Federal Court of Australia
FEDERAL COURT OF AUSTRALIA
SAP Australia Pty Ltd v Sapient Australia Pty Ltd [1999] FCA 1821
TRADE MARKS – infringement – deceptive similarity – test for – limitation of protection by reference to context – context supplied by terms of trade mark itself – college name – Sapient College – registered in respect of provision of, inter alia, training services – whether name conveys limiting reference to training institution – whether relevant to test of deceptive similarity. TRADE PRACTICES – misleading or deceptive conduct – ordinary English word – relevance of creation of de facto monopoly – temporary and peripheral confusion or false assumption – commercial relevance of erroneous belief – characterisation of conduct by reference to transience of erroneous assumption or confusion – whether relevant to current characterisation of conduct. Trade Practices Act 1975 (Cth) s 52 Trade Marks Act 1995 (Cth) ss 120, 122, 124 Lumley Life Ltd v IOOF of Victoria Friendly Society (1990) ATPR 40-987, cited MID Sydney Pty Ltd v Australian Tourism Company Ltd (1998) 42 IPR 561 (FCA/FC), cited Chase Manhattan Overseas Corporation v Chase Corporation Ltd (1985) 9 FCR 129, discussed S & I Publishing Pty Ltd v Australian Surf Life Saver Pty Ltd (1999) 43 IPR 581 (FCA/FC), cited Chase Manhattan Overseas Corporation v Chase Corporation Ltd (1986) 12 FCR 375 (FC), discussed Wingate Marketing Pty Ltd v Levi Strauss & Co (1994) 121 ALR 191, cited Coldstream Refrigerators Ltd v Aircrafts Pty Ltd (1950) 20 AOJP 1491, cited Australian Woollen Mills Ltd v F. S. Walton & Co Ltd (1937) 58 CLR 641, cited Siddons Pty Ltd v The Stanley Works Pty Ltd (1991) 29 FCR 14, cited S.W. Hart & Co Pty Ltd v Edwards Hot Water Systems (1985) 159 CLR 466, cited Murray Goulburn Co-operative Company Ltd v New South Wales Dairy Corporation (1990) 16 IPR 289 (FCA/FC), cited Esso Australia Resources Ltd v Commissioner of Taxation (1998) 84 FCR 541 (FC), cited TEC & Tomas (Australia) Pty Ltd v Matsumiya Computer Co Pty Ltd (1984) 1 FCR 28, cited State Government Insurance Corporation v Government Insurance Office of New South Wales (1991) 28 FCR 511, cited Trade Practices Commission v Optus Communications Pty Ltd (1996) 64 FCR 326, cited
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