Mirrorcity Pty Ltd v SEO North Sydney Pty Ltd;; SEO North Sydney Pty Ltd v Mirrorcity Pty Ltd [2019] NSWCATCD 32

Civil and Administrative Tribunal New South Wales Medium Neutral Citation: Mirrorcity Pty Ltd v SEO North Sydney Pty Ltd;; SEO North Sydney Pty Ltd v Mirrorcity Pty Ltd [2019] NSWCATCD 32 Hearing dates: 7 February 2019 Date of orders: 05 April 2019 Decision date: 05 April 2019 Jurisdiction: Consumer and Commercial Division Before: S De Jersey, General Member Decision: 1. In matter GEN 18/45782, pursuant to section 79O Fair Trading Act NSW 1987 the Tribunal declares that Mirrorcity Pty Limited is not liable to SEO North Sydney Pty Limited for $24,000 plus GST.

2. The balance of application GEN 18/45782 is dismissed.

3. Application GEN 18/46966 is dismissed.

4. Each party to pay its own costs of GEN 18/45782 and GEN 18/46966. Catchwords: Search engine optimisation, breach of contract, Australian Consumer Law, costs Legislation Cited: Australian Consumer Law Civil and Administrative Tribunal Act NSW 2013 Fair Trading Act NSW 1987 Cases Cited: Neville v Lam (No 3) [2014] NSWSC 607 Saeedi v Fisher & Paykel Appliances Pty Limited [2016] NSWCATAP 235 (1 November 2016) Category: Principal judgment Parties: Proceedings GEN 18/45782: Mirrorcity Pty Ltd (Applicant) SEO North Sydney Pty Ltd (Respondent)

Proceedings GEN 18/46966: SEO North Sydney Pty Ltd (Applicant) Mirrorcity Pty Ltd (Respondent) Representation: Solicitors: Levitt Robinson Solicitors (SEO North Sydney Pty Ltd) File Number(s): GEN 18/45782 and GEN 18/46966 Publication restriction: Nil