Federal Court of Australia
FEDERAL COURT OF AUSTRALIA
Specsavers Pty Ltd v The Optical Superstore Pty Ltd (No. 2) [2010] FCA 566 Citation: Specsavers Pty Ltd v The Optical Superstore Pty Ltd (No. 2) [2010] FCA 566
Parties: SPECSAVERS PTY LTD (ACN 097 147 932) v THE OPTICAL SUPERSTORE PTY LTD (ACN 095 737 894)
File number: NSD 119 of 2010
Judge: KATZMANN J
Date of judgment: 4 June 2010
Catchwords: TRADE PRACTICES – misleading or deceptive conduct – comparative advertising – 30 second television commercials for prescription spectacles –whether ordinary and reasonable consumer would believe there were no qualifications or limitations in the offer made in the commercial - whether commercials misleading without express qualifications or limitations – whether offers in commercials limited to the locations of telecasts.
Legislation: Federal Court of Australia Act 1976 (Cth), s 50 Trade Practices Act 1974 (Cth) ss 52, 53(e)
Cases cited: Campomar Sociedad, Limitada v Nike International Limited [2000] HCA 12; (2000) 202 CLR 45 applied CCP Australian Airships Ltd v Primus Telecommunications Pty Ltd [2004] VSCA 232; (2005) ATPR ¶42-042 cited Equity Access Pty Ltd v Westpac Banking Corporation & Westpac Savings Bank Ltd (1990) ATPR ¶40-994 cited Eveready Australia Pty Limited v Gillette Australia Pty Limited [1999] FCA 1824; (2000) ATPR ¶41-751 cited Gillette Australia Pty Ltd v Energizer Australia Pty Ltd [2002] FCAFC 223; (2002) 193 ALR 629 applied Global Sportsman Pty Ltd v Mirror Newspapers Pty Ltd (1984) 2 FCR 82 applied Hornsby Building Information Centre Pty Limited v Sydney Building Information Centre Limited (1978) 140 CLR 216 cited Kimberly-Clark Australia Pty Ltd v Carter Holt Harvey Tissue Australia Ltd (1997) 37 IPR 293 cited McWilliam's Wines Pty Ltd v McDonalds System of Australia Pty Ltd (1980) 33 ALR 394 cited National Exchange Pty Ltd v Australian Securities & Investments Commission [2004] FCAFC 90; (2004) ATPR ¶42-000 applied Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd (1982) 149 CLR 191 applied Puxu Pty Ltd v Parkdale Custom Built Furniture Pty Ltd (1980) 31 ALR 73 applied SAP Australia Pty Ltd v Sapient Australia Pty Ltd [1999] FCA 1821; (1999) 169 ALR 1 applied Stuart Alexander & Co (Interstate) Pty Ltd v Blenders Pty Ltd (1981) 37 ALR 161 cited Taco Company of Australia Inc v Taco Bell Pty Ltd (1982) 42 ALR 177 applied Tobacco Institute of Australia Ltd v Australian Federation of Consumer Organisations Inc (1992) 38 FCR 1 applied
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