Re: Application under s. 152 of the Copyright Act 1968 by WEA Records Pty Limited, Astor Records Pty Ltd, RCA Limited, Polygram Records Pty Ltd, CBS Records Australia Limited, Festival Records Pty Limited, EMI (Australia) Limited v Stereo FM Pty Limited [1983] ACOPYT 1 | Legal Lookup
Re: Application under s. 152 of the Copyright Act 1968 by WEA Records Pty Limited, Astor Records Pty Ltd, RCA Limited, Polygram Records Pty Ltd, CBS Records Australia Limited, Festival Records Pty Limited, EMI (Australia) Limited v Stereo FM Pty Limited [1983] ACOPYT 1
Federal Court of Australia
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} me AVIV NO. veal eoaf eovcoensenee | ry
COMMONWEALTH OF AUSTRALIACOPYRIGHT ACT 1968
IN THE COPYRIGHT TRIBUNAL NO. 1A OF 1980
APPLICATION UNDER S. 152 OF
THE COPYRIGHT ACT 1968 BY
WEA RECORDS PTY. LIMITED
ASTOR RECORDS PTY. LTD.,
R.C.A. LIMITED,
POLYGRAM RECORDS PTY. LTD.,
C.B.S. RECORDS AUSTRALIA
LIMITED,
FESTIVAL RECORDS PTY. LIMITED
THE TRIBUNAL: ~ EMI (AUSTRALIA) LIMITED,
LOCKHART J. Deputy President
R.M.J. PURVIS Esq., Q.C. .
D.K. MALCOLM Esq., Q.C. Applicants
STEREO F.M. PTY. LIMITED
Respondent
17 MAY 1983 REASONS FOR DECISION
WEA Records Pty. Limited, EMI (Australia) Limited,
Festival Records Pty. Limited, CBS Records Australia Limited,
Polygram Records Pty. Limited, RCA Limited and Astor Records Pty.
'Limited ("the record companies") and Phonographic Performance Coe
of Australia Limited ("PPCA") have applied to this Tribunal under
s. 152 of the Copyright Act 1968 ("the Act") for orders
determining the amounts payable to each of them as the owners of
copyrights in published sound recordings by the holders of
Licences for commercial FM broadcasting stations in Australia
("the broadcasters"). The broadcasters are Stereo FM Pty.
al
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Limited ("2MMM"), Sydney FM Limited ("2DAY"), Broadcast FM Pty.
Limited ("3FOXK"), Adelaide Stereo FM Pty. Limited ("5SSA"), New
Broadcasting Pty. Limited ("6NoOWw"), Melbourne FM Radio Pty.
Limited ("3EOM") and Stereo FM. Brisbane Limited ("4MMM"). Each of
the broadcasters is the holder of a commercial radio broadcasting
_Licence under the Broadcasting and Television Act 1942 which
entitles the holder to broadcast by means of FM rather than the
, conventional AM. FM broadcasting by commercial radio commenced
in 1980 with the granting of licenses on 22 August 1980 by the
Australian Broadcasting Tribunal.
PPCA was incorporated in New South Wales in March 1969.
Each of the record companies is a member of PPCA. PPCA also
represents ten other record manufacturing companies whose
business activities are smaller in scale than those of any of the
record companies. We shall refer later in more detail to PPCA and
its. activities, but it is sufficient for present purposes to say
that the primary ebject for which PPCA was formed was to provide
a central administrative organisation for the issue of licences
to broadcast or perform in public sound recordings in which sound
recording copyright is owned by the respective members. PPCA
also arranges for the payment to it on behalf of its members of
fees or royalties for the use of copyright material and for the
Maintenance and processing of log reports which record the
broadcasting of records in which sound recording copyright
subsists. The same counsel and solicitors represent the record
companies and PPCA.
Actors' and Announcers'! Equity Association of Australia
and the Musicians' Union are parties to the applications but have
played no role in the hearing of them. At their request they
were given leave to withdraw from the hearing when it commenced.
The period specified in each application as the period
to which the orders sought should apply is from 1 October 1980 to
the 30 June next succeeding any order made by the Tribunal.
The parties requested the Tribunal to determine a
preliminary question of law before embarking on the substantive
hearing of the applications themselves. Counsel informed the
Tribunal that the determination of this question would
considerably facilitate the preparation by the parties of their
respective cases for hearing, probably enable agreement to be
reached as to facts and documents and thus substantially shorten
the length of the ultimate hearing. The Tribunal acceded to this
request and heard by consent argument on a question formulated by
the parties in these terms:-
"Whether in fixing. any amount pursuant to the
powers conferred by s. 152, particularly
sub-s. 7, the Tribunal, in taking intc account
the extent of use of records as prescribed in
that sub-section, should have regard only to
the use by a broadcaster of records with
respect to 8609which the applicant's sound
recording copyright inciudes the exclusive |
broadcasting right referred tc in s. 38 (oc) of
the Act. Or should the Tribunal nave regard
to the use Dy a oroadcastsr of ali records in
which their subsists in favour of she
copyright Owner any of the svecies 3f sound
a
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recording copyright defined in s. 85, other
than copyright arising solely by virtue of
first publication of a sound recording in
Australia".
On 20 November 1981 the Tribunal gave its decision (Re
WEA Records Pty. Limited & ors. (1981) 40 A.L.R. 111) and :
expressed its conclusion (at p. 124) as follows:-
"In the result, eur conclusion on the
preliminary points which have been argued is
that:-
(a) The amount payable under s..152 (2) is in
respect of the broadcasting by
broadcasters of published sound
recordings in respect. of which the
copyright includes the exclusive right to
broadcast under s. 85 (c) which would be
infringed by the broadcaster, unless an
order is made under s. 152 or an
undertaking given in accordance with s.
109 (1).
(bo) The amount so payable is to be determined
by the Tribunal taking into account all
relevant matters in accordance with s.
152 (7); but that sub-section, whilst
excluding therefrom the extent to which
the broadcaster uses recordings in
relation to which s. 105 applies and
including. therein the extent to which the
broadcaster uses sound recordings in
which copyright subsists, does.not limit
the class of relevant matters to the use
made of recordings in respect of which
the copyright includes the exclusive
right to broadcast under s. 85 (c) and
which attracts the amount payable under
s. 152 (2). ,
At the request of the parties we make no
determination or order at this stage;. but
will adjourn the further hearing of the matter
to a date to be fixed, so that the parties may
consider what we have said and then bring in
short minutes of the appropriate determination
or order."
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After we gave this decision the parties requested that
we make no consequential orders other than directions for the
hearing of the application.
Following our decision on the preliminary question of
law the parties requested the Tribunal to hear only the first
application (1A of 1980) in'which the respondent is 2MMM and to
stand the other applications over so that they may be restored to
the list and heard in the light of our findings in 1A. We took
this course. Hence it is only application lA which has so far
been heard by us.
In our decision on the preliminary question we
considered various matters including questions of law which are
relevant to the issues now before us. We do not propose to
repeat what we said there except where repetition is necessary to
deal with the issues currently before us. To that extent
repetition is inevitable. A proper understanding of our decision
here, however, does require reading our earlier reasons for
decision.
Application may be made to the Tribunal pursuant to
sub-s. 152 (1) of the Act for an order determining the amount
payable by a broadcaster to the owners of copyrights in published
sound recordings in respect of the broadcasting of those
recordings by that broadcaster. The Tribunal cannot make an
order requiring a commerciai broadcaster 20 pay an amount
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exceeding 1% of the amount determined by the Tribunal to be the
gross earnings of the broadcaster during the relevant period in
which the order applies (sub-s. 152 (8) ). The Australian
Broadcasting Commission cannot be required to pay an amount'
exceeding an amownt assessed on a population basis (sub-s. 152
(11)).
Sound recordings are themselves. the subject matter of
copyright under the Act and this species of copyright exists
independently of any copyright subsisting in the literary,
dramatic, musical or artistic works embodied in the records.
Infringement of the copyright in a sound recording may also
consititute infringement of, for example, the copyright in music
embodied in a record but this will not necessarily be the case.
Each copyright is independent and questions of infringement in
each case depend upon the provisions of the Act relating to each
separate subject matter of copyright.
'
For the purposes of the Act, copyright in relation to a
sound recording is the exclusive right to do all or any of the
following:-
(a) to make a record embodying the recording;
(b) to cause the recording to be heard in public;
(c) to broadcast the recording : (s. 85).
There are important Limitations on the exclusive rights
of the owner of copyright in a sound recording, the most
important of which are the compulsory Licensing provisions for
the public performance and broadcasting of records... These strike
'a balance between the claims 'of the record producers for an
adequate return for their skill and effort in making records and
the claims of the broadcasters and those interested in the
performing rights. Compulsory licences for the broadcasting of
sound recordings are dealt with by s. 109. The essence of the
scheme is that it is not an infringement of copyright in a
published sound recording to broadcast it without.the consent of
the owner of the copyright in the recording if the recording has
been released in Australia or the prescribed period has elapsed
since first release overseas and royalties are paid in accordance
with the requirements of the Act.
Sub-sections 109 (1), (2) and (3) provide as follows:-
"(L) Subject to this section, the copyright
in a published sound. recording is not
infringed by the making of a broadcast of that
recording if -
(a) where there is no order of the Tribunal
in force under section 152 applying to
the maker of that broadcast in relation
to the time when that broadcast was made
- the maker of that broadcast has given
an undertaking in writing to the serson
who is the owner of the copyright in that
recording to pay to him such amour: ile
any) as may be specified or
determined in accordance with, an der
ef the Tribunal made cinder that 5 Lon
in respect of the broadcasting by the
~8=-
maker, during a period within which that
broadcast was made, of published sound
recordings in which the copyrights are
owned by that person and which include
that recording; . or
(b) where there is an order of the Tribunal
in force under that section applying to
the maker of that broadcast in relation
to the time when that broadcast was made-
(i) the copyright in that recording is
owned by a person who is specified
in the order as one of the persons
among whom the amount specified
in, or determined in accordance
with, the order is to be divided
and the maker of the broadcast
makes payments to the person in
accordance with the order; or
(ii) the copyright in that recording is
owned by a person who is not so
specified in the order.
(2) The last preceding sub-section does not
apply in relation to a broadcast of a sound
recording if the broadcast was made in
accordance with an agreement between the maker
of the broadcast and the owner of the
copyright in the recording. :
(3) Sub-section (1) does not apply in
relation to a broadcast of a sound recording
that has -nmot been published in Australia if
the broadcast was made before the expiration
o£ the prescribed period after the date of the
first publication of the recording."
The prescribed period is seven weeks (see Reg. 19 of the
Copyright Regulations 1969).
The general effect of this provision is that after a
record has been released in Australia, subject to complying with
the requirements of the Act it may be broadcast subject to
payment of appropriate royalties and otherwise complying with the
Act.
If the recording has not been published
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in Australia,
a
prescribed period of seven weeks must elapse after the date of
first publication before the licence provisions can be invoked.
Section 152, which is the key section in relation to the
questions which we have to consider, provides:-
"152. (1) In this section, unless the
contrary intention appears -
"Australia" does not include the external
Territories;
"proadcaster" means -
(a) the Australian Broadcasting Commission;
(aa) the Special Broadcasting Service;
(b) the holder of a licence for a
broadcasting station; :
(¢) the holder of a Licence for a television
station; or :
(d) a person prescribed for the purposes of
sub-paragraph 91 (a) (iii) or 91 (b)
(iii).
(2) Subject to this section, an application
may be made to the Tribunal for an order
determining, or making provision for
determining, the amount payable oy a
broadcaster to the owners of copyrights in
°
published sound recordings in respect cof the
proadcasting, during a period specified in the
application, of those recordings by hat
broadcaster.
(3) An application inder the Last preceding
sub-section may be made by the orcadcaster or
by the owner of a copyright in a published
sound recording.
(4) The parties to an application under
sub-section (2 -
(b)
(6)
(b)
(c)
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the person making the application; and
such organizations or persons as apply to
the Tribunal to be made parties to the
application and, in accordance with the
next succeeding sub-section, are made
parties to the application
Where an organization (whether claiming
to be representative of broadcasters or
of the owners of copyrights in published
sound recordings or not) or a person
(whether a broadcaster or the owner of a
copyright in a published sound recording
or not) applies to the Tribunal to be
made a party to an application under this
section, and the Tribunal is satisfied
that the organization or person has a
substantial interest in the matter that
is the subject of the application, the
Tribunal may, if it thinks fit, make that
organization or person a party to the
application.
The Tribunal shall consider an
application under sub-section (2) and,
after giving the parties to the
application an opportunity of presenting
their cases, shall make an order -
determining, or making. provision for
determining, the amount payable by the
broadcaster to the owners of copyrights
in published sound recordings in respect
of the broadcasting, during the period to
which the order applies, by the
broadcaster of those recordings;
specifying as the persons among whom that
amount is to be divided such of the
persons who were, or were represented by,
parties to the application as the
Tribunal is satisfied are the owners of
copyrights in published sound recordings;
and
specifying as the respective shares in
that amount of the persons among whom
that amount is to be divided and as the
times at which those shares are to be
paid such shares and times as those
persons agree or, in default of
agreement, as the Tribunal thinks
equitable.
-ll-
(7) In so making an order in relation to a
proadcaster, the Tribunal shall take into
account all relevant matters, including the
extent to which the broadcaster uses, for the
purposes of broadcasting, records embodying
sound recordings (other than recordings in
relation to which section 105 applies) in
which copyrights subsist, -being copyrights
ewned by persons who are, or are represented
by, parties to the application.
(8) The Tribunal shall not make an order that
would require a broadcaster being the holder
of a licence for a broadcasting station to
pay, in respect of the broadcasting of
published sound recordings during the period
in relation to which the order applies, an
amount exceeding 1% of the amount determined
by the Tribunal to be the gross earnings of
the broadcaster during the period equal to the
period in relation to which the order applies
that ended on 30 June last preceding the date
of commencement of the period in relation to
which the order applies.
(10) Sub-section (8) does not apply to an
order in relation to a broadcaster unless -
(a) the broadcaster establishes to the
satisfaction of the Tribunal the amount
of the gross earnings of the broadcaster
during the period in respect of which
those. earnings are to be determined; and
(b) the broadcaster carried on the
transmission of programmes by way of
sound broadcasting throughout the whole
of that period.
(ll) Where an application is made to the
Tribunal under sub-section (2) in relaticn to
the Australian Broadcasting Commission, the
Tribunal -
(a) shall make separate orders in respect >
sound broadcasts by the Commission o
Cc
pat
(t thth
published sound recordings and in respe
of television oroadcasts oy nn
Commission of such recordings; and
o
~l2-
(db) shall not make an order that. would
require the Commission to pay, in respect
of sound broadcasts of published sound
recordings during the period in relation
to which the order applies, an amount
exceeding the sum of -
(i) in respect of each complete year
: included in that period - the
amount ascertained by multiplying
one-half of One cent .by the number
equal to the number of persons
comprised in the estimated
population of Australia. as last
set out in statistics published by
the Commonwealth Statistician
before the making of the order;
and
(ii) in respect of each part of a year
included in. that period - the
amount that bears to the amount
ascertained in accordance with the
last preceding sub-paragraph in
relation to a complete year the
same proportion as that part of a
year bears to a complete year.
(12) A person who is not specified in an
order in force under sub-section (6) as one of
the persons among whom the amount specified
in, or determined in accordance with, the
erder is to be divided may, before the
expiration of the period to which the order
applies, apply to the Tribunal for an
amendment_of the order so as to specify him as
one of those persons.
(14) The Tribunal shall consider an
application 'under 'sub-section (12) for an
amendment of an order in force under -
sub-section (6) (in this sub-section referred
to. as "the principal order") and, after giving
the parties to the application an opportunity
of presenting their cases, shall, if it is
satisfied that the applicant is the owner of
the copyright or copyrights in one or more
published sound recordings, make .an order
amending the principal order so as to -
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(a) specify the applicant as one of the
persons among whom the amount specified
in, or determined in accordance with, the
principal order is to be divided; and
(b) specify as the share of the applicant in
that amount and as the times at which
that share is to be paid such share and
times as the applicant and the other
persons among whom that amount is to be
divided agree or, in default of
agreement, as the Tribunal thinks
equitable and make any consequential
alterations in respect of the shares of
those other persons.
(15) An order of the Tribunal made under
sub-section (6) in relation to a broadcaster
applies in relation to the period commencing
on the date specified in the order and ending
on 30 June next succeeding the date of making
of the order.
(18) Where an order of the Tribunal is in
force under this section, the broadcaster in
relation to whom the order applies is liable
tO pay to each of the persons specified in the
order as the persons among whom the amount
specified in, or determined in accordance
with, the order is to be divided the share so
specified in relation to that person and is so
liable to pay that share at the times so
specified and that person may recover any
amount that is not paid in accordance with the
order in a court of competent jurisdiction
from the broadcaster as a debt due to the
person.
(19) For the purposes of this section, the
gross earnings of a proadcaster in respect of
a period are the gross e@arnings of the
broadcaster during that period in respect of
the broadcasting by him of advertisements or
other matter, including the gross 2arnings of
the broadcaster during that period in respect
of the provision by him of, or otherwise in
respect of, matter oroadcast cy nin
~l4—.
(20) Where, in connexion with a transaction,
any consideration is paid or given otherwise
than in cash, the money value of that
consideration shall, for the purposes of the
last preceding sub-section, be deemed to have
been paid or given."
Although s. 152 may be invoked without any undertaking
"having been given under sub-s. 109 (1), once an order is made
under s. 152 it follows that sub-s. 109 (1) is brought into play.
The remuneration to be fixed under s. 152 is an amount payable by
the broadcaster to the owner of the copyright in a sound
recording who has the exclusive right to broadcast that recording
by virtue of s. 85 (c).
The determination of this application necessarily
involves deciding certain questions relating to the construction
and operation of s.152. It is to these that we now turn.
COPYRIGHT OWNERS AND REPRESENTATIVES INCLUDING PPCA
It was. conceded by 2MMM that each of the record
companies was the owner of the copyright in at least one sound
recording. 'It follows that each of them had the standing
required by sub-s. 152 (3) of the Act to make the application.
The subject matter of the application contemplated by sub-s. 152
(2) and the nature of the order required to be made by sub-s. 152
(6) is an order:n- |
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"(a) determining, or making provision for
determining, the amount payable by the
proadcaster to the owners of copyrights
in published sound recordings in respect
of the broadcasting, during the period to
which the order applies, by the
broadcaster of those recordings;
(bo) specifying as the person among whom that
amount is to be divided such of the
persons who were, or were represented by,
parties to the application as the
Tribunal is satisfied are the owners of
copyrights in published sound recordings;
and
(c) specifying as the respective shares in
that amount of the persons among whom
that amount is to be divided and as the
times at which those shares are to be
paid such shares and times as those
persons agree or, in default of
agreement, as the Tribunal thinks
equitable."
It is common ground that on the proper construction of
sub-s. 152 (6) the Tribunal was required:-
(a) to determine or make provision for the
determination of a global amount payable by the
broadcaster to the copyright owners (this amount
was referred to in the proceedings as "the cake");
(bd) to specify the persons among whom the cake is to
be divided: and
a
~16~
(c) to specify the respective shares of such persons
in that amount and the time of payment. "The
Tribunal must be satisfied that such persons were
"owners of copyrights in published sound
recordings" and were parties or represented by
parties to the application.
On its face sub-s. 152 (6) postulates that all
interested copyright owners will be before the Tribunal.
Sub-section (12), however, recognises that this may not be the
case and makes provision for an application to be made to the
Tribunal. by a person not specified in an order under sub-s. (6)
for an amendment of the order so as to specify him as one of
those persons. Sub-section (14) provides that the Tribunal
'shall, if it is satisfied that the applicant is the owner of
copyright or copyrights in one or more published sound
recordings, make am order amending its original order so as to
enable the applicant to participate in the division of the amount
previously determined, and "make any consequential alterations in
respect of the shares" of the other persons entitled. It is
apparent that a question of refunding could arise "on such an
application . if sub-s. (14) is read in isolation from the
remainder of s.152. These difficulties were clearly recognised
by the draftsman of s. 152 and steps were taken to meet them to
ensure that any amendment had only 'a prospective operation. By
sub-s. 152 (2) a period for the operation of the. order may be
-~l7-
specified in the original application. By sub-s. (15) an order
under sub-s. (6) applies in relation to the period commencing on
a date specified in the order and ending on the 30th June next
succeeding the date of making the order which, it is anticipated,
will be 30 June 1983. It was not disputed by 2MMM that it was
appropriate for the period to commence on 1 October 1980, as
specified in the application. The Tribunal accepts that any
erder it makes should apply to a date commencing on 1 October
1980, bearing in mind that the initial application was made on 15
September 1980, following the commencement of broadcasting on 22
August 1980 by 2MMM. In the event of an application being made
under sub-s. (12) after the Tribunal has made its order, sub-s.
(17) provides that any subsequent order made under sub-s. (14)
amending the principal order will apply in relation to the period
"commencing on the date of making of the amending order and
ending on the date of expiration of the period in relation to
which the order that is being amended applies". Thus, at least
so far as the Act is concerned, no question of refunding will
arise.
So far as 2MMM is concerned the results of the Log
analyses and the play list analyses carried out on behalf of the
record companies show that the vast bulk of all protected sound
recordings broadcast by 2MMM during the relevant period were
recordings in respect of which the Australian borceadcasting
copyright is owned or controlled by one or other of the record
companies. The record companies nave in cwirn granted exclusive
~18-
authority to PPCA to act as collecting agent and to grant
licences to third parties in respect of the broadcasting
J
copyrights owned or controlled by them.
PPCA
On 9 October 1980 PPCA applied to the Tribunal to be
made a party to the record companies' application pursuant to
sub-s. 152 (5) of the Act which provides:-
r
"Where an organization (whether claiming to be
a representative of broadcasters or of the
owners. of copyrights in published sound
recordings or not) or a person (whether a
broadcaster or the owner of a copyright in a
published. sound recording or not) applies to
the Tribunal to be made a party to an
application under this. section, and the
Tribunal is satisfied that the organization or
person has a substantial interest in the
matter that is the subject of the application,
the Tribunal may, if it thinks fit, make that
organization or person a party to the
application."
On 14 October 1980 the then President of the Tribunal-
(Bowen C.J.), being satisfied that PPCA had a substantial
'interest in the matter that 'was the subject of the application,
ordered that it be. made a. party to the application. It does not
follow that PPCA is entitled to be specified as a person to
receive a share of the cake on behalf of the copyright owners it
represents. PPCA could only be so specified under sub-s. 152 (6)
if the Tribunal were satisfied that it was the owner of copyright
in at least one published sound recording. It is, however,
implicit from para. 152 (6)(b) that PPCA, as a party to the
application, may represent owners of copyright in published sound
PPCA was incorporated in New South Wales on 27 March
1969 for the purpose, among others, of exercising the copyright
in sound recordings under para. 85 (b) and (c) of the Act on
behalf of the owners of those rights.
owners of copyrights in a large number of published
recordings.
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The specific objects for which PPCA was established
include the following:~
"(1)
To be or become by grant transfer
assignment agreement licence or otherwise
the owners of or otherwise entitled to
the benefit of or interest in the
copyrights in any sound recording
(hereinafter called 'recordings') and to
exercise perform and enforce all rights
and remedies by virtue of the Copyright
Act 1968 of the Commonwealth of Australia
or any statutory modification amendment
re-enactment or consolidation thereof or
any enactment replacing the same for the
time being in force (all of which are
hereinafter included in the expression
'the Copyright Act') in respect of the
broadcasting of recordings or of causing
the recordings to be heard in public
(hereinafter jointly called the
'performance') and to restrain or prevent
by legal process or otherwise any
unauthorised performance.
To exercise perform and enforce on behalf
of the owners of or persons otherwise
entitled to the benefit or interest in
the copyrights in recordings (all such
owners and persons being hereinafter
called the 'proprietors') all rights and
remedies of the proprietors by virtue of
the Copyright Act in respect of the
performance and to restrain or orevent dy
legal process or otherwise any
unauthorised ocerformance.
PPCA now represents the
sound
-~20—
(3} In the exercise performance or
(4)
enforcement of any such rights and
remedies as aforesaid to grant licences
and to enter into any licensing schemes
agreements or other arrangements or to
obtain or seek to obtain any order from
the Copyright Tribunal. with respect to
the performance or to the amount agreed
or determined to be payable in respect of
the performance and from time to time to
rescind alter or vary any such licences
licensing schemes agreements or
arrangements or to obtain or seek to
obtain any variation of any Order of the
Copyright Tribunal and to collect and
receive and give effectual discharges for
all royalties, fees and other monies
payable under any such. licences licensing
schemes agreements arrangements or Orders
or otherwise in respect of any
performance by all necessary actions or
other proceedings and to recover such
royalties fees and other monies and to
restrain and recover damages for the
infringement by means of any performance
of the copyrights in recordings or of any
other rights of the Company or of the
proprietors or of the Company on their
behalf in respect of such recordings and
to release compromise or refer to
arbitration any such. actions or
proceedings or any other disputes or
differences in relation to the premises.
To aequire from any person owning or
having the right or power to grant the
same rights in respect of the performance
of recordings whether or not
any copyrights shall subsist in relation
thereto and to exercise and perform those
-rights and by way of licence agreement or.
ather means permit the per formance
thereof and to enforce by all lawful
means any such licence or agreement."
number of agreements described as "Input Agreements"
record
In furtherance of its objects PPCA has entered into a
with the
companies and certain other companies. The Input
Agreements are exemplified by an agreement dated 31 August 1970
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petween PPCA and Warner Bros. Records Pty. Limited (now called
WEA Records Pty. Limited and to which we shall refer as "WEA").
Input Agreements in the same terms have been entered into with
the following:
APOLLO SOUND
ASTOR RECORDS PTY. LTD.
AVAN-GUARD MUSIC PTY. LIMITED
CARINIA COMPANY PTY.LTD.
CBS RECORDS AUSTRALIA LTD.
CBS RECORD & CASSETTE CLUB PTY. LTD.
EMI (AUSTRALIA) LTD.
FESTIVAL RECORDS PTY. LTD.
MOVE RECORDS
POLYGRAM RECORDS PTY. LTD.
RCA LIMITED
SUMMIT RECORDS AUSTRALIA
UNIVERSAL RECORD CLUB PTY. LTD.
WORLD RECORD CLUB PTY. LTD.
WEA is referred to in the Input Agreement as "the
Company". The agreement recites that:-
",..The Company claims and represents that it
is the owner of and/or controls or is
otherwise entitled to an interest in or the
benefit of the per forming right (as
hereinafter defined) in sound recordings..."
The performing right includes the broadcast copyright in
respect of a protected recording in respect of which remuneration
'ls payable for the broadcast of the recording in Australia,
including any amount payable by the Tribunal under s. 152.
Clause II para. 1 of the Input Agreement provides:-
"The purposes of this Agreement are to enapl
PPCA, for the period of this Agreement, +
exercise the exclusive right and authority <t
do in Australia for and on venalf of the
Company all or any of the following acts or
things in relation to the recordings of the
Company, that is to say..."
Ww
~22-
Various things are then set out including the licensing
of broadcasting by third parties; the making of applications. to
the Tribunal in respect of the broadcasting of protected
recordings of WEA and others; che collection and recovery of
amounts payable by any third party or parties pursuant to any
'order of the Tribunal; and the institution and conduct of
enforcement proceedings. The expression "the recordings of the
Company" is defined by Clause I para. 3 in terms which include
all recordings the performing rights of which are from time to
time owned or controlled by WEA or to the benefit of which it is
entitled.
Clause I para. 2 (a) provides that a person shall be
deemed to control the relevant right where that person is an
"exclusive licensee" for the purposes of the Act.
£
Clause I para. 2 (b) provides that a person shall be
" deemed to be entitled to the benefit of the relevant right where
that. person (not being the owner of or the person controlling the
'copyright in the recording) is entitled, pursuant to the terms of
an agreement with or instrument of the owner or of the person
controlling the copyright in that recording, to confer on PPCA
power and authority to do in relation to the recordings of that
person the things set out in Clause II para. 1 of the Agreement.
-23-
By Clause II para. 2 provision is made for PPCA to be
constituted the attorney of WEA for the purposes specified: in
Clause II para. 1. By para. 4 of the same clause WEA agrees, at
the request of PPCA, to assign the performance and broadcast
copyright in any of the retordings of WEA where WEA is the owner
and to procure such an assignment from the owner where WEA merely
controls that copyright. There was no evidence before the
Tribunal that either WEA or any of the other record companies had
assigned or procured the assignment of the performance and
broadcast copyright to PPCA.
Clause III para. 3 makes provision for WEA to provide
PPCA with lists and other information concerning the titles of
all recordings of WEA and details of ownership and control of the
copyright in them, together with other information which will
enable PPCA to determine whether a recording is protected.
Clause IV para. 1 contains a covenant by PPCA that it
will not:-
"Ci) enter into any agreement with any third
party relating to the use by that third
party of recordings including
recordings of the Company for the
purpose of performance; or
(ii) grant any licence to any third sarty for
the cerformance of any recordings
including recordings of the Company
(whether pursuant to any Licence scheme
or otherwise}
-24-
unless that agreement or licence shall be
terminable by PPCA at any time within a period
not more than twelve (12) months after the
date upon which from time to time this
Agreement may be terminated in accordance with
paragraph 1. of Clduse VI. hereof."
Paragraph 3 of Clause IV provides that PPCA may mix the
funds representing its collections on behalf of WEA with
eollections on behalf of any other company or person and lists
the expenditures which may be made from such payments. Paragraph
4 of Clause IV provides for the preparation of an account showing
the net receipts available for division among the persons who
have entered into Input Agreements with PPCA. Paragraph 6 of
Clause IV provides that the net receipts shall be divided among
the parties entitled:-
".,..wherever possible, on the basis of the
extent of the use made of protected recordings
of the respective grantors for the purpose of
performance or, where the extent of such use
cannot be. reasonably ascertained, on the basis
of a formula which shall be determined from
time to time by a resolution of the Directors
of PPCA..."
The distribution is in fact made on a basis of
statistical material relating to extent of use provided to PPCA
om a confidential basis by Australasian Performing Right
Association Ltd. ("APRA").
~25-
By a power of attorney dated 3lst August 1970 WEAappointed PPCA its attorney to act on its behalf either in the
name of WEA or in the name of PPCA in relation to the performance
and broadcasting copyright in respect of recordings of WEA as
defined. These powers include the Licensing of any third party,
whether pursuant to a licence scheme or otherwise; the making of
an application to the Tribunal; and the prohibition or taking
such steps as may be available to prevent the unauthorised
performance or broadcating of recordings. PPCA is also
authorised to collect and recover any moneys due in respect of
the broadcasting or performance of recordings of WEA and other
incidental matters. The power of attorney specifically extends
the delegation to the person for the time being appointed by the
directors of PPCA to be its general manager the power to
"exercise and perform in the name of and on behalf of PPCA any
'power or authority hereby conferred upon PPCA".
The effect of these documents is that PPCA is the agent
and attorney of WEA for the purposes of, inter alia, the exercise
of the rights incidental to the broadcast copyright in relation
to certain sound recordings. PPCA is not itself vested with any
ownership rights with regard to such copyright.
-26-
2MMM'S UNDERTAKING
At. a very early stage in the hearing of the application,
counsel for 2MMM outlined the correspondence between 2MMM and
PPCA between 16 May 1980 and 1 October 1980 concerning the grant
of a licence by PPCA of a licence to broadcast sound recordings.
By letter dated 15 August 1980 PPCA informed 2MMM that it was
prepared to license it to broadcast sound recordings on. payment
of an annual fee representing 1% of the station's gross earnings.
In its reply dated 25 September 1980 2MMM said that it considered -
"itself entitled to an arrangement in respect of broadcast
copyright on the same terms as the agreements. which had been made
with the AM stations. 2MMM did, however, give to PPCA the
following undertaking:- , <
"Pursuant to section 109 (1) (a) of the
Copyright, Act, this Company gives to PPCA, on
behalf of: the owners of the copyright in
certain recordings, an undertaking (limited as
-herein stated) to pay to PPCA (or to such
owners) such amounts (if any) as may be
specified in, or determined in accordance
with, an order of the Copyright Tribunal made
under section 152 of the Copyright Act in
respect of the broadcasting by this Company,
(during a period within which any broadcast is
made by it) of published recordings in which
the copyrights are owned by those owners and
which includes those first-mentioned
recordings.
~27-
COPYRIGHT OWNERS
Drawing on the terms of the Input Agreements and the
qualifications contained in the undertaking, counsel for 2MMM
submitted that the undertaking was given to PPCA only in its
capacity as agent for copyright owners. Further, it was
submitted that only those recordings in respect of which the
copyright owners were parties or represented by parties were
relevant for the purposes of s. 152. If and to the extent that
PPCA was the agent for copyright owners there was no difficulty
in the way of such owners being regarded as ""parties" or
"represented py" a party for the purposes of para. 152 (6) (b).
It was contended, however, that a distinction had to be made
'between the owners of the broadcasting copyright, on the one
hand, and persons who merely controlled that right or were
entitled to the benefit of it, on the other. The distinction was
made in the terms of the Input Agreements.
A similar contention was made with respect to the record
companies. 2MMM's contention was that the record companies were
the owners of copyright in some sound recordings but were merely
the licensees of the copyright of others under the terms of
licences which were both exclusive and non-exclusive. it was
o
only in the former capacity that they could ce regarded as the
Ur
N
owners of copyrights for the purposes of s. L
aa
-28-
A distinction is made in s.119 between an exclusive
Licensee and the owner of the copyright. Section 119 provides:-
"Subject to the succeeding sections of this
Division -
(a) except against the owner of the
copyright, the exclusive Licensee has the
same rights of action as he would have,
and is entitled to the same remedies as
he would be entitled to, by virtue of
x section 115 if the Licence had been an
assignment, and those rights and remedies—
are. concurrent with the rights and
remedies of the owner of the copyright
under that section;
(b) except against the owner of the:
copyright, the exclusive, licensee has the -
same rights of action as he would have,
and is entitled to the same remedies as
he would be entitled to, by virtue of
section 116 if the Licence had been an
assignment; and
(c) the owner of the copyright does not have
any rights of action that he would not
have, and is not entitled to any remedies
that he would not be entitled to, by
virtue of section 116 if the Licence had
been_an assignment."
By s. 117 the expression "if the licence had been an
assignment" means:-
",..1£, instead of the licence, there had been
granted (subject to conditions corresponding
as nearly as practicable with those subject to
which the licence was granted) an assignment
of the copyright in respect of its application
° to the doing, at the places and times
authorised by the licence, of the acts so
'authorised; "
-29-
It is made clear by sub-s. 196 (1) that copyright is
personal property and 'ig, inter alia, transmissible by an
assignment. By para. 196 (2) (a) an assignment of copyright may
be limited in any way including a limitation to one or more of
the classes of acts which, by virtue of the Act, the owner of the
copyright has the exclusive right to do. Thus, a broadcast
copyright recognised by para. 85 (¢) is capable of assignment
either with or without the performance copyright recognised by
'para. 85 (b).
In our opinion, upon the proper construction of these
various provisions, an assignee of the broadcast copyright would
fall within the description of "owner" of that copyright for the
purposes of the Act. The effect of s. 119 is that an exclusive
licensee of the broadcast copyright in a sound recording is
entitled to the same rights of action and remedies as if he was
an assignee of that copyright. Thus, the Act confers upon the
exclusive Licensee the same rights and remedies he would have if
he were the owner of the copyright, except as against the actual
owner.
Sections 115, 117 and 119 appear in Part V of the Act
which is concerned with remedies for infringements of copyright.
By sub~s. 114 (1) the word "action" as used in Part _V means "a
proceeding of a civil nature detw
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counterclaim". It is necessary to determine, therefore, whether
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-30~
a proceeding by way of an application under s. 152 is "a
proceeding of a civil nature between parties". If it is, it
would appear to have the effect that an exclusive licensee of a
copyright would be regarded as the owner both for the. purposes of
s. 109 and for the purposes of s. 152. If it is not, an
exclusive Licensee could not be treated as a copyright owner for
those purposes. Section 109 provides a defence to an action for
an infringement under certain circumstances, including the giving
of an undertaking to the owner of the relevant copyright to pay
an amount determined by the Tribunal. It would be an odd
circumstance if this defence were available against the owner
properly so called but not against an exclusive Licensee.
Section 121 specifically provides that any defence available
against an. owner is likewise available against an exclusive
licensee. In the light of that provision and. the intention of
$.109, we are of the opinion that in the application of ss. 109
and 152 the phrase "owner of the copyright" may be taken to
include an exclusive licensee of the owner of the copyright. An
application to the Tribunal under $s.152 is "a proceeding of a
civil nature .between parties" for the purposes of Part V of the
Act.
If and to the extent that all of the owners of the
broadcasting copyright in protected recordings are not before the
Tribunal, that does not prevent the Tribunal from making a
determination in favour of such of those persons as are owners of
copyright in sound recordings broadcast by 2MMM as are before the
~31-
Tribunal. It is only necessary for the Tribunal to be satisfied
that the persons specified under para. 152 (6) (b) are persons
who own a copyright in a sound recording which was proadcast: by
2MMM .
PPCA produced an updated list of labels of records the
subject of Input Agreements as at 4 November 1982 showing the
company to which PPCA regarded each label as attached. There are
approximately 630 such labels. The evidence before the Tribunal
dealt with the ownership and licensing arrangements with respect
to 457 of such labels. Each of the record companies produced to
the Tribunal as a confidential exhibit copies of ail relevant
licence agreements in its possession. While each of these
agreements contain individual variations, the vast majority of
them confer an exclusive licence with respect to the broadcast
copyright. Of these 457 labels, 162 were owned directly by one
or other of the record companies; 254 were the subject of an
exclusive licence of the broadcasting copyright to one or other
ef the record companies; and 41 were the subject of a
non-exclusive licence of the broadcasting. copyright to one or
ether of the record companies. None were the subject of an
assignment of the broadcasting copyright. In' some cases the
licensor is the copyright owner in respect of all or some of the
relevant recordings and, where it is not the owner, the licensor
claims to be entitled to control that copyright oy virtue of an
agreement with some further person entitled. Tt world be an
impossible task for the record companies to compiete the chain of
title in every case.
~32-
During the course of the proceedings, the recordcompanies took steps to obtain from certain of the Licensors
under the various agreements confirmation in the form of telexes
of the following: -
(a) That the applicant was the exclusive licensee in
Australia of the licensor.
(bd) The applicant was licensed exclusively to represent the
licensor in the Licensing of the broadcast of the
licensor's sound recordings in Australia.
(¢) Ratification of the appointment of PPCA as
the
representative of the licensor "for all purposes
associated with the broadcast copyright in sound
recordings owned by us including the current and any
related proceedings pursuant to section 152 of the
Copyright Act before the Copyright Tribunal".
(a), Agreement by the Licensor: that any moneys ordered to be
paid by the broadcasters pursuant to the Copyright Act
be paid to PPCA on behalf of the licensor.
~33-
None of the evidence contained in these varicus documents was
contested by 2MMM although it expressed a desire that telexes of this
kind should be confirmed by writing under the hand of the officer of
the company named in the concluding paragraph of each of the relevant
telexes. In the opinion of the Tribunal such confirmation is not
necessary.
In all the circumstances, having regard to the provisions of
s. 164 of the Act, the Tribunal is prepared to accept that the effect
of the telexes is to confirm the exclusivity of the Licence granted by
the said licensors to the companies concerned, the representation of
the licensor by the applicant and the ratification of the appointment
of PPCA as the representative of the licensor for the purposes of s.
152.
In our Opinion, there is sufficient evidence before the
Tribunal of the aqwnership by the record companies of copyrights in.
sound recordings owned by them or by. persons from whom they hold
licences and who are represented by PPCA for the purposes of these
proceedings.
The log and play list analyses carried out on behalf of the
record companies and PPCA indicate that an inconsequential handful of
recordings fall into the unassigned" category, in that their
ownership has not been verified. Results of che play list analyses
illustrate the point. There wera 603 recordings on the olay lists
~34-
relating to the period 1 May 1981 to 31 December 1982 and 1 January
1982 to 10 August 1982. These recordings comprised approximately 42%
of all recordings broadcast by' 2MMM in the latter period. Of: the 603
recordings 384 were protected according to the evidence of Mr. Glenn
Baker, a freelance journalist, writer and consultant in the field of
popular music, and 371 were protected according to the record
companies. There was an identity of views between the record
companies and Mr. Baker in 580 of the 603 recordings. There was
disagreement as to 17 and the record companies had not been able to
respond in relation to 6 entries. Except for these 6 entries every
protected recording on the master list was one in respect of which the
record companies either owned or controlled the broadcasting copyright
and which was the subject of an Input Agreement with PPCA. In the
case of licensors from overseas, the agency of PPCA has been confirmed
-and ratified by the overseas. copyright owner/licensor.
In the light of the documentary evidence and as there was no
real challenge to Mx. Baker's encyclopaedic knowledge of relationships
in this area, we are satisifed that each of the record companies. is
the owner of the copyright in published sound recordings for the
'purposes of para. 152 (6) (b) and that PPCA. represents all but an
inconsequential haridful, of copyright owners whose position is
uncertain. For the purposes of para. 152 (6) (b) we are satisfied:
that each of the licensors who claimed either to be an owner of or to
control the broadcast copyright in recordings should be held to be the
owner of copyrights in published sound recerdings for the purposes of
para. 152 (6) (b), while recognising that such persons may in some if
not most cases also be a mere licensee.
~35-+
In our opinion, it is not necessary in proceedings under s.
152 for the record companies or any other party to necessarily prove
strictly the ownership of the broadcast copyright in every sound
recording in order for it to be protected. We are satisfied with the
evidence which has been given concerning those recordings which. are
said to be protected.
The result is, therefore, that we are prepared to specify as
the persons among whom any amount determined in accordings with s. 152
is to be divided the record companies and all of those other persons,
who have executed agreements in favour of one or other of the necord
companies which contain a recital, representation or claim that such
other person is the owner of the broadcast copyright in sound
recordings, notwithstanding that such persons may also themselves be
mere licensees. Those persons are parties to a number of the
agreements which were in evidence. The following schedule sets out
details of the licensors who ratified the appointment of PPCA as their
representative for the purposes of the proceedings and the applicant
who was their Licensee:
-36-—
Licensor Licensee
Motown Record Corp. USA Polygram Records Pty. Ltd.
Phonogram International BV . Polygram Records Pty. Ltd.
Polydor International GMBH Polygram Records Pty. Ltd.
Cold Chisel Pty. ltd. WEA Records Pty. Ltd.
INXS WEA Records Pty. Ltd.
M-Rock Pty. Ltd. WEA Records Pty. Ltd.
Midnight Records Pty. Ltd. WEA Records Pty. Ltd.
WEA International. Ink ; WEA Records Pty. Ltd.
Chrysalis Records Ltd. Festival Records Pty. Ltd.
Elcotgrange Ltd. Festival Records Pty. Ltd.
Mushroom Records Pty. Ltd. Festival Records Pty. Ltd.
This Record Co. Ltd. Festival Records Pty. Ltd.
Zomba Productions Ltd. Festival Records Pty. Ltd.
Ariola Records Ltd. RCA Ltd.
Bocu. Music Ltd. RCA Ltd.
Tembo Records Ltd. RCA Ltd.
Noeland Productions Ltd. EMI (Australia) Pty. Ltd.
Wheatley Records Pty. Ltd. EMI (Australia) Pty. Ltd.
EMI Records Pty. Ltd. EMI (Australia) Pty. Ltd.
ATV Northern Songs Pty. Ltd. EMI (Australia) Pty. Ltd.
Capitol Records Inc. EMI (Australia) Pty. Ltd.
Liberation Records Pty. Ltd. EMI (Australia) Pty. Ltd.
In case there are any additions. or deletions which should be
made to or from that List we are prepared to hear the parties further
on that point. Pending clarification of the list and further
submissions we propose to defer specifying the time of payment and the
respective shares of the persons entitled in accordance with para. 152
(6) (ae).
In view of the fact that, on the material before us, PPCA is
not the owner of a copyright in any published sound recording it does
not seem that, having regard to the provisions of para. 152 (6) (ce)
~37-
and sub-s. 152 (18) that it is open to the Tribunal to order payment
to PPCA on behalf of the persons specified as those among whom "the
cake" is to be divided. It would seem that this is a matter which may
only be achieved by agreement between the parties, so that an order
could then be made by consent.
VALUE TO THE BROADCASTER OF THE USE OF THE COPYRIGHT -
EQUITABLE REMUNERATION TO THE OWNER
The nature of the order to be made by the Tribunal is "an
order determining the amount payable by a broadcaster to the owners of
copyright in published sound recordings in respect of the broadcasting
of those sound recordings": sub-s. 152 (6).
Sub-section 152 (7) provides that in making an order under
sub-s, 152 (6) in relation to a broadcaster:-
"...the Tribunal shall take into account all relevant
matters, including the extent to which the broadcaster
uses, for the purposes of broadcasting, records
embodying sound recordings (other than recordings in
relation to which section 105 applies) in which
copyrights subsist, being copyrights owned by ovoersons
'who are, or are represented by, parties to the
application."
As we said earlier the Tribunal cannot make an order
requiring a commercial broadcaster to vay an amount exceeding 1% of
the gross earnings of the preadcaster during the relevant period to
which the order applies: sub-s. 152 (8). In the case of the
Australian Broadcasting Commission there is a Limit axpressed in terms
of a population basis: sub-s. 152 {11}.
-38-
The basis upon which the amount payable is to be fixed is not
specified in the Act. In a number of other provisions in which the
Tribunal is given jurisdiction to determine amounts payable, reference
is made to "equitable remuneration" to the owner of the copyright:
see, for example, sub-ss. 107 (3) and 150(1); 108 (1) and 151(1). In
these cases provision is made for use of sound recordings: to make
another record or for causing a sound recording to be heard in public
not to constitute an infringement of copyright if an undertaking is
a
given to pay the amount determined by the Tribunal. Sections 109 and
152 stand in the same relationship as these other provisions, but
contain only a reference to the fixing of the amount and no reference
to "equitable remuneration". The effect of s. 109 is that, if a
. broadcaster gives an undertaking to pay to the owner of copyright in a
protected sound recording the amount determined by the Tribunal
Pursuant to s. 152, the broadcasting of the recording without the
owner's. consent will not constitute an infringement.
N
x
Both parties agreed that the inquiry to be undertaken by the
Tribunal under s. 152 was to determine, after considering all relevant
matters, the value to 2MMM of the right to broadcast protected
recordings. The record companies' original contention was that this
value was to be determined by looking at the amount by way of an
account of profits which would be payable in an infringement suit at
the instance of the copyright owner. At a later stage in the hearing
the contention was that the amount payable should represent reasonable
remuneration fixed by the Tribunal having regard to the extent of use
-39-
of protected recordings. It was contended in this context that there
was a direct relationship between broadcasting of recordings and
advertising revenue or gross earnings. 2MMM's answer was that the
account of profits approach was inappropriate and that the damages
approach was more appropriate. 2MMM's primary contention was,
however, that the value of the right to broadcast was the amount which
the parties would have agreed in "arm's Length" negotiations. This
"notional bargain" approach drew heavily on the assessment of value in
cases of compulsory acquisition, such as Spencer v. The Commonwealth
"of Australia (1907) 5 C.L.R. 418. A similar approach was followed by
the Tribunal in the determination of an equitable royalty under s. 58
of the Act in the context of the compulsory licence conferred by s.
55; see "Report of the Inquiry by the Copyright Tribunal into the
royalty payable in respect of records generally" published 24 December
1979 ("the 1979 Report") at pp. 97-99. In the 1979 Report an equitable
royalty was equated with equitable remuneration to the copyright
owner. This was consistent with the provisions of the international
copyright conventions to which Australia is a party.
The amount represented by equitable remuneration could not,
of course, be greater than the amount of damages for infringement. If
it were, there would be no incentive zo give any undertaking under s.
'109. The relationship between equitable remuneration and damages in
infringement cases was considered at op. 99-101 in the 1979 Report.
The measure of damages in such cases nas deen. the amount of royalty
which the infringer would nave nad to oay for a Licence, had ne acted
lawfully instead of ovinlawfully: Stovin-Bradford -. Veolpoint
-40~
Properties Ltd. (1971) 3 W.L.R. 256; Interfirm Comparison (Australia)
Pty. Ltd. v. The Law Society of New South Wales (1975) 6 A.L.R. 445;
Australasian Performing Rights Association v. Grebo Trading Co. Pty.
Ltd. (1979) 23 A.C.T.R. 30. . These cases apply to copyright cases the
principles developed and applied in patent cases: see General Tire
and Rubber Co. v. Firestone Tyre and Rubber Co. Ltd. (1976) R.P.C. 197
per Lord Wilberforce (at pp. 212-215). In those cases where the
infringer diverts sales from the owner the measure of damages will
usually be the profit which would have been realised by the owner had
the sale been made by him: ibid at p. 212. In other cases the
measure of damages will be the sums he would have paid by way of
royalty for a licence if he had acted lawfully and not unlawfully:
ibid at pp. 212-213. In such a case evidence of the royalty paid by
others: who negotiated "by way of free bargain" to establish a "going
rate" is relevant, provided the circumstances are comparable: cf.
Aktiengesellschaft Fur Autogene Aluminium Schweissung v. London
Aluminium Co. Ltd.(No. 2) (1923) 40 RPC 107. In the absence of a
normal rate of profit or a "going rate" royalty a Court is required to
apply the notional bargain approach referred to in Meters Ltd. v.
Metropolitan Gas Meters: Ltd. (1911) 28 R.P.c. 157 per Fletcher Moulton
L.J. (at pp. 164-165) referred to with approval by Lord Wilberforce in
the General Tire Case. Lord Wilberforce said (at p. 214):-
"AK proper application of this passage, taken in its
entirety, requires the judge assessing damages to take
into account any licences actually granted and the rates
of royalty fixed by them, to estimate their relevance
and comparability, to apply them sc far as he can to the
bargain hypothetically to be made between the patentee
and the infringer, and to the extent to which they do
not provide a figure on which. the damage can be
measured, to consider any other evidence, according to
its relevance and weight, upon which he can fix a rate
- of royalty which would have been agreed."
~41-
The hypothetical or notional bargain referred to by Lord
Wilberforce is not necessarily that which would be struck by the
hypothetical vendor and purchaser in a compulsory acquisition case.
This point is clearly made by Lord Wilberforce (at p. 221) after
citing the following passage from the judgment of the Court of Appeal
in the General Tire Case:-
"In our judgment, a distinction must be drawn between
commercial considerations or other matters affecting the
value of the subject matter of the supposed negotiations
on the other hand and circumstances which have a direct
bearing upon the relevant bargaining powers on the
other.
When using the royalty method to assess (the value of
the use) we must assume that the hypothetical
negotiations take place between parties bargaining on
equal terms; in other words, there must be eliminated
from the circumstances of the supposed market those
elements of the circumstances of the actual market which
would in any way distort the bargaining powers of the
hypothetical negotiators.
Lord Wilberforce then said:-
"My Lords, this passage is, in my opinion, unsupportable
in law or in fact. In law it rests upon the hypothesis
that what has to be considered, in measuring the.loss a
patentee sustains through an infringement, is some
bargain struck between some abstract licensor and some
abstract Licensee uncontaminated by the qualities of the
actual actors. ° But this is not so. The 'willing
licensor' and 'willing licensee' to which reference is
often made (and i do not object to it as long as we do
not import analogies from other fields) is always the
actual licensor and the actual licensee who, one
assumes, are each willing to negotiate with the other -
they bargain as they are, with their strengths and
weaknesses, in the market as it exists. It 1s one thing
(and legitimate) to say of a particular dDargain that it
was not comparable or made in comparable circumstances
with the bargain which the court is endeavouring to
assume, so as, for example, =o reject as comparable a
bargain made in settlement of Litigation. It is quite
another thing to reject matters (other than any doubt as
~42=
to the validity of the patent itself) of which either
side, or both sides, would necessarily and relevantly
take account when seeking agreement."
No question of assessing loss of profit arises in this case.
In our opinion the amount the Tribunal should determine as the amount
payable by the broadcaster should represent equitable or fair and
reasonable remuneration to the copyright owner for the broadcaster's
use of protected recordings. For this purpose s. 152 assumes a
collective bargain by the broadcaster on the one hand and ail
identifiable copyright owners on the other, each exercising their
actual bargaining power. The only assumption which is made is that
they are each willing to negotiate and conclude an agreement.
Counsel for the applicants pointed to the distinction drawn
by Lord Wilberforce (at p. 221) in the General Tire Case between loss
or damage and "what the infringer ought fairly to have paid". The
difference is between what. the infringer should have paid and what he
would have paid had he negotiated a licence. The rejection of the
former reflected a policy to exclude any element of punitive damages.
The task of the Tribunal is to determine what 2MMM would have
paid had it negotiated 'a licence in 1980, instead of merely giving: an
undertaking to pay the amount, determined by the Tribunal. Adopting
the approved formulation of Fletcher Moulton L.J. in the Meters Case
the relevant amount should represent what "could have reasonably been
charged" for a- licence in the actual circumstances prevailing, the
only assumption being that the parties were willing to negotiate and
conclude a bargain. It is in this context that the Tribunal must
-~43-
consider the evidence concerning the activities of broadcasters in the
market place which was adduced as being relevant to the respective
bargaining powers of the broadcasters and the copyright owners.
THE BANS ~- 1970 AND 1982
THE 1970 BAN:
Following the enactment of the Act in 1968, including the
provisions of s. 152, 13 Australian record companies and one British
company formed PPCA in March 1969. One of the purposes for which PPCA
was formed was for the exercise of copyrights in sound recordings
under paragraphs (b) and (c) of s. 85 of the Act on behalf of the
owners of those rights by the granting of licences. As already
described, PPCA entered into a number of "Input Agreements" by which
the record companies and certain other companies conferred on PPCA
full powers to act on their behalf to negotiate Licence agreements and
to collect and recover licence fees payable under such agreements. In
the months following the enactment of the Act, negotiations took place
between representatives of PPCA and the Federation of Australian
Commercial Broadcasters ("FACB"), the predecessor of the Federation of
Australian Radio Broadcasters ("FARB"), with a view to the conclusion
of an industry wide licence agreement for the broadcast of sound
recordings in the context of s. 109 of the Act. In Cctober 1969 the
Annual Convention of FACB passed a resolution to the effect that, if
the record companies insisted cn the dayment of any licence fee,
member radio stations would not b>brceadcast freacords manufactured in
-44~—
Australia. FACB also resolved that, in the event that a fee was
insisted upon, FACB members would broadcast records from the United
'States which were "unprotected records" or set up their owf record
manufacturing organisation. ' In the result, from 16 May 1970 the
member radio stations of FACB imposed a ban on the broadcasting of
Australian, British, and other "protected" recordings. The ban ended
with the conclusion of an Agreement dated 2 November 1970 between FACB
and PPCA ("the FACB Agreement") which provided for the grant of
individual licences to the 115 radio stations then comprising the FARB
membership. The consideration for the licences was the grant to PPCA
. during the term of the agreement of advertising credits for use on
each station on the basis of three 30 second. announcements per week
scheduled in prime time, or the equivalent, as agreed between PPCA and
the individual station. .PPCA was entitled to use the advertising
credit or assign it to any member of PPCA as it thought fit.
Provision was made for PPCA to restrict or, at its discretion, to
prohibit the broadcasting by the station of any particular record.
Such a restriction could limit the broadcasting of the record to one
record in any period of 24 hours during an overall period not
exceeding two. months. The FACB Agreement was for a term of five years
commencing on 2 November 1970 and thereafter subject to termination
upon 12 months ' notice. The value of the advertising credits
determined at stations' card rates was the equivalent of $119,421.00
in the first year. This value was reassessed on the Ist July each
year at the card rates then applicable. Because of the difficulty of
the record companies making use of the various advertising credits
PPCA entered into an agreement with EMI (Australia) Limited ("EMI")
-45-
dated 18 Pebruary 1971 whereby PPCA in consideration for payment by
FMI assigned the advertising credits granted to it by each station to
which PPCA granted a licence. While from time to time PPCA has given
consideration to the termination of the FACB Agteement it still
_ remains in force.
It was submitted by 2MMM that the terms of the FACB Agreement:
were a relevant matter for the purposes of s. 152 and indicated the
sort of terms which the record companies and/or PPCA would expect to
negotiate in a free bargaining situation. The record companies
submitted that the FACB Agreement had not been freely negotiated and
was irrelevant. So far as the question of the existing bargaining
power of the AM radio stations members of FARB was concerned, it was
submitted by the record companies that the provisions of the Trade
Practices Act, 1974 ("the Trade Practices Act") would operate to
prevent a recurrence of the imposition of any ban such as that imposed
in 1970. The latter submission was made in the context of a further
submission that trade practices implications were generally irrelevant
whatever basis was 'adopted by the Tribunal for determining the amount
payable by 2MMM to the record companies. To the extent that trade
practices considerations were considered relevant by the Tribunal,
counsel for the record companies submitted that the Trade Practices
Act prohibited the imposition of bans or other similar collusive
action on the part of the radio station operators in three ways.
First, it was submitted that any such ban or exclusive arrangement
would involve a contract, arrangement or 'understanding containing a
provision having the purpose or effect or Lixely effect of
~46=<
substantially lessening competition contrary to sub-para 45(2)(a) (ii)
and that the giving effect to such provision would be contrary to
sub-para 45(2)(b)(ii). Secondly, it was submitted that any such
contract, arrangement or understanding would fall within s. 45A in
that its purpose or likely effect would be to control the price for
services acquired or to be acquired by the radio stations "in
competition with each other. Thirdly, it was submitted that the
imposition of a ban such as that imposed in 1970 or similar collusive
conduct would involve the participants in conduct contrary to para
45D(1)(a).
THE 1982 BAN:
These submissions were also relevant to a ban imposed by 9.
Sydney commercial AM and commercial FM radio broadcasters, members of
FARB, which was agreed to be imposed at a meeting of representatives
of the stations concerned on 29 September 1982. Each of the
broadcasters involved (2GB, 2KY, 2SM, 2UE, 2UW, 2CH, 2WS, 2DAY, 2MMM)
confirmed their agreement to impose the ban by Letter dated 29
September 1982 addressed to the Federal Director' of FARB. The ban was
to commence on 4h october 1982 at 12.01 a.m. and applied to the
broadcasting of:-
",.,all new sound recordings first made in the
countries listed on the next page and released in
Australia on and after the commencement date by
PolyGram Records Limited and Astors Record. Limited,
or successors or assigns thereof or companies
related thereto and to such other of WEA Records
Pty. Limited, EMI (Australia) Limited, Festival
Records Pty. Limited, CBS Records Australia Limited
and RCA Limited as subsequently decided:"
-47-
The letter then set out a list of countries the main
significance of which was that Australia and the United Kingdom were
included and the United States of America was excluded. The relevant
letters also contained the following paragraph:-
"4, This Company will be free to broadcast all
other sound recordings, including recordings first
made in Australia, released by the abovenamed
record companies prior to and after the
commencement date of the ban."
On 1 November 1982, during the course of the hearing, the ban
was extended to "all new broadcast copyright releases of Polygram and
Astor including. Australian material" and "all new broadcast copyright
releases of WEA Records including Australian material". By letters
dated 29 October 1982 the broadcasters confirmed the substitution of
the following paragraph for the original paragraph 4 in the letter
agreements:-
"4 (A) The ban will also apply to the broadcasting
by this company and other broadcasters of new sound
recordings first made in Australia or made by
Australian artists where such recordings are
released in Australia on and after the date of this
letter by Polygram Records Limited and Astor
Records Limited, or successors or assigns thereof
or companies related thereto and by such other of
WEA Records Pty. Limited, EMI (Australia) Limited,
Festival Records Pty. Limited, CBS Records
Australia Limited and RCA Limited as subsequently
decided.
(B) This company will be free to broadcast ail
sound recordings other than those referred to in
clauses 3 and 4 (A) hereof released by the
abovenamed record companies prior to and after the
date of this letter."
~48=
The 1982 ban was imposed following consideration of a
memorandum distributed to the participants. on 28 September 1982 which
contains the following rationale for the imposition of the ban:-
",..it seems very doubtful whether the questions
about the application and effect of the Trade
Practices Act in relation to a broadcast
restriction could be fully and definitively dealt
with in the Tribunal proceedings.
The only practical way of ensuring that the
questions are completely answered is to implement a
curtailment on the broadcasting of broadcast
copyright recordings.
The simplest way of doing this would be to apply a
restriction in the first instance to the broadcast
copyright. records released by. one of the
Applicants.
We are sure that a restriction will not affect the
competitive position of member participants. The
position can be assessed from time to time and it
will then be open to members to consider whether
the restriction is to be applied to any one or more
of the other record companies..."
«:
Evidence was given by Mr. Foster, director of FARB, to the
i
effect that the Copyright Committee of FARB, which had devised the
ban, selected Polygram as the first target for the ban because that
'company was perceived to be weak and might be prepared to negotiate
individually with the FM radio stations and/or FARB to arrive ata
settlement with the applicants outside the s. 152 proceedings. It was
decided not to inform Polygram formally of the ban.
-49-
The form of ban imposed in 1982 was similar to that imposed
in 1970. There were, however, differences so far as the participants
in the ban and the objects of the ban were concerned. In 1970 all
members of FACB participated in the ban. In 1982 only 9 Sydney
broadcasters participated. In 1970 the ban was directed at all record
companies. In 1982 the ban was selective.
It was submitted by counsel for the record companies that the
participating AM and FM broadcasters were in competition with one
another to attract audiences by programming, and that the contract or
_ arrangement evidenced by their letter agreement to compete without the
use of new release recordings from Polygram and WEA Records would
lessen competition within the meaning of sub-paras 45(2)(a)(ii) and
45(2)(b)(ii) of the Trade Practices Act.
THE BANS AND THE TRADE PRACTICES ACT.
In our opinion, the AM and FM radio broadcasters are
competitive with each other in the market for the sale of advertising
time in their coverage area. There was, nowever, insufficient
evidence put before us to make any definitive finding concerning the
definition of the relevant market. There was also insufficient
evidence of the impact of the oans on competition between the radio
stations. Consequently, it is not possisie for us to make any finding
on the question whether the contract
ce)
r arrangement evidenced by the
-50—
1982 letter agreements has or would be likely to have the effect of
substantially lessening competition between the broadcasters involved.
Similarly, we do not have sufficient evidence to make any" finding
whether, if the 1970 ban was to be repeated, it would have. the effect
of substantially lessening. competition between the participants. In
the absence of any sufficient evidence concerning the definition of
the relevant market and the impact of either the 1970 ban or the 1982
ban on competition between the broadcasters who participated, the
submission that such bans would involve contraventions of sub-para
45(2)(a)(ii) and sub-para 45(2)(b)(ii) of the Trade Practices Act must
be rejected.
So. far as s. 45A is concerned, the question is whether or not
the: contract or arrangement underlying the 1970 ban and the 1982 ban
had the purpose or likely effect of controlling the price for services
acquired or to be acquired by the radio stations in competition with
each other. Assuming that the acquisition by the radio stations of
licences to broadcast sound recordings involves the acquisition of
x
"services", we are not satisfied that this activity is one conducted
by the broadcasters in competition with one another. The evidence
before us shows that the commercial broadcasters compete with one
another for the sale of advertising time. They do not have to compete
with one another to acquire licences to broadcast sound recordings.
The record companies actively compete with one another to press
records upon the broadcasters so as to obtain airplay. In our
opinion, while the 1970 ban did invdlve an arrangement which fixed or
controlled the price which FACB members would pay to acquire Licences ,
-Sl-
to broadcast sound recordings, its recurrence would not be caught by
s. 45A of the Trade Practices Act so as to constitute per se breaches
of sub-para 45(2)(a)(ii) or sub-para 45(2)(b)(iil) unless it could be
shown that the relevant services were acquired by the broadcasters in
competition with each other. Such has not been shown in these
proceedings.
It was further submitted on behalf of the record companies
that the imposition by the broadcasters of a ban such as that imposed
in 1970 or similar collusive conduct would involve the participants in
a contravention of sub-s. 45D(1). This submission also applied equally
to the 1982 ban. Section 45D was inserted in the Act in 1977 and the
existing sub-s. 45D(1) was substituted in 1980 by Act No. 73 of 1980
which was in force at the material time.
Sub-section 45D(1) provides:-
"45D(1) Subject to this section, a person shall
not, in concert with a second person,
engage in conduct that hinders or
prevents the supply of goods or services
by a third person to a fourth person (not
being an employer of the first-mentioned
person), or the acquisition of goods or
services by a third person from a fourth
person (not being an employer of the
first-mentioned person), where -
(a) the third person is, and the fourth
person is not, a corporation and -
(i) the conduct would have ,
likely to nave the eff
causing -
<<"
-52-
(A) substantial loss or damage
to the business of the
third person or of a body
corporate that is related
to that person; or
(B) 'a substantial lessening of
competition in any market
in which the third person
or a body corporate that
is related to that person
supplies or acquires goods
er services; and
(ii) the conduct is engaged in for
the purpose, and would have or
be likely to have the effect,
of causing -
(A) substantial loss or damage
to the business of the
fourth person; or
. (B) a substantial lessening of
competition in any market
in which the fourth person
acquires goods or
services; or
(pb) the fourth person is a corporation
and the conduct is engaged in for
the purpose, and would have or' be
Likely to have the effect, of
causing -
~ (i) substantial loss 'or damage to
the business of the fourth
person or of a body corporate
that is related to that person;
or
(ii) a substantial lessening of
-competition in any market in,
which the fourth person or a
body.corporate that is related
to that person supplies or
acquires goods or services."
The manner in which it was alleged that para. 45D(1)({a) had
been infringed is best understood in terms of the illustration given.
by counsel for the record companies in relation to the 1982 ban. It
-53-
was said that the provision was contravened as follows: - 2UW acting
in concert with 2SM had engaged in conduct that hindered the supply of
services by Polygram to 2MMM or the acquisition of services by 2MMM
from Polygram. The services in question were licences to broadcast
sound recordings. The submission was not developed before us in any
detail..
Paragraph 45D(1)(a) only applies where the third person is
and the fourth person is not a corporation. In the case of supply by
Polygram to 2MMM, Polygram is the third person and 2MMM is the fourth
person. In the case of acquisition by 2MMM from Polygram, 2MMM is the
third person and Polygram is the fourth person. Both are corporations
so that paragraph 45D(1)(a) can have no application.
Paragraph 45D(1)(b) applies where the fourth person is a
corporation. While there may be sufficient evidence before us to
justify a finding that the conduct of the participants in the 1982 ban
had the relevant purpose, there is insufficient evidence that would
enable us to find that the conduct would have or be likely to have the
effect of causing substantial loss and damage or a substantial
lessening of competition for the purposes of para. 45D(1)(b). There
is likewise no sufficient evidence before us to enable any relevant
findings to be made concerning the effect of a re-imposition of the
1970 ban or any similar ban.
~54—
A brief reference was made to the possibility of a ban
contravening sub-s. 45D(1A) which provides that:-
"45D(1A) Subject to this section, a person shall
not, in concert with another person,.
engage in conduct for the purpose, and
having or likely to have the effect, of
preventing or substantially hindering a
third person (not being an employer of
the first-mentioned person) from engaging
in trade or commerce -
(a) between Australia and places outside
Australia;
(b) among the States; or
(ce) within a Territory, between a State
and a Territory or between two
Territories."
There was little relevant evidence put before us concerning
the possible application of sub-s. 45D(1A) in the case of Polygram and
its engagement in trade or commerce of the kind mentioned.
ie
Counsel for the record companies accepted that not all the
N
relevant evidence was available in relation to the trade practices
issues which had been raised. It was.suggested that s.164 could
assist the Tribunal in-such a situation. In our opinion the mere fact
that the Tribunal is not bound by the rules of evidence does not mean
that it should not base its decisions on the material before it. We
are unable to make any relevant findings of fact in relation to sub-s.
45D(1) or sub-s. 45D(1A) because the evidence is insufficient.
~55-
Counsel for the record companies did not submit that the 1982
ban involved the making of a contract or arrangement containing an
exclusionary provision contrary to sub-para 45 (2) (a) (i). of the
Trade Practices Act or the giving effect to an exclusionary provision
contrary to sub-para. 45(2){b)(i). Section 4D of the Trade Practices
Act defines an "exclusionary provison" in terms which require that the
contract or arrangement must be made between competitors and that the
relevant provision must have the purpose of preventing, restricting or
limiting (for present purposes) the acquisition of services from
particular persons, or from particular persons in particular
circumstances or on particular conditions. It is clear that the letter
agreements evidenced a contract or an arrangement between competitors.
Counsel for the record companies submitted that the provision in the
letter agreements for the imposition of the 1982 ban on the use of the
relevant recordings of Polygram and WEA was not an exclusionary
provision because of the existence of the statutory licence under s.
109. In the case of the FM radio stations, each of the broadcasters
was entitled to broadcast recordings of Polygram and WEA without
infringement, having given an undertaking to pay the amount determined
by the Tribunal under s. 152. In the case of the AM broadcasters,
their position was covered py the FACB Agreement.
In our 'opinion the relevant provisions of the letter
agreements, on the face of them, nave the purvose of preventing,
restricting or limiting the acquisition of a Licence to broadcast
particular recordings in terms which would satisfy the requirements cf
para. 4D(1)(b) of the Trade Practices Act. The question is whether
-56-
acquisition of a licence to broadcast
constitutes the acquisition of services
Practices Act. By sub-s. 4(1) of the
"services" is defined as follows:-
a particular sound recording
for the purposes of the Trade
Trade Practices Act .the term
"'services' ineludes any rights (including rights
in relation to, and interests in, real or personal
property), benefits, privileges or facilities that
are, or are to be, provided, granted or conferred
in trade or commerce, and without limiting the
'generality of the foregoing, includes the rights,
benefits, privileges or facilities that are, or are
to be, provided, granted or conferred under ~
(a) a contract for or in relation ta -
(i) the performance of work
(ineLuding work of a
professional nature), whether
with or without the supply of
goods;
(ii) the provision of, or of the use -
er enjoyment of facilities for,
amusement, entertainment,
recreation or instruction; or
(iii) the conferring of rights,
benefits or privileges for
which remuneration is payable
-in the form of a royalty,
~ tribute, levy or similar
exaction;
(Bb) .a contract off insurance;
(ce) a contract between a banker and a
customer of the banker entered into in
the course of the carrying on by the
banker of the business of banking; or.
(d) . any contract for or in relation to the
lending of moneys,
but does not include rights or benefits being the
supply of goods or the performance of work under a
contract of service."
-57-
In our opinion, the right to broadcast a recording without an
infringement of the broadcasting copyright is a right, benefit,
privilege or facility provided or conferred in trade or commerce for
the purposes of the definition. This is because the right is acquired
either by virtue of the provisions of the FACB Agreement, in the case
of the AM broadcasters, or by virtue of the undertaking in the case of
the FM broadcasters in conjunction with s. 109 of the Act. In the case
of the FACB Agreement there is a contract for or in relation to the
conferring of a licence for which remuneration is payable in the form
of advertising credits. Such a contract falls within sub-para.
(a) (iii) of the definition as well as the general part of the
definition. In the case of the FM broadcasters there is no relevant
contract. The giving of the undertaking procures statutory relief
from infringement, which is in effect a statutory licence to
broadcast. The giving of the statutory undertaking has the effect
that s. 109 of the Act confers on the tundertaker the right to
broadcast, The transaction is one in trade or commerce. In our
opinion these circumstances are sufficient to bring the so-called
"statutory Licence" within the definition of "services".
The making or giving effect to a contract or arrangement
containing an. exclusionary provision is a per. se breach and it is not
necessary to show any anti-competitive effect. Assiming, Nowever,
that the 1982 bans and any renewal of the 1970 bans would involve
breaches by the varticipants of sub-para 45(2)(a)(i) and/or sub-para
-45(2)(b) (i) of the Trade Practices Act it 1s necessary to determine to
what extent that circumstance is relevant to the eresent oroceedings.
-58-~
In our opinion, as the task of the Tribunal is to determine what
amount. under s. 152 of the Act represents a fair and reasonable
payment by 2MMM to the record companies for the broadcasting right, it
is not relevant to take into account the impact upon the record
companies or one or more of them of an unlawful ban. In our opinion,
the fairness or reasonableness of the amount would not be affected
even if the bans were found to be lawful. To the extent that the
"notional bargain" approach were the correct approach, the ability of"
the relevant party to impose an unlawful ban would not be relevant. If
the bans were lawful, the ability to impose them would not be relevant
if the notional bargain was to be constructed on the basis of the
product. of a bargain: freely negotiated as distinct from one negotiated
in circumstances of oppression: cf. General Tire and Rubber Co. v.
Firestone Tyre & Rubber Co. Ltd. (1975) RPC 203 at 221 and 228.
PPCA AND THE INPUT AGREEMENTS
THE TRADE PRACTICES Act
2MMM submitted that the record companies and PPCA had made
and were giving effect to provisions of a contract, arrangement or
understanding which contained an exclusionary provision or which had
the purpose or had or was likely to have the effect of substantially
lessening competition in a market in which the record companies
supplied services, namely," by licences for broadcasting sound
recordings, contrary to sub-s. 45(2) of the Trade Practices Act. It
was submitted that the record companies were competitive with each
other in relation to the obtaining of broadcasting time for records
which they marketed in Australia; and the licence fees obtainable by
-59~
them for the granting to broadcasters of the right to broadcast sound
recordings. It was further submitted that the record companies and
PPCA were parties to a contract or arrangement or had arrived at an
understanding which included provisions:-
(a) that the granting of licences to broadcast recordings
will be negotiated by PPCA exclusively as agent for all
the record companies; and
(b) that no record company will grant such a licence except
on terms agreed by and applicable to all the record
companies.
Accordingly, so it was submitted, the contract arrangement or
understanding had the purpose of preventing, restricting or Limiting
the supply of services (namely the grant of licences to broadcasters)
by the record companies to broadcasters in particular circumstances or
on particular conditions.
It was said that the relevant contract arrangement or
understanding: was evidenced by the following:-
-60-
(1) The Memorandum and Articles of PPCA.
(2) Input Agreements.
(3) PPCA Minutes.
(4) Mr. Hayes' Statement.
(5) Mr. Hayes' evidence re. 2MBS-FM and licensing of
community and public interest broadcasting.
(6) Mr. Turner's evidence.
(7) Application dated 3lst January 1975 by PPCA to the
Trade Practices Commission for authorisation of
exclusive dealing and restraint of trade with
supporting documents.
(8) Communications between the Applicants and PPCA and
Radio 6SE.
(9) Mr. Jamieson's evidence.
(10) Application by 2MMM to Trade Practices Commission for
revocation of interim authorisation granted to PPCA on
12th. May 1975 in respect of application for
authorisation No. Al5458.
(11) Application by 2MMM to Trade Practices. Commission for
authorisation.
It appears from these materials that the Trade Practices
Commission granted an interim authorisation to PPCA and the various
parties to the agreements and understandings referred to in a
memorandum attached to the application by PPCA No. Al15458. In our
opinion, the interim authorisation is one which would extend to cover
-6l1l-
the matters the subject of 2MMM's submission. The effect of an
authorisation granted under s. 88 of the Trade Practices Act is that
it removes the statutory prohibition that would otherwise apply to the
relevant trade practices involved. Prima facie, the interim
authorisation does authorise conduct which would otherwise be
prohibited by s. 45 of the Trade Practices Act both so far as
contracts, arrangements or understandings that have the purpose or
likely effect of substantially lessening competition and exclusionary
provisions are concerned. The position is, however, that by letter
dated 28 August 1980 PPCA informed the Commission that it wished to
withdraw the relevant application for authorisation with the result
that the Commission revoked the interim authorisation on'or about 18
September 1980.
Counsel for 2MMM submitted that the effect of the
arrangements between PPCA and the record companies was that supply of
licences to FM radio stations by the parties to the arrangement would
only be on the one-set of terms namely, those stipulated by them or
determined by the Tribunal. It was said that this arrangement
precluded competition between them and, in terms of s. 4D of the Trade
Practices Act restricted the supply of services in the form of
Licences to FM radio stations by all of. the record companies who had
entered into Input Agreements with PPCA. We do not accept these
submissions. By virtue of s. 109 of the Act a Licence can be acquired
either by agreement or by the giving of an 'undertaking to pay the
amount determined oy the Tribunal -nder s. 152. So far as the AM
broadcasters are concerned their licence has been acquired pursuant to
the FACB Agreement.
~62-
In our opinion it is not necessary for the purposes of these
proceedings to make any determination one way or another: on the
question whether or not the giving effect to the FACB Agreement by any
of the relevant parties involves any contravention of the Trade
practices Act. So far as the FM broadcasters are concerned, they were
requested by PPCA to give undertakings for the purposes of s. 109 and
they did so. The undertaking by 2MMM is one such undertaking. In
these circwmstances, there is no question of the "supply" of a licence
to 2MMM by the record companies or PPCA. Simply by giving the
undertaking 2MMM has obtained by virtue of s. 109 of the Act the right
to broadcast the relevant sound recordings without any infringement of
the broadcasting copyright. Further, as 2MMM has given an
undertaking, no question arises of giving effect to an agreement
between the record companies and PPCA only to grant licences otherwise
than for an amount stipulated by them or by the Tribunal. We do not
consider that there is in this case any 'conflict between the
provisions of the. Gopyright Act and the Trade Practices Act of the
kind referred to in Broadcast Music Ine. v. Columbia Broadcasting
System, Inc. (1978) 441 U.S. 1; per White J. at 5 and United States
v. A.S.C.A.P. (1950-1951) Trade Cases 62+595. Even assuming that the
arrangements between the record companies and PPCA contain an
exclusionary provision in contravention of sub-s. 45(2) of the Trade
Practices Act we do not consider that the performance by the Tribunal
of its statutory function in hearing and determining the application
for it under s. 152 could be regarded as giving effect to any relevant
exclusionary provision or anti-competitive arrangement.
-63-
LICENCE ARRANGEMENTS BETWEEN THE RECORD COMPANIES
AND THE AM BROADCASTERS
J
We have referred elsewhere to the arrangements that were made
in 1970 between the record manufacturers and the AM radio stations
which have continued since then although, in more recent times, PPCA
has made it clear to new AM radio stations that it seeks from them a
licence fee equivalent to 1% of gross revenue.
2MMM claims that the best guide to what it should pay the
record companies is to be found in these arrangements that have been
on foot since 1970. In our view, this is an unreal approach. [t is
plain that the record companies have been considering for some years
now changing their arrangements with the AM broadcasters and have, as
we said, conducted negotiations in more recent times on the basis of
1% of gross revenue. However, in determining the appropriate order to
be made in this case we do take into account the fact that the 1970
arrangements between the record companies and the AM broadcasters are
still on foot. The fact that the record companies are seeking to
substantially alter those arrangements along the lines of a licence
fee of 1% of gross revenue is also relevant. These and' other
considerations are relevant, matters to be taken into account by us for
the purpose of ascertaining the equitable or fair and reasonable
remuneration payable to the copyright owners for the use by 2MMM of
protected recordings.
-64~
PAYMENT FOR OTHER BROADCASTING MATERIAL
The record companies submitted that there were various
agreements available which could be of assistance to the Tribunal in
considering the value to be attributed to the use of sound recordings
by 2MMM. The agreements said to be relevant were those between the
broadcaster and suppliers to it of program material other than that
provided by record manufacturers. The material included the licence
to broadcast music and news, the recording of a concert, and access to
non-copyright material.
So far as the use of sound recordings is concerned, it was
indicated that two types of copyright licences are involved - one the
subject of these proceedings and the other the licence of the owner of
copyright in the music which is reproduced in the recording played by
the broadcaster.
Remuneration for the use of the music reproduced in the
recording is the subject of agreement between FARB on behalf of the
: broadcasters and Australian Performing Right Association ("APRA")
representing the relevant copyright owners. The relevant agreement
("the APRA Licence Agreement") a continuation of earlier agreements,
is one made on 15 July 1980 which, inter alia, provides:-
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(b) The licence fees payable by the Licensee
for each complete licence year shall be
an amount equal to two per cent (2%) of
the gross earnings of the Licensee from
the sale of time on the said Station
during the relevant period of twelve
months ending 30th June as hereafter
specified, and these periods shall be
known as 'earnings years'.
3. The Licensee hereby covenants and undertakes
with the Association:-
(b) That it will announce at least once in
' gach performance the title of each
musical work so broadcast and the name of
the composer thereof.
X
eate ae
9. The Association reserves the right to
withhold permission to broadcast or to
restrict the broadcasting of any work or works
assigned to it or in respect of which it is
authorised to collect fees for broadcast
performances, but hereby agrees that the
number of works that may be withheld shall not
exceed one per cent (1%) of the total number
of works comprised in the repertoire of the
Association.
. i)
eae eae
In his evidence, Mr D.L. Foster said the current agreement
was negotiated by the FARB on behalf of its members, and that there
were no direct negotiations between APRA and individual stations. It
was Mr Foster's view that the current agreement is not an appropriate
indication of the value of the performing right 'to voroadcasting
stations. Some members of FARB were considering various means whereby
they could achieve payments to APRA substantially less than 2% of the
-66—
gross revenue. Mr Foster did not believe it was appropriate to seek
to establish a relationship between the fee payable to APRA for the
performance right in works and the fee payable to PPCA "for the
proadeast right in some sound recordings, especially in the Australian
context. The most important reason advanced by Mr Foster was that
APRA controlled all of the works which broadcasters may wish to
broadcast, whereas PPCA controlled only some of the recordings
available to broadcasters. The existence of a monopoly so far as APRA
was. concerned meant that there was in practical terms no 'body of
unprotected works.
The record companies submitted that the agreement with APRA
was. a guide to the amount that might properly be payable.to it. The
APRA. agreement was referable to one of the two copyrights that enabled
2MMM to broadcast music comprising, as it did, approximately 773 of
its. total «program content. Whilst there were two different
copyrights, neither was superior to the other. It was submitted that
the broadcaster needed the licence of both and that it was appropriate
x
to consider the two rights as comprising the same process - the one
creating the music, and the other recording it.
The APRA Licence Agreement covers protected and non-protected
sound recordings whereas, in the present case, the s. 152 copyright
covers only about 59% of the field. The APRA Licence Agreement is an
industry-wide agreement, not taking account of use. The 2% charge is
thus an across-the-board charge.
-67-
We do, however, consider that it is appropriate to look at
the APRA Licence Agreement as a guide, while keeping in mind the
dissimilarities to which we have just referred. There are other
matters which we regard as relevant considerations under sub-sec.
152(7). These were not necessarily relevant considerations to the
parties under the APRA Licence Agreement.
We were also referred by the record companies to the amount
that 2MMM pays for the provision of a news service from Australian
Associated Press. On the basis of budgeted expenditure, July/December
1982, 2MMM appropriated a small percentage of its total budgeted
expenditure to the provision of news. The corresponding percentage
budgeted expenditure on account of payments to APRA was a
substantially lower percentage. Comprised in the budgeted expenditure
on account of the provision of news were budgeted payments to
Australian Associated Press on account of news rights, salaries and
consultants' fees, The percentage attributable to Australian
Associated Press was less than 1% and that attributable to news rights
even smaller. The proportion of 2MMM's broadcasting time occupied by
news as at 30 June 1982 was 3.1% as against 76.4% occupied by music as
a program ingredient. We have considered these payments by 2MMM for
the provision of a news service and derive no real assistance from
these matters in resolving the questions before us.
-68-
PAYMENTS BY BROADCASTERS IN OTHER COUNTRIES
The record companies submitted that what Tribunals in other
countries have considered to be the value of the use by broadcasters
of sound recordings, whilst "a little remote" from the question before
us, does provide seme guidance to the Tribunal because the
' relationship of the parties is similar, the property is of a similar
kind, the extent of the use is similar, and the argument against
payment advanced by broadcasters, particularly in the United Kingdom
and New Zealand, is similar. It was further submitted that we should
be mindful of three matters. First, in the United Kingdom and New
Zealand payments were for all sound recordings, whether protected or
not. Second, there were Limitations on "needle time". Third, that so
far as New Zealand was concerned, the FM broadcasters were in the
' process of negotiations, and according to Mr J.L. Hayes, had offered
the New Zealand equivalent of PPCA 1.8%.of their gross revenue for 80%
»
"needle time". The term ""needlé time" refers to a limitation of the
total programming day during which records can be played. In New
Zealand at the relevant time it was 66.6% for AM radio and the royalty
rate payable by the broadcasters to the New Zealand.equivalent of PPCA
was 1.5%. Negotiations had taken place for a higher needle time ratio
up to 80% needle time, and a royalty rate of 1.88. Other restrictions
exist on the consecutive playing of albums.
-69-
Thus, whilst there are differences between the facts before
the Tribunals in the United Kingdom and New Zealand, there are
similarities. According to the record companies the similarities are
sufficient to enable the Tribunal to take into account the situation
in these other countries as a guide.
It was submitted by 2MMM that neither the United Kingdom nor
the New Zealand legislation was comparable to the Act in relevant
respects, including the fact that in the United Kingdom much greater
attention was paid to the existence of licensing bodies by reason of
s.25. It was said that the United Kingdom and New Zealand legislation
operated in a context where what is being valued is the copyright
(analogous to the Section 85(¢) copyright), but where there are
commercial stations which have no other music available to them than
protected music. The sittation in both countries was the reverse, it
was contended, of the situation existing in Australia. The copyright
owners are there tn a very powerful bargaining position - a position
the Tribunals in the United Kingdom and New Zealand must take into
account.
,
We have derived gome assistance from the United Kingdom and
. New Zealand legislation and the situation in those countries but
ultimately the questions for us to decide fall for determination in
the light of the particular requirements of s.152.
-70=
THE EXTENT OF USE BY 2MMM OF PROTECTED
AND UNPROTECTED RECORDINGS.
Although a relevant inquiry is the extent to which 2MMM uses
protected recordings, the Tribunal may have regard to evidence of the
use by 2MMM of both protected and unprotected recordings for the
purpose of determining the extent to which it uses protected
recordings. This particular matter of extent of use of protected
recordings is one which the Tribunal is required to take into account
by sub-s. 152(7) of the Act.
2MMM submitted. that its use of protected recordings comprised
only a minor proportion of its record play lists. It also submitted
that. a direct connection could not be established between its playing
of protected recordings and its derivation of advertising income.
The record companies submitted, on the other hand, that
2MMM's earnings are dependent predominately on the amount paid to it
for advertising "and that income from that source was, for all
practical purposes, directly linked to the playing of 'sound
_ recordings. It was said that the programming policy of 2MMM is
heavily oriented towards the broadcasting of sound recordings and that
s. 152 recognizes a direct link between the uses of sound recordings
and advertising revenue.
The record companies set about the task of #¢stablishing the
extent of 2MMM's broadcasting of protected recordings during the
relevant period from 2 October 1980 to the cut-off point in the
evidence namely, 10 August 1982.
-7l1l-
The period from October 1980 to 10 August 1982 was broken up
into three segments for the purpose of analysis, the first period
being 2 October 1980 to 30 April 1981, the second period 1 May 1981 to
31 December 1981 and the third period 1 January 1982 to 10 August
1982.
As to the first period a running list of logs was kept by
2MMM. The task of analysing the logs and play Lists made available by
2MMM and assessing the frequency of playing protected and
non-protected recordings fell in the first instance to Mr. Glenn Baker
who carried out a very thorough and comprehensive analysis. Material
provided to Mr. Baker consisted of about 200,000 noted playings of
tracks. He went through the logs devoting between 150 to 200 hours to
the task. He considered the "maker". of the sound recording. This was
taken by him to be the first owner of the master, that is of the first
record embodying the recording after all tracks had been fixed in.
'Criticism was made by 2MMM of some of the markings made by
Mr. Baker on the logs. In answer to questions put to him by counsel
for 2MMM Mr. Baker frankly conceded the possibility of there being
some instances where there was room for another opinion as to who. was
the maker of the sound recording, but said there could only be very
few such instances. The work of Mr. Baker was challenged only in a few
respects and he himself recognized a margin of error of olius or minus
2.5%. Mr. Baker analysed the logs of 2MMM for the other two periods
and subjected them to the same process of analysis. His procedure
-72~-
was to prepare daily aggregate sheets and weekly summary sheets and
then to calculate an overall percentage proportion of protected
recordings to all recordings played. When this was done a check was
made by the Assistant General Manager of PPCA,- Mr. S. Silver. In the
result, based on the analysis of the logs the extent of 2MMM's
broadcasting of protected recordings expressed as a percentage of all
recordings broadcast was found to be as follows:-
2 October 1980 to 30 April 1981 - 52.66%
1 May 1981 to 31 December 1981 - 55.873
Ll January 1982 to 10 August 1982- 59.33%
The higher percentage in the last period was contributed to
by the absence of gold records in the play lists provided by 2MMM.
An exercise separate from the log analyses was carried out by
the record companies, involving the analysis of certain base play
lists provided by 2MMM. These play lists related to the period 6 May
1981 to 31 December 1981 and 1 January 1982 to 12 August 1982.
Two base play lists were prepared setting out, without
repetition, each 'recording that appeared on all the play lists. The
lists were then analysed by Mr. Baker into protected and non-protected
recordings. Mr. Baker's analysis of the play lists for the last
period 1 January 1982 to 12 August 1982 showed that the recordings
which appeared on the play lists comprised 42.2% of all recordings
broadcast by 2MMM in. that period other than gold records.
-73-
The base play lists were separately analysed by the record
companies, that is independently of Mr. Baker's own assessment. The
assessment showed that the proportions of protected recordings on the
play .list expressed as a percentage of total recordings was about
62.5%. There is some disagreement between the record companies and
'2MMM as to a small number of the relevant markings in the play lists
but not sufficient to materially affect the result. Bearing in mind
that the 42.2% recordings appearing on the January to August 1982 play
lists excluded gold records, the play list analysis provides support
for the log analysis.
"Mr. Muir, the executive director of 2MMM, gave evidence of
the activities of 2MMM from the commencement of transmission until the
time he gave evidence. His evidence was to the effect that at all
times, until the imposition of the recent ban, little if any regard
was paid by 2MMM to whether a record was protected or not protected.
Records played were those considered appropriate for the mix of music
desired by 2MMM. "tt was possible for Mr. Muir to obtain from play
lists extracted at random approximate percentages for protected and
non-protected recordings as shown on the play lists of 2MMM from time
to time. The result of one such test analysis carried out by 2MMM on
play Lists for the period from mid-February 1981 to Late April 1981,
was that the percentage of protected recordings in chart singles or
albums played was between 45% and 35% and the proportion of protected
albums and tracks played of gold or vintage recordings was
approximately 60% of total recordings olayed.
-74~
We note in passing that 2MMM has made provision in its profit
and loss account in respect of the 1981 and 1982 financial years for
the payment of a broadcast royalty which assumes a percentage of
protected recordings played of not less than 50%. This was done no
doubt as a matter of prudent business and accounting.
Mr. Muir's test analysis was conducted in the first half of...
1981. As we have said, the percentage of protected recordings to
total recordings played resulting from Mr. Baker's log analysis for
the first period from October 1980 to April 1981 was 52.66%. The
increasing percentage trend of protected recordings played by 2MMM as
appears from the results of the log analyses (52.66% to April 1981,
55.87% to December 1981 and 59.33% to August 1982), at least until the
imposition of the bans in October 1982, was reflected in a lesser
percentage of gold and vintage recordings now being played by 2MMM.
Our finding is that during the period from the commencement
of transmission by 2MMM until the commencement of programming an
average of 54% of records broadcast by 2MMM were recordings in which
there existed a broadcast copyright. For the periods subsequent to
the commencement of programming, that is October 1980 te 30 Jane 1981,
1. July 1981 to 30 Jume 1982, and 1 July 1982 to 30 June 1983, asswming
the continuance of the trend of using protected recordings evidenced
before the imposition of the bans, we find that the relevant
percentage use of protected recordings was respectively 53%, 58% and
60%. We also find that there is a correlation between the broadcast of
-75-
music and the derivation of advertising revenue which is reflected in
gross earnings. This correlation is reflected in the allocation of air
time.
ALLOCATION OF AIR TIME
2MMM does not, of course, devote the whole of its program
time to the playing of music.
An analysis prepared by 2MMM, which was not challenged by the
record companies, showed that of a total weekly time available of
10,080 minutes, 7,697 minutes were devoted to music. The allocation
was as follows:-
Advertisements (Commercials) - 958 minutes 9.5%
News - 316 minutes 3.13
Promotions - 112 minutes 1.1%
Station identification - 126 minutes 1.3%
Talk ~ 672 minutes 6.7%
Sur £/Ski. Reports . - 23 minutes 0.2%
Interviews - 36 minutes 0.3%
Comedy ; ; - 40 minutes 0.4%
Community service and Religion - 100 minutes 1.0%
Music - 7,697 minutes 76.4%
-76-
According to this analysis, the percentage of program time
devoted to music was then 76.4%. If one looked at the musi¢ content
of the programs in the absence of commercials, the percentage of music
content would rise to 84%. Mr. Muir stated in his evidence, however,
that the percentage of time taken up by music would be reduced by 2MMM
as it "got more money".
In its application to the Australian Broadcasting Tribunal
for the grant of a licence for a commercial FM Broadcasting Station,
2MMM summarised its prospective weekly programming ingredients as:-
Music - 7,268 minutes
News - 349 minutes
Community service - | 84 minutes
Religious - 60 minutes
Childrens - 63 minutes
~ Information/Talk - 840 minutes
Advertising - 1,416 minutes
The 1980/1981 Annual Report of the Australian Broadcasting
Tribunal sets forth the "broad proportions of time occupied by
particular types of programmes on metropolitan, commercial
broadcasting stations" as:-
-77-
Light/popular music - 61%
Sport - 3%
Presentation -— 5%
News - 9%
Other entertainment - 1%
Advertisements ~ 14%
Information and
Services - 5%
As to 2MMM the same Annual Report recounts its station
profile as:-
Popular/light music - 83%
Presentation - 3%
News ~ 5%
Advertisements - 9%
Seemingly in confirmation of the trend mentioned by Mr. Muir,
the percentage of music to total programs and music to programs in the
absence of advertisements has decreased from the 1980/1981 figures
-veferred to in the Australian Broadcasting Tribunal Report to the 1982
figures, as provided by 2MMM to the Tribunal.
-78-—
Our finding is that the broadcasting time occupied by the
playing of protected recordings by 2MMM was not less than -
As a percentage of total program time:
1981 - 443 |
1982 - 45%; and
As a percentage of total program time less advertisements:
. 1981 ~ 48%
1982 - - 50%
Having in mind the evidence of 2MMM and the importance of
there being present an overall image or impact created by the mix of
music, commercials, interviews, news, and the other ingredients, we
consider that the-relevant matter to be looked at in this regard when
measuring the contribution made by protected recordings to the earning
capacity of 2MMM is the proportion of broadcasting time as a whole.
occupied by the playing of protected recordings less advertisements.
The time devoted to coumercials is a reflection of the 'power of the
ether elements in the program package to attract a listening audience.
There was clear evidence that advertising rates were closely linked to
'
ratings or market share. The time spent in broadcasting music as a
percentage of total program time less advertisements both for the 1981
and 1982 financial years, was approximately 49%. The similarity
-79~
between the two years in the end result reflects a decrease in music
time as a total ingredient of broadcast time measured against the
increase in the use of protected recordings. On the evidence, we
accept that this trend was likely to continue and consider that a like
percentage would be appropriate for the 1983 financial year.
AIRPLAY - ITS SIGNIFICANCE AND QUANTIFICATION
The submissions of the parties on this question were in sharp
contrast. Counsel for 2MMM submitted that the playing by it of the
protected sound recordings should be taken into account by the
Tribunal in diminution of the amount payable under s. 152 to the
record companies. It was said that the playing of sound recordings is
vital to the business of their manufacturer as it assists considerably
in the promotion of the sale of sound recordings.
Counsel for the record companies submitted that the position
was akin to an owner who is entitled to compensation for the
compulsory acquisition of his property and therefore it would be
strange if compensation was assessed on the basis that the
expropriation was good for him. Alternatively, it was accepted by
counsel for the record companies that airplay enhances the sale of
sound recordings, but it was said that it is necessary tq measure the
benefit to the manufacturer of a sound recording against the benefit
accruing to the broadcaster from the playing of the sound recording.
-80-
2MMM sought to minimise the benefit to itself of airplay by
submitting that there were numerous musical items available to it for
the compilation of its programs, that no one broadcaster had exclusive
access to particular sound recordings and that sound recordings were
only one component of its programming. According to 2MMM' s statement
of case, the components apart from sound recordings include:-
"(a) The popularity of particular announcers and the
personality, professional capability and expertise
of announcers in general;
(ob) the range and presentation style of news and
information;
(c) coverage of sporting events and other community
activites; ;
(d) the range and presentation style of advertisements,
and.
(e) the balance and flow of all program components."
A view as to the benefit of airplay to the record companies
¢-
is illustrated: by the evidence of Mr. Tudor, Managing Director of
Fable Record Co. Pty. Limited who said:-
",..1lf you are going to promote records and try to
achieve success....the only place you are going to get
it is from radio...radio plays the most vital part
initially and, whether record charts 'or otherwise, radio
is normally the means by which a record is promoted."
Mr. Muir gave evidence that a "hit" record only occurs when
radio picks it up and decides to play it. Once radio decides to play
a record and consistently repeats the playing of it
~81-
"particularly in a competitive market like ours where a
couple of stations do get onto the record at the same
time, that creates a hit, and the hit has a sociological
impact, if, you like, which is much more than the radio.
The radio is the first measurement. It then runs out
the juke boxes, artists in clubs sing the song, and it
becomes a environmental occasion if you like. Just as
people like listening to old records to relive the
nostalgia of the moment that they enjoyed when it first
came out."
Mr. Muir acknowledged that music was the major source of
entertainment sought by 2MMM's target audience, that .it was the
"prime" but not the "dominant" programming element sought by that
audience.
Mr. Turner, previously Managing Director of WEA, gave
evidence that so far as sales of records is concerned, airplay is very
important. Mr. P.A. Iken, the present Managing Director of WEA,
confirmed the importance of airplay and its significance in promoting
sales. He said that the buyer demand was assessed depending on the
individual record itself and the amount of airplay the record
received.
Mr.. Newman, Marketing Manager of Polygram Records,
acknowledged that radio airplay constitutes an important part in
obtaining sales of sound recordings and in sales strategy, but he
qualified his view by saying that exposure is required on more than
one station in a particular city to start chart activity and sales
movement.
-82-
Mr. P.M. Jamieson, Managing Director of music operations of
EMI regarded radio airplay as the enigma of "this whole case". He
described it as both friend and foe to producers of sound recordings.
Airplay was necessary to secure sales, but over-exposure on radio
could "turn-off" Listeners.
Mr. Stephen: Wagner, Secretary and Finance Controller of RCA
Limited said that in recent times the importance of radio airplay had
diminished and that "television. advertising is the main emotional tool
used by record companies". He agreed however that a reasonable amount
of airplay went hand in hand with the success of a sound recording and
that it was the practice of record companies to obtain as much airplay
as possible for new releases, Mr. Wagner said that he wished more
records were played on radio than at. present, as there would be a
likelihood of increased sales. He said that "airplay is an integral
part of the marketing of our product". Other witnesses also gave
evidence touching the significance of air play. It was suggested that
the ABC television program "Countdown" played a significant role in
introducing new recordings to the public.
We are not the first tribunal to consider the question of
significance of air play. It was described in the Owen Royal
Commission Report (at op. 40) as this "apparent insuperable
difficulty".
-83-
An exercise that has been of considerable assistance to us
. }
was carried out by Miss .K. V. Moller, Music Director of 2MMM , who
caused a list to be compiled of about 150 selected tracks and albums
appearing on charts and play lists from September 1981 to October
1982. Those tracks were first played by 2MMM and were considered to
have "broken" in Sydney. A particular track is said to have broken
when it has achieved chart status ("broken into the charts"). In some
instances 2MMM was said to have been the only radio station to play
the track yet it did achieve chart status. The tracks identified by
Miss Moller represented over half and almost two-thirds of tracks
added to play lists in the course of the year. The List compiled by
Miss. Moller was then analysed choosing three record companies in the
list and the releases by those companies of Australian groups were
identified. She noted the date of release of the first appearance of
a sound recording on the television program "Countdown", the date of
'first appearance on the charts and date on which it was first played
by 2MMM. O£ the 27° releases identified by this means over two-thirds
were played on 2MMM before first appearing on "Countdown" or the
charts. Miss Moller's evidence was persuasive with reference to the
significance of airplay to the manufacture and sale of sound
recordings.
In our view airplay is important to the record companies in
promoting the sale of their products. It is alsc important to
broadcasters, including 2MMM, who rely on the ready availability of
records, both protected and unprotected, to conduct their business.
~84-
2MMM is an FM station which places some emphasis on music and requires
a. supply of records and in particular new releases as its raw
material. The record companies manufacture records for sale. The
ability of 2MMM to sell advertising time is related to the Listening
audience attracted by the music it broadcasts as part of its program
package. The two activities are interdependent.
In determining the amount which it is fair and reasonable
that 2MMM should pay to the record companies for the relevant right
under s. 152 it would be wrong in our view to ignore the benefit
accruing to record companies by increased sales of the sound
recordings. To do so would confer an additional penefit on the
relevant record company (the copyright owner) above that to which it
is entitled from the statutory use of its. property. It would obtain
-in effect a double benefit namely, whatever royalty is payable
together with the sales derived from the use of its product. On the
other hand it is plain to us that the broadcasters, including 2MMM,
rely primarily upon the playing of records for the success of their
business and, in particular, the sale of advertising time.
Overall, we are satisfied that the amount to which the record
companies would otherwise be entitled under s. 152 must be reduced on |
account of the benefit accruing to them from the playing by 2MMM of
protected sound recordings. It is, of course, impossible to quantify
the extent of this reduction with any precision, but we take it into
account as part of the overall complex of relevant matters in arriving
at the proper amount payable under s. 152.
~85-
Although it was accepted by the record companies that airplay
promotes or enhances the sale of records and thereby confers a benefit
upon them,it was contended that airplay can have an adverse affect on
sales. A sound recording can be played so often by a broadcaster and
in such circumstances that a person who otherwise might have purchased
the record will not do so, because he knows that he can hear it on the
radio or perhaps hears it so often that finally he decides he does not
want the record, that is to say he is over-exposed to it. This
contention raised the question to what extent, if any, has radio
become a substitute for the purchase of records and pre-recorded
tapes?
The record companies submitted that they need protection from
airplay to prevent over-exposure or the substitution of listening to
radio for the purchase of records.
There was. a deal of evidence touching this question including
evidence of Mr. Jamieson who said that radio can become
"substitutional" for records. He said if there were no radio
",.,people- would be queuing up. outside record shops from morning to
night trying to acquire music".
We are satisfied on the evidence that the substitution of
airplay for the purchase of records and pre-recorded tapes is a
realistic consequence of the growing acceptance in the community of
radio airplay. Although we propose to take into account the benefit
-86=
gained by record companies from the playing of sound recordings over
the radio, in diminution of what otherwise would be payable to them
under s. 152, we also take into account the real risk of reduced sales
of sound recordings due to the substitution of listening to radio for
_the purchase, of records and the over-exposure on the radio of some
sound recordings. It is likewise impossible to quantify the
significance of this risk in any precise terms.
Seme evidence was given about certain "advertising deals"
whereby a radio station would receive a percentage of sales of
records. In the context of the significance of air play this evidence
appears to cut both ways.
HOME TAPING AND ASSOCIATED PRACTICES -
GROWTH AND EFFECT UPON BROADCASTING
XN
Home taping has. been and still is a problem to the record
industry. It is a widespread practice. It is not easy to assess the
extent to which the sale of records and pre-recorded tapes has been
reduced by home taping. Concerted efforts have 'been taken by PARB and
PPCA to limit what was described as the "pirating" of music recorded
on records and tapes. According to Mr. Jamieson, hame taping is a
'growing problem, and not only reduces the sales of records and
pre-recorded tapes, but results in increased prices of pre-recorded
tapes and records.
-87-
To what extent are the incidence and effect of home taping
relevant to the decision of the Tribunal under 5.152 of the Act?
'
In the first week of October 1982, ARIA, in a news release
headed:
"HOME TAPING COSTS GOVERNMENT $100 MILLION P.A.
HOME TAPING COSTS RECORD INDUSTRY $440 MILLION
P.A."
said:~
..sthere is no way any Government or the Copyright
Owners could hope to police the copyright infringement
involved every time someone ses a blank tape to record
music.
...most Australians are not even aware they are breaking
the Law. Half of all home taping is direct from the
radio."
According to the same news release, Mr. Turner, Managing
Director of WEA was of the opinion that most Australians are not even
"aware they are breaking the Law", and that one-half of all home
taping is direct from radio.
"The situation is that for every pre-recorded disc or
tape sold in Australia, another two are home-
taped...This is. having a very serious effect on
employment, sales and profits in the record industry in
Australia. One plant has closed down in Sydney and one
in Melbourne and employment is falling off generally in
other record companies.
Each time a home tape is made our own Artists and
Composers lose a legitimate royalty.
Another effect is that the record companias have less
risk capital to invest in oip-and-coming Australian
Artists and Composers, and they will tend to stick with
the established big names."
-88~—
In his evidence before the Tribunal Mr. Turner said that as a
consequence of a change in consumer patterns over the preceding decade
or sO, many people who previously bought their own records for their |
own pleasure, now enjoyed their particular type of music by selecting
a radio station which featured that music. Radio, he said, was now
treated as a substitution for the playing at home of records and
tapes. The record industry, he continued, has world wide been very
seriously harmed by the practice of hame taping "whether it be by
taping direct from radio broadcasts (which is facilitated by some
'stations with advertisement-free continuous music) or by unauthorized
cepying from other records and tapes". "Mr. Turner stated that it. was
only by: means of a survey that a reasonably accurate assessment could
be made of the extent of the adverse effect of home taping on record
sales.
In January 1982, ARIA 'caused a "taping survey" to be carried
out by Reark Research Pty. Limited. The survey sought the views of
members of the general public 13 years of age and! over, who had taped
either sound or video for private as distinct from commercial use, on
a mumber of questions relating to taping. 'The survey sought to
measure the incidence of home taping, both audio and video. 2,172
interviews were conducted in 15 metropolitan and country centres
throughout Australia. The survey was designed and supervised by Mr.
Adrian Fethers, a Project Director of Reark Research Pty. Limited, the
eventual analysis being checked by a Mr. A. Whitfield of Messrs.
Deloitte Haskins & Sells, Chartered Accountants. The latter firm
carried out an audit of the survey.
-39-
The first objective of the survey was to estimate the total
}
5 3 .
number of L.P. equivalents being taped from records, pre-recorded
tapes, radio and television, and to estimate the market value of those
equivalents. Subsequently, the use and sales of blank tapes by
people taping, reasons for taping, and taping trends, were assessed.
As. detailed in the report on the survey, the procedure
adopted to produce the taping estimates was to -
l. Ascertain the proportion of dwellings in the sample
area containing a person or persons who had taped sound
and/or video material within the three months preceding
the date of the interview;
2. Ascertain the number of sound and/or video tapers in
each taper dwelling;
3. Gross up the number of sound only. tapers in the sample
to represent the number of tapers in the population of
the sampled area;
4. Ascertain the sound tapes made by one randomly selected
taper in each taper dwelling;
-90-—
Gross up the number of L.P. equivalents taped from all
sources, records, pre-recorded tapes and radio and
television, to represent the taping of all tapers in
all dwellings with tapers within the defined area;
Estimate the retail market value by multiplying the
total equivalents of L.P.s taped by the 'average retail
price of an L.P., that is $8.00; and
Estimate the direct loss in record sales by
ascertaining the likelihood of purchase of taped music
if the 'taper had been unable to tape, and multiplying
the number of L.P. equivalents by the average retail
price of an L.P.
The results of the survey showed, inter alia, that:-
(a)
(2)
During a period of twelve months, 74% of Australia's
population was taping the equivalent of 55.1 million
L.P.s,' either from records, pre-recorded tapes, or the
radio and television;
Australians taped the equivalent of 6.3 million L.P.s
from records in the three months' period the subject of
the survey;
(¢)
(e)
(h)
-91-
There were some 637,000 pre-recorded tapes taped during
the survey period from other pre-recorded tapes;
By dividing the total number of hours that tapers had
taped from radio and television by a factor ef 1.5 tol
or the equivalent of 1 1/2 L.P.s to every hour taped,
on the basis that most L.P.s require about 40 minutes
to play, there was found to be a total of 4.6 million
hours taped from radio and television during the three
months survey period. This is the equivalent of
6,878,000 L.P.s;
There is the same amount of taping from radio and
television as there is from records and pre-recorded
tapes combined;
Blank tape purchases for private purposes, according to
the survey, were sufficient during the three months'
period to tape 64.8 million L.P.s without taking
multiple taping into account;
Sales in the three months survey period were sufficient
to tape 19.2 million L.B. equivalents;
The multiple use of blank tapes is widespread, and has
the effect of increasing the potential for use of any
One tape. Some estimate is needed to account for this
Multiple use;
~92-
Multiple use of blank tape would increase taping
potential between 15% and 20% in the three months
survey period, but could increase taping potential by
up to 50% in a full year. Blank tape purchases by
tapers were sufficient to tape 64.8 million L.P.s in a
full year without taking multiple use into account.
The estimate of L.P.s taped by private individuals in a
full year was 55.1 million, or 85% of the blank tape
purchased;
Whilst no estimate was made in the survey of the
likelihood of purchase of music taped from the radio
and/or television, calculations were made in an
endeavour to estimate how many records and pre-recorded
tapes home taped might have been bought if, it had not
"been .,possible to tape them. The calculations
demonstrated that the loss would be some 6.5 million
recards and 492,000 pre-recorded tapes in a full year;
On most taping occasions the taper tapes a complete
L.P. rather than excerpts. Of the tapes owned by
people other than the taper, 50% would have been bought
if the taper had been unable to tape them;
~93-
(1) The survey found a total of 4.6 million hours taped
from radio. and television in the survey period. This
was the equivalent of 27.5 million L.P.s in a full
year, and equalled the amount taped from L.P.s and
pre-recorded tapes;
_ (m) 42% of hours taped came from AM commercial stations
compared with 24% from FM commercial stations; and
(n) Radio, at least among tapers, was the most important
influence on record and pre-recorded tape sales. Apart
from radio, the more important factors influencing
purchase behaviour included television advertising,
music programs, and recommendations.
In summary Mr. Whitfield concluded that the market value of
equivalent L.P.s taped per annum from records, pre-recorded tapes,
radio and television on the basis of the 1976 Australian population
census.was $595.7 million. The total L.P. equivalents taped per annum
which had been taped from radio was 24.3 million. The estimate of
lost sales per annum due to tapings from records and pre-recorded
tapes Only was on the Australian population basis $75,800,000 or 9.5
million L.P. equivalents.
-94-
Information was obtained by Mr. Whitfield from various
members of ARIA of sales of records and pre-recorded tapes. for the
1979, 1980, and 1981 calendar years. The information indicated that,
whilst sales by value increased 16.8% between 1979-1980, and 5%
between 1980-1981, the number of units sold only increased by 1%
'between 1979-1980 and decreased by 4.5% between 1980-1981. Mr.
Whitfield compared the market value of the equivalent L.P.s taped per
annum from records, pre-recorded tapes, radio and television, to
retail value of sales by ARIA members, and the estimate of lost sales
per annum due to taping from records and pre-recorded tapes only
_compared to retail values of sales by ARIA members (not including
taping from radio and television). He concluded that the incidence of
home taping in respect of radio sound is significant in relation to
sales of records and pre-recorded tapes by record manufacturers.
The Reark Research Report of January 1982 provided
information from which Mr. Whitfield concluded that the retail value
equivalent of hours taped from FM commercial radio in New South Wales
for a twelve month period was $17.8 million of which $11.9 million was
. attributable to 2MMM.
It was conceded by Mr. Fethers that the January 1982 survey
had not been designed to assess the effect of taping from radio of
sound recordings on the sales of records. Additional questions would
need to be put, some of which would be hypothetical.
-95-
In September 1982, a further tape survey was conducted by
Rearck Research directed to obtaining an estimate of record and
pre-recorded tape sales that were lost by reason of home taping from
the radio. The report on the September 1982 survey sought also to
examine the relevance of the questions then asked in relation to the
earlier January 1982 survey.
The September 1982 survey was limited to the Sydney,
Melbourne, Brisbane, Adelaide and Perth metropolitan areas, and did
not extend, unlike the January 1982 survey, to country areas. It
represented 59% of the total Australian population aged 13 years and
ever, whereas the January 1982 survey had represented 74% of that
population.
In order to estimate the loss of sales of L.P.s and
pre-recorded tapes more directly attributed to home taping from the
radio, the survey asked radio tapers:-
- to think about the last (i.e. most recent) occasion on which
they had taped material from the radio;
~ how likely they would have been to buy any of that music,
either as an L.P. or as a pre-recorded tape, in the event
that they were not able to tape it; and
-~ how many L.P.s and/or pre-recorded tapes would they have
bought.
"*
~96-
The conclusions reached as a consequence of this survey
included the following: -
(a)
(b)
of the people identified as radio tapers, being
approximately 42% of the original sample, 16% certainly
would have bought, 40% probably would have bought, 26%
probably would not have bought, and 14% certainly would
not have bought, at least some of the music they last
'taped;
People in the capital cities who tape music from the
radio would have bought 5.8 million L.P.s or
pre-recorded tapes over a twelve month period had they
been unable to tape that music for some reason; and
Assuming only one taping per taper during the six
months' period, this admittedly being conservative, the
survey indicated that among people aged 13 years and
over, living in the mainland capital cities, a total of
1.7 million L.P.s and/or pre-recorded: tapes definitely
would have been bought, and a further 4.1 million L.P.s
and/or pre-recorded tapes probably would have been
bought.
-97-
An amendment was suggested to the September 1982 Reark
Research results by Mr. Whitfield in that the September 1982 analysis.
used the total population aged 13 years and over, living in the
surveyed cities, as the basis for grossing up, whereas "a fairer or
more reasonable approach" would be to gross up results to the total
number of households in the surveyed cities. : ,
Consequently the various estimates flowing from the survey
calculations were reviewed and an estimate made of a total sales loss
in twelve months of 2.4 million L.P.s and/or pre-recorded tapes valued
at. $19.5 million on the household. approach.
Mr. Whitfield conceded a possible margin of error in the
results of about plus or minus 108%. Mr. Fethers was the first to
agree that one should not apply the results of surveys such as those
abovementioned as if they resulted in mathematical certainties. The
empirical results were, of course, not abie to be tested in the actual
market place.
Whilst the incidence of home taping is at least illustrated
in the above surveys, we are mindful of the fact that blank tapes were
until recently manufactured by some of the record manufacturers
themselves. Indeed at the time of the hearing record companies solid
tapes, one side being pre-recorded - the other blank, and known as
"one plus one". The price was the same for the "one pius one" as for
a tape fully recorded.
—
~98-
Although the numbers of recordings made and the value of
sales foregone may be difficult to 'assess, we generally accept the
results of the two surveys. The problem of home taping from radio and
other sources is obviously one of significant dimensions.
It is not easy to assess the relevance of thése
considerations to our task. It is true that the broadcasters obtain
benefit from home taping from the radio because home tapers, whilst
taping, are listening to 'or tuned into the radio and there is a
definite relationship between popularity of a radio station, its
ratings and its revenue from advertising income. It is also true that
home taping has a serious effect on the sales of sound recordings and
therefore on the income of record manufacturers. Although we see some
force in the argument that the question of home taping is irrelevant
to our task, we think on balance that it is of some relevance and that
it. should be taken to account to some extent in favour of the record
companies. in assessing the amount payable by 2MMM. The quantification
of the significance of home taping is of necessity a matter of
judgment. It is impossible to define it arithmetically or precisely.
We do not. consider it should be taken into account to-any significant
extent because of the .conjectural notions that are necessarily
involved in any assessment of the effect of home taping relevant to'
these applications. There is, however, an indication in the evidence
that 2MMM has a substantial impact in the context of home taping in
New South Wales.
=99-
GROSS EARNINGS OF A BROADCASTER AND SUB-S. 152 (8)
The prohibition imposed by sub-s. 152 (11) against the
Tribunal requiring a commercial broadcaster to pay an amount exceeding
1% of the gross earnings of the broadcaster during the relevant period
to which the order applies fixes a ceiling which the Tribunal cannot
exceed. The sub-section does not require the Tribunal to approach the
task of determining the relevant amount payable by reference to a
formula expressed as a percentage of the broadcaster's gross earnings
not exceeding 1%, but there are obvious sound practical reasons why
the assessment of the relevant amount is best expressed as a
percentage of gross earnings.
What are the gross earnings of a broadcaster? Sub-sections
152 (19) and (20) of the Act provide that the gross earnings of a
broadcaster in respect ofa period are his gross earnings during that
period of the broadcasting by him of advertisements or other matter,
including his gross earnings during that period in vespect of the
provision by him of or otherwise in respect of, matter broadcast by
him. Where in connection with a transaction any consideration is paid
er given otherwise than in cash, the money value of that consideration
is, for the purposes of sub-s. 152 (19), to be deemed to have been
paid or given. It is the money value of the gross earnings in respect
of the matter broadcast by 2MMM that is relevant to our determination.
-100-
The gross income of 2MMM as disclosed in its statements of
profit and loss for the relevant years comprised items described as
"advertising revenue", "sontra income" and "other income" or
"miscellaneous revenue".
The item "other income" or "miscellaneous revenue" included
interest and earnings of a like nature not received in respect of
broadcasting. We leave them out of account.
The item "contra income" was the subject of some debate. The
item related to such matters as morning traffic reports, surf reports,
radio give-aways, tickets to concerts, a four-wheel drive vehicle used
on Sydney beaches, 2MMM advertising signs on bikes, a staff party and
a give-away holiday.
The assignment of values to transactions involving the
exchange of goods or services is obviously difficult and often becomes
subjective and arbitrary. 2MMM placed values upon these items and its
financial controller stated that he had used his best judgment in
arriving at the figures in the accounts. The accounts were audited by
2MMM's auditors, Messrs. Arthur Anderson & Co. In our opinion the
values placed on the "contra income" items by 2MMM should be accepted.
The other item of contention, under the heading "contra
income", related to amounts received by 2MMM from advertisers on
behalf of television stations in respect of simulcasts. The amounts
received in total were less than the production costs. In our view,
bid
~101-
the moneys received and subsequently paid to the television stations
are more in the nature of recovery of an expense and we do not
consider that they are "gross earnings" in respect of the broadcasting
of advertisements within the meaning of sub-s. 152 (19).
2MMM ' s "gross earnings" for the purposes of sub-s. 152 (19)
over the relevant period comprising advertising revenue, "contra" and
other income were made available to us in a confidential exhibit.
Hence we do not think it appropriate to mention the figures in our
reasons.
DETERMINATION OF AMOUNT PAYABLE
In our opinion the amount payable by 2MMM to the owners of
copyright in sound recordings in respect of the period commencing 1
October 1980 and ending on 30 June 1983 is best expressed as a
percentage of gross earnings attributable to the use of protected
' recordings.
We have considered all relevant matters for, the purpose of
sub-s,. 152(7) and have come. to the conclusion that the amount payable
should be 0.45% of the gross earnings of 2MMM.
-102-
We do not propose to make orders. at this stage, but will
stand the application over to a date to be fixed. The parties may
consider our reasons for decision in the meantime and bring in short
minutes of order to give effect to these reasons.