Australian Competition & Consumer Commission v Danoz Direct Pty Ltd (ACN 003 546 709) [2003] FCA 881

FEDERAL COURT OF AUSTRALIA

Australian Competition & Consumer Commission v Danoz Direct Pty Ltd (ACN 003 546 709) [2003] FCA 881 TRADE PRACTICES – where electronic muscle stimulation device – where advertised on television, website and in catalogue – where representations made in advertisements – whether representations constituted misleading or deceptive conduct or were likely to mislead or deceive – whether had reasonable grounds – whether made inadequate qualifications on opinions or predictions – whether representations showed performance characteristics, uses or benefits the device did not have – whether false or misleading representation with respect to price – whether individuals aided, abetted, counselled or procured contraventions – whether individuals knowingly concerned in contraventions – corrective advertising – declarations – injunctions – trade practices compliance programme – power to order refunds. Trade Practices Act 1974 (Cth) ss 6(3), 51A, 51A(2), 52, 53, 53(c), 53(e), 75B, 75B(1), 75B(1)(a), 75B(1)(c), 80, 80(1), 80(4), 80(5), 80A, 86C, 86C(2)(b), 86C(3), 86D, 87, 87(2)(c) Australian Securities and Investments Commission Act 1989 (Cth) Trade Practices Revision Bill (1986) Australian Competition & Consumer Commission v Universal Sports Challenge Ltd [2002] FCA 1276 considered Kellcove Pty Ltd v Australian Motor Industries Ltd & Anor [1990] FCA 306 (Woodward J, unreported judgment, delivered 6 July 1990) cited Cummings v Lewis & Ors (1993) 41 FCR 559 cited Phoenix Court Pty Ltd & Ors v Melbourne Central Pty Ltd (1997) ATPR (Digest) 46-179 cited Blacker v National Australia Bank Ltd [2000] FCA 681 cited City of Botany Bay Council v Jazabas Pty Limited (2001) ATPR (Digest) 46-210 cited Ting & Anor v Blanche & Anor (1993) 118 ALR 543 cited Australian Competition and Consumer Commission v IMB Group Pty Ltd (1999) ATPR 41-704 cited Yorke & Anor v Lucas (1985) 158 CLR 661 considered Medibank Private Ltd v Cassidy (2002) ATPR 41-895 followed Oxford Dictionary of Sports Science and Medicine (1994) The Shorter Oxford English Dictionary AUSTRALIAN COMPETITION AND CONSUMER COMMISSION v DANOZ DIRECT PTY LTD (ACN 003 546 709), MOSHE OZANA, MICHAEL WILLIAM RONALD QUINN AND AARON SCHERECK Q 77 OF 2002 DOWSETT J 22 AUGUST 2003 BRISBANE