluded "that the share issue and listing
on the Stock Exchange is in the best interests of members and
58.
the NRMA". Five other options are stated to have been
examined. The passage is as follows:
"1. Doing nothings: The NRMA could continue to
operate under its present structure, but the
Boards believe that, by becoming shareholders,
members will be better off.
No organisation can rest on its laurels and
assume that the way things have always been
done will work in the future. The NRMA has
made many changes to its operations in the past
and has always looked for better ways to do
business. That has made it a market leader.
This is another change which the Boards believe
will significantly benefit members and make the
NRMA stronger in the future. 'Oo do t
eans t wi th of th anj j em 5
ock in ess e "
[Emphasis supplied]
The applicants complain, and I accept, that there are material
omissions from this treatment of the retention of the status
quo. It does not appear that ¢ parate consideration is given
to the position of the Association and Insurance beyond the
statement that the Boards believe that by becoming
shareholders in Holdings members will be "better off". There
is no attempt to quantify, even in broad terms, why the Boards
consider that members will be better off beyond the suggestion
that the wealth of "the organisation" will no longer remain
locked up and "inaccessible" to members. The applicants point
to the benefits which they say flow from the wealth of the two
bodies to members by such matters as cheap road service. The
"mutual" organisation of Insurance also permits rebates in
premiums. This would change with "demutualization"; a
question for members is the comparative advantages to them of
59.
dividend income. Further, the suggestion in the paragraph is
that the present proposal is "another change" to the way in
which "the NRMA" has conducted its operations in the past;
this serves to reinforce the general impression which the
prospectus strives to create that the proposal involves
"business as usual", whereas, in truth, the restructuring to
be brought about by the implementation of the proposal is not
merely a change in the way in which operations have been
conducted in the past. The passage continues:
"2. Reducing premiums and membership fees:
Charging artificially low prices for our
services means that current members subsidise
the new customers who would undoubtedly rush to
take advantage of artificially low prices.
Reducing charges for NRMA services and products
below their true cost will weaken the financial
strength of the NRMA and increases pressure for
large price rises in the future.
3. Continue insurance rebates: Many of the same
problems mentioned above are also relevant to
continuing insurance rebates. In addition,
rebates only benefit policyholders - and not
the .some 30% of members who do not hold
insurance policies. By giving members Free
Shares, all members can benefit directly from
the success of the NRMA."
The applicants contend that this obscures the message which
only appears deeper in the body of the prospectus (p. 53, 70)
that a significant decision has been taken. This is that, in
any event, rebates are not expected to continue after 31 July
1995. I have referred also to the evidence of Mr Willing on
this point.
60.
"4. Making a one-off major payment' to
Association or NRMA Insurance members: Such a
major payment would deplete the NRMA's
reserves, greatly reducing the NRMA''s financial
strength. Such a payment could also be liable
to significant tax when received by members.
5. Sell off NRMA Insurance: Selling off NRMA
Insurance would effectively split the NRMA
apart. The NRMA's strength lies in the value
ef both road service and insurance, with each
benefiting the other. If they were to be
separated, each would be weakened. The value
of the combination is greater than its parts.
Separating the two would mean splitting the
staff of the NRMA, thereby destroying the very
Culture which has made the NRMA a success."
I refer further to this invocation of the "culture" of the
NRMA later in these reasons.
he _* ture" of the and t Future
On p. 14 of the prospectus, in the Section "Information
for Members", there appears under the general heading
"MEMBERS' QUESTIONS", the following:
". Will the NRMA change its culture?
No. The NRMA's commitment to Road Service and
competitive insurance is a tremendously
successful formula and will remain. What
changes is the structure of the organisation so
that members get Free Shares. Our emphasis on
service quality, coupled with being able to
adapt to new and better ways of doing business,
will not change, as these are the keys to the
NRMA's success.
- With shareholders, will the NRMA pursue profit
at the expense of service?
The NRMA's reputation for superior customer
service is one of the main contributions to the
organisation's success over the past 74 years.
It 18-fundamental to the success of a business
to get and 'keep customers. Profit alone is not
the mission of any well-run company, it is the
61.
result of serving customers better than your
competitors.
The culture of the NRMA has always demanded,
and will continue to demand, that we serve our
customers better than our competitors. It is
because we have been 'customer-focused' for so
long that we have generated the profits that
underpin the NRMA's financial strength. Put
another way, service has always been at the
core of the NRMA's winning formula.
ense ice?',
but 'What new ways will the NRMA find to
improve its service so that customers will
continue to choose us and profits can be
maintained?'.
The NRMA's culture encourages innovations in
customer service and rewards individual service
initiatives. This reflects the NRMA's strong
belief that profits and superior service,
rather than being incompatible objectives, go
hand-in-hand."
{Emphasis supplied]
The reader may puzzle at the use of the word "culture".
Ordinarily, this suggests de-relopment or improvement by
education or training, a particular state or stage of
Civilisation, or a particular way of living enjoyed by a
society. It is apparent that something less is involved here.
The member who peruses this passage may also puzzle that the
question whether, with shareholders, the NRMA will pursue
profit at the expense of service is not answered. The
"correct" and the member may wonder, convenient) question is
stated as being something different.
The curious reader may then continue to p. 16. There
will be found the following:
62.
". Will the cost of my Service Membership go up?
The change in legal structure of the NRMA
will not mean that the cost of Service
Membership will go up. Any increases in
Service Membership will only be dictated
by the need to properly price this
product, which is the same basis of
setting the cost of Road Service
Membership as has been applied in the
past."
This appears. to indicate that whilst the change in legal
structure does not necessarily mean that the cost of service
membership will increase, there may be increases, but these
will be dictated only by the need "to properly price this
product". That need is suggested to be the same basis for
setting the cost of "Road Service Membership" as has been
applied in the past. Yet one of the aspects of the past
mutual structure appears to have been the subsidisation of
road services by running them at a loss. That would be
suggested to a reader who turned to the financial information
set out in the Profit and Loss Summary on p. 52.
What is meant by the use of "Culture" in relation to the
NRMA is suggested by material appearing on p. 46 beside the
Note "THE NRMA CULTURE OF SERVICE". What is there said is
short on specifics. The NRMA "service culture" is said to be
based on the belief that satisfying customers and continually
improving service is everyone's job. Members might be
surprised if the contrary were the case. Likewise, with the
proposition that ."[dJirectly serving customers and members has
first priority over all other work".
63.
Hence there is little practical assistance given members
by the statement (p. 10):
"Only the legal framework of the NRMA will
change, not its culture."
These themes are foreshadowed by the statement in the
President's letter (p. 3):
"The restructure will not affect the way we
operate. The NRMA will continue to provide
efficient Road Service and competitive
insurance. There will be no change in the road
patrols. The restructure will however give us
greater flexibility in developing businesses
for the benefit of all members and
policyholders."
On the one hand, there is, as it has been put, the
suggestion of "business as usual". On the other, the
suggestion is that there may be increases in service
membership dictated by the need to properly price those
services, coupled with the suggestion that this has been the
case before demutualization.
One way counsel for the applicants put their case is to
submit that what comes out of this material are
representations to the effect that Holdings will conduct its
business and undertaking so as not to affect in any
substantial way the extent of the services or the cost of
services presently provided to members. Counsel for Holdings
counters this by relying upon s. 51A of the Act. They submit
64.
that were such a representation distilled from this material,
it would be one with respect to a future matter and Holdings
has shown that it has reasonable grounds for making such a
representation, within the meaning of sub-s. 51A (2)).
In my view, no such representation can be distilled from
the perhaps colourful, but certainly imprecise, language
employed in the passages I have identified. But that is not
the end of the matter.
Members might reasonably expect there to be put before
them a full and fair disclosure of intentions as to future
conduct of the undertaking to be acquired by Holdings after
"demutualization". An important consideration is whether
Holdings suggests that it will or will not conduct its
business and undertaking so as not to affect in any
substantial way the extent or costs of services presently
provided to members, or whether Holdings chooses to make no
statement on this subject. To deal with the topic in the
manner described above is to leave it in half light. I accept
the applicants' submission that to treat the subject in this
way is to engage in conduct which is liable to mislead or
deceive members.
Conclusions
The applicants have made out their case for declaratory
relief as to contravention of s. 52 of the Act. The
declaration should be to the effect that by distributing to
65.
members of the second and third respondents, the Association
and Insurance, documents copies of which are Exhibits A, B and
C, the first respondent, Holdings, in trade or commerce, has
engaged in conduct that is misleading or deceptive, or likely
to mislead or deceive. The nature of the contraventions is
such that it is not practical to quarantine any particular
portion of the prospectus. Nor, as the facts have unfolded
and now stand, would there be efficacy in ordering, before the
times appointed for the general meetings, the disclosure of
anformation or the publication of corrective advertisements,
by order under s. 87 of the Act. I note that the particular
power in that regard conferred by s. 80A is exercisable only
on the application of a Minister or the Trade Practices
Commission.
Even without the present exigencies of time, it might not
be practicable and might be unwise for the Court to undertake
the supervision, with the suggestion of its imprimatur, of the
dissemination of "corrective" material.
What is appropriate is injunctive relief under s. 80.
There should be an injunction against the further distribution
by the respondents of copies of Exhibits A, B and C to members
of the Association and Insurance.
The Court having been satisfied that Holdings has engaged
in conduct that constitutes contravention of s. 52, it may
grant an injunction in such terms as it determines to be
66.
appropriate (sub-s. 80 (1)). The contraventions by Holdings
are directed to encouraging a particular course of conduct by
members of the Association and Insurance in relation to the
general meetings called by the Association and Insurance for
19 October 1994. For the Association and Insurance to proceed
with those meetings, as proposed, would be to become parties
to and knowingly concerned in those contraventions. The
injunctive relief should include a restraint upon the
Association and Insurance from proceeding with any business at
the general meetings of members, identified in the notices of
general meeting in Exhibit C, other than by the taking of such
steps as are necessary or appropriate to adjourn those
meetings. These restraints upon the Association and Insurance
should have the proviso "without the leave of the Court"; see
IC] Australia erations Pt td v Trade ctices Commis
(1992) 38 F.C.R. 248 at 266-267.
The respondents should pay the costs of the applicants of
the proceeding up to and including the delivery of these
reasons for judgment.
There should be liberty to apply; see Abigroup Ltd v
Abignano (1992) 39 F.C.R. 74 at 88.
. The proceeding should be stood over before me on 25
October 1994 at 9.30 a.m. for directions as to the further
conduct of the balance of the proceeding remaining after the
order under 0.29 r.2 made 27 September 1994.
I certify that this and the preceding sixty six
(66) pages are a true copy of the Reasons for
Judgment of the Honourable Mr Justice Gummow.
Associate:
Date:
Counsel and solicitors
for the applicants:
Counsel and solicitors
for the first respondent:
Counsel and solicitors
for the second and
third respondents:
Counsel and solicitor
for the amjcus curiae:
Dates of hearing:
Date of judgment:
13 October 1994.
Mr J.J.J. Garnsey Q.C. and
Mr B.J. Camilleri
instructed by
Gadens Ridgeway.
Mr A.R. Emmett Q.C. and
Mr J.L.B. Allsop
instructed by
Allen Allen & Hemsley.
Mr P.G. Hely Q.C. and
Mr R.G. Forster
instructed by Abbott Tout.
Mr S.D. Rares S.C.
instructed by the Solicitor
to the Australian
Securities Commission.
5, 6, 7 October 1994.
13 October 1994.