Federal Court of Australia
FEDERAL COURT OF AUSTRALIA
George Weston Foods Limited v Goodman Fielder Limited [2000] FCA 1632
TRADE PRACTICES – misleading or deceptive conduct – fibre content of sliced white bread – bread packaging, television and bus advertisements, point of sale promotional material – representation "Now Twice the Fibre" – possible meanings of representation – whether representation meaningless – relevant class of consumers – whether consumers likely to be misled or deceived WORDS AND PHRASES – "regular white bread"
Trade Practices Act 1974 (Cth) ss 52, 53, 55
Tobacco Institute of Australia Ltd v Australian Federation of Consumer Organisations Inc (1992) 38 FCR 1 applied Campomar Sociedad, Limitada v Nike International Ltd (2000) 169 ALR 677 considered Lumley Life Ltd v IOOF of Victoria Friendly Society (1989) 16 IPR 316 applied SAP Australia Pty Ltd v Sapient Australia Pty Ltd (1999) 169 ALR 1 referred to Everready Australia Pty Ltd v Gillette Australia Pty Ltd (2000) ATPR 41-751 referred to Telstra Corporation Ltd v Optus Communications Pty Ltd (1997) ATPR 41-541 applied Trade Practices Commission v Optus Communications Pty Ltd (1996) ATPR 41-478 referred to Australian Competition & Consumer Commission v Nationwide News Pty Ltd (1996) ATPR 41-519 referred to GEORGE WESTON FOODS LIMITED (ACN 008 429 632) v GOODMAN FIELDER LIMITED (ACN 000 003 958) AND QUALITY BAKERS AUSTRALIA LIMITED (ABN 44 000 003 958) N 1137 OF 2000 MOORE J 17 NOVEMBER 2000 SYDNEY
IN THE FEDERAL COURT OF AUSTRALIA
NEW SOUTH WALES DISTRICT REGISTRY N 1137 OF 2000
BETWEEN: GEORGE WESTON FOODS LIMITED (ACN 008 429 632)
APPLICANT
AND: GOODMAN FIELDER LIMITED (ACN 000 003 958)
FIRST RESPONDENT
QUALITY BAKERS AUSTRALIA LIMITED
(ABN 44 000 003 958)
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